SO, AFTER CAREFUL SELECTION, YAMAUCHI AGREED TO JOIN THE FC CAMP WITH ARCADE GIANT NAMCO AND COMPUTER GAME GIANT HUDSON, BUT ON STRICT TERMS - THIRD-PARTY DEVELOPERS WERE LIMITED TO FIVE GAMES PER YEAR, AND ALL GAME CARTRIDGES HAD TO BE PRODUCED BY NINTENDO, AND ROYALTIES WERE PAID TO NINTENDO BEFORE THEY WERE MANUFACTURED. If a sufficient number is not sold, the cartridge cannot be returned to Nintendo for recycling.

Anyway, to put it bluntly, Nintendo is money before goods, do you want to sell games? Give me enough money first, and I don't care if you lose money or not. Of course, Yamauchi has a strong voice, all this is to avoid repeating the mistakes of Atari, and Nintendo must ensure that FC's games are 'fine'!

So at that time, game makers were taking a certain risk to develop games, and although Yamauchi was close to blackmail, third-party manufacturers could only pinch their noses in order to drink soup.

It is undoubtedly wise to do so, in this era of 'chaos' and 'chaos', being able to catch a popular platform is the foundation of survival, and there is no choice.

The effect was very good, and the overwhelming advertising began to make Nintendo's reputation, and the North American branch was no longer synonymous with selling arcade machines, and the scale was repeatedly expanded, becoming an independent company that could compete with the head office in Japan.

"It feels bad, my eyes are full of ash. Chang and Xu Zhixing wandered around the streets, looking at the busy adults and children who were excited for a year, and said helplessly, "Can't the devil do something else, the plastic of this game console is too strong." ”

"I think it's okay, I just bought one and gave it to my nephew, haha. Xu Zhixing said with a smile, "It's a classic marketing case, and the Japanese are indeed very 'smart' in this regard." ”

"I don't like it. Chang Chang shook his head, "It's obviously a rough thing, why do so many people pay for it?"

Xu Zhixing couldn't help but wonder, he couldn't figure out that these business methods sometimes seem very unique and 'precise' for a long time, but more often they are so stubborn, just about to speak, but heard the pager ring.

"Whose phone is it?" asked Chang Chang.

"It's President Zhang's. Xu Zhixing glanced at the numerical code on the screen and said, "It seems to be in a hurry, it seems that we have to go back." ”

"It's okay, it's not much to see anyway, but Tangcheng's buns are doing well, bring a few to Sister Zhang to taste." ”

In less than twenty minutes, the two were back at the company. Chang Chang went straight to the president's office and pushed the 'door': "Sister Zhang, see what I brought you? The big 'meat' bun is still hot!"

There was a guest sitting on the sofa, and when he saw that Chang Chang had come in, he quickly stood up and greeted: "Chang Chang!"

Take a closer look for a long time, isn't this Li Mengyang!

"Da Li, why are you here, just right, celebrate the New Year together, haha!" laughed happily for a long time, stepped forward and hugged Da Li, very hard.

Da Li also smiled: "Alas, there is no way, I am not at ease with a little money in my hand, I always remember how many people are different, this is not in Hong Kong, I can't find you to take a plane to the United States to go around." ”

"Look at what you said, can I still ask you for a debt?" said for a long time, "What's the matter, it's gone?"

Da Li said: "The products you introduced can still not sell well! Let's turn losses into profits in three months, and we will have this number in a year!" leaned closer and whispered a number in Chang's ear.

"So much!" "So much!" said to a long time, "Treat, you're the big boss now." ”

"Of course!" Da Li smiled so hard that his eyes narrowed, there is nothing more face-saving than making money and being blackmailed by a friend.

Zhang Yi smiled and watched the two brothers joking with each other, and suddenly felt inexplicably sad and a little homesick.

"Sister Zhang, that's all you called just now, right?" asked Chang Chang.

"It's to tell you that a guest is coming. Zhang Yi nodded.

"Then we won't bother, I'm in for a treat tonight, Sister Zhang, you must come too!" took Da Li's hand for a long time and hurried out.

"You won't really pay back the money, will you?" asked suspiciously, after accepting Da Li's check in the living room for a long time.

"By the way, hehe, the main thing is to think of old friends. Da Li took a sip of coffee and said, "In addition, we have never been abroad, and we have come to feel the decay and degeneration of the capitalist world." ”

"So what about a staunch *** fighter?" said with a long smile, "Since you came to experience life, didn't you bring your sister-in-law?"

"I'm almost thirty years old, and I'm still single. Da Li said angrily, "There is no sister-in-law, but she didn't come alone." ”

"Oh, who else?"

"The Fourth Machine Department has set up an office, and it is going to send a group of people to Silicon Valley for further study, as if they are going to do some advanced technology research or something, I don't know the specifics, anyway, I also took a ride to get a passport together. ”

"Is there such a thing?" he lit a cigarette for a long time, thinking about what the task would be.

I suddenly remembered that the fax from Hong Kong had said that people from the mainland were coming, and I understood it for a long time, could it be this one?

"What about them?"

"It's not a plane, they went to Australia first, they should be here in a few days. ”

I see, I have been thinking for a long time, maybe it is a domestic leader who wants to launch a new project and come here to investigate.

The two then chatted a few more words, and as they spoke, the topic turned to the game console. Da Li keeps boasting about his long-term vision, although the price of black King Kong is low, the sales volume is rising steadily, and the profit of the game card is doubling up, the only thing to worry about is that the current integrated circuit is a little unstable, and there seem to be signs of price increases.

"If you have money in your hand, hurry up and stock up on goods!" "Don't look at the devil's current ROM and RAM integration blocks, which sell like cabbage, and they will definitely skyrocket in the next year." In order to hit the market over the years, the Japanese have simply dumped, 'forced' many chip factories in the United States to death, and invested so much money, I estimate that the net is about to be closed after 'touching'. ”

Da Li nodded again and again: "Now that this order has been sent out, the goods have been scheduled for the next year, and I will arrange it immediately." ”

"Well, have you felt the breath of capitalism these days?"

"The consumer market is too prosperous!" Da Li said with emotion, "There are all the sales of game consoles, how can it always feel that Americans don't work and just want to play? ”

"Envy, right?" said with a long smile, "Do you want to get a piece of the pie?"

"Impossible. Da Li is self-aware, "I can't see the light of this product, so it is produced in China, and only a small part of it is digested in China, most of which are exported to Taiwan and Southeast Asia, and I want to sell it to the Americans!"

Speaking of which, Da Li also told a joke.

"You don't know how bad the domestic environment is now, as long as all goods are linked to domestic production, they are synonymous with garbage, even if your quality is good and the price is low, compared with imports, they are discriminated against everywhere. Take Black King Kong as an example, Hong Kong people take the motherboard from me and change the shell to the mainland, and the price can rise by 20%, and the people are still willing to buy it, saying that this is the reliability of imports. The Taiwanese are even worse, they don't even change it, they go public with a brand, and there are those who claim to be 'smuggling'. ”

Chang said with a smile: "The quality of the people has improved, and the piracy business is not easy to do these days, you have 'spent' a lot of money on research and development, and people only need to find a few high school graduates to start practicing, so it can be compared!"

"I'm not a thing, I'm just doing it, haha. Da Li laughed at himself, "But if you can 'mix' with this, you won't go in vain in this life." ”

"You really plan to be a copycat factory for the rest of your life. Chang gave him a roll of his eyes, "Now that there is no patent law in the mainland, you can still 'mix' in a bright and bright way, and when all kinds of laws and regulations come out one day, you will really have to go underground." ”

Da Li said with a bitter face: "We don't know this thing, don't you just accumulate some funds and come to the United States to have a look, if you can find any new technology." ”

"Cut!" said disdainfully for a long time, "money can't buy technology, the market looks at the eye, even if it is insignificant, as long as it is 'operated' well, it can make a lot of money." ”

Da Li smiled and said, "To tell you the truth, I still want to do something right, and I need your help." ”

Chang Changqi said: "Aren't you doing the right thing?"

"That's not the case.,Selling game consoles always feels like a foreigner.,It's not elegant.,In front of others, I introduce myself as selling computers.。 ”

"And that!" Chang Chang really couldn't laugh or cry, "what age is this, what's wrong with making a game console? ”

"You said that you don't have back pain when you stand and talk, and the domestic *** is under a lot of pressure. Da Li smiled bitterly, "Do you think those newspapers and magazines will say anything good for you?" All day long reports are stories of similar games causing students to drop out of school and commit crimes, bombing every day, and I feel guilty for the whole thing. ”

So that's the case, I've been a little speechless for a long time, the first time the 'tide' of demonizing the game should be the right 'wave' at this time, thinking about Da Li's reputation in China is absolutely loud, and the frequency of being greeted by relatives must be very high.

As long as the child has any alienation tendencies, the culprit must be the game and everything related to the game, this is the mainstream thinking of Chinese parents, the typical will not 'pee' 'pee' blame the old man and the second crooked, and have long scoffed at this, but there is nothing to be done.

"Don't be like those fools, you will get used to scolding too much. Long and clumsily comforted Da Li, "Since this is the case, what do you think of yourself?"

"I want to sell computers. Da Li blurted out, "I've thought about it for a long time, I only have this ability in this life, and I can 'get' a name for myself in the electronics major. ”

I thought for a long time: "What about the business of Black King Kong?"

Da Li said: "Keep doing it, but the focus is still on the exit, anyway, I don't want to bear this infamy." ”

Chang Chang laughed: "It seems that you really value this, it's okay, since you want to make a computer, then I will fulfill you." ”

Da Li's 'spirit' perked up: "It's great that you also support me." I just can't decide what kind of thing to do, and now in China, except for a few units approved by the state to produce and sell computers, 'private' enterprises are not allowed to enter at all, and there is nothing to think about in this regard, and the only way is to export. But the U.S. side has a different structure, so I'm like asking if I can do it. ”

The domestic environment is like that, the industry's 'door' threshold is blocked by policies, even if you have ambitions, you have to shoot to death, for a long time, but making a PC is a big road.

PC also has a 'door' threshold, and it's not generally big, if it's in the United States, it's simple and convenient, anyway, IBM implements a high-price policy, and the compatible machine has a lot of ways to live, and even as long as a garage can make a fortune, but the parts and materials are all the same'touch', and the competition is very 'fierce'.

But when imitation evolves to the chip level, the situation is completely different, engineers no longer have to go to great lengths to choose a combination of only some functional chips on the market, nor do they have to rack their brains to optimize the circuit just to save one or two chips, and all the functions of the motherboard only need a set of chipsets.

If you look at the history of computer development, you will find that the current industry is based on what companies made their fortunes: in 86, Taiwan's multitech company and mitac company alone exported $700 million of computers to the United States, and these two are only OEMs and are only responsible for manufacturing.

What does it depend on, it depends on the emergence of chipsets, and those compatible machine manufacturers order a lot of cheap PCs to achieve. Not only Taiwan, but almost all of the four Asian tigers have been stained with light, such as the pioneer of the 'stick', Gao Shida, and Samsung, all of which have followed this east wind to enter the compatible machine market and achieved a legend.

"It's like there's no difference between producing computers and game consoles. "I laughed badly for a long time, "I only said that I can't sell it by you, but I didn't say that I won't let you produce and export." You go back and build a production line, and it's better to make a brand. ”

Da Li was stunned: "How can it be so easy?"

"You do what I say, naturally the ticket drops big~~~ and comes with your ear. ”

"......" Da Li's mood was 'excited' and 'swinging' when he heard the words, and he couldn't believe his ears, "Can it really be like this?"

"Brother, what I am doing is not fake, you stay here for a while, it is best to familiarize yourself with all the processes, and the more prepared the better. "For a long time, he looks like a military advisor, as if everything is in his chest, "If you don't wear six ears, you have to do it yourself." ”

"Of course!" Da Li nodded.

That night, for a long time, he was not arrogant, and he picked up the wind for Da Li at his home in California, but the meal was naturally a mess, so President Zhang was inevitably in person, and the guests and hosts were happy.

In the days that followed, Da Li was a long-term helper in the research institute, and he was like a sponge absorbing water in it, learning all kinds of knowledge about the PC structure. In his opinion, this is similar to what he has learned before, except for some architectural instructions, which are not a big deal.

"It's been a bit rough lately. Xu Zhixing routinely reports to Chang Chang on a weekly basis, "IBM is really strong, and since they announced that they don't plan to adopt our system, employees are a little uncomfortable." ”

"Oh?" Chang raised his eyebrows, "What's the matter?"

"There are signs that someone is going to dig into the wall!" Xu Zhixing said with great certainty, "We must take measures, and President Zhang is also worried." ”

"What are you going to do?"

"It's still the same old saying, you don't live your life looking at your neighbors. Xu Zhixing said calmly, "The company's salary system must be reformed, and we must learn from those small companies in Silicon Valley, not static, if necessary, we must give excellent employees equity and tie them with gold shackles." ”

After a long time, he agreed without saying a word: "You and President Zhang 'communicate', there is a specialization in the art industry, this is your own matter, you can solve it yourself, I don't want any valuable employees to leave." ”

"Okay, in addition, a group of domestic people are coming to the company tomorrow, ......what do you mean?"

"Welcome!"