It's an extremely uncomfortable feeling! It's the equivalent of being pulled into an environment where the opponent is good and then going to war, and the opponent has a lot of experience. And this side, although it has a huge group, is lacking in high-quality content, otherwise it would not be positioned as an engine to expand its vitality to look for.

It's not right, these small game IPs have not been verified as high-quality content, we should ask, why is Chu Yuanxi so confident that he can fill in the "high-quality" content when the first two stages of the three-stage rocket are successful?

Zhang Ming didn't know that Chu Yuanxi was also afraid, but didn't he have to sell it?

In fact, the mobile game "Out of the Troubled Times" is also what Zhang Ming wants to buy, and today WeChat plays Chu Yuanxi, in fact, the "Ba Ren Game" that was originally envisaged to be purchased can almost be equated with the mobile game "Out of the Mountain in Troubled Times". I've been holding back the headlines for so long, and I also have the idea of taking away a piece of territory in the game empire, but how to draw it?

But with the mobile game "Out of the Troubled Times", it is different, which can greatly drive the development of Toutiao's own game industry.

This should be regarded as the third point of frowning, because the new situation came out too quickly, and it is not clear whether the original idea is appropriate? As a successful businessman who has run a huge traffic empire, his business instincts have made him more inclined to IP plans with many variables.

The mobile game "Out of the Mountain in Troubled Times" is a piece of finely carved jade, but it is "stereotyped" and has few changes. This IP is very closed, it can't form the XX universe, and it can't have infinite sequels like Mickey Mouse or Cat and Mouse, and there are very few ways to transform it. After the merger and acquisition, it is nothing more than operating according to IP and existing players, such as the development of "Troubled Times 2", or other types of games with the same IP, etc.

The Mini Game IP Plan also penetrates into the content field that Toutiao lacks, but it uses a new way, full of adjustability, and has a lot of room to tap for the deep correlation between traffic and IP, which may not be able to drive Toutiao's own development space.

It's like the mobile game "Out of the Mountains" is a plate of dishes that have been fried, and the mini game IP plan provides the materials for several dishes, washing and selecting vegetables, and all kinds of seasonings are ready, just waiting for the chef to come up and fry, without having to start preparing from buying vegetables yourself. Which one can work on cooking?

So the idea came to this, he sent: Otherwise, how about you divide the game into two? Ali is interested in the mobile game and team of "Out of the Troubled Times", you sell me part of the mini game IP, how about it? Anyway, the mini game IP is planned to be sold to Ali, Ali will also lose, but in your hands or in my hands can cash in value. I did this great experiment for you.

Chu Yuan Xixin said what you want to be beautiful, the mini game IP plan is given to you, you can rest assured, you don't need to analyze and imitate, I have configured a skilled worker for you, directly to a mitosis, you will conjure up a hundred IPs, the Pandora's box in the Celestial Empire copyright industry is about to be opened, how can I still sing?

But it's also a good reason to reject him.

So Chu Yuanxi sends: How much?

Zhang Ming gritted his back molars and wrote: 2 billion?

Who knew that Chu Yuanxi immediately replied: The great experiment that subverted the entire cultural and creative content industry is only worth 2 billion?

Zhang Ming: It's only worth so much to me. So what is your psychological price?

Chu Yuanxi: I'm sure this part can make Ali increase the price by 10 billion.

Zhang Ming: Are you sure you're a ghost! Let Ali raise the price by 10 billion and give you a beating!

Zhang Ming's initial communication ended here, and he was not particularly anxious, because although there was an impulse to merge and acquire Pakistani Games, it was not necessary to buy it, and there was still plenty of time.

But Chu Yuanxi didn't put down his mobile phone, but watched Liu Lu's live broadcast in West Lake City. September 10th is the 20th anniversary of Ali and the day of Jackma's official retirement. Why does Ali claim to be a 102-year-old shop? Because it opened in '99, 102 years spans exactly three centuries.

Liu Lu didn't go to join in the fun, but to contact the koala executives, and just took this opportunity to have a very complete set of people and could finish the conversation at one time.

However, this trip is not easy, because many of Koala's executives have already taken root in West Lake City, and it is not easy to pull them to the imperial capital.

This is a carnival and a curtain call, if it weren't for Chu Yuanxi's fact that there were too many things to do, he would have liked to join in the excitement and see Jack Ma wearing leather clothes and leather pants and combing dirty braids and singing "Blooming Life". In the final speech, Jack pushed to the highest level, set a very high tone for the mission of the company, to export talents to the society as the goal, to export a large number of talents with Ali genes, so as to build a corporate culture, with the system to ensure the company's inheritance.

Speaking of inheritance, Ali's company is indeed full of its own style, such as everyone has to choose a flower name, and it is basically Jin Yong's martial arts, Feng Qingyang, Xiaoyaozi and so on. There are only a very few who have no score like Short and Tight, the first time they took "Tian Boguang" and the second time they took "Thin Toutuo", all of which were ruthlessly rejected, and only then did they use "Short and Tight", which is not another name for Jin Yong's martial arts series.

At the end of the end, Jack Ma still concludes in a way full of martial arts style - the green mountains do not change, the green water flows forever, and there will be a period in the future. It's his romance.

Looking at Ali's 20 th anniversary from afar, watching Jack Ma wash his hands and leave with his hands, Chu Yuanxi's mood was complicated, what would a well-off person be like when he was 20 years old? What will his future outcome be? If he doesn't want to have a grand retirement ceremony, it should be better to be able to ride all the way without disasters and diseases, right? I hope that Xiaokang can live longer than himself.

Some people can't indulge it now, such as "Midnight Gallery", the recruitment results seem to indicate the finale.

Judging from the news obtained by Lu Yu, "Late Night Gallery" was still very confident of repaying the money a month ago. At that time, Fang Shiling wanted to cut her own leeks at a rate of 500,000 yuan a day, and formulated KPIs, so that the gap would be filled at the beginning of the month, and there were still 20 days to tolerate errors.

But KPI is not a panacea, although the editor-in-chief requires all of them to work hard with this goal, and also pulls out a few backbones to form an advertising business line, but when they really start to do it, the talents in the next line are stunned to find that the world of Nima public account advertising is different from what they think?

In fact, the behemoth Focus Media has asked this question a long time ago, but some people don't care about it, and they only find out when it comes to the end, what about high-quality advertisements with high customer unit prices?

In fact, there are still people who want to find it, but they have to find it, and not everyone can find it, at least they can't find it if they are blind flies in the gallery late at night, so it's going to be my life.

Blind Jaguar looked around, but found some high-priced advertisements that were unbearable from the beginning of the title, what is the tea girl, save the farmer, deer antler aphrodisiac, special release, and some of the content is also alive comic promotion.

The promotion of comics in the official account advertisement is not much less than the so-called new media, but compared to the painting style of pornography, gambling and drugs, the comics are much better, although they do not match their own tonality, they are very abrupt, and they are not ashamed. It's a pity that the entire cultural and creative market is not very good this year, the number of comic advertisements is not only small, the price is also very low, I heard that the year before last and last year was the golden period of the public account comics, and it was even called the money grabbing period, and there were a lot of works for advertising, and the price was one race and one high, which was cruel!

In addition to comics, the copywriting set by the fathers of the gold owner is not allowed to change a word, and the threat to change a word will not give money, which is super fierce. The part-time businessman of "Late Night Gallery" searched for it, and after crossing many levels to find the gold owner, he finally got the permission to customize advertisements with his huge volume, and then a lot of advertisements such as "What happened to the Tsinghua female student who lost one million after the resignation of the central enterprise" appeared in the matrix.

I thought that this would be fine, the advertising road was smoothly launched, and the rest was to sail and cut leeks, but I didn't expect that the good times would not last long, and Fang Shiling was happy a few days ago. The first day of Rijin Doujin even gave her the idea of "what is my sister fighting for so many years", cutting leeks is cool for a while, and it is always cool to cut leeks all the time. But soon, the dads quit.

Because the business of "Late Night Gallery" is to find advertisers directly after passing through layers of dangers, it cannot be checked out in a way similar to CPS and CPC, and it can only be a fixed price for the whole package. Whether it is the CPS model divided by turnover or the CPC model of per-click charging, it needs to go through a set of advertising order receiving system for verification, advertisers do not have this system, there is no middleman to make the difference, and there is no middleman to provide services, only a fixed price, a single ad 35,000 so that.

Those who have a bad conversion rate after sending it, and the owner of the gold owner is not satisfied with the fact that he will no longer send orders, but he shouldn't earn this money by himself anyway, but some of them are obviously not bad, thinking that they can take a round in the matrix, develop different numbers, and then circulate them. Unexpectedly, in just three days, almost all advertisers shouted stop.

Fang Shiling said that I posted it very scientifically, an account only sends an advertisement once, and it is all effective, and there is absolutely no situation where an account finishes this one today and sends it again tomorrow.

As a result, the dads said bluntly: You have so many accounts with similar users, right? This repetition rate is too big! This price is not good!

It was only at this time that Fang Shiling began to panic, and then suddenly looked back and found that there were only two that could provide stable cash flow.

The first is "Brother Fang".

This number was originally sent to a comic, and the strip is also a comic, sending paid comic ads, not to mention the perfect fit for the user's tonality, at least it doesn't feel awkward, and the conversion rate is much higher than that of other accounts.

Even so, there were not so many comics available on the market, and the supply was not enough, so I couldn't make much money if I wanted to. But this market itself is alive and responds very quickly, especially the official account comics are the same as the official account, the copyright relationship is chaotic all over the sky, and there may be several companies that can send out advertising sheets for the same comics. As a result, a large number of comic businesses moved when they heard the news, found one with the strength to bring goods, and immediately created new orders and then flocked to the backstage of "Brother Fang", full of business messages that contacted advertising.

This situation was completely unaware of Fang Shiling's advertising before she made an advertisement, and it was not until she was approached that she found that a comic advertisement could be done many times in a short period of time, as if a whole new world had opened the door.

The second is selling classes.

In the first half of last year, Chu Yuanxi could earn tens of millions of dollars once he did knowledge sharing, but the GDP created was not more than 10 million, because many of these inputs were sold by the knowledge sharing platform to the official account, and the official account and the platform had to be divided.

Now Fang Shiling has begun to do the matter of account sharing, and if she can't generate knowledge herself, she will sell other people's knowledge, which is also a high-quality money-making plan.

As a result, Chu Yuanxi didn't understand after seeing Fang Shiling's side and starting to sell classes, didn't she go to the advertising platform to receive advertisements? How did she make an exception when it came to knowledge sharing? Knowledge sharing must be picked up on the advertising platform, and there is no situation where you can find an advertiser alone to get a fixed price.

Lu Yu immediately popularized science, because he can write his own copywriting for knowledge sharing, as long as the QR code and link at the end are right.

Chu Yuan Xixin said how did Lu Yu know so clearly?

But even if there are still these two survival channels, it is not good, the money is not enough, the main reason is that the time for fault tolerance is too short, and the error is too big. Seeing that the time for fault tolerance is passing day by day, everyone is anxious, recruitment advertisements are frantically posted, and the kind that successfully joins the red envelopes to take out and invite them to dinner, and the kind of advertising directors and copywriters at the level of ghost talents are required to enter.

The "Midnight Gallery" in this time period is the most chaotic, with everything to say. Some say that many public accounts can receive big orders from the owner's father because people often send advertisements, and the user tone has been adjusted, and the conversion rate is high; some say that the simple and rough advertising in the past is no longer good, and you must follow the market and learn from others; some say that the official account advertising also has a leaderboard, look at the top ranking, all have their own "advertising characteristics", subscribers leave a message and give a bad review when they see that it is not an advertisement, and it is too late to learn now.

In short, the soil bee advertising is extinct, the advertising ecology of WeChat has changed, and the old yellow calendar must be thrown away.

Fortunately, Fang Shiling has been in the self-media circle for so long, and she may be more popular in business, but she still has some connections. After all, "Late Night Gallery" is a matrix with relatively lush foliage, and there are more than a dozen public accounts of various tonalities, large and small, once the recruitment machine is started...... Chu Yuanxi finally saw Zheng Tong join as a senior advertising director anyway.

Zheng Tong, the general under Hongxing of Langtao Information, the nominal leader of Neptune Studio, became popular by stealing Chu Yuanxi's "Leaving People's Sorrow", that is, making a mirror actor and doing operations, and he has not appeared in Chu Yuanxi's sight for a long time.

The main reason is that there are too many poor volumes, and I don't know how he became an advertising expert?

However, when I saw Zheng Tong, I had to think of Hong Xing, and then there was Heizui and their brush business, and the brush was matched with advertising, which was definitely a desperate plan.

Anything happens by chance. When Chu Yuanxi saw Zheng Tong's name, he had a feeling of seeing the finale, but he didn't know what kind of ending it was, and he might have to go a long way.

Soon Liu Lu returned to the imperial capital from West Lake City, and the first thing she did when she saw Chu Yuanxi was not to report to work but to vomit! West Lake City actually wanted to scrap the garbage cans on the street, this was the most shocking thing she saw and heard during her trip to West Lake.

When Chu Yuanxi spoke, he was reading the new report submitted by Lu Yu, about robot procurement. So he put down the report and said mischievously: "Hey Liu Lu, it's not right for you to vomit like this, and things may develop in a good direction." ”

Liu Lu's expression was: I believe you are a ghost!

"Hey, don't you still believe me?" Chu Yuanxi smiled evilly and said: "Look, let's guess in the direction of the tall, you have heard that Xihu City is going to promote the landing of smart cities on a large scale, right? Those smart traffic smart cameras and the like are low, you look at my plan, intelligent garbage robots on the street, see who has garbage in their hands and run over directly, put a mouth, throw the garbage into it and directly divide it, how convenient is it?

It not only boosts GDP, but also improves the compulsion, the factory has orders, the tourist city is more convenient, and it can be built into an Internet celebrity street scene, and countless people come to check in, how great is this? What do you think? West Lake City is the territory of Ali and Zayi, I think it's no problem at all. ”

Liu Lu asked angrily, "Why are you in such a good mood?"

"Isn't this clear? The film and television drama "Out of the Mountain in Troubled Times" has been completed, I watched the finished film, although only the first few episodes have been cut, it is okay to watch, not ashamed, not disturbing. ”

The filming time of this film is actually not too long, but it is long enough for the rhythm of TMT startups, and it is very hard to endure without interfering. The best way to resist not interfering is to build a fence and not contact the relevant information at all, but how can it not be contacted? So Chu Yuanxi has been looking forward to this piece for a long time.

What he is most worried about in this drama is the male and female protagonists, the male protagonist Li Zifeng is his own person, and during the filming process, he also cooperated with Lu Yu to do a lot of work that is beneficial to the information of the Ba people, and also filmed a short video of Nezha's popularity, Chu Yuanxi's only worry is whether his strength as the male number one is enough.

The strength of the heroine Shen Mengchen is definitely enough, although she has been the host of Mango TV for many years, she graduated from the department of serious performance, and she was highly praised by the teacher when she participated in "Everyday Upward".