Chapter 21 Acquisition of Copyright
In the next two days, "Plants vs. Zombies" became more and more popular, and the number of downloads increased, from the launch of the game on June 6 to the morning of June 11, the number of downloads has exceeded 300,000 in just a few days!
According to the agreement between Chen Ping and the seven websites, when the number of downloads exceeded 100,000 on the third day, all the publicity fees paid in the early stage had been recovered, and "Plants vs. Zombies" would also be hung on the homepage of these websites for a long time for publicity, and even the publicity efforts were increasing step by step!
To make this game, Chen Ping invested a total of about 500,000 yuan in the early stage, and almost all the registered capital of the entire Guangyu Company was invested in it.
But just a few days later, 350,000 advertising fees were recovered, that is, the total investment in this game is only 150,000!
What's more, the number of downloads of this game is increasing almost every minute and every second, and it's getting faster and faster!
According to the estimates of Lu Dongyu and others, if the rate continues to increase, it is estimated that the number of downloads will exceed one million when the game is launched for 10 days!
At that time, Chen Ping will still be able to get two remunerations totaling 400,000 yuan from these seven websites!
It's not a lot of money, but it means that the game will be generating revenue soon!
However, at this time, Chen Ping also received a call from Mr. Xie from the Shanda Marketing Department again and came to a hotel in Anhe City.
Chen Ping didn't come alone, but brought Lu Dongyu with him.
knocked on the door and walked into the private room, and when the two people in the private room saw Chen Ping and the others, they all subconsciously got up to greet them, but after seeing Chen Ping walking in front clearly, both of them were stunned for a moment.
Chen Ping stepped forward and asked with a faint smile, "Which one is the grand Mr. Xie?"
The somewhat bald middle-aged man at the head hurriedly smiled and said, "I'm Xie Zhen, are you?"
Chen Ping smiled and stretched out his hand to shake Xie Zhen's hand: "I'm Chen Ping of Guangyu Technology Company!"
Xie Zhen looked at Chen Ping in front of him in amazement, and shook his hand with a look of disbelief.
This is Chen Ping?
Looking at his age, is he twenty years old?
That's too young, isn't it?
Chen Ping smiled and didn't care, he knew very well that he was too young, and few people would believe that he had done so many things in a short period of time for the first time, this was normal, it was not that the other party looked at people with colored glasses, it was just human nature.
"This is the director of the R&D department of our Guangyu Technology Company, Mr. Lu Dongyu!"
Xie Zhen hurriedly shook hands with Lu Dongyu.
Xie Zhen has actually been in the mall for many years, so he is not so in a hurry, but after seeing Chen Ping, Xie Zhen was really shocked, so that he was a little at a loss, and reacted after a while.
After several people sat down, Xie Zhen said with a smile: "I really didn't expect that Mr. Chen was so young, he was really young and promising!"
Chen Ping smiled: "I just happened to have a meeting, I am young and like to play games, so I came up with such a game company, Mr. Xie smiled!"
The two chatted for a few words, and Xie Zhen was more and more surprised!
This Chen Ping, although he is young, he doesn't seem to be even twenty years old, just like a high school student, but his speech and demeanor are extremely good, and when he talks with himself, he doesn't mean to be nervous at all, and he has a bit of calm momentum between talking and laughing!
In this way, Xie Zhen also calmed down, forced himself to forget Chen Ping's age, and after talking for a while, he went straight to the point: "Presumably Mr. Chen also knows my intention, I wonder if Guangyu Company has the idea of selling the copyright of the game "Plants vs. Zombies"?"
Chen Ping immediately laughed: "I want to hear about the grand conditions before I think about it!"
Xie Zhen nodded, pondered for a while, and then said tentatively: "We can bid 5 million to buy out the copyright of "Plants vs. Zombies"!"
Chen Ping smiled slightly and shook his head slightly: "Mr. Xie, this is insincere!"
Xie Zhen's eyes flashed slightly, and then said with a smile: "Mr. Chen, you also know that the game "Plants vs. Zombies" is a completely free game, and its value lies in a reputation, and it can't bring much revenue to Mr. Chen! I know that Mr. Chen has signed a traffic contract with those websites, and if the number of downloads can reach tens of millions, he can have an income of more than three million, and the grand bid of 5 million yuan, I personally think it is very sincere!"
Chen Ping shook his head with a smile and said: "Mr. Xie, Ming people don't say dark words, the game "Plants vs. Zombies" is not only worth three or five million, right?"
Mr. Xie looked confused: "Does Mr. Chen think that the number of downloads of this game can far exceed 10 million? Even if it does, I'm afraid Mr. Chen has not signed a higher-level contract with the website, right?"
Chen Ping glanced at Mr. Xie deeply, and then said with a smile: "Mr. Xie doesn't want to fool me! The game "Plants vs. Zombies" is not the only way to make money! What's more, this game is not only such a version, the first version is completely free, and it is just because we have a small family and a small business, we need to make a name for ourselves, and there are many ways to make money if other versions are developed in the future!"
As soon as Chen Ping said this, Mr. Xie's face suddenly became a little serious!
Originally, he was still a little lucky, thinking that Chen Ping was a hairy boy, and Lu Dongyu was just a game developer, and he didn't know much about these business things, so he offered 5 million, but after hearing Chen Ping say this, Xie Zhen understood, this Chen Ping is not easy to deal with!
A game, a completely free stand-alone game, what does it rely on to generate revenue?
Advertising & Agency!
In China, Chen Ping does not need to sell the agency, and the income in this area is not visible for the time being, but once the game is completely popular and sold abroad, foreign game companies must compete for the agency if they want to represent this game, which is a lot of income!
Moreover, such a stand-alone game, if the number of downloads reaches a certain level, it will definitely attract many brand manufacturers to compete for advertising space, which is also a common way of publicity, after signing the advertising contract, the advertising revenue is not a small number!
If "Plants vs. Zombies" can really become a complete hit, it won't be a matter of three or five million!
Xie Zhen naturally understands the truth very well, he just hopes that Chen Ping is young and doesn't understand this.
After being subtly debunked by Chen Ping, Xie Zhen laughed: "It seems that Mr. Chen knows a lot about this industry! In this way, Shanda can raise the price a little and buy out all the copyrights of "Plants vs. Zombies"!"
Chen Ping smiled and asked, "Mr. Xie, such a big game company as Shanda must not treat us badly, right?"
Xie Zhen smiled: "That's natural!20 million, how about it?"
Xie Zhen's words fell, and Lu Dongyu's breathing on the side instantly became short!
20 million!
It's '03!
What does 20 million mean?
That's an astronomical amount!
Anhe City is just a small city, the house price in 03 is only more than 1,000, and buying a house with decoration is only more than 100,000, 20 million, you can buy hundreds of houses!
If you wait a few years, housing prices will rise, and in 10 years, the housing prices in Anhe City will reach more than 3,000!
And that's if you count the demolition......
As soon as it changes hands, it can be hundreds of millions!
Of course, Lu Dongyu doesn't know if the house price will rise, but he knows that 20 million is enough for a person to have no worries about food and clothing and wealth for a lifetime!
But hearing this number, Chen Ping didn't even change his face, but said with a faint smile: "Mr. Xie, I'll just say it directly, 20 million, but it doesn't meet my expectations! If I just buy out the copyright of the game "Plants vs. Zombies", then I can still accept it, but I think, what do you mean, it should be more than that, right? Shanda wants to use 20 million to buy out the copyright of the entire game brand of "Plants vs. Zombies"?"
Xie Zhen was stunned for a moment.
The whole game brand, of course!
How can a mere game be worth 20 million?
This kid can't be joking, right?
Xie Zhen looked at Chen Ping with some suspicion, and suddenly felt that this guy was a little unreliable.
This kid is too young, can't he be so young and vigorous that he thinks that such a game is worth 20 million, right?
The grand offer has reached this point, which is optimistic about the future prospects of this game!
After a meeting and discussion in the Shanda Marketing Department, I felt that the follow-up development and promotion of this game was indeed valuable, but that was the follow-up!
Now, the real value of this game is probably only the value of 5 million!
Only if other subsequent versions of Plants vs. Zombies are developed, it will have a value of 20 million!
But in Chen Ping's mouth, this first "Plants vs. Zombies" game is worth 20 million?
This kid didn't wake up?
Xie Zhen hesitated for a moment, then said in a deep voice: "Mr. Chen is joking, although the prospect of "Plants vs. Zombies" is not bad, but it is not so terrifying value! If it is the value of a whole game brand, we can still accept the price of 20 million, but if it is only this game, I am afraid it is far from this level!"
Lu Dongyu on the side also nodded secretly in his heart, looking at Chen Ping a little anxiously.
20 million!
Mr. Chen, don't talk about yellow!
That's high enough!
Keep in mind that it's just a completely free single-player game!
A small team of 9 people has developed something that has been developed for half a month, and it is worth 20 million that Lu Dongyu has completely exceeded Lu Dongyu's expectations.
But Chen Ping just smiled faintly, playing Tai Chi with Xie Zhen, without a clear refusal, but he didn't mean to agree at all!
After talking for a long time, the meal was almost finished, and Xie Zhen felt tired for a while.
Is this a young man who is not even twenty years old?
Isn't it a rejuvenated old goblin?
This can also be!
I've been chatting for more than an hour, and I'm still talking about such a topic, as if there is an endless topic to talk about, and the conversation is inexhaustible!
Can you be serious?
20 million is enough, how much more do you want?
How much money can you make with such a game, and all subsequent versions have been developed?
The first version is completely free, and the subsequent versions can't be too expensive, otherwise they will lose a lot of users!
Even if you add advertising fees and agency fees, you can have a revenue of 50 million yuan, which is still the result of Shanda's operation!
If it is operated by other companies, it is far from reaching this number, because there is no such mature operation and publicity system as Shanda!
As for Cosmetney......
can use this game to earn 5 million, Xie Zhen can take a look at Chen Pinggao!