Entering December, more companies felt the destructive power of Chu Yuanxi. First of all, in the middle of the year, many travel companies started their own errand business, such as Didi, such as Cao Cao, for various reasons, but in fact, they all value this business that can legally obtain data and user portraits.

However, in order to mythologize the label social and consolidate Kangkang's penetration into the small circle, Chu Yuanxi made another double move, and launched two functions in a row, one of which is the second-hand transaction of the community, and the other is to help with the pick-up and delivery business.

The second-hand transaction in the community is completely stress-free for the well-off operation area, because there are stores to do transit, and even contactless transactions can be carried out, if both users can rest assured.

However, this business itself is not big, because it is a limited area, that is to say, it is to draw a boundary for itself first, rather than a nationwide second-hand transaction like the salted fish platform, so it does not involve logistics and express delivery.

At the user level, the participation of pregnant women and child-rearing families is particularly high, and the function is in full swing as soon as it is launched.

In the special scenario of "in-community", the most common transaction demand is maternal and children's products, which are usually only used once, and the use time is very short, and the replacement frequency is extremely high. Especially for children in big cities, full of gold-swallowing monsters, it is impossible not to buy them, and it is a pity to throw them away if they can't be used, and it is not good to hang salted fish, because it is best to see the appearance of the transaction or give it away in person.

At the same time, few communities can successfully organize mothers to trade these items, and Kangkang's second-hand trading has exploded. Of course, the heat is also hot, this is to release the long-term backlog of transaction demand, in the future will be a trickle, as long as the formation of pregnant women and the elderly with babies to the continuous stickiness of Kangkang this product has actually reached the goal.

But the pick-up and delivery business is not so polite, the well-off help is really helping, and the neighbors realize the process of helping in the form of "entrustment-acceptance-completion".

Although it is said that the errands of travel companies and the help of the well-off are not completely conflicted, because the errands of the travel company are similar to the help of the flash delivery business, and most of the well-off are near the community range, and the two may even be matched. But the heads of several platforms didn't have very beautiful faces when they saw Chu Yuanxi.

It is said that they are afraid that Xiaokang will make another big move, rubbing the new variables they have found with great difficulty.

However, in fact, how can Chu Yuanxi care about them now? These functions are nothing more than going online step by step according to the milestone schedule. Xiaokang has come out of a certain level because of socialization, which is equivalent to making the already vivid urban treasure more vibrant, so he only needs to focus on two things in the future, and the online ecology does not need to be particularly bothered.

The first thing is to make the function according to the plan, and temporarily discover new requirements and submit a new function development plan. In other words, if there is no sudden huge interference from the outside, the well-off only needs to go step by step according to his established plan.

The second is to do the preliminary construction for the franchise, that is, the supply chain and logistics, as well as the official opening of the aircraft carrier store. Franchisees must only rely on the well-off to supply in a standardized mode to open a store, and the selection of products must be well-off driven by big data, and the franchisee only sells. But this is a multiple-choice question that requires careful calculation, as it eats up a large portion of the cash.

Convenience stores are inherently cash-hungry, so any option that requires an expanded spending must be cautious.

The so-called multiple-choice question is where to open a franchise, and how many franchises to open after the target area becomes an operating area. This question seems simple, but it is not, first of all, we must consider whether there are local snakes entrenched, and whether it is regarded as a key area by other giants?

For example, in Shudu, Hongqi is a powerful local convenience store chain force, and it is also a very powerful player who occupies Jiangsu and Zhejiang. As for Meiyijia, it goes without saying, but eastern Guangdong Province is a place to fight, so the second stop of Xiaokang goes straight to eastern Guangdong, completely ignoring the huge volume and density of Meiyijia.

The second is the issue of economic vitality, how the population density is, what the consumption power is, and what the user habits are, these are all problems. Where there is no land snake, it is not necessarily good, if it is good, there should be a land snake, this is where the paradox lies.

Then there is whether the target area is suitable for M&A, which is bound to be the most cash-intensive but fastest of all the factors worth considering.

In addition, since it is a franchise, it is necessary to consider the overall willingness of the region to join, everything is good, and no one declared to join after a long day of construction.

Moreover, these factors to be considered are very time-sensitive, and the results of the research on the well-off in the original world may not be useful after three years. What's more, the original world Chu Yuanxi crossed over without waiting for the franchise to unfold smoothly, so there is no way to talk about foresight and the like. Therefore, the discussion on joining has begun to be discussed and investigated within the well-off as early as August, and there is indeed a plan, but whether it is the best is not necessarily.

The most important of these is, of course, the use of funds, that is, the issue of cost and efficiency.

Convenience stores are a good track, but they don't have a good time.

Hypermarkets and department stores have had negative growth since 2017, while convenience stores have always been positive. Last year, the retail sales of consumer goods in the country maintained strong growth, and offline is still the main component, and convenience stores are the best part of the growth in offline formats.

The key is that it can also obtain offline traffic, which makes the convenience store track invest in hedgehog collection, whether it is the layout of the e-commerce giant or the large supermarket with its own supply chain and brand strength to carry out business, or entrepreneurs such as Xiaokang enter the market to disrupt the situation, all make the track fight endlessly. Moves such as provoking 724 with a well-off face are not isolated cases, and recently, Chu Yuanxi heard that 724 also has plans to expand the scope of the franchise.

In this chaotic war, e-commerce, local lifestyle mobile Internet companies and even restaurants have begun to compete to close convenience stores to upgrade their efficiency and improve their digital level and supply chain. The principle of three replenishments a day, such as the three strong in the island country, has gradually become the logistics standard of new convenience stores, because in the end, this is the key to the long-term profitability of convenience stores.

Therefore, the investment in early construction is indispensable, and the aircraft carrier store must also be opened, and it must be responsible for solving the problem as a base in the franchise area, otherwise it will not be able to be brought away. However, competitive factors are likely to lead to unsatisfactory utilization of funds, especially in areas that they are not familiar with. This is also the fact that many corpses lying down the road ahead are telling.

You must know that the competition in this industry has always been extremely fierce, and in 18 and 19 years, there have been star convenience stores withdrawing, such as Neighborhood, 131, etc., including the full-time withdrawal from the imperial capital in the first half of this year. How energetic was it when the 100 Cities and One Million Plan was launched on a full-time basis? Entering the first-tier cities such as Jiangcheng, Shudu, and Shancheng, it claimed that it would invest 10 billion yuan to cover 100 cities in five years and form one million terminals. However, at its peak, only 800 stores were opened nationwide.

At the same time, the convenience store industry is also a must. When the neighbors were arrogant, they put forward the goal of opening 20,000 stores a year, but if the 2,000 stores were actually barely recognized, what kind of concept would 20,000 be a reality?

The 131 plan, which also fell, planned to open stores in 6 major cities before 2020, but it burned out 40 million of investors within four months, and calmly played GG without waiting for the arrival of 2020.

There is also a convenience store chain start-up with a valuation of more than 10 billion yuan last year to enter the country, and the number of stores opened in the country is similar to that of the well-off, but the layout is scattered, and the result is a loss and layoff.

What does this mean? Is it that they're playing too exciting? It's really too exciting, at least in the cash flow statement where the spirit of risk-taking is too high. The convenience store business must have sufficient cash to allow aggressiveness, which is why Chu Yuanxi has always attached the most importance to financing.

But in fact, this is also about the decline in the competitiveness of regional brand convenience stores after they are separated from the local market. All convenience stores with capital expansion face the same problem, and Xiaokang is no exception.

Obviously, these veteran players know what is needed for the expansion of stores, and Chu Yuanxi's interpretation is the construction of the supply chain and logistics and warehousing capabilities. Otherwise, Toshio Suzuki, the founder of 724, would not have called convenience stores "living infrastructure".

Infrastructure, of course, needs the support of a basic full set of service systems, and 724's recent plan to expand franchise may also be the reason why preparations in this regard have been sufficient. Of course, there is another possibility, that is, 724 also has plans to expand online. Don't forget that people in the island country have calmly used their base camp as a test field to experience a certain sweetness of being well-off, not to mention socializing, at least the sweet and delicious cake of mobile payment may be in the mood to taste it.

Therefore, Chu Yuanxi also set a more radical goal, which was a scene that made the well-off quite nervous. Increasing density is to increase the appeal to users, and the greater the density of offline retail, the greater the attraction to non-users, and people have a herd mentality.

But whether the franchisee is willing to join with a greater density is a big test, and if it is replaced by other convenience stores, it may not have the face to fill the density while opening the franchise, the little blue cup has done this, but unfortunately it has not yet come out and lay down.

Fortunately, Xiaokang has a unique system at this time period, there is Kangkang, there are strange cities, there are city treasures, there are mobile payment dividends, you can overdraft part of the franchisee, and the interest of potential franchise customers must be mobilized.

In fact, Chu Yuanxi has prepared two sets of franchise plans, if there is no giant to play the card, of course, the well-off is to join step by step, then there is no need to reduce the direct delivery of coupons in advance, and at the same time, for franchisees, the well-off does not need to give too much dividends, to mobilize their interest.

But now that the situation is like this, it is necessary to use the skill of "overdrawing the future" to carry out Plan B. Convenience stores have a long front, slow payment collection, high investment, and expansion all depend on capital supply, and it is not easy to do without overdraft in the future, which itself is the essence of convenience store business.

Winning a batch of fresh pre-warehouse start-ups before is actually a form of overdraft in the future, forcibly expanding the operation area, establishing the confidence and anchor point of healthy currency offline users, but also injecting management problems into the well-off body, that is, the stability of this group of fresh entrepreneurs in the future. In the future, after the stores of Xiaokang convenience stores are opened in their respective operating areas, these fresh pick-up points will no longer be heroes, but burdensome.

Of course, since it is called an overdraft future, this problem needs to be solved only in the future. The mystery lies in the fact that many problems look like problems now, but when they become larger in the future, they may not be problems, but may become opportunities.

It's the same with joining, opening a franchise in advance, a key question is whether the well-off store is attractive to franchisees?

At present, the average daily consumption of a single store is close to 20,000 yuan, which is much higher than the average level, of course, because of the existence of coupons, the profit margin is relatively low, forming a unique financial statement with high customer flow and low gross profit. From the perspective of making money, even the profit margin of the external cloud computing of the health coin is higher than that of the store, but this also shows that the health coin is a standout, you must know that other cloud services are still losing money, even the top three in the world Alibaba Cloud.

But a large number of customers is a good thing, so the attraction must still exist, so how can it be better and make franchisees more motivated to join?

Theoretically, the strategic significance of the franchise store to the well-off lies on the one hand to quickly expand enough scale to fight against the all-out war against the giants, and on the other hand, to block the position, occupy the blank track, and block the way of other competitors. For example, blocking the way of 724 is a matter of eliminating one and the other. The second is to help Xiaokang get more offline traffic, become the anchor point of the block cloud, and the social support of Kangkang.

Understand this strategic significance and understand what the well-off can give up, Chu Yuanxi has always been more sober about what needs to be overdrawn to open a franchise, and express it in a more scientific way, that is, the A plan of the well-off franchise is to accumulate enough potential energy and then release it as kinetic energy, and Plan B is that there is not enough potential energy yet, but it needs so much kinetic energy, what should I do?

Let's do a simple analysis. First of all, the large passenger flow is currently significantly better than the industry level, and it must also be the most important for potential franchisees. And the flow of passengers is a necessary condition for engaging in activities, and there is no contradiction.

Secondly, although Xiaokang has opened a franchise, it is not easy to join. The franchise fee of 100,000 yuan is not high, and the overall cost is not only the franchise fee, but also the daily items such as store rent, decoration, expenses during the training of store managers and clerks, wages, water, electricity and gas, and fees paid to third-party accounting companies. Among them, site selection, land acquisition and decoration are two well-off to provide necessary help.

This franchise fee must be collected. Many unscrupulous franchisees make money by collecting franchise fees, the supply chain and logistics are close to none, and the supply capacity is lower than that of Taobao merchants and the price is higher. However, this money is not in vain, and it needs to bear the construction and expenses of formal logistics and warehousing, so this money must be collected.

Moreover, Xiaokang claims to the outside world that it does not earn the money of franchise fees, but the actual situation is that Xiaokang has earned the supply chain + logistics of the franchise city, and has created a large number of jobs and enhanced public relations and social influence.

So on the whole, the well-off franchise is a form of low franchise fee + high threshold, but the franchisee is not finished with the money, and the interview is still required, which is as troublesome as the 724 franchise interview. People are not suitable, social habits are too heavy, it is not good to accept the well-off franchise model, and it is not good to learn the huge and complex system of the well-off. In a well-off franchise store, the clerk is not only trained, but also has to go through an internship before he can take up his post, but there is no need to go out of the store to inspect the cost, but do not violate the rules.

Among them, the store manager needs to be appointed by the well-off, and the store staff is recruited by the franchisee himself. If the franchisee wants to appoint a store manager or directly become the store manager, then he needs to go to the store designated by the well-off for a three-month clerk internship and pass the assessment.

In fact, the responsibility of the store manager for the franchise store is extremely heavy, to manage daily expenses, manage the waste of short-term food, etc., the fresh products are not fresh can not be sold, of course, the well-off data drive makes this aspect do not have to worry too much.

More professional store managers can also temporarily adjust the time and SKU of ordering and replenishment, so as to make full use of the ability of Xiaokang Logistics to load goods three times a day and give full play to the ping effect. In addition, there are scheduling and other matters, and it is definitely not good to do it without internship experience.

In short, even back and forth, joining the well-off is lower than the 724 franchise fee, but it is more troublesome and requires learning a whole system. Joining 724 now also has to learn some mobile Internet-related knowledge, but there is no well-off need to learn so much, it can be said that after participating in the well-off franchise, it should be very easy to find a counterpart job in other convenience store systems, which is equivalent to the feeling of jumping from high to low dimension.

But that's not enough to make it attractive, what really appeals is the attractive prospect of joining.

So what can Xiaokang provide for franchised customers? The current state of the direct store is high customer flow and low gross profit, and finally barely maintain breakeven, in the future, when the well-off eliminates the poison caused by coupons, the profit margin will be significantly improved. Franchise customers will definitely not have any interest in this situation, and the competitiveness will inevitably be inferior to 724, so now we have to let the franchisee's profit margin be raised, and at the same time maintain the most important customer flow for franchisees.

This passenger flow is the part that needs to be overdrawn. Overdraft is harmful to the future, those who have done game operations know that the curve before and after the recharge activity is a pillar of optimus and then eunuch, this kind of graph line is definitely not beautiful, so what is a stronger overdraft? It is equivalent to Pinduoduo's 10 billion subsidy, and the overdraft cannot be stopped!

So when is it going to stop? Either there is a better plan, or the scale is swelled to the point where the attrition rate of the shutdown is bearable.

Chu Yuanxi measured and weighed, and decided to do activities together with the city treasure and the demon city. Since the overdraft is valuable, the enthusiasm of users in the newly opened operation area will be completely ignited.