Yang Fei and Jiang Wen discussed for a long time and talked a lot.

Jiang Wen has not been specifically responsible.

Yang Fei wanted to hand over the banner of building corporate culture to him.

Busy days always go by very quickly.

In mid-October, Beauty Group officially launched its cosmeceutical products with the concept of "herbs".

The term cosmeceutical is not prevalent in China, and both the official and the private people are secretive about this title.

Therefore, Yang Fei also avoided this title and launched the concept of herbs with ingenuity.

After Little Nurse became a new brand under the Beauty Group, it took on the responsibility of herbal skin care.

Yang Fei also has high hopes for this brand.

The herbal skin care set launched by Beauty Group covers skin whitening, acne, repair, anti-wrinkle, anti-aging, crack repair and other functions, which can meet people's pursuit of beauty.

The average person has a small skin problem, and few people go to a big hospital to solve it.

Such as dull skin, wrinkles, cracked hands caused by long-term water, postpartum stretch marks repair, acne caused by adolescence, etc.

The launch of Little Nurse's new herbal essence skin care series can effectively alleviate and repair various skin problems.

With the long-term accumulation of the reputation of the Beauty Group, the Little Nurse Herbal Series has won the love of consumers as soon as it was launched.

On the first day of the new product release, Yang Fei held a grand press conference on the Bund in Shanghai.

On the day of the press conference, countless fans of the beauty group lined up to buy the first product.

Jiang Wenwen is the spokesperson of the little nurse, and the promotional video she shot was played in a loop at the first launch site, and she herself also came to the scene to show her talents, which won the popularity of countless media reporters.

She is a popular female character in a popular TV series, and now she is the spokesperson of Little Nurse.

Celebrities and big brands complement each other.

Yang Fei's high-profile release of the Little Nurse brand is to take the initiative and knock down the market before SAS Company completes the layout of cosmeceuticals.

Relying on the strong distribution channels of Beauty Group, coupled with the original brand channels of Little Nurse, the Little Nurse brand has achieved great success after its listing.

The concept of herbal skin care is originally derived from Chinese medical books, has a broad mass base, and is very easy to be accepted by people.

For consumers, when they see the word herb, they can naturally associate words such as nature, plants, and traditional Chinese medicine.

Although Yang Fei avoided the word cosmeceutical, he instilled the concept of cosmeceuticals into the herb.

This kind of method of moving things has directly gained a lot of attention after the little nurse was put on the market.

At the press conference, Yang Fei also deliberately emphasized that what we do is not cosmeceutical products, what we do is herbal skin care!

However, many people don't think so, and they still compare herbal skincare and cosmeceutical products.

Shas Company and Gao Qin never expected that Yang Fei had already set up a solid barrier before their killer weapon was used!

In response to the Little Nurse brand launched by the Beauty Group, the cosmeceutical products originally scheduled to be launched by SARS in November were launched at the end of October ahead of schedule.

In 2000, the relevant laws of the country did not explicitly prohibit cosmeceutical products, that is to say, during this period, the concept of cosmeceuticals could actually be mentioned.

But Yang Fei has a sense of advancement, he knows that cosmeceuticals will be banned sooner or later, so he adopts the concept of herbal skin care.

The top management of the SARS company did not have this kind of advanced cognition, and they directly introduced cosmeceuticals.

The word cosmeceuticals is actually very unfamiliar to domestic consumers.

In the consciousness of the Chinese people, medicine is medicine, cosmetics are cosmetics, medicine is healing, and cosmetics are beautifying, how can they be confused?

It is also based on this understanding that the relevant state departments will later explicitly prohibit the use of the word cosmeceuticals.

Therefore, after the introduction of cosmeceutical products by SARS, they did not get the best-selling they expected.

Cosmeceuticals are relatively popular in Western countries, Japan and South Korea, and have a wide consumer base.

SARS's cosmeceutical products, which are also the company's flagship products, have a wide market in Europe and other Western countries.

There are also many consumers in China who will bring some cosmeceutical products from SARS back when they travel abroad.

Gao Qin used to use the products of the Shass company.

Therefore, Gao Qin is actually very optimistic about the domestic market of cosmeceutical products.

It's a pity that reality slapped them in the face.

A cosmeceutical brand that has become popular abroad has not been recognized by consumers after entering China.

On the contrary, it is a home-grown "little nurse", who sells her products vigorously under the so-called concept of herbal skin care.

Of course, temporary success or failure doesn't mean anything.

Gaoqin and the Shas company will not be discouraged by this.

In a previous conversation, Gao Qin once said that although she and Yang Fei are friends, once they encounter in a business war, they will still do their best to make a heavy hand and will not show mercy.

Why isn't this the case with Yang Fei?

In October, Yang Fei and SAS Company completed the layout of new products.

Next, they're up for November's inventory war.

November 7th.

Beginning of winter.

Bitter cold hits.

People on the streets, who are afraid of the cold, have already put on thick nickname coats and thinner down jackets.

In the warm air-conditioned building, white-collar beauties who love beauty are still wearing thin shirts or beautiful autumn skirts, allowing their slender and whitened legs to be exposed to attract the occasional aesthetic gaze from male colleagues.

In the secretary's room, Chen Mo and Ning Xin were talking in a low voice while working, and they didn't know what funny things they said, and the two of them laughed nonsense.

At this time, a cheongsam beauty made the eyes of the two bright.

"Gao Dong, hello!" Chen Mo and Ning Xin got up at the same time.

Gao Qin smiled slightly: "Is Mr. Yang here?" ”

"The owner is inside, he's waiting for you. Chen Mo walked out of the desk, knocked on the door of Yang Fei's office first, and then gently pushed it open.

Gao Qin followed her in, with an elegant figure, a high hairstyle, and a white neck, as beautiful as a swan.

"Mr. Yang. Gao Qin shouted.

Yang Fei Xiaoxiao turned away the stock software on the computer desktop, and said with a smile: "Gao Dong is here, please sit down." ”

As he spoke, he got up and instructed Chen Mo: "My treasured red wine, just give Gao Dong half a glass." ”

Gao Qin smiled and said, "Those who know me, Yang Feiye." ”

Yang Fei sat down on the sofa with her and said with a smile: "Gao Dong is here, presumably for the advertising war that is about to be contested, right?"

Gao Qin said: "Talking to smart people is so convenient. Mr. Yang, in order to avoid the loss of the two of us, I think it is necessary for us to reach a private agreement, otherwise when the time comes, we will be the one who suffers, and it is the TV station that will benefit. ”

Her meaning is obvious, the two families will divide the advertising resources first, and then they will not fight to the death, and let the fishermen benefit in vain.