Chapter 18 Discounted Acquisitions
If the misappropriation of customers' housing funds breaks out, not only will these two office buildings be seized by the court, but also the business of Mingsheng's commercial housing agents and eight stores engaged in second-hand housing brokerage business, after all, no one wants to do business with brokerage companies that dare to embezzle customers' housing purchase funds.
Ten minutes later, Hu Yi and the three walked back to the box.
After sitting down in turn, Hu Yi took a sip of wine, stretched out three fingers and said, "300 million yuan." Chairman Zhang, this is the purchase price that has been approved after repeated discussions. ”
Chen Dongfeng did not immediately make a counteroffer, but said indifferently: "Please explain the reason for determining this purchase price." ”
Luo Yao opened his mouth to explain: "The market value of those two office buildings is now nearly 300 million yuan. ”
"Mingsheng Company's profit from the sale of commercial housing is 10 million yuan per year. ”
"Each store engaged in the second-hand housing brokerage business has a monthly profit of about 100,000 yuan, and the total profit of the eight stores in a year is nearly 10 million yuan. ”
"After Zhang Dong took over, Mingsheng Company and its eight stores did not need additional investment at all, and they could still continue to make money, so we charged two years of profits, which is not outrageous. ”
In the end, Luo Yao concluded: "In this way, the purchase price should be 340 million yuan, considering that Zhang Dong is a package acquisition, we will also make a profit, as long as 300 million yuan." ”
Ha, as long as 300 million yuan, it is lightweight.
On the surface, it seems that he gave me a profit of 40 million yuan, and he simply thinks that I am stupid and slaughtered as a fat sheep, Chen Dongfeng scolded in his heart.
At the wine table, Chen Dongfeng still said quietly: "The purchase price of the office building cannot be estimated according to the market value, and if no one buys it, no matter how high the price is, it is meaningless." ”
"I know that you have invested 200 million yuan in the purchase of land and construction, and finally sold 50 sets of office buildings, returned more than 50 million yuan of funds, and there should be a funding gap of 150 million yuan. ”
"In addition, I know that the annual profit of Mingsheng's commercial housing agent only reaches 10 million yuan in one year. ”
"In recent years, with the increase of similar sales companies and fierce business competition, Mingsheng's annual profit has declined sharply, and I only focus on the current and future annual profits. ”
"The same is true for the stores that are engaged in the second-hand housing brokerage business. With the increase of competitors, the monthly profit of 100,000 yuan is also calculated according to the best month, I know, in fact, many stores have a few months of miserable profits. ”
"Besides, the stores of these eight stores are rented and the brokers are hired, and what you can sell is just the popularity of Mingsheng Company, but this popularity cannot be worth tens of millions of yuan. ”
"Taking a step back, if I spend tens of millions of yuan to acquire eight stores, I might as well just start a new brokerage company. ”
"The area of a store is about 50 square meters, and the monthly rent is about 10,000 yuan. ”
"The broker's five insurances and one housing fund, communication subsidies and other welfare expenses are about 15,000 yuan per month. ”
"The monthly advertising expenses, water and electricity bills, telephone bills and other miscellaneous expenses are about 15,000 yuan per month. The cost of maintaining a store is 40,000 yuan. ”
"The total fixed monthly expenditure of the eight stores is 320,000 yuan, and even if the first year is to open up the popularity and operate at a loss throughout the year, it only needs nearly 4 million yuan. ”
"The most valuable thing for Mingsheng Company and its stores is its reputation among the citizens of Tianning, and this reputation is being destroyed by you. ”
"If you don't remedy it in time, Mingsheng Company and its eight stores can only go out of business in the end, and it is Mr. Hu who suffers the loss, and these brokers can go to other brokerage companies to continue working anyway. ”
Chen Dongfeng himself has been engaged in commercial housing sales and second-hand housing brokerage business, and he knows the doorway inside, so he can stand alone in this acquisition negotiation.
Hu Yi and the three of them were stunned for a moment by Chen Dongfeng's analysis, they originally thought that Chen Dongfeng was the chairman of Yunhai Group, anyway, it was not bad for money, so they simply asked for the price.
If Chen Dongfeng is fooled, then they are really blessed from the sky, not only surviving the difficulties, but also making a good profit.
It's just that they didn't expect Chen Dongfeng to be very shrewd and directly point out the key points.
Indeed, office buildings are not the same as commercial buildings. The commercial housing sales market is hot, and of course the purchase price can be estimated by market value, while the office sales market is weak, and no one will accept the purchase price by market value.
In addition, the second-hand housing brokerage business does make money, but the cost of opening such a store is really not high, and it depends entirely on the credibility of the store and the ability of the broker to make money.
For Mr. Hu and the three of them, the most important thing is that in order to pay the customer's house purchase funds on the deadline and prevent the misappropriation of the customer's funds from being exposed, they have borrowed a loan shark to turn around.
The interest rate of loan sharks is very high, and if they can't find someone willing to take over, they really can't hold on.
At the same time, Chen Dongfeng felt that there were not many companies and individuals in Tianning City that could come up with nearly 200 million yuan in cash, and he completely occupied the initiative in the acquisition.
People who are interested in the two office buildings, Mingsheng Company and the eight stores often can't come up with so much money at once, while those who can afford to come up with this amount of money are not interested in such acquisitions, and they may have better acquisition business.
In the acquisition negotiation, both sides will come up with evidence in their favor to speak, and it depends on who can persuade who can persevere to the end.
In the face of all kinds of unfavorable factors, Hu Yi and the three of them actually had no bargaining confidence, and in the end, Hu Yi took the initiative to ask Chen Dongfeng: "Chen Dong, what is your purchase price?"
Chen Dongfeng took a sip of wine and said unhurriedly: "The two office buildings have sold 50 sets, worth more than 50 million yuan, and I have no way to recover this money, so I have to deduct it in this acquisition." ”
"The investment cost of 200 million yuan, deducting more than 50 million yuan, is 150 million yuan. ”
"Considering that so far, Mr. Hu has still owed 160 million yuan of customers' house purchase funds, so I will make a price, 170 million yuan, to acquire the two office buildings, Mingsheng Company and its eight stores as a whole. ”
"In this way, not only will you pay off all the money you owe, but you will also get a share of the money. ”
When Hu Yi heard this, he didn't immediately express his position, while Luo Yao and Lin Lang were angry together: "In this way, we have been busy for many years. No, this price is not good, we do not accept it. Chen Dongfeng, you want to take advantage of the fire to rob. ”
They quoted 300 million yuan just now, and as soon as Chen Dongfeng opened his mouth, it was 170 million yuan, which was almost a bargain, Luo Yaolin Langhe of course couldn't accept it, and he didn't even call Zhang Dong, but called his name directly, which showed how annoyed he was in his heart.
Chen Dongfeng said indifferently: "You offer me a counterprice." Let's talk about business, that's it. Now let me talk about the reasons for my bid. ”