Yang Fei returned to the venue and continued to participate in the next advertising bidding as if nothing had happened.

Most of the next advertisements are clearly marked, that is, the bidding model.

When Yang Fei sat down, he was announcing the time at seven o'clock in the evening.

This is a time period that is no less than the king advertisement.

However, many people in China do not watch the news broadcast, but they will definitely listen to the weather forecast, especially the people who work according to the weather, as well as the vast number of farmers, who pay more attention to the weather than the news.

In this era when information is not very smooth, CCTV's weather forecast has become the most effective means for people to obtain future weather, and it is also the most accurate authority.

Many families will watch TV series from other TV stations when they broadcast the news, but when it is almost half past seven, they will switch over and wait to see the weather forecast, for fear of missing it.

This habit, more than 20 years later, still has many families who maintain it.

The host of the weather forecast has often become a hot topic among Chinese people.

The beautiful hostess who wore a short skirt, had charming hair, was beautiful, elegant and dignified, and became an indelible memory of a generation.

Therefore, the value of the king is irreplaceable.

Enterprises that miss out on the bid king can only compete for other advertising slots.

The 7 p.m. advertisement has also become the target of everyone's competition.

Generally speaking, these prime-time advertisements are one-third to one-half of the advertising of the king.

When Yang Fei came in, the price had already competed to more than 18 million.

To be honest, more than 10 million ads are already very expensive.

Many companies estimate that they can't even afford to pay for this advertisement, but they are blindly gambling, that is, they take out a year's profits, bet on the effect of advertising, and if they succeed, they will earn a big brand, and if they fail, they will lose money and make money.

Yang Fei instructed Su Tong and Wei Xinyuan to clean white laundry detergent and take down this hourly advertisement.

Wei Xinyuan is responsible for holding the card.

No matter how much others offered, Wei Xinyuan just calmly raised his cards.

The firmness shown by the white laundry detergent secretly surprised other companies, and many companies with less competitiveness automatically chose to quit.

Joke, compete with the standard king enterprise, don't you have any strength?

The price soon rose above the 20 million mark.

The rest of the bidders are all big companies.

Procter & Gamble and Unilever, after losing the standard king, naturally bit this gold advertisement, and the price was also raised by them.

To everyone's surprise, white laundry detergent has been holding up signs!

Isn't Yang Feimo crazy?

Isn't it enough for you to win the bid?

Do you want to take down the 7 p.m. advertisement?

You have money, you can't spend it like this, right?

Could it be that all the money you earn will be given to CCTV?

"Boss, do you want to continue? 25 million!" Procter & Gamble representative asked in a low voice, "I see the white laundry detergent, and I have no intention of giving up at all, and I raised the card without the slightest hesitation." ”

"Hehe, keep following!"

"Made, Yang Fei wants to monopolize CCTV's advertising resources, right?"

"Yes, that's what he thinks, we want to monopolize high-quality advertising resources, and he thinks of that!"

At the same time, Unilever representatives were also deliberating:

"If we don't get good inventory, then our sales next year will be a problem. Keep following!"

"Why don't you take a five-second ad for the queen? That's all that money. ”

"No matter, compete for this first!"

As a result, prices skyrocketed.

Approaching the 30 million mark!

Yang Fei said in a deep voice: "Directly quote 30 million!"

Wei Xinyuan hesitated slightly, didn't ask a word, then raised the sign and shouted: "Thirty million!"

The atmosphere in the venue was like a powder keg lit.

Everyone looked at Yang Fei with strange eyes.

This guy is so rich!

Just won a bid king, and spent tens of millions to compete for a prime-time advertisement!

If this is an ordinary enterprise, where can it afford it?

Together, these two advertisements are 100 million advertising dollars!

How much does Yang Fei have to earn a year to afford this huge advertising fee?

The indomitable momentum of white laundry detergent has scared away other companies.

Only Procter & Gamble and Unilever are continuing.

"Thirty-one million!" Su Tong's voice trembled a little, "Yang Fei, this advertisement is really not worth so much money." It's better to spend it on something else. ”

Yang Fei said calmly: "Add another million!"

The people sitting next to him looked at each other when they heard Yang Fei's words.

A million, a million markups!

Such a large number, coming out of Yang Fei's mouth, is as casual as saying a hundred yuan or two hundred yuan!

Wei Xinyuan has long been familiar with the temper of the boss, and he has never let go of what he wants.

So, he didn't hesitate to raise his card.

Procter & Gamble and United United China continue to follow.

This is where big business competes!

Small businesses can only stand aside and can only be a coaxing audience.

When the representative of Procter & Gamble raised his hand, he was already very hesitant, and every time he raised his hand, he had to consult the boss first.

The boss's face was not as firm as before.

More than 30 million!

However, the top line has not yet been reached.

"Go on, and when it reaches 35 million, you won't follow!"

"Boss, it's really not cost-effective to buy this advertisement for 35 million. ”

"I know it's not cost-effective, but it's an advertising investment, it's a necessary means to maintain the brand's attention, especially next year, which will be especially important for us. Max shampoo won the bid king, our Head & Shoulders, if we can't even win this advertisement, then how can we compete with Max shampoo?"

"Yang Fei just had this idea, so he used several brands to occupy these advertising positions!"

"I estimate that they don't plan to make money at all next year, they only plan to start the brand's reputation through advertising wars, even if it is a loss, they must start the brand first! We absolutely can't let them do what they want! Moreover, even if we don't want this advertisement, we have to raise the price, and we can't let them succeed so easily!"

"That's right, raise the price and make Yang Fei suffer!"

On this issue, the ideas of the representatives of Unilever and the ideas of the representatives of Procter & Gamble are surprisingly consistent.

The happiest person in the audience was Ms. Tan.

The higher the advertising bid, the higher the revenue of CCTV!

Even if the bid reaches 50 million, CCTV is the biggest winner.

Ms. Tan looked at Yang Fei.

Yang Fei also happened to look at her.

The two smiled tacitly.

Ms. Tan gestured to him, a gesture that only Yang Fei could understand.

Yang Fei nodded, indicating that he was measured.

The bidding was hot again, and the three major daily chemical factories were biting.

"Thirty-five million!" a P&G representative called out the latest bid.

The audience was silent, and they were stunned by this louder bid!

Domestic companies are crazy about advertising.

And behind this madness is an infinite desire for success!

Everyone is waiting for the price increase of white laundry detergent!

Procter & Gamble said in a deep voice: "If they raise the price again, we will give up!" This price is too high, we raise the price to this high, Yang Fei wants to be the wrongdoer, let him be the boss!"

However, to everyone's surprise, Wei Xinyuan did not raise his card for a long time.

Could it be that white laundry detergent has given up?

Everyone looked at Yang Fei and Wei Xinyuan, and saw that they were biting their ears and discussing!