Thinking about it like this, it makes sense, Chu Yuanxi did the operation last year, and then he washed his hands and threw the stall to Lu Yu. As a result, a miracle operation is remembered by everyone, ignoring a specific temporal attribute.

But here comes a new question, Chu Yuanxi is right, but how to make the cake bigger? Making the cake big is a correct nonsense, she has always wanted to make the cake bigger, but Monica, who thinks she is not a waste, finds that this question can't be asked now, otherwise she doesn't know how Chu Yuanxi is going to mock her, Chu Yuanxi gave her the option to give her DKP is counting on her to make a big cake.

However, the world is changing, and so are industries, and the Internet is the fastest perceiving change, and the only constant is change. The tricks of operating his own YouTube account back then have now become difficult in themselves, just like Chu Yuanxi's tricks of operating Douyin last year. When the Ba people rose last year, they mainly relied on Zhu Wei's dance + divine comedy, and now even if you can still find all kinds of divine comedy that have not been discovered, it is not so easy to make, because the entire Douyin ecology has changed several times, and it has long been a vicissitudes of life.

In this case, Monica's weakness in more execution was exposed, she has a brain hole, she usually can't see it, she can't form business logic at critical moments, and she can't solve the problem of inefficient traffic infusion in the account of "Enemies of Rome". This also reflects from the side that she seeks to transform into business as a big YouTube celebrity, but the business background is still not enough, and she is helpless when she needs to find a way.

So, in the end, I'm still quite a waste?

Ordinary people may just nod their heads and say yes, and then go back and then figure out a way, as for what to do if there is no way? Isn't there still some way to do it? In short, you can't expose your wasted side in front of the boss.

But Monica is different, her personality has more atmosphere and calmness than normal people, and she doesn't care about exposing her side, of course, exposure also requires some skills. "That, Lao Chu, I have a very tricky problem, I may need Lu Yu and you and Zhu Wei to help me figure out a way, that is, on the Internet, those videos we reserve don't attract fans, what should I do?

The main thing we put on IGTV to attract fans is the batch of Divine Comedy + Energetic Dance you produced last year, and the effect is actually quite lively, but the IGTV platform has not risen, and the performance of tiktok in Europe and North America is far inferior to Brazil, Southeast Asia and India. YouTube is a big platform, and the problem is the biggest, because the old videos we stock are not made for YouTube, the tonality is completely different, and the video on the vertical screen is not good at attracting fans. ”

"This ......" Chu Yuanxi was also a little big, because the problem that Monica said was always there. Not to mention the video format of horizontal and vertical screens, even if they are all vertical screen Kuaishou, they are all domestic platforms, and the ability to attract fans of these videos is much weaker than that on Douyin.

"In this regard, I think the only way to solve it is to shoot the right video content. First of all, we have to sort out what content users like on the Internet, what is easy to attract fans, and then see if we have the ability to film? ”

Yuan Yuan suddenly looked at it freshly, because Chu Yuanxi's tone and expression all meant that he didn't understand!

For more than a year, Chu Yuanxi has never had a situation where he didn't understand a certain field, but asked people to do it. So much so that Yuan Jing and Yuan Yuan kept muttering, does Chu Yuanxi know everything in business? It turns out that he is also a mortal.

"Uh...... What do extranet users like?Tianchao is more popular on YouTube here is Li Ziqi and Ono, well, can it be summed up as a special food show for beautiful women?" Monica counted with her fingers, and found that these two numbers were promising.

Chu Yuanxi suddenly clapped his hands: "Feng Xueling, have you posted Feng Xueling's food exploration video?" No, don't send it before, I'll go and tell Lu Yu and Feng Xueling to match them with new needs." ”

"You wait a minute, Chu. Elizabeth, who had not squeaked, suddenly said, "I have a business plan to make a big cake." ”

Chu Yuan Xixin said that you even have a business plan? The difference between a plan and a business plan is that the plan usually does not contain a budget, which is "what we should do", "what needs to be paid attention to", "who is responsible for sorting out", etc., while a business plan contains a budget.

Everyone hates losses, and the reason why a business plan brings business means that the plan may make or lose money, because profit and loss are the essence of business. Therefore, when proposing a business plan, it is necessary to think through a logical chain, think clearly about how to scatter coins, and be responsible for money.

I only heard Elizabeth say: "The process of running your dad group, I summed it up, is to take shortcuts in a market where you have a deep understanding. You have the ability to take shortcuts, that's why you got through. But now you want to enter an unfamiliar market and still want to copy the previous success, which is wrong. ”

Speaking of this, she made an apologetic face to Monica, "I didn't mean to belittle Monica, she has a million YouTube followers, but a million subscribers on YouTube is simply not enough, not the head." The head of Youtube also needs at least 10 million subscriptions, and the head of Twitter and Instagram is even more.

Monica's status in the industry is a bit similar to Zhu Wei at the beginning of the establishment of the Daddy Group, Zhu Wei supported the Daddy Group under your strong planning, but now you want Monica to do the work of the two of you alone, do you understand what does this mean? She will definitely encounter all kinds of difficulties, and it is obvious that the growth curve is not working, and it is your fault. You asked her to make the cake bigger, I'm sorry, because of your mistake so it didn't make it big, it was impossible to replicate the success of the dad group. ”

Monica's face was full of admiration for Elizabeth, and she said in her heart, why didn't I think of it earlier? It turned out that it wasn't my own waste at all, it was Chu Yuanxi's strong people, hahahaha!

And Yuan Yu was annoyed, how rare is such an opportunity to be able to scold Chu Yuanxi! It is a pity that he turned a blind eye in front of himself!

Chu Yuanxi hurriedly made a gesture of raising his hand in surrender, in fact, when Elizabeth said his head, he had already realized where he was wrong, and it was outrageously wrong!

"Let's talk about the conclusion. He made a gesture of please, because since it is a business plan, summarizing the lessons of failure is secondary, and coming up with a solution is the key.

"My conclusion is that if you don't have the ability to take shortcuts, you use the traditional way. ”

Yuan Mi understood in seconds: "Smash advertisements for self-media?"

"That's right, advertising drainage, it's normal, no user directly smashes it with money. ”

Monica has something to say: "We've smashed this kind of ad, but it didn't work out well. ”

This kind of unsatisfactory is also normal, the domestic self-media environment is actually similar, and if you are lucky, you can catch up with a particularly suitable tonality, which can attract a lot of traffic, but it is usually the effect of chatting. There is only one situation where the drainage effect is not bad, that is, to drain your own trumpet.

Elizabeth thought for a while, "In fact, you can not attract traffic from the media, and the advertisement can be hit in other places with traffic." I look at the traffic of the game is good. In terms of games, it should be what Papa Group is good at, right? Let's sort out what games in Europe and North America are highly active, and then buy from these DAU-type games. ”

Chu Yuanxi pondered like this, don't talk about this method, it really works. But if you really do this, it is estimated that you will be regarded as a typical Kaizi who has many people who are stupid.

The outward direction of the game is actually nothing new, and a bright traffic outlet in the overseas version of "Out of the Mountains" leads to the self-media account of this comic on the Internet, and Knight Mabao pinched his nose and recognized it.

This is still alternative, the more authentic game drainage is the video advertising of the idle game, and the two channels for the idle game to make money are internal purchases, and the other is the CPC share of the player's point advertisement.

This method is so popular with players that many non-idle games have also begun to engage in click-through ads, which not only makes a lot of money, but also greatly improves the retention rate of players.

It's just that the people who generally go to the game to advertise are so-called and cloudy, especially the advertising style of domestic advertisers can basically be described by the word "money". The cost of advertising is to cut more leeks, naked to the point of being very extreme.

Some of the advertisements of the walking APP are simply shameless, called walking for money can be withdrawn, in fact, you can't get a few gold coins by walking, but you can get a little bit by watching ads and pulling people's heads. So the user looks at other people's ads, downloads his app, and then continues to watch the ads to form a cycle. The problem is that users can earn a few cents or even a dollar for the platform by watching an advertisement, and some APPs only give users a penny or two, completely treating users as fools.

What's even more terrifying is that what awaits these foolish users is the real advertising of cutting leeks, and the knives are very sharp, because they are screened users, and they are very sensitive to sesame grains and small money. Slightly better users have long deleted this kind of junk APP, and they won't order an ad that takes dozens of seconds but can only be exchanged for a penny or two. Therefore, users on this kind of APP are extremely accurate with some scythes, and the fastest knives are often aimed at them, and the scythe is not enough to slash down.

However, in such a tragic advertising environment, a Ba person who pops up with such a strange painting style, does not expect to return the money at all, and directly leads to similar public accounts and Weibo, what will others think?

However, Yuan Yu didn't consider the drawbacks, her eyes lit up, "Hey, this method is really good, the IP of "Enemies of Rome" will be a game at that time, and it will be released overseas." Buying from game channels will definitely be accurate users in the future. According to the traffic business, this transaction is done, and the conversion rate will definitely be huge after the game is released. ”

As soon as Yuan said this, Chu Yuanxi immediately thought that many domestic friends and businessmen were operating idle games in the open sea. Some of them go straight to the Krypton route, and don't put ads at all, the difference with ordinary mobile games is only that the mode of core combat and resource acquisition has been changed, and the system that is delivered to players in the event has been removed, and it has been replaced by hanging up and dropping.

However, there are still many idle games that follow the rules of advertising, and there are many people who have achieved a certain amount of DAU in Europe and North America, and these are the targets of advertising.

Even Zhao Jie's small game can be operated for overseas distribution, not to make money, but to advertise for his own self-media. Although this is contrary to the strategy set before, and the time is not right, but it is not impossible, anyway, the original strategy set after the sale of the game will be invalid.

Thinking of this, what else could Chu Yuanxi say besides liking? After finishing this brainstorming, he immediately went to find Lu Yu.

Lu Yu was busy over there, his feet were facing the sky, and he couldn't distinguish the three shadow clones.

In addition to the daily operation of Ba people's information, the group quickly completed the order after the demand for the robot was raised, and a month passed, some Party B has begun to deliver, and he must take care of it.

The promotion of the IP of the mini game has entered a critical period, and the development progress of the mini game on Zhao Jie's side has almost gone, and he and Zhu Wei are at the node of strength. The content is produced in different categories, and it may take three or four materials to be produced for one IP, and then they must be cast on the correct short video platform. The quality must be controlled, the timing of the release must be coordinated, and he has to take care of a bunch of things.

Yang Jiangang's UGC user promotion also happened to enter a critical period, he took a video of the interview a few days ago, and he couldn't ignore it after sending it out, no matter what, it was just a small splash of water and it didn't make any sense. Pakistani information must invest energy and traffic to let this interview be disseminated, which is currently at the end of the fermentation stage, and will soon stimulate secondary dissemination.

You must know that under Lu Yu's management, a large part of the daily operation of Ba Ren Information is to interact with fellow people in the rivers and lakes, and give people roses with a lingering fragrance.

Chu Yuanxi understood Lu Yu's difficulties very, very well, so he said to him: "Director Lu, I'm going to trouble you again." ”

"What's the matter? I'm already under a lot of pressure. Lu Yu said with a look of pity on his face, because he knew that it was useless to resist, and Qiang X could not resist and could only accept it.

I only heard Chu Yuanxi say: "A man must learn to resist pressure reasonably." While you are pressurizing, you must think about how to allocate time reasonably, how to organize work effectively, and how to transfer your workload to the right employees to help you share it, which is a good exercise for you. ”

Lu Yu was busy and didn't look back: "Please say thank you." ”

"There's an important job to be done here. ”

Chu Yuanxi knew that he didn't want to snub himself, but that some work could not be interrupted, and the complex structure required to be done in one go, and once it was interrupted, he had to reorganize and re-memorize it if he wanted to pick it up, who could withstand it, so there must be emotions when he was about to be interrupted.

And Lu Yu, as soon as he heard this, he immediately felt a big bad feeling, the important job that Chu Yuanxi personally found was definitely not an easy job, right? At least it should be comparable to the needs of the peak visual effects?

As a result, as soon as I heard Chu Yuanxi's new needs, wasn't it to redesign the position of the subtitles, and control the horizontal and vertical screens? Wouldn't it be over if you shoot two versions at a time? ”

"This must be a big deal, the first is related to the effect of self-media fans overseas, and the second is also something that is very beneficial to Feng Xueling. If it becomes popular, she will go to the Internet, how face-saving is this? She is such a big Internet celebrity to come to us, although the store is good, but people have learned what they should learn and may leave at any time, right? If she leaves quietly, what will others say about us? ”

Lu Yuxin said that the reason is that more than half of the factors of Feng Xueling's visit to Ba Ren Information are to learn how the industry's leading MCN organization operates, but why do you care about Feng Xueling?

But he doesn't have the heart to gossip now, because the secondary spread of peak visual effects is about to begin. This communication is also Chu Yuanxi's concern, not only about the propaganda effect of Yang Jiangang's side, but also about how much of a role the Ba people's information can play after they are in full swing.

It is said that it is the Heavenly Sword Dragon Slayer, but how big a dragon can it be slaughtered? The Jinghe Dragon King is still a little bit different from the Dragon King of the East China Sea, if it can't even support a peak visual effect, then it supports the promotion of national-level APP.

In the next few days, Chu Yuanxi relied on himself to be the CFO of peak visual effects, and kept watching the backstage of peak visual effects, and then found that there were many problems, but Yang Jiangang could handle it himself.

Most of the so-called problems encountered are retention problems, and one of the main tasks of game planning is to disassemble each step and find problems through data to improve retention. A professional game development team can focus on every step of the game, and all the player's behaviors after the game is launched, from the beginning of login to the time of obtaining the right to operate freely, that is, every step of the newbie onboarding stage can be quantified, because you can see all the churn data on each step.

UGC users and gamers are actually very close to each other, and all they need are novice guidance, but the guidance tutorial for peak visual effects is more complicated.

To a certain extent, Peak Visual Effects also relies on standardizing the animation production process to reduce costs and improve efficiency. It's just that the cost is very low, the efficiency is very high, and the cost of being inefficient can't be done at a high cost, and the image quality must be sacrificed.

Compared with large-scale animation, there are many key aspects of this set of UGC production methods that are difficult to improve. For example, the baking effect of ambient light can only rely on the standardized baking of the engine, and the user cannot bake manually, otherwise the complexity of production will be greatly increased, and the gains outweigh the losses. Lighting in live-action is a very important part, and in animation, it is actually more important, and the effect baked by the engine will inevitably be unsatisfactory.

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