Chu Yuanxi nodded secretly, this group of users should be regarded as the most valuable assets after the emergency is not bankrupt and liquidated. He pondered for a moment and asked, "Has anyone bought these users?"

"Don't mention it!" Lu Yin pounded the sofa angrily, "They are all accurate users, and they can always be sold, but now the whole track has no money, and they all want to loot me at a low price." A user wants to buy it for a dollar or two, but I'm not a black market data, and I don't have any doors!"

Immediately, her eyes lit up, "Mr. Chu, do you want to buy it?"

"Not really. Chu Yuanxi shrugged, "In the early days of the well-off, every store opened in a place with a point and an area, and the private domain traffic suitable for the well-off to buy was Lao Yang's kind of purchase, according to the map, the purchase of an office building in a community. It's a pity that Songzi Duoduo has no business in Yangcheng and Pengcheng. "Actually, that's one of the great values of the community grouping model, even if the business itself is on its knees, the data is still useful because there is a strong map attribute.

Lu Yin was obviously disappointed, and Yuan Yu breathed a sigh of relief and asked strangely, "Then why are you asking this?"

"I have to think about it for Lao Yang and Lu Yin, they are all coming to do it for me, and the previous industry must not be taken care of, right? You can't start a business while thinking about the previous company, right?" Chu Yuan Xixin said that Yuan Yu's praise was just the right time!

"This kind of asset is different from others, and a certain percentage will be lost every day, especially when the business is suspended, it must be properly placed. I don't want to think of a way now, when they start working in a new company, it's a pity that all of them will rot in the ground?

"Songzi is planning to seek rent and rent it to other fresh food groups, which is equivalent to turning into a one-stop operation service for toB. Hey, it was I who insisted that all WeChat groups must have the group owner be the company's number, not the head of the group, so I kept these WeChat groups, otherwise even the community would be taken away. ”

Yang Heng said, and suddenly saw Chu Yuanxi's gaze similar to caring for the mentally retarded, and said: "Although it is said that toC is manic and toB is calm, but you have private domain traffic, why can't you do something? Why do you have to stare at fresh food?"

"It's fresh, it's accurate. ”

"But it's not profitable, you can make money by renting regional mahjong, and regional mahjong is also legal. Chu Yuan Xixin said that this pine nut is the real Buddha, the company has knelt down, and must find a way to survive in death, this is the time to fight with bayonets and teeth, and slowly seek rent, isn't this stupid?

You must know that in this year's form, even many high-ranking investment institutions have put down their bodies, opened training classes, operated communities, sold classes, and other IQ taxes have been collected with their lives, and there is nothing that cannot be done at the moment of life and death.

But he found that Yang Heng never seemed to have considered this plan, and he felt confused, as if he was saying: This is okay?

"Uh...... Old Yang, may I ask a question?" Chu Yuanxi still has a lot of respect for Yang Heng, especially now that he still needs to use others, so even if he wants to take the test, he is very cautious and asks: "I remember you talked to me that you are not responsible for the supply chain in Songzi Duoduo, so where did the supply chain resources you told me today come from?"

"Just because I'm not in charge of the supply chain doesn't mean I can't do the supply chain. "Actually, our founding team is all out of the supply chain, so we got together, and the founders are better at doing supply chains." We already have a lot of resources in this area, and now I can use them all. Alas, I should have personally taken over the head of the regiment in the first place, but I didn't take it because I was troublesome, if I had restrained these regiment leaders according to my rules, maybe the company would not have crossed so quickly. As a result, the user's mind was not burned, and the community form was not burned, alas......"

Chu Yuan Xixin said in his heart, don't sigh for a long time, if you had gone to pick up the head of the regiment, it would have cooled faster. It seems that Yang Heng's advantages and disadvantages are obvious, and it is really good to talk about it. He is good at business, but he is not flexible in thinking, and he is especially ineffective in dealing with people, otherwise he would not be angry because the regiment leaders only think about their own interests. Moreover, the essence of the laws of business is not well understood.

The head of the community group model is originally a mercenary, of course, he will go where he earns it, especially since there are many orders from similar companies to choose from. This is human nature and an inevitable trend, and there is no need to be angry.

It can be said that the community group is still eating the product and price in the end, and it is the supply chain that eats it, rather than the local pushers and users' minds. Only if the supply chain control is high enough, the cost can be suppressed, Chu Yuanxi estimates that Songzi Duoduo can finance so much money at the beginning, and the GMV is so fast to exceed 100 million, which should be inseparable from the advantages of the supply chain.

Otherwise, it is difficult for the local pusher to cook without rice, because what users care about is cost-effective, and there is no so-called "user mind". "User mentality" is the result of excellent products, not the cause, and it is not something that can be solved by burning money, which can only burn growth and scale.

It's a pity that Songzi Duoduo has such a big advantage, which is incomparable to other small and medium-sized players, or kneeling, it's really lucky.

However, fortunately, in the new company, Yang Heng is responsible for the back-end, and the business essence is the front-end needs to be anxious.

He turned to Lu Yin and said: "I don't have a good way to sell it as a big data, but I don't deal with it...... Wait. ”

The so-called big data is sold, because there is rarely an APP, so there are also members' phone numbers and labels, such as wool users, high-value users, high repurchase rate users, low customer unit price users, etc., this combination of labels and phones is valuable for big data mining, and it can also be sold, but it is very cheap.

Although it is cheap, it will not fail, and this part of the data will not shrink every day because Lu Yin does not care. What Chu Yuanxi said is losing every day is that APP users are uninstalling every day and losing the link through the APP. But the way of text messages is basically there, which is the trace left by the user on the Internet, and can only be erased by logging out of the phone.

Chu Yuanxi was startled by Lu Yin, only to hear him say: "Your supplier's money has been paid off first, what about the user? ”

"Uh...... I worked hard to pay it off. The supplier is actually a little bit close, and it was originally planned to sell the user's information enough to clean up the supplier's balance and the user. After speaking, Lu Yin hurriedly explained: "I do e-commerce, there is no concept of recharge, there are indeed some membership fees, and a little bit of pressure, pre-order, etc., the final stage is a breath of air, in fact, there is not much money, this part is only a few million." ”

"Then how do you solve it now?" Chu Yuan Xixin said that you are good, repay the user's money by selling the user, absolutely not!

The membership fee of e-commerce is actually quite thankless, especially for emerging e-commerce, the price can not be set high, and the main thing must be that the user pays the membership fee after the next order to two orders immediately return to the cost, so that the user is willing to spend the thirty or forty yuan.

However, this form is easy to over-subsidize and belongs to drinking water to quench thirst. The key is that the user still doesn't appreciate it, in a situation like Lu Yin, the member user will return the original amount early but will still pursue the membership fee.

"Let the user scold, it's not that I don't pay off, and I really don't have money now. Lu Yin had an expression that a dead pig was not afraid of boiling water, "The original plan was good, but didn't this catch up with the whole industry and no money?" ”

Chu Yuanxi smiled slightly: "Okay, very good, I owe it." ”

"Is there any other stalk here?" said Jiao Tuxin, this is the opposite, right? Lu Yin is so miserable!

I only heard Chu Yuanxi continue: "Obviously it's not a terrier. If Lu Yin can delay for a while longer, and drag it out until March next year, when Xiaokang pushes it in Yangcheng and Pengcheng, this problem will be solved with my method. ”

"What's the solution?" asked Uncle Sheng as he drank water.

"Simple, Xiaokang takes over the debt you owe to the user. It is the uncle who owes the debt, and when the time comes, the group SMS notification will be sent to the unit, so that these users will not come to the well-off store to cash out the debt. There is no need to persuade them to download the APP, there must be an APP to cash out, and then induce users to charge the membership card, completely bundled, hehehehe......"

"Puff, cough, cough—"

Uncle Sheng choked out half of the water in one sip, Liu Lu listened to it for a long time, and then suddenly exclaimed: "Damn!

This kind of creditor will be core users in the future, and their impression of the well-off must be very good. Chu Yuanxi looked smug and praised his wisdom.

This can be regarded as a way to pick up corpses, and it is the essence of the body. To beat the time, you must have the courage to make money, and those who can be friends with time are wise, but daring to race against time requires greater wisdom.

Lu Yin's eyes rolled, "Hey, Mr. Chu, the value of this part of the user is greater than the debt." ”

"Don't worry, I can still miss your money?"

After Chu Yuanxi finished speaking, he suddenly saw Yuan Yu looking like he had something to say. He made a gesture of please, and Yuan Li immediately said cautiously: "I know that you are pursuing scale, but will we be too radical in our blind pursuit of scale? Can you grasp the degree of goodness? Is it out of the essence of business? You look at Wework, the scale is so large, but when users want to rent a co-working space, they still look at the location and price, and the Wework brand is of no real use." ”

"Doesn't that mean that WeWork won't do it?" Chu Yuanxi looked strange, "They are all so large, they can't help entrepreneurs incubate, they can't help entrepreneurs solve problems, they just simply provide venues, how stupid are they?"

This answer even Jiaotu understands, what I mean is that I go to your office, you help me shovel things, I encounter problems other than business, you can provide services to help me settle problems, then of course I came to you, this is not a simple matter of rent.

I only heard Chu Yuanxi say: "Let's not compare with Wework, we burn money to really solve some problems and create higher value." Wework should be acquired by Sun Dasheng. Sun Dasheng may come back to life after taking over, he has the ability to help entrepreneurs solve problems, and the operation of WeWork is just right. Maybe this is where Sun Dasheng's obsession lies in the end. ”

Uncle Jiaotu and Uncle Sheng have not objected, he felt that it was relatively smooth, so he made a concluding statement: "Then let's do this today, tomorrow afternoon I will send a TS to Lu Yin and Lao Yang? ”

At this time, Uncle Sheng raised his hand, and his tone was very slow: "Chu Yuanxi, I know that now the Ba people have money in their accounts, and you can spend it, and I also know how much effort you have put into being well-off." But now that the capital is in the cold winter, we must be cautious. ”

"Uncle, you must be cautious, but you can't tie your hands and feet. The capital winter is often the best time for many new companies to exert their strength, because you have no money and your opponent has no money, the comparison is who finds the right way first, and then adds up the speed, your opponent can only watch, so the market is yours. You can rest assured, it will definitely make money. ”

After speaking, Chu Yuanxi felt that it was okay, but he didn't expect Lu Yin to ask: "Mr. Chu, when it comes to making money, on the way back just now, I heard Yuan Yu say that Xiaokang is now losing a small amount in a single store, and then I listened to your following plans, and it seems that the back ...... Isn't it going in the direction of profitability in a short period of time?"

"That's right. Oh, you're mistaken. Chu Yuanxi didn't expect Lu Yin to take the initiative to understand Xiaokang, and said that she was quite positive. "Xiaokang has no requirement to make money in the short term. I'm trying to break even now because I'm doing a good job, you know? I also have the power to do a little bit more. ”

Lu Yin didn't feel this, but Yuan Yu did, and he felt it very strongly. Especially now that the entire investment circle is changing its caliber from the hot type to the direction of cash flow and profits, it is a very unique feeling to listen to Chu Yuanxi emphasize the "power" of losses.

I only heard Chu Yuanxi continue: "Have you ever seen a large-scale subsidy for users to burn money in the new retail half a year to make a profit? You go to see how much the opener loses? You go to see how Luckin Q3 is 'profitable'? Xiaokang is now unsatisfactory is the number of membership card users, and the others are okay, there is no requirement to pursue profit at all." ”

Yuan Yu silently vomited: Your "single store slight loss" did not calculate the inventory pressure......

However, her brother later sent her a WeChat message, saying that Xu Xin went back and said that Chu Yuanxi's whole set of gameplay did have merit. For example, the use of cycling big data is very confusing for each cycling company, and they all know that this data related to geographical location is useful, but how should it be used?

The commanding heights of Chu Yuanxi are community socialization, and this gameplay can use cycling data, but it is too high-end, so let's not mention it for the time being. As far as the issue of benchmarking Huazhi with membership cards mentioned today, in fact, the riding data is quite useful. In the use-first-pay-later scenario, those who can make predictions based on geographical location are more likely to generate trust, and it is "easier" for overdraft consumers to have credit. Any door-to-door milk delivery company dares you to use it first and pay later, and the level of trust is far from borrowing money from friends on the Internet.

Therefore, Chu Yuanxi smoothly arranged the work, and then was ready to welcome the visit of the big guy of Ali's war investment, but Monica pulled Zhao Jie to find him, saying that they studied it a few times, and finally felt that it was better to distinguish the overseas operation of the game from overseas advertising, Zhao Jie only recruited the operation team, and Monica was still responsible for overseas advertising.

"Hiss......" Chu Yuanxi's gaze turned between the two, "Zhao Jie, it shouldn't be you who coaxed you, right?"

"It's not me who coerces me, it's really not. ”

"Overseas distribution is nothing more than advertising, what's not?" Chu Yuanxi was surprised, but Zhao Jie looked quite aggrieved.

"Oh, I'll tell you. "Monica, the little black girl, is the first to do, "Overseas advertising looks easy but actually very difficult, let me tell you, the excellent domestic market optimizer, commonly known as advertising pitchers, are all confused after going overseas, do you understand?"

"I don't understand. Chu Yuanxi looked confused, but he really didn't understand the situation overseas, not even in the original world. However, this did not surprise him, because in a field that he did not understand, the seemingly calm water surface was full of reefs, which was a natural thing.

"I only noticed this recently, because in China, hey, for example, Douyin's advertising display is already the best. But Douyin is actually still KPIs and value-oriented, so ...... You know what I mean?"

Chu Yuanxi was stunned for a moment, although almost all of Ba Ren's games are self-published and channel-based in two modes, and he has also bought too much advertising in his own distribution, but advertising is not the main thing. Ba people mainly use their own self-media private domain traffic to promote, and then guide fans to spread spontaneously and obtain Internet dividends, and buying volume is only an auxiliary means.

In the case of "The Unconscious King", the purchase volume is already the most ferocious among the previous products, but the number of effective users obtained is still not as good as the natural acquisition.

Therefore, the experience of the Pakistanis themselves in buying volume is not particularly obvious, and it is a weakness.

And the situation that Monica said lacked an intuitive concept for Chu Yuanxi, and she didn't know what was good and bad about what she said about "already the best". But fortunately, it can be understood that the value orientation is nothing more than the meaning that if you have money, you are a father, and those with the highest price will get it.

I just heard Monica say: "I still don't understand? I'll just say that a phenomenon is good, you buy ads on Douyin, and when you bid, you bid for an impression fee of less than 30 yuan, even if you do, in the end you can't spend the money because it won't be shown to you."

That's not the case on Facebook and Google, it's not a value proposition, you can get a show if you vote for it. It's a big difference, you know?"

"I kind of get it...... What else?" Chu Yuan Xixin said that this difference is small, but when it comes to actual advertising, the marketing commissioner deals with it very differently.

"There are also ad creatives and the like, which are all machine learning, but the way of learning is different, and the strategy of advertising pitchers is different when they cast ad creatives. In short, the situation is that domestic high-quality advertising pitchers go overseas, and the effect is not even as good as that of novices, which has been cultivated in the domestic environment, especially twisted, game characteristics, people's subjective awareness, advertising materials, machine learning and market mechanisms are always mismatched. ”

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