In the shop that was still noisy just now, only one person was left at the moment.

He was silently smoking a cigarette.

The camera shows him smoking a cigarette on the side of his face, with the focus on the cigarette curling with cyan smoke.

That's the kind of effect that was promised.

Before filming, he studied this place with Wen Mu, saying that there should be no lines, and there should not even be that kind of plot of angrily flipping the table.

If you do that, it's really bad, it's a vulgar routine.

That's how not to speak, leave blank.

Painting is about white space.

It's the same with acting.

Blank space will give the audience more space for reverie, and only reverie can make the audience have a sense of substitution.

It turns out.

It's best to shoot like this.

"Click!"

Wen Mu raised his horn and shouted in satisfaction.

After it was over, the rest of the actors also came in, and Xu Yu stood up and walked towards Zhang Xiaolong.

Seeing that his right hand had been wrapped in gauze, he said with concern.

"Why are you so reckless?"

"Brother Xu, I just felt happy to do that, and I was able to express the disappointment in my heart more intensely, so I smashed the glass.

"Hey, it's okay, it's just a skin injury. ”

Zhang Xiaolong smiled honestly.

"You, you, you!"

promised not to say anything else, after all, it was all for filming.

After Zhang Xiaolong finished speaking, Xu Yu looked at Wang Chuan and praised without hesitation: "Wang Chuan, your play here is really good." ”

"I dare to say that as long as our movie is released, the Guan Gu magic you played before will disappear from everyone's impression, but it will be replaced by a sick patient. ”

"Your transformation has been a success, and your efforts have paid off. ”

"Teacher Xu, you have won the prize. ”

Wang Chuan smiled.

Indeed, in order to create this role, he really took great pains, stayed up late on a diet, and forced himself into the appearance of this tuberculosis ghost.

"It's not a compliment, it's just a matter of telling the truth. ”

Xu Promise thought of the tearful expression that Wang Chuan had just revealed, and thought of the twisted struggle shown in his expression, and patted him on the shoulder and encouraged.

"Keep it that way. ”

"Hmm!"

……

The scenes in the crew were filmed steadily.

During this time, the advertisement promised to shoot for Nestlé was also launched.

When the ad started playing, it immediately set off a wave of comments.

The reason is simple, who makes this ad very tender.

The core concept of advertising shooting is warmth, and in the interpretation of promises, this warmth is vividly expressed.

"Have you seen the ad that promises a new one, the one that endorses Nestlé. ”

"I've seen it, it's so creative and so feeling. ”

"Time is short, warmth is forever, and I also think we should stop and listen to what Xu Promise is saying. ”

……

Modu, an advertising agency.

Everyone here is sitting in the conference room, and the promised coffee ad is playing on the big screen in front of it.

No one was looking around, everyone was watching very intently.

The ad screen appears.

A bustling street is bustling with people coming and going, and there are all kinds of people doing all kinds of things on the side of the road.

What you feel from them is a kind of noise and excitement.

The shoe-shiner and the shoe owner are arguing.

Taxi drivers and passengers are shouting.

Newspaper sellers!

Selling flowers!

Traffic police who whistle to manage traffic!

Nonstop.

People don't stop.

Noise!

Vexation!

Disturbed!

It was in this atmosphere that the promise emerged.

He stood in the middle of the square, watching the scene with a blank face, and with a flick of his wrist, a pocket watch began to fall and shake.

In the ticking sound of the hands of the pocket watch, the wrist of the promise was raised.

Pocket watches fly.

Time and images freeze there.

Everyone was still.

Walking, footsteps paused in the air.

The one who looks at the watch, his eyes are fixed on the watch.

quarrelsome, mouth open.

The whistle is put to the mouth but does not make any sound.

The only thing that can move around is promise.

He walked to the side and picked up a random piece of his mother's phone.

The mother had been answering the phone for work, but she and her daughter next to her were about to take a selfie.

The daughter's head rests on her mother's shoulder, and the picture is particularly warm.

He continued walking.

A man reading a newspaper with a box promised to cut out in his hand.

Through this box, he could see a little boy playing football in front of him.

A slight smile appeared on his lips.

The third promised target was a man and a woman.

The man seemed to be shouting at the woman.

The man who was promised a bouquet of roses was placed in his hand, and the gesture was made as if he was going to give flowers to the woman.

I'm sure girls like this kind of thing.

The fourth!

The fifth!

Sixth!

……

There may be several more in the back, but they are no longer visible in the advertisement, followed by the promise to return to their original positions, raise their hands and snap their fingers, and then the picture disappears.

What emerges is a steaming cup of Nescafe.

The mist that rises around the coffee is a form of temperature.

Looking at this cup of coffee, what the audience can feel is the warmth that surrounds them.

"I'm sure you've all seen it, right? It's only a minute, but in such a short period of time, it's like we're seeing a condensed version of the movie. ”

"It's clear what the ad wants to say, what it wants us to know. ”

"That's the essence of advertising!"

"Advertising shooting is not a literary film or a suspense film, you don't need to deliberately design a lot of difficult plots, it's so simple and understandable. ”

"Let you know that it is a warm story, and may this society be more warm. And behind the warmth is a cup of coffee, although it is said that Nestle is not mentioned in the whole article, but who can forget this cup of coffee at the end?"

"No, it won't!"

"I dare to say that this advertisement will definitely set off a storm in our advertising industry, and there will be many advertising companies like ours who will study and study this advertisement. ”

"There is only one thing I ask you to do, to understand this advertisement thoroughly! to make a thorough promise! Only in this way can you be able to achieve a definite target when you shoot another advertisement. ”

"Got it?"

"Got it!"

As the director of the advertising agency said, this ad has aroused the admiration of many peers since it was launched.

They admired the creative idea and were pleased with the promise to shoot the ad.

Advertising and spokesperson are inextricably linked.

If you can find the right spokesperson for the product to shoot, you can invisibly add points to the advertisement.

A good advertisement can also add color to the spokesperson.

"Nestle really chooses a spokesperson, looking for a promise endorsement that is not riddled with scandals, has a positive image, and does things with positive energy, a stroke of genius!"

"I dare say that Nestlé's popularity will definitely skyrocket, and sales will definitely increase significantly this time. ”

"Definitely, there is no doubt about it. ”

……

Then Nestle's sales exploded on the day.

Supermarkets are out of stock.

The seller placed an order one by one.

It's been hot like never before.