The domestic mobile phone market in 2004 can be described as a mess!

The Ministry of Industry and Information Technology of the People's Republic of China has relaxed the restrictions on the production and sales of mobile phones, and foreign giants have invaded on a large scale, starting from the original mid-to-high-end positioning, and international brands such as Nokia, Motorola, and Samsung have begun to launch low-end mobile phones as low as more than 1,000.

Not to be outdone, Huawei, Gionee, BBK and other major domestic mobile phone manufacturers are facing off against international brands, each launching its own thousand-yuan machine.

In China, especially in Pengcheng, thousands of local brands have sprung up, and everyone uses the same system integration solution, all of which are purchased from MediaTek.

Then customize a shell by yourself and register a brand, which is a new domestic brand mobile phone.

Just after the Spring Festival, in Huaqiangbei, the national electronic distribution center, there are thousands of mobile phone brands, from all over the country large, medium and small mobile phone retailers, come here to see sample orders, and then take a variety of brands of cheap domestic brand mobile phones back.

It was also in this year that the domestic mobile phone market began to explode.

Last year, in 2003, the total number in the country was less than 300 million.

But since January 2004, the number of new users has increased by 10 million every month!

At the beginning of March 2004, the number of people in the country officially exceeded 300 million, and the market growth rate not only did not slow down, but continued to accelerate.

Countless experts exclaimed, "China will become the world's largest mobile communications market!"

However, no matter from any angle to analyze the market, in this year, there is one brand that cannot be avoided, and that is the legendary mobile phone!

The 2004 mobile phone market price melee was also the prelude to the official opening of the legendary mobile phone, the "first shot".

On January 14th, the legendary CQ1 mobile phone was launched under the watchful eye of the public.

The price of 998 is like a "dragon slayer", which directly penetrates the price bottom line of the domestic mobile phone market, forcing many domestic and foreign mobile phone manufacturers to lower their bodies and launch low-cost mobile phones.

At the time of its launch, the record of selling out one million units in one minute was unprecedented.

Giving up offline channels, only selling on the Internet, cutting all publicity costs, and giving profits to consumers, such a sales model also makes peers hot, but they can't imitate it.

The new brand is just that, there is no burden, and you can travel lightly.

As for the old brands, the traditional offline channels have taken many years of time and a lot of financial and material resources to build, and they have already taken shape, and now let them abandon these, not only will it be heartache, but also flesh pain.

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"It went on sale on January 14, and it has been two months since today. In the past two months, our legendary CQ1 mobile phone has sold four million units! This sales figure is staggering, but it is far from the upper limit, because of the limited production capacity, our Taobao flagship store is often out of stock. Mr. Wang, when will the new production line be officially put into operation? Whether we can achieve sales of 30 million or even higher this year depends on the new production line. ”

In the large conference room of the headquarters of the legendary mobile phone company, Wang Jinbao, Wang Chengsheng, Hu Jinchang, and Crow were sitting together to discuss things.

Since the launch of the legendary CQ1 mobile phone, there have been four batches of one million units each.

The first batch was snatched up within one minute of being launched, and the next two batches were also seconds.

Although the fourth batch took a little longer to sell because there were more cheap mobile phones on the market, it was also sold out within three minutes!

Looking at this momentum, the legendary CQ1 model is indeed expected to sell more than 30 million units this year.

Buyers are holding coins to buy, and the low-cost mobile phone market is being invaded by many manufacturers.

But it's useless to be in a hurry, the production of mobile phones is also a technical job, even if it is assembly, the production line must be enough.

Therefore, they did not go home during the Chinese New Year, and they were in full swing to open two new production lines, waiting for the two new production lines to be put into operation, and the monthly output of the legendary CQ1 mobile phone should exceed three million units!

At that time, you can quickly ship a wave and hit the sales.

However, it is also because of the intensification of competition in the mobile phone market, the original idea of selling a model for two or three years has also failed, and the research and development of new models must also be put on the agenda as soon as possible.

The market is changing rapidly, especially in the consumer electronics market, which is changing too fast and too fast, and if you are not careful, you will be left behind by competitors.

Everyone understands this truth.

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Now the legendary mobile phone company, the organizational structure is already very complete.

As the general manager of the company, Wang Jinbao is responsible for coordinating the overall work and formulating the long-term goals of the company's development.

As the most senior and experienced practitioner in the mobile phone industry, Wang Chengsheng is responsible for organizing production activities, managing the company's assembly plants, and purchasing relevant raw materials.

Hu Jinchang is a new shareholder, but he is now also very active in the company's affairs. Moreover, Hu Jinchang has a bit of a wide network in Xiangjiang, Baodao, so he is responsible for the procurement of the core components required for the company's mobile phones, that is, chips.

MediaTek, which provides chips for legendary mobile phones, is a treasure island company.

The legendary mobile phone company has now become MediaTek's most important cooperative customer, and the purchase volume is also the largest, and the two companies have a close connection.

Hu Jinchang went to negotiate with the other side to reduce the price, and the effect was relatively good, and he successfully reduced the cost of the company's mobile phone by two percentage points.

As for the crow, he is now in charge of the online sales of mobile phones, which is relatively simple and suitable for him.

The four of them are the current core management of the legendary mobile phone company.

The company is in good shape and looks to have a very bright future, so everyone is full of fighting spirit and is fully engaged in work.

They all breathed a sigh of relief, wanting to push the sales of the legendary CQ1 mobile phone to 30 million within this year, setting a benchmark for the domestic mobile phone industry and creating a record.

In this way, it is not in vain to be a mobile phone brand.

Besides, the legendary mobile phone company also has the foundation for success, so let's just see who is behind it.

Facebook Company!

Star Electronics Group!

A number of brother companies have done very successfully, no matter in any way, the legendary mobile phone company can only be a "little brother".

However, the little brother is also ambitious, if the mobile phone shipments can reach 30 million units this year, the company's annual revenue will reach 30 billion!

This number should also be among the top three in the domestic mobile phone industry.

Of course, we have to remove those big international brands.

At that time, Wang Jinbao will also be able to attend the group's annual meeting with his head held high, and his cousin will no longer ignore the legendary mobile phone company......

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"At the end of this month, the new production line will be officially put into production. This time, I would like to thank my cousin, he has helped our company a lot, purchasing production lines, including installation and commissioning, and his company has sent a lot of technicians over. Wang Chengsheng said with a red face, and took the opportunity to help his cousin invite credit.

Wang Chengsheng's cousin, of course, is not Yu Wenfei.

Speaking of which, his cousin's company has a deep relationship with the legendary mobile phone company.

The predecessor of the legendary mobile phone company, called Moya mobile phone, was jointly engaged by Wang Chengsheng and Mo Wenxin's father at that time, and ambitiously launched Moya, a high-end brand, ready to create a domestic high-end mobile phone!

The ideal is plump, but unfortunately the reality is unusually skinny.

As soon as Moya mobile phone was launched, it ushered in a heavy blow, and the mobile phone battery had problems, resulting in a bad reputation.

At that time, the company that supplied batteries to Moya mobile phones was Wang Chengsheng's cousin's company......

Later, after Yu Wenfei took over the company, Wang Chengsheng was embarrassed to say whether he wanted to change the supplier.

But he also vowed that the problem with the mobile phone battery is only a very small probability, and no brand can avoid it, which does not mean that the battery quality of his cousin's company is not good.

Wang Jinbao specially followed Wang Chengsheng to his cousin's battery factory to visit a circle, and had a deep conversation with Wang Chengsheng's cousin, and finally decided to purchase their batteries!

Because after Wang Jinbao has seen and talked about it, he thinks that this is a rigorous and serious company, which is worthy of long-term cooperation.

Wang Chengsheng's cousin is also a simple and honest person, and he feels honest when he talks and does things, and he is not the kind of person who likes to play tricks.

Oh, this battery company is called "BYD", and Wang Chengsheng's cousin is called Wang Chuanfu!

"Your cousin's business seems to be doing quite a lot, when I met him a few years ago, I heard him say what kind of car he was tinkering with? Wang Jinbao said disapprerovingly.

"Ha, my cousin is like that, he looks honest, but he actually has a lot of ideas.

They BYD is currently doing the best in the battery business, but it doesn't mean that they only make batteries. In fact, their group business is very miscellaneous and they do everything.

Speaking of him, when my cousin had dinner with me during the Chinese New Year, he mentioned it once, saying that he wanted to ask Mr. Wang to send a message to Mr. Fei. He would love to have the opportunity to visit Mr. Fei and ask some questions about business.

Although he is two rounds older than Mr. Fei, he always really admires Fei.

He has said more than once in front of me that of all the entrepreneurs in China, one is counted as one, and he has never been convinced of anyone before, but after Mr. Fei appeared in the past two years, he was really convinced!"

Wang Chengsheng said with a smile.

"Mr. Fei seems to be busy with foreign business recently, and I heard him say that Facebook companies have begun to make overseas efforts this year. In addition, the acquisition of that IBM or something, it was also a mess and a whole thing. Now I don't dare to disturb him, I'll keep an eye on it, when Fei is always free, I'll help your cousin talk about it. ”

Wang Jinbao replied seriously, without prevarication, but also without agreeing at will.

His character is like this, he must do what he promises to others.

If you feel that you can't do it, then you won't say yes easily.