As soon as he finished speaking, his face became inexplicably hot. Ah, is she still a little excited? Under his scorching quiet gaze, Liu Mengxue was a little uncomfortable, but she pretended to smile calmly and calmly, and turned to leave.

Ye Fan kept looking at her brisk back, until she walked out of the door, and then turned her head to look at the vast night outside the window, the corners of her lips hooked, and she smiled slowly.

"I have a plan. Li Zhicheng said without hurry, "I want to launch a flank counterattack against the Luohua Group." ”

Liu Mengxue was slightly stunned. The first thing she thought of was that Li Zhicheng had no business experience at all, and did he mean what she understood by "flanking warfare"?

"Flanking warfare", as the name suggests, probably refers to finding another way to outflank competitors.

In foreign countries, the most famous is Burger King's slogan of "grilling but not frying", flanking KFC McDonald's; in China, SF Express insisted on fast air delivery, and later became a leader in the express delivery industry.

In the former, it is impossible for Mak Kee and Ken Kee to replace the fried chicken equipment around the world, so they can only watch Burger King take advantage of this loophole to become bigger and get a piece of the pie; in the latter, other domestic express companies cannot discard the original land transportation equipment, change the entire internal operation process, and re-charter the plane to buy the plane.

The key to flanking warfare is not to launch new products that are not available in the market, but to have new competitiveness in your things, and the original market leader cannot follow suit and attack you for a while.

So, flanking is easy to say, and the results are certainly wonderful to think about, but it's hard to do. It is even more difficult to realize the current situation of Company H and Liu's Group.

Liu Mengxue looked at Ye Fan with wide eyes - now it is difficult for Company H to protect itself, where is the strength and opportunity to carry out a flank surprise attack? Now Company H is looking at her with a clear face, and her black eyes are calm and determined.

Liu Mengxue's gaze moved to the document he had just handed over. I just read a few lines, and my heart was shocked-

Ye Fan, he actually ......

These days, Liu Luohua is quite complacent.

The Mingsheng project doesn't make much money. But in his opinion, whether it is the "long-range attack" of Luohua Group or the "close defense" of H Company, he has made the right move.

If you want to become a commander in this highly competitive and low-profit industry, you must take a long-term view.

So that afternoon, when his subordinates mentioned to him some of the troubles caused by the Mingsheng project, he was a little unimpressed.

"Mr. Liu, we promised Mingsheng in the tender that the supply price should not exceed 30% of the market price of similar products in the store. Now that the Spring Festival is coming, at this time in previous years, we will do 8-9% off promotions for high-end luxury bags. What if Mingsheng finds out and lowers the price to us?"

When Liu Luohua heard the words of the staff, he smiled: "Do you think that a group as big as Mingsheng will be so small? ”

The subordinate nodded and said, "In addition, our supply cycle is three months. This means that the availability of premium bags in our stores will be very tight in the coming months. There is a possibility that it will be out of stock. ”

Liu Luohua thought for a while and replied, "Okay, just carry it for the past few months." Don't lose a big deal with a small thing. Now the focus is to do a good job in the Mingsheng project. ”

After the subordinates left, Liu Luohua leaned in the boss's chair, turned around in place, looked at the traffic outside the window, and pondered.

He really wasn't worried about what he had just done. Because for domestic manufacturers, the sales of high-end bags are like chicken ribs, tasteless and discarded meat, and like sweet and poisonous fruits, which can not be found. You can't fight those international luxury brands at all, didn't Company H spend a lot of money to create this dream?

So what else does he have to worry about? Is he worried that Company H will fight back and suddenly sell high-end bags? What even Xin Baorui can't do, that stupid soldier and a little clever Lin Qian can do? He shook his head and smiled—impossible.

But this time, the dark line buried in Company H was discovered, which made him feel sorry. However, on the eve of the bidding, the man sent the full text of Ida's bid to help him complete the fatal blow to Ida; after the incident, he kept his mouth shut in the detention center, and did not cause trouble for the Luohua Group, which can be regarded as a well-deserved retirement.

Time flies very quickly, almost in the blink of an eye, and the time has come to a week later.

Liu Mengxue took the elevator down from the top floor and first arrived at the floor where the marketing department was located.

In the past, the department was increasingly depressed and people went to tea and cool, but today it is overcrowded and full. Even the land of the finance department on the next floor was temporarily requisitioned by them.

According to the president's instructions, 200 high-quality employees with relatively excellent performance who are still willing to stay in AIDA and have been in the company for more than 3 years are transferred from all over the world. They form a temporary "call center".

Liu Mengxue walked through the office area, and the sound of phone calls, keyboard tapping, and footsteps continued all the way, as if people's hearts were also tightened. As soon as she walked into the marketing director's office, Xue Mingtao smiled when he saw her: "Miss Liu, you have a good writing, come and help me take a look." ”

Liu Mengxue also walked over with a smile, took the paper he handed over, looked at it, and nodded: "I think it's good." ”

Xue Mingtao sighed a little, and looked at the busy employees outside the glass door a little tiredly, and said: "After working overtime for a week, I finally finished sending SMS and emails to 30,000 old customers." The next thing is to start calling one by one early tomorrow morning. I hope that on the day the project is launched, it will get off to a good start!"

After reading the progress of the marketing department, Liu Mengxue continued to take the elevator down to the information technology department.

She also held a copy of the information just given by Xue Mingtao in her hand, which was the text of the email or text message sent by the "customer service center" to old customers. In the past three years, these old customers have purchased mid-range and high-end bags in Company H's stores across the country.

"Dear Mr. Li X: Thank you for your past support of Company H's luggage. Our group will launch a 4% off luxury bag promotion in the online flagship store on the 5th of this month, limited to the first 2,000 people, a single account is limited to 1 bag, and at the same time, a million yuan red envelopes will be given, with a winning rate of 100%. This activity is limited to online sales, only to give back to old customers......"

This is the core of the flank war that Ye Fan wants to launch against Luohua Group - it is very simple, it is to reduce the price.

However, anyone can do it, anyone can do it. But how to be effective, there are universities asking.

When Liu Mengxue first saw Ye Fan's plan, she was really surprised. Because if you think about it carefully, it is a very simple trick, but it is done step by step seamlessly, just like a shopping mall veteran. And now is the right time to launch it.

First of all, start with the old customers with high loyalty, who already know the quality of Company H's products very well and identify with the brand. In this way, you can have a great chance of ensuring initial sales and opening up the situation.

Secondly, the goal of this flanking battle is clear - the main customer base in second- and third-tier cities. In other words, Li Zhicheng is to use a low-price and low-profit strategy to seize the largest mid-range package market of Luohua Group with high-end bags.

Thirdly, the way of online sales is likely to be known at the fastest speed and lowest cost.

......

Whether it will succeed or not is another matter, but what Ye Fan did this time is exactly what Company H has been trying to do since the collapse of Liu's Group, but failed to do it. And no one else can do it yet-

Luohua Group could and would definitely fight a price war with them. However, because of the Mingsheng project, the price and inventory of high-end bags will be greatly affected, and it is impossible to launch a strong sniper blockade against them in the short term.

Greenland Group, on the other hand, is so big that it is impossible to disrupt its own price system and compete with them - because if they do so, it will not only be Company H, but also their original mid-range product market.

Isn't this the right time, the right place, and the right people?

When the elevator stopped, Liu Mengxue thought: If this matter was done by Liu Mochen, she really suspected that he had deliberately lost the Mingsheng project. Because the market here is larger and emptyer, and there is no one to defend for a while, the profit margin that may be obtained is also greater, which is far from being comparable to Mingsheng's crushing victory.