"Why, do I need a recruitment appraisal?" said Elizabeth, dissatisfied, as if to mean that you can despise me, but you can't despise me.

However, Chu Yuanxi's purpose was to wake her up, so he directly brought out the exam question: "You have a camera start-up called GoPro in your country, you know, right? You are called the female version of Jobs, and GoPro's CEO Nicholas Woodman is called Jobs second." ”

Why does Elizabeth say this so hard?, "I know, I know, a rising star, I know it." ”

Because in 2014, the company had what is known as the most successful IPO in history, a niche company that makes wearable action cameras, with a market value of 15 billion.

But now it doesn't work, and I'm looking for a pick-up man, and the stock price has fallen from 100 to 5. The speed of the fall is so fast, even in the A-share market of the Great Celestial Empire, you have to catch up with the big bear market, otherwise you can't reach it. Therefore, his reputation in the United States is second only to Elizabeth, who cheats and wears goofs.

I saw Chu Yuanxi smile slightly: "I want you to analyze why this company failed so badly." ”

Elizabeth fell silent because she didn't really know much about it, knowing that she was in the 2016 election, which was closely related to Xi Po's defeat. And the beginning of GoPro's depravity officially in the last quarter of 2016, so she really didn't have the leisure to care, and she knew a silhouette.

She was more concerned about why Chu Yuanxi asked such a question on this occasion today: "What if I say I don't know you?"

"I'll tell you what they've done over the years since they went public and the results for you to analyze on the spot. ”

This company makes cameras that geeks like, and Monica once mentioned that she had bought several models, which was her feelings back then, whether it was bungee jumping, rock climbing or surfing, she could take pictures of her beautiful moments. But after the IPO, because it was too niche and the ceiling was limited, it decided to extend, from the action camera to the content direction of the sports video, to do social, to do the sports version of Youtube and Ins, to become a mobile Internet social company with huge imagination, and then because it couldn't do content, it became terminally ill.

The person who suddenly got sick wanted not to amputate his limb but to rescue it again, so GoPro decided to cooperate with the drone company to amplify the technical advantages of their geek camera through aerial photography, and then found DJI and said: Let's cooperate, I will give you a third of the profit.

DJI's answer was: Look at my mouth, brother-steady-roll!

The angry GoPro looked around the universe and found that the quality of DJI's drone is suitable for geek aerial photography, and there is no replacement for it, what should I do? CEO Woodman couldn't swallow this breath and patted his head: Let's make our own drones!

This decision drained their cash flow, and then they found out that there was a reason why they couldn't find a drone partner, and they couldn't make it themselves to geek aerial photography...... Not only is the quality not good, but the product was also rated as one of the top ten failed scientific and technological works in 2016. What's more, DJI is the overlord of drones, how can you, a layman, withstand the crushing of DJI?

By this time, various knockoffs had emerged, some of which came from the mysterious Orient and were of good quality and low price. This became the last leg of the camel's turnover.

Actually, Elizabeth wasn't completely unaware, and after a little recollection, she said, "Oh well, then I'll talk about it casually-"

"No, not casually. Chu Yuanxi interjected strongly, "Your answer is related to my opinion of you. ”

Elizabeth rolled her eyes wildly, "Then my answer is that GoPro overestimated its own strength too much, made a series of wrong decisions, unrealistically to socialize, unrealistic to do drones, but couldn't do it at all, so I committed suicide." If they make good use of their time, establish brand advantages, reduce costs, and improve algorithms to improve the shooting experience, I think it may be difficult to maintain a valuation of 15 billion, but it should be okay to maintain it at 5 billion. ”

"But if they didn't shout out the social plan in the first place, how could they rush to a market value of 15 billion?"

"This ......" Elizabeth knew the answer, but she was a little speechless, "you are also an entrepreneur, don't you understand? This is an inevitable choice, not the right or wrong choice, but beneficial to yourself and investors, this involves gambling and incentive conditions." ”

Of course, Chu Yuanxi understands this problem, in fantasy terms, this way is called "making a big wish", and in the way of Silicon Valley, it is called fake it, and then blow the cow out. After making a wish, there will be the power to mark the price in the fantasy world to land on the body, and after bragging, it can naturally attract the attention of the market and increase the valuation.

As for whether it can be restored later, whether it can be made it, that is the next link.

But the incentive he designed for Elizabeth should not be done in the form of estimates or indicators, and it is likely that there will be cognitive biases. Even, this question is actually suitable for him, because Xiaokang also has two major factors: content and socialization. GoPro says that it is not just a hardware company, but a content production company, and Xiaokang also says that it is not just a convenience store and a bike-sharing company, and the ultimate goal is to socialize.

So in fact, Chu Yuanxi had already asked himself this question.

"Yes, yes, in the ancient Oriental culture, this is called people in the rivers and lakes. After Chu Yuanxi finished speaking, he glanced at the translated eggs, and felt that it was too difficult for this product, but he didn't expect the eggs to really come out - the people in the Colosseum couldn't control themselves.

Seeing that Elizabeth expressed understanding, he asked the final question: "I want you to give the answer to this question, your own answer." Blindly pursuing valuation or various indicator conditions is the original sin, but what is the pursuit of entrepreneurs who do not pursue this pursuit?"

Elizabeth didn't even think about it, and blurted out: "Pursue to change the world." ”

Chu Yuanxi smiled awkwardly, this sentence is really the same existence as ten thousand essential oils, which is equivalent to the great husband in Chinese who should build an immortal career, which is too broad and not specific. "That means you haven't found your place yet. ”

Elizabeth Muran, "It doesn't always mean to achieve inner peace, right?"

It is the pursuit of self-fulfillment. Our oriental culture pays attention to self-cultivation, family harmony, governing the country, and leveling the world, step by step, rather than changing the world as soon as it comes up. In this process, if you want to measure how much you contribute and how much you should get back, this fair and precise standard will never exist. ”

Elizabeth listened for a long time and finally understood what Chu Yuanxi was preaching, this is beating herself!