Lu Yongxiao locked himself in an empty studio, dodged the computer, avoided the mobile phone, smoked one cigarette after another, meditated for a while, but gained nothing.

He had already seen the hustle and bustle on the Internet, but he didn't know how to use it, for him, or for all the M who had ambitions for the capital market, what happened to make Baren Entertainment get a valuation of 1.5 billion? Even Cai Yongjin couldn't say clearly, he was really a friend in vain! Is Li Jingfei crazy? Yuan Jing is also crazy? Even if they are both crazy, it is impossible for those old fritters in the magic capital to go crazy with them, but they take out 120 million real money to play, how can they be crazy?

Up to now, the people of Malu Studio have burned tens of millions of horses, because the pursuit of video quality requires a lot of manpower, and now it is in urgent need of financing. The question is how to melt and use Naba Entertainment as a benchmark? The question is how to benchmark? He knows in his heart that there is no comparison at all, which is very embarrassing!

The point is that people don't just make short videos, and he suddenly plunged into short videos and thought it was good, but after running naked, he found that the reality was not good at all!

The studio now has little to offer other than a star map advertisement. The only thing to be thankful for is that the blessing of the left eye did make a few hits, which can be regarded as good in the industry, no matter what forum you participate in, as long as it is related to the media, someone will know wherever you go.

The problem is that it's useless, and it can't be exchanged for money! However, the only bright spot star map advertising is getting darker and darker, because what? Because Douyin's official advertising is so powerful! As a result, ad buyers are buying official ads, and fewer and fewer people are buying star maps! Although UGC's star map ads look cheap, they are far less effective than Douyin's official ads!

Isn't the reason obvious? Official advertisements are more disciplined, and money is calculated according to the actual number of broadcasts, while the star map is specially bought out through direct bargaining, and it is all fake, and of course the effect is not good! Adulteration of half of the fake amount is considered benevolent and righteous...... Douyin's huge official actually competes with the people for profit, resulting in no buyers except for the stupid people who came to buy at the beginning, how can this be reasonable! Is this considered peer competition? Stupid Zhang Ming, what are you doing?

The financing of Baren Entertainment made him very eager to hack it, and now although the scolding on the Internet is big, no one says it. The problem is that the position of his ass determines that the black people entertainment must pay attention to the method, and even those who have no brains and black & malicious rhythms, he still has to speak out for the people of the country! Why? Because the value of short video self-media must be highlighted, in order to achieve the optimistic situation of letting the people of the country rush to the front to open the way for them!

Only by making capital realize the value of short video self-media can there be a second and third consortium to continue to invest or merge and acquire, and it can be their turn to be the road studio!

Otherwise, what should I do? My mouth is stinky for a while, and I have been stinking all the time? I can't make money and use my fart?" "I, Lu Yongxiao, am a big man in the investment industry who does cross-border content, and I must make value!"

He opened the door and walked out of the studio quickly, and the little brother in charge of the pen immediately handed over a draft, which they had written for the entertainment of the Black Ba people: "Big brother, you look at this article written, send it out to guarantee 10+, think about it from the perspective of financing conditions, it is really inspiration to write this——"

"Delete it. ”

"Okay, I'll send it-" The little brother said and suddenly felt that something seemed wrong, and suddenly turned his head, and his neck was about to twist: "Deleted?"

"Delete it, we have to speak out in support of Ba Ren Entertainment. In addition, don't write from the perspective of financing amount and valuation, you have to highlight the role of the Douyin account of Baren Entertainment, understand? Combined with their existing industries, clothing, games, and the value of writing short videos and live broadcasts of their Douyin account. ”

"Ming...... Don't understand?" the little brother was completely confused. Next to him, Ma Jie frowned and opened his mouth, but he didn't make a sound, just patted his little brother's shoulder.

Lu Yongxiao shook his head, took out his mobile phone, and cautiously broadcast a number, and after a few beeps, the other party picked up: "Hey, old Lu, I knew you had to call me." ”

"Alright, Brother CJ. Lu Yongxiao took a breath: "Why are you voting for entertainment?"

The person named CJ on the other side didn't have a Modu accent at all, but he was obviously a member of the Modu syndicate, and said, "Because people sell it cheaply." ”

This answer confused Lu Yongxiao's face, and he only heard CJ say: "Have you ever calculated how much people's virtual net worth is?"

Lu Yongxiao's heart skipped a beat, and he said how could I forget to calculate my net worth? I'm a professional investor! I've been confused about making short videos in the past few months?

CJ triumphantly said, "Haven't you heard of the net assets of the virtual industry?" ”

Although Lu Yongxiao hadn't heard of it, he knew it well.

He quickly mentally calculated, because the artifact company has gone through a round of project financing, it is almost 90 million in terms of shares and fair value; TCG mobile games have a fair value of at least 150 million according to the comparable income method, which is at least, but it will inevitably form goodwill, and there must be a premium; The net assets of the IP of "Out of the Troubled Times" are not easy to say, even if it is 100 million against your will, it will definitely not be able to sell 100 million according to the transaction value now, but Ba Ren Entertainment has obviously more than 100 million profits, which is about 350 million.

Originally, these were not easy to calculate, but as soon as the TCG mobile game was launched, everything became easy to calculate. The rest is the value of the Ba Ren Entertainment self-media matrix, I don't know how much net worth a Weibo tuba has 7 million fans, and there are public tubas with close to 3 million fans and two Douyin tuba, totaling more than 50 million fans, Kuaishou, Toutiao and other trumpets......

Lu Yongxiao's brain is messed up, and he can't calculate the account, but the net asset value of self-media has always been a valuation problem in the investment community, and it is still calculated using the comparable value method, although it is commonly known as the head patting method, 200 million is estimated to be there.

That's more than 500 million, and the net asset premium rate is less than 200%?

When his brain was struggling, he said on the other side of the phone: "Anyway, our net worth is already 750 million, and the premium is only 100%, do you say it's cheap? Even if the self-media industry is relatively empty, it's worth taking some risks, right? So we didn't worry too much about the terms, otherwise this investment is not low, and we can sign it in two days?"

Lu Yongxiao hung up the phone in despair, and his heart was hit by 10,000 critical points, because according to the fair value, if all the fake amount of the road studio is removed, only the real value is calculated, which is more than 10 million. No, I can't count it anymore, it's just sad......