Yang Fei said: "Before determining the corporate culture, we must first figure out what the corporate culture is, and what is the purpose of our corporate culture?"

Jiang Wendao: "If it is understood according to the wolf culture, it should be income. The wolf attacks in order to get food. For us, it's income. In other words, it can also be said to be business. ”

Yang Fei said: "Whether an enterprise can continue for a hundred years depends on whether it can obtain continuous income, that is, a steady stream of business. However, I don't think that's the corporate culture. ”

Jiang Wendao: "That's the propaganda slogan, the slogan posted on the wall, the reading activity, the singing competition, the basketball game, etc.?"

Yang Fei laughed: "These are just leisure activities, just like each of us will have hobbies, and this is not the essence of the company culture. Our hobbies are not our essence. ”

Jiang Wendao: "Boss, please forgive me for being short-sighted, what is the essence of corporate culture?"

Yang Fei said: "If we treat the enterprise as an organic life, then, if we throw away all external factors and look at the essence, I think that corporate culture should be as important as our human genes." It's a kind of inheritance, a kind of continuation, a kind of potential power that is endless. ”

Jiang Wen thought for a moment and nodded: "It makes sense, this statement is very special and great." ”

Yang Fei said: "The wolf road is a kind of plunder, plundering other people's resources to strengthen oneself. And corporate culture itself is a resource, a continuous stream of resources that can be self-generated. It can't be seen or touched, but it's real, and it can be felt by everyone who is in it, and can be felt by everyone who touches it. ”

Jiang Wendao: "It's very mysterious, but it's true. Culture, isn't that what it is? The key question is, how do we achieve this culture?"

Yang Fei said: "Of course, it can only be achieved through external forms. Let's first identify the core of the corporate culture, which is humanitarianism!"

"Humanitarianism? This is the opposite of the wolf road and the sheep road, right?"

"Yes, the sheep is gentle, but too weak, the wolf is domineering, but too fierce. We are people who have evolved to a high-level shape, and how can we have wisdom comparable to that of wolves or sheep? The so-called execution, loyalty, and teamwork of wolves are completely vulnerable in the face of human troops! Humanitarianism is the core of corporate culture. ”

Jiang Wendao: "I used to talk to those lecturers, and I thought they spoke so well that they almost convinced me and almost made me accept the wolf culture they admired. Now listening to you, I understand that compared with you, those so-called lecturers are not worth mentioning at all, they only know one thing, but they don't know the other. ”

Yang Fei said: "Lecturer, it is to talk about other people's thoughts. They play a role in propagation. They are not masters, and they don't have very advanced ideas in their own right. No matter how well you speak, that thought is someone else's. ”

Jiang Wendao: "Then we are sure that humanitarianism is the corporate culture of the beautiful group?"

Yang Fei said: "Mr. Jiang, let me ask you, the father of Disney has passed away for decades, and the management has changed one after another, but Disney's dream of bringing joy to people has never changed, and it is getting stronger and stronger. What's underpinning this company?"

Jiang Wen groaned: "Because they have their own corporate culture and their own corporate dreams. ”

Yang Fei said: "Yes, when a group of people complete a thing together, and a common belief, cognition and trust are formed in the process, it begins to become the company's genes. No matter how many changes there are in between, as long as these genes are there, it is possible to restructure the company. ”

Jiang Wendao: "That enterprise is also a living entity. ”

Yang Fei said: "Yes, the company is also an independent living entity. It grows and evolves on its own, and we are just a layer in the middle of it. We have been very fortunate to be part of its creation together. Just like a child, you give birth to him, and every cell of him is divided by you, but one day, he will be different from you, and he will also have his own uniqueness. ”

Jiang Wendao: "This is the first time I have come into contact with and heard of this concept, but I think it is really shocking, and at the same time, I agree with this view. ”

Yang Fei has been thinking about corporate culture for a long time.

After reading through a lot of books and studying the history of the creation, development, prosperity and decline of countless enterprises, he concluded that a successful and lasting enterprise must have its genes, or souls.

Many enterprises that are rapidly becoming popular are booming, and their prosperity is also fast, and their failures are also sudden.

These companies are very in line with the characteristics of the wolf culture, pay attention to teamwork, are full of aggression, and the execution is also super-first-class, so they can rise quickly.

However, most of these enterprises have also fallen so quickly that people have not had time to lament their glory, and have begun to lament their fall.

Yang Fei is an MBA student at Harvard, and what he has seen most is various corporate cases and corporate history.

He likened every business to a living organism.

Those century-old enterprises, like elves with a strong soul, no matter who the enterprise is in their hands, can run very well, just like an advanced driverless car, no matter who is sitting inside, as long as you enter the command, it can accurately reach the destination.

And some enterprises, which seem to be behemoths, are actually empty shelves, like powerful but clumsy giants, once they encounter a crisis, they are at a loss and can be easily knocked down.

The biggest crises for enterprises are none other than the following:

First, the product no longer meets the needs of the times, but it is unable to innovate and is eliminated by upgrading.

The second is that the personal imprint of the founder is too strong, and it is all maintained by one person, when the founder has an accident or dies, the entire corporate empire collapses in an instant, which is also the curse of being rich for three generations.

Third, mistakes in decision-making, blind expansion, and the rupture of the capital chain have led to a credit crisis, resulting in huge debts and inability to repay the company, which can only go bankrupt.

Yang Fei is already the richest man in China, and his business has reached a considerable scale.

He wants to think about more than just moving forward.

You have to stop and think about how to keep your business solid.

It's hard to start a business, and it's even harder to keep a business!

On the basis of keeping the business, it will be even more difficult to open up the territory.

In the early days of the Qing Dynasty, in a short period of time, a large area of the country was laid.

Kangqian was prosperous, and there was no one else in the world at that time, but after two generations of Ming monarchs, he was not able to expand much for the map of the Qing Dynasty, which shows the difficulty of defending and pioneering.

Yang Fei has always warned himself that the so-called richest man in the country is not the end, but just the beginning!

How to develop steadily and benignly is a question he has to think about now.

Corporate culture is a good medicine he can think of.