Why did Chu Yuanxi sigh? Because the news of Ali's acquisition of Baren Games really leaked. In fact, Chu Yuanxi has always wanted to take the initiative to reveal it, especially to Zhang Ming, because the headline is the second potential buyer he circled.

But he can't be as generous as the scum selling koalas by the official announcement that we want to sell it, kneel down and beg the owner father to take a look, and even have to restrain everyone not to leak it, otherwise he will not be able to hold it. You can lose everything, but you can't lose it, otherwise you won't be able to sell it at a good price.

Otherwise, learn from Metro, and just say "looking for strategic partners", which is a very formal cut in the rivers and lakes, and Lao Tzu wants to sell himself!

Of course, if both sides can't get along, by the end of the year, the Mini Game IP plan will gradually make data, reflecting the value of this set of gameplay, reflecting the uniqueness and ability to subvert the existing IP market.

You must know that the current IP actually costs money to raise, in addition to the IP that can absorb a large amount of tap water from the really special head, it is normal for a large number of quasi-head IPs to spend two or three million a year, which is not lower than the cost of the small game plan. The essence of the plan is that the mini game can also be just right! The money invested in it raises the IP, but it is not necessarily a cost, and it may also generate profits.

Therefore, when Zhang Ming came to the door, although Chu Yuanxi was unexpected, he always had psychological expectations and was very calm.

However, Zhang Ming is also more difficult to deal with, on the one hand, people are more powerful, and on the other hand, because of the set of mini game IP, if you use the same way to chat with Zhang Ming, the scene will be very embarrassing. According to Chu Yuanxi's thinking, the traffic problem of IP is not a problem for people at all, in other words, people don't need to go around the mini game at all to push the IP.

The idea of Mini Game IP is to rely on the fission attribute of Mini Game to viral infect the whole network to gain users and exposure. As a more appropriate carrier for delivering content, those who don't care about IP content can focus on playing games, and those who are interested in content can be adsorbed into the self-media channel that carries IP content along the channels left in the game. In this way, it has high efficiency, low trial and error cost and very good cost performance, and it may even be that the IP is not pushed, and it is wrong according to trial and error, and it is very painful to earn hundreds of millions of dollars.

However, for the boss of the headline department, isn't this taking off his pants and farting? People's traffic is absolutely overflowing for pushing a few IPs, and there is no need to use trial and error to find something that can be virally fissioned, and people can get the same or even more exposure directly in their own super traffic empire. Moreover, there are already users and APPs, and there is no need for mini games, which are carriers and channels for delivering content, so people can reach them with one click, and easily pour traffic into the content to generate IP.

You must know that in the promotion process of "Out of the Troubled Times", the headlines that cashed out the rewards of Douyin's original musicians were global traffic, and there were definitely not a few users who instilled this part of the traffic into the IP at the beginning.

The most important thing is that most of the IP promotion of Ba Ren games was done on Douyin in the early stage, and it also rubbed the traffic planned by the Douyin co-producers, used other people's traffic to make a circle and then started the mini game, and finally sold it to others at a high price, so I don't know what Zhang Ming's eyes are on the other side of the network.

Therefore, when Zhang Ming came to ask, Chu Yuanxi said in WeChat: Ah, yes, it is a preliminary intention with Ali, in fact, it can also be understood that the intention has not been reached yet, I told them not to worry, wait for the end of the year.

Zhang Ming doesn't ask why you want to sell high-quality assets, he focuses on the result: even the initial intention has not been reached, that is, you can talk to others?

As a result, Chu Yuanxi immediately continued: But I can't submit more than one draft, I am not openly seeking strategic partners, and I have no bidding, this is my sincerity. If you talk to two at the same time, sincerity will become hypocrisy, and the cost will be too high and too high.

Zhang Ming frowned, and said in his heart that this means that it is a matter of money?

In fact, Chu Yuanxi also considered speaking out through formal channels. On the first day of the new year this year, METRO shouted that it was looking for war investment, and Hula clamored a group of predators to bid, not only Vanke, Alibaba, Yonghui, RT-Mart and Suning and other industries, but even because the assets were so attractive, even investment institutions pounced on several of them, and now they have reached the finals, which are Yonghui and Wumart PK.

However, although there are many companies participating in the bidding, it is not convenient for the seller to put forward conditions, otherwise it is easy to fry the pan. For example, it is normal for Short and Tight not to be a Millennium Fox and a good negotiation opponent, but if there are multiple bids, Ali may directly change to a Millennium Fox, or Short and Tight will evolve into a Millennium Fox during the negotiation process, which is very normal.

Therefore, whether it is a slag easy to sell Koala or Metro to sell the assets of the Celestial Empire, there is no high price.

Both sides understand this truth, Zhang Ming thought about it, and asked: I heard that there is a new plan for the Ba Ren game, so you postponed it until the end of the year? According to your virtue, this must be a price increase, right?

Chu Yuanxi: Who do you think of the old man? How can you call it a price increase? What we are going to achieve is a new subversive model innovation to empower content, which is a very good experiment for the entire cultural and creative content industry, and it should be able to produce results by the end of the year. So I can't sell it now, I sold it, I just took some money, and a great experiment was interrupted, so didn't I lose a lot?

Zhang Ming: Although the set you said seems very professional, it shouldn't be a small game that the Ba people are doing after talking about it for a long time, right?

Chu Yuanxi immediately sent a string of big exclamation marks: How do you know!!

He was really shocked, and he couldn't say anything in his heart, right? Why did this even reach Zhang Ming's ears? Did I talk to the information colander?

Zhang Ming: I don't know if I checked it? How much content have you uploaded to Douyin recently? IP after IP is going up, and you are also participating in the co-producer program, do you think I am curious about what you are doing?

Chu Yuanxi thought about it, and if he sat in Zhang Ming's seat, there was a company that had developed to tens of billions of dollars mainly by relying on its own wool, and the valuation of the individual stocks alone was 36 billion, and the valuation of the headlines was only more than 500 billion.

In this sense, Zhang Ming's mind is so generous that he doesn't know where he is, and it is necessary to investigate what kind of planes the Ba Ren Group is engaged in, so he must also know what his wool is used for, isn't it?

I saw Zhang Ming then ask: You call it Shenma model innovation? Isn't it an IP game?

Chu Yuan Xixin said whether to tell Zhang Ming or not? It is said that it should not be said, because after saying it, what should Zhang Ming do if he catches the medicine according to the prescription? What should you do, what should I do, what can be copied directly without using your brain is the most difficult to prevent, and I am not afraid of complex work with technical content, like a well-off, whoever wants to copy it casually, if you can't copy it, you will lose if you can't die. However, the Mini Game IP plan does not have any technical content, only the ability content, the ability to make games, and the ability to create content, and the logic itself is not complicated.

However, people can find out, and this cannot be hidden. Even if you don't say it now, people will be able to figure out the logic after a while, and hiding it and not saying it will make people laugh.

In the final analysis, the gameplay of this set of mini-game IPs is mainly to make up for Chu Yuanxi's stripping of the entire "Enemy of Rome" from the Ba Ren game.

The void that will be left after the divestiture, the gap in the business, the gap in valuation. In terms of business, a company with a valuation of tens of billions of dollars cannot do without a product line, and in terms of valuation, the endogeneity of the game needs a second leg and a third leg to improve. Relying only on the mobile game "Out of the Troubled Times", even if the IP is injected into it, the total value of the IP life cycle will be calculated by the valuation, and the merger and acquisition price of 30 billion is a very sincere and super generous offer.

So if you want to leave "Enemy of Rome", you have to replace it with something else, Chu Yuanxi's expectations for "Enemy of Rome" are very high, and the expectations are high, and the things that are filled in at least look like they are going to bluff people, and the mini-game IP plan is launched according to this logic.

Therefore, it is also a lack of game genes, Ali and Toutiao are different, Ali may be able to bluff, but Toutiao may not be. This is also the reason why Chu Yuanxi made the headline series the No. 2 buyer.

Of course, the other side of IP is content, and the ability to create content and the ability to produce games are also capabilities. If the game-making ability is not important and can be taken and desired, then Ali already has the game gene. Doesn't Ali want to burn the penguin's butt? Burning Antarctica wants to go crazy and can't do it. If you don't have the ability, you have to merge and acquire.

Thinking of this, Chu Yuanxi first answered Zhang Ming's question and explained the logic of the three-stage rocket of the mini-game IP. The first level is to warm up self-media to acquire seed users, the second level is to obtain a large number of IP users through the fission of mini games, and the third level is to create top IP content production to keep up with the rhythm of traffic pouring.

In the field of IP, Zhang Ming really didn't understand that much, and was stunned by Chu Yuanxi's words, for example, he didn't know that the biggest pain point in the copyright market was the issue of ownership. For a good copyright, the cost of buying all copyrights except for the right of authorship is large, but if you follow the process of buying the copyright first and then creating the IP, the probability of failure is very high, and after the failure, these costs will all become losses, and the cost-to-earnings ratio is extremely different. Moreover, some high-quality copyright ownership is scattered, and it is difficult to buy full copyright.

Chu Yuanxi's three-stage rocket does not have all of the above problems, it only needs to have good content producers. According to this process, the trouble in the copyright market is avoided first, because only one IP framework can be provided to make games, and the first two pole rockets do not need to provide complete content.

Of course, there is a probability of failure in this way of building, but the failure is only the cost of game development, and the development cost of mini games is very low. And failure is divided into how to fail, not necessarily lose money, but once successful, the traffic is effectively gathered, and the content developers can produce high-quality IP content, and the value rises sharply, which can be described as an example of low cost, high value and high efficiency.

In the end, Chu Yuan Xi said proudly: This must be a model innovation, right?

Zhang Ming had to write a yes patiently. In the past, it took a long time for a user to become an IP fan, and it took several months for a serialized or comic to take shape, and several years to finish.

Chu Yuanxi's model not only expands the traffic from the platform to the whole network, but also seriously compresses the time for IP formation to a few weeks or even days, so that users can first powder and then pay attention to the content, which is the charm of the game. Mode innovation is essentially a re-editing of user time, which is vividly reflected in this innovation.

This is the reason why Chu Yuanxi must be the author of "The Enemy of Rome". Because IP is not only a tool to make money, but also a pioneer and a sharp knife. Does Disney just make money in the Celestial Empire? No, it exports values. IP is a tool to link strangers, and the fastest way to make strangers accept you is to use entertainment. So this IP is very useful, this game is also very useful, and if you want to keep yourself flexible and changeable in the face of a changing future, you must have this useful tool.

It's like a Go master is not in a hurry to "stereotype", you can hit and eat to the left or upward, all of them are command type, and the opponent has to catch it. The low hand usually eats in a hurry and eats immediately, and takes advantage of it quickly, but loses the opportunity to eat in the other direction in the future.

What will happen if the game is not equipped with a mini-game IP, but "Enemy of Rome", and "Enemy of Rome", which has already started project development? With good data from overseas self-media accounts, with the script produced by Ma Luo and the comics that Jin Yonghan drew for half a year, Chu Yuanxi said that it should be able to stand up to the benchmark "Out of the Mountains in Troubled Times", and the game company as a whole can also sell 300 to 40 billion, and it is easier to sell than boasting about the mini game IP to buyers.

But this has lost the change in the future, because Chu Yuanxi, the set of mini game IP, feels that it is okay to be horizontal, but it is difficult to go to sea.

To Dali said that the Ba people group is the wet nurse of the well-off, and the well-off wants to achieve real going out and global development, compared with the Ba people taking some money in their hands and taking a weapon in their hands, Chu Yuanxi chooses weapons. Divine weapons are usually difficult to buy, just like in cultivating immortals, Zhuji Dan is worth 100,000 spirit stones, but the protagonist always can't buy Zhuji Dan with 100,000 spirit stones, so he still has to refine it himself.

Therefore, Chu Yuanxi has two goals to achieve in selling Ba Ren games, "Enemy of Rome", and selling at a good price, for different buyers, there are different strategies for selling at a good price, and for Zhang Ming, he needs to deepen his understanding of the importance of the game industry.

Thinking of this, he asked Zhang Ming: What does your group think about the game industry?

Zhang Mingxin said that this is to start negotiating the price? He sent: What do we think about the game?

Chu Yuanxi made a dog-headed expression: You are definitely not positioned like this, otherwise you wouldn't have held back the first game for so long. Ali's games are all online, and for your APP factory, 800 games have been made.

Zhang Ming didn't answer and asked: What about you? How do you position the game?

Chu Yuanxi: Games have been a discriminatory industry for a long time, and playthings hurt children. But looking to the future, it's a powerful weapon.

Zhang Ming: The power is reflected in making money?

Chu Yuanxi: Making money is inferior, as well as middle and superior. For example, the social attributes of the game are difficult to develop before the 5G era, you see that the deceased pesticide is said to be a social attribute, which is to move the user's existing social relationship to the game, at most it is a beauty that you can't add to WeChat, with an upper rank plus an era, there must be many new ways to play the game socially, used to create a new social relationship chain.

After sending it, Chu Yuanxi suddenly regretted it a little, because, this shouldn't expose "The Enemy of Rome", right? If you really get to the bottom of the Ba Ren group, with this kind of hint, if you analyze it again, it may be suspicious?

Fortunately, Zhang Ming's reply was not so sensitive, but asked: What about the superior?

Chu Yuan Xixin said that this bility can't be pretended in front of you, it's a pity. As soon as the superior said that the proper "Enemy of Rome" was exposed, when the time came, the thief would rise after hearing it, and with the strength of the social upstart TikTok overseas, find a few high-quality content creators to create a batch of works with Western themes similar to "The Enemy of Rome" and then officially promote them, and then make games, this is the rhythm of taking Chu Yuanxi's road and making Chu Yuanxi have no way out.

So he said: We are also gradually exploring, and it is certain that there must be more valuable areas than game socialization, commercially, industrially.

Zhang Ming on the other side of the network cable couldn't help but fall into deep thought. It's not okay if you don't think about it, the main thing is that Chu Yuanxi explained the gameplay of the mini game IP, which confused his mind. Toutiao is a game that must launch its own traffic empire, which is far greater than the promotion ability of the Baren Group, but what is the method of activation? Is it simply traffic realization, or can it achieve value-added traffic?

He had already said at the group's internal meeting that there was only 40 million DAU left for the growth of Toutiao APP to operate according to the original model, and there must be a new engine, which had high hopes for search scenarios and high-quality content. For this reason, Toutiao did not hesitate to launch an attack on Baidu and sued each other for a 90 million lawsuit.

But Chu Yuanxi's words today also seem to have some truth? Wouldn't it be a very good thing if the game scene could achieve traffic value-added? But immediately two frowning problems appeared.

The first is to change the plan that has been started in the group a long time ago, which is very disgusting, making him instinctively repulsive, and the second is very funny, because it is equivalent to facing competitors like Ba Ren Games, the traffic is not good, but use a large number of high-quality content and IP to compete with themselves for player resources.

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