What was once a video river and lake may have become a hunting ground for returning to China next week.

Returning to China next week is based on TV and related platforms, and if you control the entrance, you will have a certain degree of initiative. Although his project is very average, and the traffic ranking is outside the top 100 in China, far less than Youtu, and not as good as Cool 6, but people turned their hands over and completed the IPO in 2010. This time it became a distinguished listed company, and also raised a large amount of money from the open market, and instantly grabbed the precious pole position.

You must know that in 2010, when smartphones were still on the eve of a big explosion, Iphone4, an epoch-making model, had just come out, and there was no sales in China.

The hoarding mentioned here is not to buy the copyright of film and television, but to "buy it when you see a good one", no matter what the carrier. Even the excellent online works worth adapting on the starting point Chinese network have been bought, but as a hoard, the possibility of starting is very low.

So there's no doubt that returning to China next week is ahead of all their peers at that time, and giants, including Alibaba Penguin, haven't even realized the strategic significance of video platforms at that point in time.

This healthy state continued until 2015 after the popularity of super TV, and the return to China next week opened a new era of online dramas with "The Promotion of the Crown Princess".

Before "The Crown Princess", the online video platform was nothing more than two functions. Undertake the finished product of the TV station from above for broadcasting, which is equivalent to an online broadcast outlet of the TV station, among which Souki Video was once very popular because of its focus on the introduction of American dramas, and it briefly ran to the first position.

Below, there are UGCs that produce a lot of content, making low-quality homemade videos, but winning with creativity can also draw a fixed fan base and audience, most of which are young people. These UGC also emerged at that time, and later developed into a leading force that cannot be ignored in the domestic self-media industry. Take a representative example - "Tang Tang God Spits Bad".

But in the middle, a large piece is missing, a vertebrae.

This missing part is invisible before no one discovers it, and the entire video industry is also very flat because no one has found that there can be such a spine to support, and it is collectively looked down upon by big capital.

This spine is a high-quality drama that is only broadcast on the Internet, referred to as online dramas.

You must know that the TV station was restricted by policy back then, and there were many themes and content that could not be broadcast, but the review of online broadcasting was not as strict as it was later, and it was in a state of semi-barbaric growth. As for the supernatural themes and time-traveling themes that TV does not allow broadcasts, they are very open, and the scale of the drivers is very large. (This is talking about 2013-15, not now)

Before "The Crown Princess", there were also some prototypes of online dramas that were put on the video platform, including returning to China next week, and their family also made "Diary of a Sand Monk", but they were not successful. These prototype works are either too short or of poor quality, and the effect is not significant, and they do not re-empower the video industry.

During that time, with the overall explosion of smart phones, the traffic ecology of the entire network was undergoing great changes, which also ushered in an opportunity for the video industry, a field of life in traffic.

With the advent of "The Crown Princess", the length is worth chasing, and the production is careful enough, not on TV, only targeting network users, which suddenly brings huge traffic and new users, re-empowers the entire video industry, and makes the ecology of webcast video earth-shaking.

After "The Crown Princess", everyone understood that playing like this can support a video website, which can bring what they want in terms of input and output, and it is better than other content, so the world is wide, and it reflects great value in the entire traffic industry. And "The Crown Princess" also defines the standards of online dramas, including the total duration and the duration of a single episode, including the baseline of the production level and the procurement cost, etc.

Before and after the launch of "The Crown Princess", Ali began to acquire Youtu. At this time, Youtu is still the overlord of the rivers and lakes, iQiyi is also continuing to explore the right model, Penguin Video has not yet gained momentum, and Souki is gradually falling behind.

At this time, if you can return to China next week to cultivate the video platform with peace of mind, with the help of the excellent financing environment of listed companies, and give full play to your financially skilled skills, it is very likely to become a real head. But it's a pity that the fake listing is not right, and the brain is naturally easy to deviate, and they can't look down on a video overlord, so they have to be a subversive in the industry, obsessed with ecological anti-ecology, and embark on the wrong path that makes people lose their minds.

And after returning to China next week, the wind and clouds are surging on the rivers and lakes, and when the dust settles, Penguin Video has taken the lead, iQiyi can barely go hand in hand, and Youtu is also showing a decline.

And there is a price to pay for the dust to settle, and these costs are the once extremely active UGC. Once they could get the homepage recommendation of the video APP, and when the dust really settled, they all went to sites like Station B to be UP masters, and then opened a new world of two yuan.

In the past, Yuan Yu did not have such a clear understanding of the video industry, her job is to invest in good film and television projects, if the producer has needs, help introduce some key people, and even help do some business dredging, but will not help negotiate the price.

And now the task given to her by Chu Yuanxi not only needs to negotiate the price, but also to negotiate other business cooperation conditions, and must comprehensively consider the situation of Ba Ren Entertainment and the future development of the IP of "Out of the Mountain in Troubled Times". This is also a huge test for her, many things that she didn't need to know before, she must be mastered by surprise, otherwise she can't think about it all.

On the 27th, that is, on Tuesday, Yuan Yu dragged her tired body to Ba Ren Entertainment, she finally finished talking, and she had already taken turns to go through the four big platforms in the imperial capital.

As soon as she sat down, she said: "Youtu is really not good, Chu Yuanxi, I think it is necessary to run a big penguin, these four are not particularly perfect." After speaking, he took out a small notebook from his bag, "There are too many problems with Youtu." ”

Chu Yuanxi felt that he was going to have another spitting conference, because he also knew that there were quite a lot of problems with Youtu. However, he wants to hear what Yuan Alfalfa has to say, because in the future, he hopes to pull Yuan Alfalfa into the well-off to be the CFO, and to be the CFO, he must also have the ability to judge the overall situation.

"So, what do you think is the most important question for Youtu?"

"The most important problem is that the aging is too obvious, too amazing, and a video platform that has strategically invested in Station A is actually aging very high. ”