Chapter 830: How to Spend the Money
Dong Xiaoxue is very confident in the introduction of the charging system.
This confidence comes from the financial data of the sister company, that is, Facebook Games.
She went to Effie to inquire about "intelligence", and the recent revenue data of Facebook Games really shocked her "titanium alloy dog eyes".
World of Warcraft, three months after its launch, has nearly 50 million paying users!
Because this game uses a point card system, all users have to pay money.
The only difference may be that some users only buy point cards, while some users buy paid props such as mounts and costumes in addition to buying point cards.
And the monthly card of World of Warcraft is not cheap, it costs sixty yuan a month!
In this way, the monthly revenue of point card fees alone is as high as 3 billion!
And the launch of a variety of cool paid props are also quite popular.
Every month, the in-game store alone generates an additional 15 to 2 billion dollars in revenue for Facebook games.
In this way, the game World of Warcraft generates 500 million revenue for Facebook Games every month!
This game alone is enough to make Facebook Games proud of all domestic game companies.
used to be the overlord of the game, but now it can only be relegated to the second position, and it can't be compared with Facebook Games at all.
There is no way around it, because World of Warcraft has just been launched, and it is the time when it has taken the world by storm and is growing by leaps and bounds, and the grand saga has been in operation for several years and is starting to go downhill.
And the quality of the game World of Warcraft is indeed very high, and in comparison, the legend is simply a representative of shoddy production.
Anything, if you are afraid of comparison, put it together and compare, you will know how big the gap is.
Before World of Warcraft, the legend had no opponents, and the miracle with a higher quality than it did not complete the challenge to it because of the proliferation of plug-ins and many bugs.
But World of Warcraft completely eliminates all cheats, giving players a level playing field, and Blizzard's technical strength is the guarantee of the quality of the game.
Therefore, it is actually a matter of course that World of Warcraft can become popular.
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You know, Facebook is not just an online game like World of Warcraft.
It also has another revenue weapon, CSOL has recently been nicknamed "boys' wallet harvester" by netizens on the Internet!
CSOL, the predecessor of CSOL, is a single-player shooter game that has swept the world.
There are so many players in the world that CS doesn't need to be emphasized again, it can really be called a phenomenal hit!
The mouse dream of more than 400 million players around the world!
Now CSOL is an upgraded version of CS, and after this period of operation, basically most CS players have moved to CSOL.
Although this game claims to be a "free forever" model, if you really want to spend money, the ceiling is much higher than World of Warcraft!
In World of Warcraft, you buy a monthly pass and then empty the in-game store, which is basically a matter of two or three thousand dollars.
No matter how much you want to spend money, you don't know where to spend it.
But CSOL, in this game, if you really have money to spend, it's a bottomless pit!
The pass that has just been launched, needless to say, is a must-buy for players who are not short of money.
And this pass is still very conscientious, the price is not high, and it can be used for a few months, on average, it is only about ten yuan per month, which is very cheap.
But there is a magical item in CSOL, which is the "Arms Box", which gamers call "opening the box" or "opening the box".
This is where the game tyrants throw money.
In the "Arsenal Box", you can open all kinds of out-of-print and precious skin items, which are all good things that you can't get in the pass.
These props can also be sold through the props market of the Facebook game platform, which means that even if you open a duplicate skin, you don't have to worry.
It can be sold to "regenerate".
That is, the existence of the props market, and the recent opening of boxes has become popular.
On Facebook, I often see all kinds of game Vs posting pictures, claiming that they are in the soul, and a box has opened out out-of-print skins worth hundreds or even thousands, which makes ordinary players drool with envy.
Driven by the big Vs, opening the box has become the most popular thing for CSOL players.
The box is a no-brainer when you open it......
Some rich players can open thousands or even tens of thousands of dollars in one go, and the purpose is to collect all the golden skins.
Perhaps, with the money they used to open the box, they could buy all the skins directly on the market.
But if you buy it directly, how can you have the fun of opening it yourself.
It can only be said that being rich is capricious.
At no time should the number of wealthy people in the country be underestimated, even if it was only in 2004.
Those who are familiar with the development of the game industry will understand that from 2000 to 2010, the rich people in online games happened to be the most numerous.
Because at that time, there were relatively few ways to entertain, and there were many people in their thirties and forties, who were also new to games, and they were very engaged and happy to play.
Those people are really rich, and it is easy to play games, so they dare to spend money.
Later, games became more and more popular, and other forms of entertainment also increased, and many people had little interest in games.
Moreover, the main force of playing games has also changed from adults to children, and the consumption power is naturally incomparable with before.
These, reflected in CSOL, are the game's revenue flow began to grow by leaps and bounds!
Last month, that is, in March, CSOL's monthly revenue exceeded 2 billion!
Although it has not surpassed World of Warcraft, the growth momentum is much stronger than that of World of Warcraft.
World of Warcraft has been in operation for three months, and the number of new players has slowed down.
However, the player payment rate of CSOL is still increasing rapidly, even if the revenue reaches 2 billion, the player payment rate is actually only 10%.
There's still a lot of room for upside!
This is also because there are too many players in CSOL......
Basically, there is no one who does not play CSOL for high school boys or college boys, including those who have just graduated.
If you choose a national game, the legend is definitely not qualified, and the World of Warcraft is also almost, and the well-deserved one is obviously only CSOL.
In addition, in the past year, the popularity of Lenovo Huimin computers and the accelerated construction of domestic broadband network infrastructure have skyrocketed the number of online gamers.
Facebook companies have benefited a lot, and CSOL has certainly benefited.
Its number of players has reached 1.5 billion, far behind games such as World of Warcraft and Legendary Marvel.
Of course, it is also because of CSOL's permanent free model that this game has almost no threshold, as long as you want to play, you can find an Internet café to play.
It doesn't cost anything.
............
Seeing the revenue data of Facebook Games in recent months, Dong Xiaoxue's eyes were very red, this is because she is too envious.
From this, she also saw that domestic netizens have no money!
It's too rich!
Oh, you spend a lot of money when you play games, and you don't deserve money.
I want to subsidize the "family" by making an advertisement on this video site, and you jump so high, and say that a 30-second ad is a waste of your life.
Why don't you see you shouting about wasting your lives when you spend hours playing games?
Why don't you say that you don't have any money when you spend a lot of money in the game?
At the end of the day, it's all habitual!
Facebook videos and Facebook music must be charged, and I'm sorry for netizens if they don't charge......
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In fact, Dong Xiaoxue didn't know that she had only seen the tip of the iceberg in terms of Facebook Games' revenue.
In addition to the two major online games, there are also Facebook game platforms and Facebook game stores.
Single-player game sales should not be underestimated.
Although it is not as dazzling as online games, with the increasing number of stand-alone games released by Facebook Games, there are many excellent stand-alone masterpieces that have been introduced into China.
The single-player game market is also slowly being cultivated.
Also, don't forget about Facebook Games North America!
It's just a subsidiary, but it's actually the most valuable asset of Facebook Games.
The shares of Blizzard and Villefort, as well as the global distribution rights of both companies, are vested in Facebook Games North America.
In China, World of Warcraft and CSOL are so popular, and abroad, the popularity is even greater!
It can be said that in 2004, as far as the game industry is concerned, it belongs to Facebook Games.
In the history of gaming, it can be named "The Year of Facebook"!
After the launch of World of Warcraft and CSOL, they swept the global online game market, and in any country, basically more than eighty percent of the online game market share belongs to these two games.
Except for Japan and South Korea, they are because their game industry is relatively strong, and there are many excellent games.
But World of Warcraft and CSOL still have more than 60% of the game's market share.
It can be seen that Facebook Games North America, by the end of the year, will come up with an amazing financial statement!
............
Although it is not yet the end of the year, Effie is very confident in the company's revenue this year.
Regarding how to spend money, she has made a special trip to Yu Wenfei to discuss.
"Mr. Fei, do you want to pay back SoftBank's money first, I always feel a burden when I owe money. Effie said with a smile.
Facebook Games also borrowed an interest-free loan of $1 billion from SoftBank Capital for the acquisition, which can be regarded as one of the conditions for allowing SoftBank to raise shares.
This money has not been repaid yet.
"Interest-free loans, what are you anxious to repay, SoftBank is not short of money now. At the end of this year, pay him back 300 million first, and the rest is not in a hurry. Yu Wenfei responded.
"By the end of the year, both the mainland and the North American companies had a lot of money in their hands. Where should we spend this money, and of course, those necessary investments, such as data centers, etc., will definitely be invested. But it doesn't take that much money. Effie asked again.
"Hehe, you still think you have a lot of money, let me tell you, there are many places to use money in Facebook games, and there is not enough money to spend!" Yu Wenfei shook his head and said.