Yuan Yu was amazed when he heard it, and said in his heart that Chu Yuanxi was simply a master of words!

This answer, it can't be said to be perfunctory, let alone flickering, and even equivalent to martial arts cheats, let the little shrimp who has just come out of the rivers and lakes listen to it, literally understood as open book is beneficial - since I have confessed that I want to socialize, then it is not a problem to talk about the sufficient and necessary conditions for socializing and describe the direction of efforts to make efforts. You just need to hide the really valuable piece, that is, how to make it.

How did it work, as Ali who has hit a wall several times in the social field, he must have accumulated enough experience, and there is no reasoning barrier for Ali at all, and there is no value to hide.

Originally, considering that Lao Hou of Hippo clearly said that the business logic of the fresh front warehouse was not valid, because the existence of the three-point paradox could not constitute a closed loop, that is, he would definitely lose money, Chu Yuanxi had to confess his thoughts if he wanted to answer Wu Wei's question clearly. And what's his train of thought?

Yuan Yu clearly remembered that Chu Yuanxi had explained the idea several times, and it was still being optimized. At the beginning, his idea was to subsidize users to lose money and value-added services to make money, and finally form a positive cycle of business closed loop.

The so-called value-added services, he said at the beginning: "Whether it is fresh food front warehouse, Pinduoduo and convenience store subsidy users, users buy cheap, what is the use of you just discounting and promoting? Not to mention making users' money, even these price-sensitive users cannot be retained after the subsidy is stopped." Therefore, subsidies are poison, and it is definitely not possible to just poison without detoxification. Detoxification means that you are greedy for cheap, and I will develop your social value, which is called value-added services. Those who say that fresh food cannot form a closed loop of business do not consider value-added services. ”

What is the use of social value?In fact, Chu Yuanxi has already lightly pretended to be a bility just now, called "Do the opposite, private domain attracts fans and transforms into the public domain", and the friends and businessmen who enter the AI team leader are all private domains, and they are all good helpers of the well-off, including hippos.

In other words, Chu Yuanxi's purpose is to make well-off social networking into public domain traffic, Weibo, WeChat, Douyin, and Kuaishou, which are all called public domain traffic. After cultivating public domain traffic, whether it is advertising monetization, mutual fund monetization, education monetization, game monetization, or used to cultivate other apps, incubate entrepreneurship, etc., the basic traffic engine contains huge value.

In short, to achieve a win-win situation for enterprises and customers, the temptation is not small. Otherwise, Kuaishou will not fight with Douyin everywhere, and even the education field will have to be inserted, which is a war mode between public domain traffic.

In other words, what Chu Yuanxi is now saying to Wu Wei is his own version 1.0 idea, and the merger and acquisition of pre-warehouse startups is equivalent to spending money to buy users, and then turning these price-sensitive users into social users. Considering only social value, price-sensitive or insensitive users are actually about the same. What's more, this transaction has not consumed cash yet, what is spent is equity, and the well-off is almost inseparable from the white prostitution, and what really needs to be smashed into it is the operating costs.

In short, two words, blood earns.

This is also what I said to Xu Xin and Yuan Yu last year, and it really can't be true. Xu Xin immediately decided to invest after hearing this.

However, this set of views has evolved several times ago, and now it is version 4.3, and the emphasis is not on theory but on practice, how it can be done. It is not enough to have the correct theoretical guidance to do things, but also to have the right means to implement, recently Chu Yuanxi has also re-determined the current stage of the policy in the high-level of the well-off, and now what the well-off needs is speed, which is to start before the giants are alert and take it seriously.

Whether the giants take it seriously or not, the difference is too great.

If Ali takes it seriously, as long as he is willing to transfer the firepower concentrated on a few MT to the well-off, he will think of providing support for the supermarkets that enter the community, whether it belongs to Ali or Ali's allies, Ali can strengthen strategic cooperation, grab the well-off users, and dig the foundation of the well-off.

It's a huge amount of cash spent in this way, but it's definitely hard to breathe, let alone the speed. At the same time, it is not in vain, for Ali, it is nothing more than a low cost-effectiveness ratio. Xiaokang is rooted in the offline, and the advantage is to deeply cultivate the community early, but if others directly set fire to this strongest point at any cost, the water source of Xiaokang will be at risk of being polluted, and the speed will definitely not be able to get up, which is fatal.

Don't talk about Ali, in the case of penguins, if you don't take it seriously, it's nothing more than a matter of sealing the link, and the well-off will transfer the identification code, and then promote it through other means, such as the Baren Group operating some powerful activities and the like. Chu Yuanxi has a lot of plans in this regard, which may be more troublesome and reduce a certain efficiency, but it is not fatal.

But what if the penguins are taken seriously? Only Weibo and Toutiao promotional resources may be available. Of course, this is very passive, because at that time Zhang Ming became a father, and Xiaokang and Ba people didn't need to call Dad, they would definitely be very uncomfortable. Moreover, the valuation of the Ba people is based on the foundation of self-media, and there are not too many self-media platforms that Penguin can influence.

Of course, this situation is very rare, and it is an extreme situation in the paranoia of persecution. When Chu Yuanxi made strategic judgments, he definitely couldn't make plans according to this line.

This is because the penguin could have done this more than a decade ago, and made difficult decisions, but now the penguin has grown into a giant and has become a penguin who has become a famous teacher, and at the same time has begun to vigorously develop the corporate service business of toB.

Therefore, unless there is a reason to endanger the enterprise, it is unlikely to do this kind of thing that ruins one's reputation, otherwise even if the well-off is killed, one's own corporate services will not be able to be carried out. Ali has a president's wife and tears up the junior, which can rise to the height of corporate integrity and fairness to merchants.

What's more, Xiaokang invaded the field of local life, and Ali was so excited that he even chose a name, called local life social. It is not known that the penguin may be happy to see it under a certain mood, just like Baidu thought that the headline system was rising to kill the penguin, and was happy to see it. In fact, he did hit the penguins, but he hit the others before beating the penguins.

Therefore, when Chu Yuanxi formulated his strategy, he never formulated it according to the model of fighting with Penguin or Ali, and the least that could fight with AT had to be Huangtuan and Toutiao, and there had to be a scale of 500 billion.

In two and a half years, standing head-on in front of the giants from scratch, reaching a position parallel to the headline department, Huangtuan, and Pinduoduo, Yuan Yu may still feel incredible even if he knows that Chu Yuanxi's plan is at least seventy percent successful, sometimes excited, sometimes trembling.

In short, the well-off need to quickly establish their own social value, which is a lifeline. So how can it be fast? Is it like what Chu Yuanxi said to Wu Wei? These words can be simply understood as pulling out seedlings to increase the density of users.

On the surface, yes, it is also a conclusion that can be analyzed by itself based on Ali's talent and heritage, but the core inside is to promote the penetration of online content to accelerate across the country through "transformation".

The word "social" can be heard in different ears with different meanings. Yuan Yu waited quietly, and sure enough, Chu Yuanxi didn't say anything about this, didn't explain much, and let the other party make up for it himself.

If it weren't for the fact that it had to be spread through WeChat, it wouldn't work for Ali, so how could Juhuasuan not cut it?

However, the value of social networking is obviously not only to attract new users, but also to form new social scenes and social needs. To cut only one knife is to ignore the real social value.

According to Chu Yuanxi's explanation, it can be explained that attracting new users and retaining them is a one-time use of social value, and the real social value is to reuse it many times, and even establish its own social network and obtain the right to use it permanently.

It solves the most basic social needs, the need to connect people, relying on experience and user habits rather than content. How can the new social network, growing up under the iron curtain of WeChat, transition from one-time use to permanent?

The well-off style of play, from the time of designing the content, is aimed at price-sensitive users, and it is Chu Yuanxi who came out with Xue Jianhua to refine it and work overtime. Therefore, the users of the fresh front warehouse are just within the framework of the content coverage of the well-off line, and both of them are the way to subsidize the user's poisoning, and Chu Yuanxi is willing to come over, just one piece of detoxification.

Thinking of this, Yuan Yu couldn't help laughing, if the Ali boss heard Chu Yuanxi's 1.0 version and got the treasure, and then taught it to the hippo, he might have to accumulate experience again. It's not that this can't be done, of course in theory, but there can only be one successful person in this social segment......

Chu Yuanxi is so kind-hearted, and he is so enthusiastic to share his "successful" experience with others when he has not yet succeeded!

Of course, this kind of thing Yuan Yu can hold in his heart, and it is impossible to laugh when he dies.

She has been by Chu Yuanxi's side for more than a year, so she has long begun to learn Chu Yuanxi's good habit of observing words and feelings. In her observation, Wu Wei's face was like a peaceful lake, and he was noncommittal about this answer, while Lao Fan frowned, as if he was thinking at a high speed, or he might not have figured out anything, just like she had at the beginning.

I only heard Lao Fan ask: "But how can you achieve no loss or small loss? This goal is not something that you can achieve by moving your mouth and taking it for granted." ”

"Mr. Fan, of course I know that the business logic of the front position is not so good, and the performance cost is high. Xiaokang has never done delivery, you should know, right?"

"I know. ”

"So my plan is to change all the front warehouses to pick-up points, and cut all the distribution. ”

Chu Yuanxi is talking about reducing the cost of performance, which is translated into human terms, called strategic layoffs. Usually, when the so-called strategic layoffs of enterprises are forced to lay off employees, and the enterprises cannot support them without layoffs, and Chu Yuanxi is really to implement the strategy, but this matter is not implemented by the well-off, and the front-end startups need to do it themselves before completing the merger and acquisition.

Of course, it is not necessarily a layoff, because after changing to a pick-up point, store staff are also needed, and priority must be given to transferring from the original staff. It's just that turmoil is inevitable, and the two work in different ways and at different times.

This decision may not be fair to the employees of the company, but there is no such thing as absolute fairness. In fact, the cancellation of delivery just cultivates the habit of users to go to the store, which is a necessary step for the well-off development of community socialization. Although these pick-up points certainly cannot create a unique environment for well-off convenience stores, there is a point rooted in the community, which can also deepen users' recognition of the well-off brand and increase their sense of belonging and security.

A simple phenomenon, why can those mobile phone offline channels sell models with very low cost performance? Even the same model can be sold at a higher price than online? Because users can find and know where to find a problem, they will feel at ease, which is the premium brought by the sense of security that cannot be provided by pure online. However, in reality, it is the same torture when it comes to after-sales.

This time it was Wu Wei's turn to frown, because Chu Yuanxi's answer was so sufficient, as if he had prepared in advance, so that people couldn't find fault with it. The reason why the front warehouse is not effective, is mainly the labor cost caused by distribution, Chu Yuanxi's answer is equivalent to directly veto the front warehouse, his merger and acquisition is not the front warehouse at all, the break-even will naturally go up, but the distribution to improve the efficiency, cut the distribution efficiency and go down.

Wu Wei suddenly realized that he had stepped into the routine of Chu Yuanxi's speech, and his thoughts were following the direction given by Chu Yuanxi. She immediately stopped thinking, and her intuition and experience told her to follow other people's train of thought, and the more she thought, the more wrong she became.

As a successful CFO, negotiation ability is inevitable, because the CFO's main job is to assist the chairman in fundraising, negotiate with investors, assist the CEO in mergers and acquisitions, and negotiate with target companies.

Therefore, Wu Wei immediately jumped out of the thinking logic that had just arisen, and then immediately realized that the general direction of what he was thinking about just now was wrong, and it was something that the other party should talk about when negotiating the price after accepting the merger and acquisition in principle.

So what are you doing at this time so entangled in the details? Chu Yuanxi is not a rookie like Yuan Alfalfa, why did he start talking about his core advantages before he accepted the merger?

Although it was the first time he met Chu Yuanxi, the other party's public deeds were not at all a lot, and he was definitely a master of negotiations. This can be reflected from the intersection price of the Ba Ren game, the bottom line given by his own side was 35 billion, and then look at it over the years, of course, it was low, but at that time it couldn't be higher, and it was 34 billion to solve Chu Yuanxi's lump sum, almost hitting the bottom line, and then quickly facilitating the transaction, showing a more accurate judgment ability, and extremely high efficiency.

As a former counterparty and the person who finally approved the money, Wu Wei praised Chu Yuanxi's efficiency from the air.

Then why is he saying this now? If I were him, what would I need to say this? Wu Wei thought about it quickly, and found that it was a mess, and he couldn't figure it out, mainly because what the other party said was very reasonable, which inspired people and made people want to dig deeper unconsciously, because it seemed that they could get something. When it comes to the position of Wuwei, it is too rare to want to get something through a few words!

Let's talk about something else first!

At this moment, Wu Wei actually felt a little irritable, usually she would only be irritable when she was anxious. It's a gut feeling-like signal that things aren't going well than expected, and the responsibility is heavier.

She kind of didn't want to talk anymore.

The task of this mission to a well-off life is to talk about mergers and acquisitions, the reason why Wu Wei is willing to talk a little more before the opening of the card, one is because there is always a formality, the more important the negotiation, the more cautious; the second is that he has not been in contact with Chu Yuanxi before, and he needs to touch his routine; the third also contains the meaning of exchanging opinions, if the other party refuses or rejects, it is another strategy, if it is not excluded, it is necessary to listen to the other party's price.

What can reflect the price code is naturally the interpretation of the current situation and the future, as well as the bottom line of both parties.

But Wu Wei now neither figured out the details of Yuan Xi, nor did he test Chu Yuan Xi's willingness to trade. As an Ali person, she has a lot of experience and how many important meetings she has participated in, of course, she knows that when others face Alibaba's acquisition intentions, they may also have an attitude of fake talk and real delay. The numbness lies in the fact that it doesn't matter if the meeting is bound to break, some meetings can succeed or fail, and it would be terrible if they broke because of carelessness during the meeting.

Just like the hearing of the famous swimming king of the dynasty, the first instance has already won the case, and the second instance may win or lose the case, and you must be fully prepared in advance, and you must be careful in the process to ensure a favorable result. Isn't it a very bad outcome to lose the case because of your own carelessness?

That's why she's anxious, and she needs to try her best to avoid this kind of artificial badness, but she can't figure it out.

She decided to make one last attempt, even though the whole meeting hadn't been around for long. Thinking of this, Wu Wei asked: "Mr. Chu, do you know the baby elephant fresh in Huangtuan, right? You have a good idea to change the front warehouse into a pick-up point, what do you think about the baby elephant fresh if it is also cut down and distributed, compared with your plan?"

Chu Yuan Xixin said that the baby elephants are cold, okay? Do you compare the well-off fresh food with the baby elephants, what kind of heart do you have?

"Ahem, how can a baby elephant cut and distribute?" Yuan Yu finally found the space to interject, "Huangtuan's industry doesn't make people laugh to death if they don't do distribution?"

"Uh...... It's still possible, right?" Chu Yuanxi found this proposition very interesting, "From the perspective of independent operation, of course, it is more important to survive first and show vitality, and if the baby elephant had cut off the delivery, it would not have closed the store quickly." ”

Lao Fan also became interested and joined the topic: "But if you cut off the baby elephant for delivery, won't it become an ordinary fresh food store? ”