Chapter 604: How to Become a KOL

This demand must be taken out as soon as possible, at least before the start of the well-off, not only must the demand be taken out, but the personnel will also be in place, because after the start of the well-off, Chu Yuanxi may not have the energy to handle other things properly. According to this, it is necessary to get the relevant personnel by January next year.

Of course, the recruitment process must also be carried out simultaneously, otherwise there will be no alternative in case of poaching failure.

This project, even if it does not require a complete set of VR development engines, at least requires a VR development environment, and it is impossible to use the existing 3D engine to develop, and then with an AI that renders ordinary art resources, it will be launched as a product.

Many money-cheating products are indeed developed directly on ordinary 3D engines, and after the development is completed, a naked-eye algorithm adapted to VR vision is directly set, and then it is taken out for people to play with helmets. This is basically a self-smashing signboard, suitable for a small company with no name for pheasants, and there is no signboard anyway, what if it happens, right?

In this regard, Chu Yuanxi has a deep understanding, because he also made VR games when he was well-off in the original world, and that's what he did, which is very low.

Thankfully, the game didn't smash the signs, and it worked as well as it should. On the one hand, it's because Xiaokang is not a game company, and the user is not a game user, so he won't be so particular or harsh, and on the other hand, it's also because the game is used to open up the territory. It's very important for the well-off online content, but it's just a lightweight game, and the technical requirements are also very low.

Big manufacturers definitely don't dare to do this when they do heavy games, and the game development of the Ba people now needs to consider the issue of reputation. This reputation is invaluable because it generates brand value, and the premium that brand value can bring is extremely substantial.

Chu Yuanxi didn't want to continue to fool around, because this time he had the opportunity to do better.

Many companies don't pay attention to brand value, whether it's the game industry or other industries, but some people attach too much importance to brand value, and it's hard to get a sense of proportion. But in any case, if Baren Entertainment wants to use games to enter the European and American markets, a good brand is absolutely necessary, because this will even affect the overseas progress of Xiaokang, and even the overall strategy. Therefore, it is best to become an instant hit, and if you can't become an instant hit, you must also leave a good reputation.

Of course, the core is the content, the content is like, and it's useless to be top-notch. And the people who made the content rushed to the imperial capital on Wednesday.

The arrival of Marius caused a sensation among the Ba people, because they had never seen such a big man, with a height of nearly two meters and a weight of more than three hundred catties, this was Superman! When Monica knew that she would sit with this mountain every day in the future, her expression was extremely broken, and she felt that Chu Yuanxi was full of malice towards her.

After Chu Yuanxi's persuasion, Ma Luo generally agreed to join the Ba people, become a paid desk writer, and then enjoy the Ba people's superior DKP system, which has a strong attraction for gamers. For the project "Enemies of Rome", he had a lot of work, the order was the script first, but in fact, the two needed to start work at the same time, and the script was used to develop the animation, and Monica needed to translate it into English and promote it overseas.

As a result, before Chu Yuanxi had time to discuss the specific options and remuneration with Ma Luo, Yang Jiangang came over first and re-mentioned his business plan.

"Why are you in such a hurry? Didn't we say that you'd do your animation platform when the Enemy of Rome game is finished?"

Yang Jiangang looked around embarrassedly, and then said: "Isn't this just in time for you to make the animation of "Enemies of Rome"?

"Big brother, you are my brother, and the design goal of your platform is to make low-profile cartoons! Chu Yuanxi has never forgotten Yang Jiangang's matter, and he also supports it, but the problem is that the Pakistani people made "Enemy of Rome" in order to develop the reputation of the European and American markets, and it exists as the content that supports the company's self-media matrix layout in Europe and the United States. In short, in order to attract fans and operate high-quality fans, if the goal is higher, it can be positioned to eventually become a KOL.

If the core content is a low-profile version of the animation, fans may be interested in the content, but it will be worn as soon as it is forced, just like the light of the national comic "My name is MT" on the side of the Celestial Empire. And Yang Jian's outline is 3D animation,3D animation is actually easier to appear low,Also use Guoman as an example,"Painting the Bad People of the Rivers and Lakes" is a high-profile version of 3D animation,But in many details, it seems to be much lower than the same grade of "Ten Cold".

Of course, the high level of bad people is relatively speaking, and it can be higher. If you want to make 3D animation refined, it costs a lot of money, for example, "Doufu" is a very niche movie, the content is very simple, but the animation production is really exquisite, but the production cost is also extremely exquisite.

Low, in many cases, is a terrible thing, especially for self-media, unless the style of lowB is specially chosen.

But Yang Jiangang didn't understand: "Are you saying that the low-profile version of the animation is not worthy of our company's production, or is it not worthy of being produced by Europeans and Americans? Is there no such thing as a content creator in Europe and the United States? There is no one like me who has an idea but doesn't have the financial resources to realize it?"

"We're not talking about the same thing...... Hey, wait a minute!" Chu Yuanxi realized that Yang Jiangang was not in the same channel as him, and just wanted to continue to persuade him not to come nonsense, but suddenly a flash of inspiration flashed in his mind: Yang Jiangang gave another route to become a KOL.

Baren Entertainment can take the lead in promoting Yang Jiangang's ideals, then launch products, and finally launch the platform. In this way, with a little operation, Ba people can become KOLs in the field of "grassroots animation content producers".

This has changed the original intention, the original intention was to rely on an IP with European and American themes as a fist content to attract fans, and now it has become a platform that can benefit the public and grassroots content creators to attract fans. And the Enemy of Rome animation is the face and flag of this platform.

There are more grassroots people who want to make movies, but they can only stop at writing scripts, they have no money and no connections, and it is countless times more difficult to make films in Europe and the United States today than thirty years ago. There has never been a chance in China, Europe and the United States have not had it before, and now it is not, in fact, the grassroots in Europe and the United States have a greater gap.

But Yang Jiangang has the opportunity to realize their dreams on this platform, and it only takes time and does not cost money.