Chu Yuanxi has emphasized many times inside and outside the company that the most important underlying asset of Xiaokang is membership card membership. Users who have paid for a membership card can enjoy extremely powerful services and discount rates, which are very attractive to users who really understand membership services.

This method is not the same as Costco's membership card, Costco's membership card fee is the bulk of the income, and you are not allowed to enter the store without membership. There are many well-off and mediocre, you can consume without membership, and the membership card fee is not the bulk of the income, but the members themselves are regarded as the underlying assets by the enterprise.

But the pain points also followed, and the current user's sense of self-protection has been tempered by the society to be invincible, which is not the same as three years ago. What users are afraid of is not spending money to recharge members to enjoy discounts, but that they find out that the donations to open a store run away after charging members.

Based on a set of complex path deductions, Chu Yuanxi can't blindly provide users with a free membership experience period, and patting his head to give discounts is equivalent to harming the well-off. As a result, the first membership card purchase has become an unexpectedly high threshold, which has plagued the well-off up and down, and the number of core members has never been raised.

At this time, Alibaba's "Huazhi Light Member" appeared, which means that the two products of Huabei and Sesame are linked together through big data, allowing users who have reached a certain level of Sesame Credit to become members of merchants without paying first, and then pay when the membership expires.

In this way, the high threshold is cut, and for the well-off, if you use this service, the members are satisfied, and the well-off themselves are also satisfied, and the number of core members can be raised immediately.

But this is not a service provided by Xiaokang itself, but a third-party service, a service of Ali, and a service that Ali sentenced to the death of the traditional membership fee system.

In fact, Chu Yuanxi considered whether to join Huazhi, and once this service was launched, more than 2,000 merchants joined the Huazhi system within a month. The problem is that it is easy to enter and difficult to get out, and once the well-off is in, whether to stay in it permanently has become a philosophical question, and it needs to be PK between Zhuangzi and Hegel.

A series of simple questions made Chu Yuanxi wonder for a while, should he develop his own data? After developing? How to withdraw? The relationship and money are on Ali's side, and the more core members you add, the more you can't return! All in all, as long as you add it, it is not as simple as analgesia when you want to return.

If Xiaokang just wants to be a convenience store head player, he can easily add it, which is also Chu Yuanxi's embarrassment, because his competitors like 724 can be in this corner of safety. Maybe with Huazhi, 724, which originally did not have a membership card system, would have to come up with a membership card system.

But the well-off is not good, what Chu Yuanxi wants to do is the pole of the Internet, and it is impossible to accept Ali's lock. This convenient service is a sweet poison for him, as long as he eats it, he is waiting to sign Ali's war throw.

In order to keep the penguins' tears from flowing in vain, Chu Yuanxi hated and rejected Huazhi, which caused a period of incomprehension within the well-off, and then he was prevaricated by his sentence "It is impossible for a 300 billion scale enterprise to hand over the service related to its own fate to a third party".

And today, in the face of many investors, his caliber has not changed, "I have to burn this money myself, burn out my own data, and I don't need to be to the point of sesame, as long as it can be useful." ”

"What's the use?" × N

"For the overdraft service for membership card users, post-charge, or any order can be, such as charging membership fees in the middle of the year. The faster the better, maybe in a few days the user's mind has been changed by Huazhi, and when you see the pre-charge of the well-off, you immediately say that your membership fee is too low!"

"Oh, you're going to build your own credit system model with transaction data, ride data, online content, and so on, right?"

Such a professional bluffing question naturally came from Yuan Yuan's mouth, which was the result of her learning behind Chu Yuanxi, at least as soon as she opened her mouth, it made people feel very good. Chu Yuanxi's answer was: "There is also mobile payment and volume scale, so the main purpose of my very radical side is to accelerate the launch of mobile payment." ”

He was a little helpless: "Many investors are very excited to see that I want to do mobile payment, but I don't know that I am not pushing mobile payment for the sake of mobile payment, but for credit data." This is a bit of black humor, but it is true, if there is not enough data to rashly open a membership card and pay later for users, then the risk control will not be able to see, and it will even affect the user experience of normal membership card members. ”

In fact, when it comes to credit, users also value the size and scale of the enterprise. Ali's ability to make his Sesame Credit work is based on the fact that Ali is a vast living empire in his own right. The price of the user's dishonesty is very high, and many of Ali's services may not be available after the default, unless you make up your mind to go to the penguins in this life and this life, you will always try to avoid defaulting on Ali.

Therefore, if the well-off is not large, even if the same user has the same credit data, he may be trustworthy in the face of Ali, and it is not impossible to be untrustworthy in the face of the well-off.

However, if the well-off also enters all aspects of the user's life, from payment to shopping, and even provides unique online content, then the user's heart will naturally multiply, and it is not easy to default. Chu Yuanxi's purpose in making online content is to make users who have experienced online content subjectively unwilling to breach the contract, and after the default, the online content is not allowed to be used, which is more painful than not allowing Alipay to be used.

However, online content must also be linked to scale, and without scale, empty content will not be too attractive, at most it is just some games.

Although mobile payment needs to wait for online content to be launched first, even if it is aggressive, it will not be able to see the light before March next year, but the scale is equally important. Therefore, Xiaokang needs to support a sufficient volume before online content is launched, and the scale has always been the hardest wall.

Chu Yuanxi elaborated on his thoughts, and finally summed them up as follows: "Our dilemmas and disadvantages must be solved radically now, and we need to use skills that overdraft the future. Many people see me so radical and think that what I care about most is growth data, in fact, everyone who has heard my roadshow knows that I don't talk much about growth, growth is the simplest, and I don't care much about it now, anyway, when I enlarge the move in March next year, growth is definitely not a problem.

What I'm most afraid of now is that Huazhi will be open to other convenience stores, and then a large number of convenience stores that don't have a membership system will issue membership cards one by one to compete with me for business. This is a direct attack on the key point of the well-off, the membership card still has to be paid in the end, regardless of whether it is paid in advance or postpaid, so a rational user is almost the same as a member of a convenience store. I had to scale up quickly, get enough data, have enough users, and then quickly launch a form of membership card payment like Huazhi. ”

Xu Xin regretted a little that she had brought too many people, and she should only bring one or two of the most weighty. Chu Yuanxi's in-depth analysis made her understand Xiaokang one step deeper, of course, the social aspect is a big killer, and outsiders still don't know, but the context below social has been meticulously revealed.

Especially in this complex society, everyone is running forward, and new technological means are emerging every moment to change the world. If you want to win in this environment, as Chu Yuanxi did, you must have insight into your own strengths and weaknesses, and then make targeted measures with your best efforts.

It's a race against time, not a friend of time. If you want to be qualified to be a friend of time, there is no doubt that you have to race against time many, many years ago and outperform before you can be a friend.

So Xu Xin didn't plan to delay Chu Yuanxi's time, and said directly: "Xiao Chu, I completely trust you for Xiaokang, but you have to think about what resources Lu Yin wants to use this time." ”

Chu Yuan Xixin said that talking to people who understand is so direct, what resources to use and what price to pay, of course, you have to think about it. It's just that to this day, Xu Xin still attaches so much importance to the fresh food business, and even so persistent, which is still a little unimaginable to him.

Maybe when the track collapsed, she had to temporarily stop throwing money, and even start to save herself like everyone else, but when the opportunity presented itself, she was bolder than everyone else.

"Okay, Sister Xu. Although I will lead the investment in this entrepreneurial project, it still requires your experience and wisdom, and the seniors here today are no different. Chu Yuanxi said and deliberately looked at Yang Jiangang who was hiding in the corner, "I am quite generous in leading the incubation and entrepreneurship, and the peak visual effects are a good example." ”

As soon as she heard Chu Yuanxi say this, Xu Xin immediately relieved herself, Chu Yuanxi actually gave up the priority of the A round of investment in the financing of peak visual effects, and gave all the shares released to the new investors, which is indeed very generous.

So after a conversation that conformed to industry practice, Chu Yuanxi took Lu Yin and Yuan Yu back to Xiaokang quickly. Yang Heng has been waiting for a long time in the well-off, and Liu Lu, who is entangled in everything, has to spare precious time.

In fact, if there is no accident, the day when Xiaokang opened stores in Yangcheng and Pengcheng was finally determined to be on Double Twelve, and join in the fun, so Liu Lu had to go before this anyway, and he could leave at any time. Chu Yuanxi will definitely go too, but all kinds of things have not been arranged, and he may not arrive until the store opens.

As a result, before he returned to Baren, Deng Shuang, assistant to the president, first called and asked him if he had time in the evening, and Zhang Yan and Chen Junsheng from Ali's war investment department planned to visit.

"Did the two bigwigs say that they meant?" Chu Yuanxi ate a whale at that time, what are these two doing here?

"No, no, no. Deng Shuang was also very confused, he thought he was a little transparent, and the name of the general assistant in the transaction process of the Ba Ren game was actually an errand runner, but he just used the opportunity to run errands to add Chen Junsheng's WeChat for work communication. Unexpectedly, after the transaction ended, Chen Junsheng would take the initiative to chat with him privately, and he was flattered.

The two people Deng Shuang said are the leaders of Ali's war investment department, among which Zhang Yan was originally in charge of cultural media, and she should shoulder the heavy responsibility of merging and appointing Baren games. However, in June, the entire Ali War Investment Department was replaced, and Boss Cai hung up the crown and left, and after changing the new boss Wu Wei, the business line was completely reorganized, and Chen Junsheng gradually became responsible for all domestic investments.

However, Zhang Yanke has not been demoted, and is now the VP of Ali Group, sorting out the middle office of the war investment department.

In short, in the end, when the transaction entered the substantive stage, Chu Yuanxi's negotiation was basically with Lao Fan, but the formalities and legal terms were completed in Lao Chen's hands, and the two were no strangers.

In other words, this visit should have been initiated by Zhang Yan, whom she had never met? Otherwise, if Chen Junsheng took the lead, there was no need to go through Deng Shuang, just him. And Zhang Yan initiated, once Chen Junsheng called, it turned out that Chu Yuanxi said that Lao Tzu was not available at night, it would be more embarrassing.

Chu Yuanxi looked at the time, it was only three o'clock in the afternoon, and it was too late, so he asked Deng Shuang to inform Uncle Sheng to accompany the guests in the evening.

Yang Jiangang, who was driving, kept his ears open, and when Chu Yuanxi put down the phone, he immediately gossiped: "Who?"

"Drive your car well. The big guy of Ali's war investment, what's the matter, you want to come too?"

Yang Jiangang shrank his neck, "Then I won't go, they, shouldn't they be here or something?"

"What is that?" Chu Yuan Xixin said that it was best not to be that, it is said that the delivery is almost over, and it is time to make the second money, is there anything that needs to be renegotiated in the link of making money? That's not good, the first money has already arrived, and now the general trend is mine, well, that's it!

Ignoring this matter for the time being, he returned to the company and summoned all the relevant people to the conference room, and even pulled the pepper figure in the company. At this time, "Jixia School Palace" is going through the process after the finale, so Zhu Wei and Yang Yuanmei are not in the company, but it involves the investment of the Ba people, and it is the first foreign investment in the real sense, not internal incubation. Therefore, it is necessary to bring the co-founders together to listen to it, in line with procedural justice.

"In short, the personnel composition and business situation of the new company is like this, after the establishment of a well-off throughput, only the imperial capital, the new company is basically an open transaction, only need to ensure the supply of high-quality and low-price on the line, the volume is not a problem at all. But the new company must start from the south, what I need is for the new company to quickly rush up, straighten out the business of Yangcheng and Pengcheng in the early stage, and then take down the suppliers around the imperial capital as soon as possible, and organize the business in the north. ”

Chu Yuanxi introduced it, afraid that Uncle Sheng and Jiaotu would not understand, and they couldn't find a word: "In short, the new company must make money, make more money and less depending on the ability, and can integrate a greater throughput and supply other friends." ”

Without waiting for Uncle Sheng to ask, Yang Heng raised his hand first: "Wait a minute, Mr. Chu, if you have this kind of request, should the new company merge upwards or build an agricultural factory by itself?" This method is the best way to guarantee business, but it also eats more money. ”

"That's not my problem. Chu Yuanxi glanced at it quickly, "My plan is that the Ba people angel will invest 50 million in rotation, and then prepare another 100 million for emergencies, and this money needs to be used to do the work we planned." If you two want to build a similar agricultural factory, the money will definitely not be enough, and you can't get out of the money of the Pakistani people, but if you can get other people's money, and the valuation is reasonable, and the timing is reasonable, I can accept to dilute the shares of the Ba people, and then do what you think. I can follow up as well. ”

Yang Heng and Lu Yin looked at each other and smiled bitterly, although 50 million is a lot, but what to do is not small, and it is barely enough at the beginning. As for external fundraising, although it is not hopeless, it is not ordinary difficult to look at this year and look at your own reputation.

I only heard Chu Yuanxi say: "Don't be pessimistic, you can't be in a hurry about this matter, take it step by step." The economy of the dynasty has always been every 8 years to enter the trough, every 9 years is the most difficult and then the introduction of various policies to help, every 0 years to start recovery, every 2 years to come out, the historical cycle has always been like this. When you get to the point where you need to open an agricultural factory, it's definitely not next year, is it? It won't be that hard. ”

Yuan Yu felt that as an investor in Ba Ren, he couldn't just let Uncle Sheng and Jiao Tu ask questions, these two people have their own expertise but are equivalent to idiots in the economic field, what questions can they ask?

So she asked: "Lao Yang, after you came to Xiaokang, I have always wanted to ask but did not ask the question I have to ask today, why did Songzi Duoduo lose money in social e-commerce before? It is said that the form of using the community WeChat group to engage in e-commerce and sell goods is close to sitting on the ground and sharing the spoils, it should be relatively stable, right? Although I have not put down some of the homework on the investment side, it has been said that this model is very profitable in the first half of this year. ”

"It's because we all think we're making money so we lost it, we obviously did a good job before, and the GMV is over 100 million. ”

Yang Heng spitted out fiercely while gesturing: "We started from the low-line sinking user group, and as soon as we saw that we were doing a good job, we immediately attacked the second- and third-tier cities." As a result, after our large-scale expansion, seven or eight friends popped up in a special community, and they still made a fart of money? ”

Chu Yuanxi added: "Well, then investors don't see that it can't work, and they don't invest in the community group and collectively switch to something else." ”

Jiaotu felt like listening to a story, and then asked curiously: "What did you change?"

"Switching to buying groceries in the community, and then causing the competitive conditions on the Lu Yin side to deteriorate, and finally going bankrupt. ”

Lu Yin lowered his head to hide his expression, but Jiao Tu added a sentence: I pierced my heart!

But Uncle Sheng has been observing Chu Yuanxi, and this is the opportunity to observe up close how a president promotes big events. At this time, I saw that he was obviously stunned, as if he had thought of something?

I only heard Chu Yuanxi ask: "Lu Yin, you are in a hurry, I remember that there is an APP, how many users are there?"

"There are more than 6 million registrations, and there are close to 500,000 when the DAU is high. ”

Lu Yin is entrenched in eastern Guangdong Province, a small amount of regional fresh food spreading outward, mainly targeting large cities, so it is not easy to have this user volume.