Magic City, Nescafe's Asian headquarters.

Conference room.

Sitting in the first place is Zheng Qianjun, who is in a very happy mood now.

Thinking of Nestle's order now, he can't help but feel the urge to look up to the sky and roar.

Is that just an order?

That's real money.

As long as the performance in the second half of the year can come up, then his position will be more and more stable, not to mention, his annual salary will also increase.

"I believe you all know the current situation, and our company can have such a good thing, all thanks to the careful planning of colleagues in the advertising department. ”

"It was their advertising that turned the tide, and on behalf of all my colleagues in the company, I would like to thank you for the dedication of the advertising department. ”

"Mr. Zheng, this is what we should do. ”

Li Nanguo stood up and said hurriedly.

"It's your credit, yours, you're welcome. ”

Zheng Qianjun waved his hand directly.

"Sit down. ”

"Yes!"

After Li Nanguo sat down, Zheng Qianjun glanced at the audience and said loudly: "I am here to announce one thing, from now on, all the business of our company will be promoted around the promise studio except for the established one." ”

"Think of Promise Studio as our top customer of Nestle, understand?"

"Yes!"

Everyone responded in unison.

Can you not understand?

This advertisement was filmed on the promise, and it was the promise that brought this sensational effect to Nestle, so it became natural for Nestlé to do things around the promise.

At first, I thought that the advertising fee for the promise was quite expensive.

Now that I think about it, is it expensive? It's not expensive at all, and that little advertising fee has long been settled in snowflake orders, and the rest is net profit.

Promise has become Nestlé's most important spokesperson.

......

In fact, it was not only Nescafe that was alarmed, but also several other companies that deal in coffee were also surprised by this advertisement.

They know that Nestlé intends and promises to cooperate, and they have made a lot of efforts to cooperate with Nestle.

But in their eyes, promises were nothing more than a movie and television star with a bit of fame, did Nestle need to be so condescending?

Without his promise, could it be said that there are no celebrities who can shoot commercials?

But now it seems that they were wrong.

Choosing the right spokesperson can really affect the sales of the product.

If they had known, they would have chosen to promise to endorse, so that the coffee that is now hot is their home.

It's also very depressing to think about, the original domestic coffee market is so big, what can they do if they are promised such a stab?

"Do you think we're going to go back now and make promises?"

"I said you're stupid, aren't you? Now that the promises are all Nestle's spokespersons, how can they say that they endorse other coffee?"

"What if you wait until he finishes endorsing?"

"Then I also think it's enough, the promise of endorsement, if you want to endorse, the first choice must be Nestle. Do you think he can endorse other coffees after he has endorsed Nestle?

"Makes sense!

"So let's think about other celebrities and see if we can find a popular one that can have the effect of promise. ”

......

There is no other company in the coffee world that can continue to find a spokesperson for the promise, but what about the rest of the world?

Three hundred and sixty lines, each of which has a champion.

These top companies are looking for spokespersons.

In the past, it was not clear who to look for, or the reaction of the star market was not good, and they all had to rethink others.

Now after seeing the big reversal of Nescafe, isn't it clear who to turn to?

The first choice is definitely the promise. happy

One promise is worth a lot of propaganda.

A forum in the automotive industry is being held in Beijing, attended by the giants of every automobile company in China, and what they talk about can affect the future of the automotive industry.

As they talked, they talked about Nescafe.

"Lao Zhang, didn't your family say that you want to change the spokesperson?

"CEOs, let me tell you, I have a goal, my goal is to promise, and we are ready to cooperate with promise. ”

"Promise, you want to find him too?"

"What? Lao Liu, do you want to find him too? This is not appropriate, you just have a spokesperson, and the advertisement has just been placed, how can you change it?

......

Other things are discussed, but the interests are involved, so no one will be fooled by your words, they are all talking eagerly.

The promise of a fire in the film industry has inadvertently become the darling of the automotive industry.

Automotive industry!

Jewelry industry!

Watch industry!

......

As long as the luxury jewelry industry can be named, it has begun to focus on promises.

It's not that they're just eyeing it now, but they've done research before, and the image and reputation of the absolute promise are good, and they're all very suitable for their products.

It's just that there has never been a chance to cooperate.

Now everyone is excited to be so troubled by Nescafe.

This kind of thing must be done as soon as possible, and the province will be taken by the same industry, if that happens, you will suffer a loss.

For a while, the promise studio became extremely lively.

Bai Linglong is answering the phone every day, and the customer who calls each phone is very important, and it is impossible for her to say no.

Thinking that the content of these phone calls was all hope and promise to talk about cooperation, she didn't offend, and agreed to all of them first.

The reasons given are all the same: promise that they are filming now, and they can negotiate after filming.

Or else?

If you don't say that there is a reason for this, how can you explain it to them?

Bai Linglong, who was dizzy by these calls, took advantage of the free time of the noon break to directly dial the promised phone, and after telling the situation here, she complained.

"Brother, do you have any ideas to shoot commercials? If so, I'll screen it for you!"

"Even if we want to shoot, we have to cooperate with those advertisers with a good reputation, and those brands that are not strong will be counted. If you say you're not afraid, I'll refuse them all!"

"Declined?"

Xu Yu shook his head, sat on the chair of the crew, and said with a smile: "That's the big funder of our studio, how can you say that you can refuse that casually?"

"In this case, you first filter according to the criteria you just said, and then consider the issue of endorsement after I go back. I think so, even if it is an endorsement, there are no more than two products endorsed every year!"

"You've got to pick a good one!"

"Good!"

Bai Linglong knew what to do when she was instructed.

Shoot commercials?

Xu also knows that it is possible to make money by shooting advertisements, and the money is the fastest, after all, the shooting of advertisements is not time-consuming.

But he has always had his own principles for this matter, that is, not to shoot indiscriminately!

I'd rather not shoot than shoot indiscriminately.

Because if there are too many advertisements, it will affect your image in the hearts of the audience.

What's more, if there are any unscrupulous merchants here, it will also affect word-of-mouth and reputation.

Therefore, it is better to have less than to overuse.

"By the way, calculate the time, there should be almost some preparations over there, that film is about to be filmed, right?"

Just as the promise was being spoken, the phone rang.

——————————————

Millions of words, a little embarrassed, the subscription is bleak!

For the sake of book friends who have been supporting, I will continue to insist, may not continue to break out, only stabilize more than two, I hope you can understand, continue to support, thank you!