"Thirty-five million, for the first time!"

"Thirty-five million, the second time! Are there any other companies bidding?"

The moderator's tone was filled with excitement.

The host of "35 million ......" glanced at the audience, but his eyes lingered on the representatives of Unilever and white laundry detergent.

Unilever gave up on the competition.

Everyone is afraid of being put in a high-priced competitive position!

Thirty-five million is more than the actual value of this advertisement!

The white laundry detergent didn't move.

Wei Xinyuan, who had always raised his cards without hesitation, suddenly became dumbfounded.

Because Yang Fei gave an order: "Give up!"

Yes, at the most important juncture, Yang Fei gave up.

This made everyone think that Yang Fei was afraid of Procter & Gamble.

Because of Procter & Gamble's strength, it is still higher than Yang Fei's beautiful daily chemicals!

Even Wei Xinyuan thinks so.

However, he let out a long breath, and he felt that the boss's abandonment was right.

Thirty-five million, where is it not good?

The host smiled slightly, raised his voice, and shouted: "Thirty-five million, the third time! Victory belongs to Procter & Gamble!"

After a long round of bidding, Procter & Gamble finally got the ad.

But the price they paid was also staggering.

The audience was stunned by this kind of behavior of taking money to smash advertisements.

The concept of advertising and marketing has gradually become popular in China.

Both state-owned and private enterprises are aware of the importance of publicity.

And many companies that advertise on CCTV, such as Sun God, Red Peach K and other health care products, have achieved good development, which has intensified everyone's competition for high-quality advertising resources.

Yang Fei applauded with everyone and congratulated Procter & Gamble on winning the 7 p.m. advertisement.

Su Tong asked a little incomprehensibly: "Yang Fei, didn't you say that you are determined to win, why did you give up?"

Yang Fei winked at her: "Go back and say." ”

Although Su Tong has been following Yang Fei for so long and has also learned some business warfare techniques, she is still simpler than Yang Fei, and at this time, she still doesn't understand Yang Fei's tactics.

Procter & Gamble representatives, who successfully won the advertisement, were a little unhappy.

They originally wanted to raise the advertising price so that Yang Fei would pay more.

The result?

The bitter fruit they sowed, they ate it themselves!

Who would have thought that the white laundry detergent that has been chasing after it will be cowardly at the most critical moment?

Procter & Gamble representatives looked at each other.

"Let's take it, take it! We still need this advertisement. Procter & Gamble boss waved his hand.

"What kind of routine is this Yang Fei playing? Why can't you understand it?"

"They still want to fight, but the price is too high and it may be out of their budget. After all, they just won a bid king of more than 70 million!"

"That's right. Then I wonder, their white laundry detergent, last year's standard king, won't this year be on the list? The aura of last year's standard king will soon disappear. ”

"Hehe, isn't that better? However, I guess Yang Fei is not so stupid! They must have a trick. There's a lot of inventory down there!"

"Do you want to continue the blockade?"

"Well, it depends!"

Next, the host announced that the five-second ad auction after entering the bid king ad.

After the news broadcast, before the weather forecast, there is a thirty-second advertising period.

This is also the most important embodiment of the commercialization of CCTV at the end of 93.

Thirty seconds, you can insert six five-second ads.

The first one is called the king of standards.

There are also five other advertisements, although the effect is slightly inferior to that of the standard king, but it is also a gold advertisement.

These five advertisements have become the object of competition for the majority of participating enterprises.

And the whole bidding meeting has also reached a white-hot state here!

"Boss, do we still have to compete?" Wei Xinyuan asked.

Yang Fei said lightly: "Of course, I lost a city just now, and I must get it back here." If I don't stop, you keep holding up your cards!"

"Okay, boss. ”

At the beginning of the bidding, the sound of signs and quotations rose one after another, like a tide, flooding the venue.

Raise a card once, it is a price increase of 100,000.

At the beginning, everyone was relatively calm, and everyone was raising the price according to the price of the card.

Later, some companies felt that this bidding was too slow, so they directly began to shout the price, and the price was increased by 500,000 or 1 million.

So, ten minutes later, the price soared directly to 20 million.

With the previous auction at the bottom, everyone raised the sign and became more careless.

And everyone also has a certain psychological tolerance for tens of millions of offers, no longer making a fuss, and no longer being surprised.

Because everyone has to accept the fact that CCTV's advertising has really increased in price, and the increase is scary, and there is no strength, so don't come to test the waters!

This year's advertising costs are much higher than last year's.

The budget of many enterprises is insufficient, and the representatives call back on the spot to ask for instructions and reports, and ask the superiors whether they will increase the budget.

The bosses personally attended the meeting and discussed with the think tanks.

Money is here, it has become a number, millions can only buy inconspicuous small advertisements, if you want to attract eyeballs and traffic, you must spend tens of millions!

The hard-earned money of entrepreneurs is thrown here with a lot of money.

A young man sitting in front of Yang Fei, who was only in his twenties, kept looking back.

Yang Fei found that this person had hardly raised a card.

This is not unusual, there are so many companies here, not every company has the strength to compete.

Many companies are invited to come and find that they do not have the strength to compete, so they will give up rationally.

Some entrepreneurs, in this bidding meeting, were greatly stimulated, they suddenly found that large enterprises are so good, and they have finally seen the world. After I went back, I worked hard and looked forward to the next year!

Yang Fei looked at the young man in front of him, suddenly recognized this person, and asked, "Are you Hu Zhibiao?"

"Yes, I'm Hu Zhibiao! Boss Yang, do you recognize me?"

"Hehe, I know, the boss of Aiduo VCD!" Yang Fei smiled gently.

Hu Zhibiao turned around happily and stretched out his hand: "Boss Yang, hello, you are my idol!"

Yang Fei shook hands with him: "Make progress with each other." ”

Hu Zhibiao founded his own company in July 95, at that time, the singer Jacky Cheung's "Love You More Every Day" had just appeared on the pop music charts, and he liked to sing karaoke, so he said that he would use it, so there was a VCD brand called "Aiduo".

The current Hu Zhibiao, who has just established the company, is not a big man yet, and he came to participate in this bidding meeting, which is really to see the excitement.

Looking at the tens of millions and tens of millions of quotations from other companies, Hu Zhibiao was amazed at the same time, but also secretly vowed that today next year, he must be like them and take out tens of millions to bid!

Bidding continues.

"Thirty-five million!" Unilever representatives, shouting a high price, refreshing everyone's bids.

"Boss, are you still following?" Wei Xinyuan asked.

"Follow!" Yang Fei said lightly.

This advertisement, 35 million is still worth following!8)