Chapter 17 Preparing for Entrepreneurship

It was early in the morning, the weather was warm and the sun was shining.

While others were still enjoying the holidays, Lu Chen rushed to Yunhai City with Zhang Hu, with the purpose of implementing the business plan in advance and implementing relevant preparations before the students started school.

When the concept of the Internet has not really been implanted in the minds of the world, college students, who symbolize youth and vitality, are the most receptive to new things.

If you can catch the attention of these people, the business is basically half the battle.

At first, Chen Xiuluan disagreed, Shen Xuening didn't understand, and Lu Chen took a lot of effort to get the consent of the two.

Although Jiangbei City and Yunhai City belong to the same province, separated by more than 500 kilometers, the high-speed bus in 2003 took 6 hours, and when Lu Chen arrived in Yunhai City, it was already more than 2 o'clock in the afternoon.

The two had lunch, rented a temporary house, and rested for the night.

Regarding the specific itinerary and plan, Lu Chen actually had a general idea.

In May 2003, Taobao was officially launched, and this point, e-commerce is definitely a fresh product, and it is the younger brother of the younger brother.

How to perfectly combine e-commerce platforms with college students is unknown.

How to position the product, what product is the most suitable for the current college students, and more need to do a good research.

The next day, Lu Chen and Zhang Hu wandered around Yunhai University, and did not get much information available, and the only useful information was that of a daily chemical recruitment campus agent.

"How to use this product to break the pattern? The product is definitely close to the clothing, food, housing and transportation of students, it is a fast-moving product, the repurchase rate is high, and the promotion is twice the result with half the effort. ”

Lu Chen thought as he walked, and kept muttering specific ideas in his mouth.

Suddenly, an idea struck, and Lu Chen felt that his thoughts were surging, and the more he thought about it, the more confident he became. Involuntarily grinned.

"First obtain the right to act as an online agent of the product, take this opportunity to open the college student market, and then develop its own platform, realize user migration, and create its own e-commerce platform. ”

"With the traffic base, we will develop a rebate network to help merchants promote, earn the middle price difference, and ensure the daily activity and loyalty of traffic. ”

"As long as you can ensure enough fixed traffic, you can get involved in videos, novels, games, music and other fields, and even run traditional industries in reverse, which is absolutely profitable. ”

For a while, thoughts were like a tide, Lu Chen snapped his fingers and grinned unconsciously.

"What's wrong? Look at the way you grin?

Halfway through, Zhang Hu looked at the changing expression on Lu Chen's face and asked curiously.

"Of course. ”

Lu Chen showed a confident expression, and then explained Zhang Hu's plan to find a group of people to register Taobao stores.

"Does this thing work?"

After listening to Lu Chen's plan, Zhang Hu asked suspiciously.

"It may not be very useful at the moment, at most it is a third party who makes a payment, and it is just a medium to increase the trust of users, but it will soon be useful, in short, you can trust me. ”

Lu Chen replied with a smile.

Up to now, Lu Chen has created miracles more than once, so Zhang Hu has no opinion at all.

After the product was selected, Lu Chen began to implement the plan, he was convinced that when students started school, what laundry detergent, laundry detergent, shower gel and other daily chemicals needed to be added in large quantities, once they could win the first wave of traffic, they would be an instant hit.

For 20 consecutive days, Zhang Hu and other small partners followed Lu Chen's instructions, imitated the operation mode of the original Jiangbei Star website, put products on the shelves, implemented tasks in groups, consulted, traded, ordered, and after-sales service.

Lu Chen operates the store in full accordance with the rules of 2020, although the data is virtual, but the action is realistic, and at the same time, Lu Chen also arranges for each store to optimize art, keyword ranking, and order optimization.

Fortunately, in 2003, Taobao was just starting out, and the audit was very relaxed, and everything was very simple.

In order to better implement the plan, Lu Chen even brought Four Eyes and Xiaopang and others to Yunhai City to serve as free laborers.

Lu Chen took Zhang Hu and others to travel all over the railway station, human resources recruitment venues, migrant worker gathering places, Internet cafes and other places, the purpose was to spend money to find someone to register a Taobao account, carry out online virtual operations, and beautify data.

In this link, several friends were miserable, facing the scorching sun every day, and they were very busy, but they didn't understand why, but they couldn't help but see Lu Chen's confident appearance every day, so they didn't say more.

……

"Well, the data of each store is good, and the rankings have also come up, basically the keywords involved, the top ten rankings are all us. ”

That night, Lu Chen finally stopped everyone's field work, gathered together in the rental house, and looked at the data optimization results of each store, very satisfied.

"Chenzi, I've been busy for more than half a month, I'm tired enough, but I haven't sold a single thing, and I spent a lot of money in vain, can you explain the reason to my brothers?"

Zhang Hu smoked a cigarette and asked suspiciously.

When several other people heard this, they also nodded stunned.

"Then let me ask you, if it were you, would you buy something online?"

Lu Chen looked at everyone, took a puff of cigarette, and asked with a smile.

Everyone didn't know what Lu Chen's purpose was, they looked at each other, and no one responded.

"Huzi, you say, will you?"

Lu Chen turned to Zhang Hu and asked.

"Me?"

Zhang Hu looked at Lu Chen, then turned his head to look at the other people, and shook his head: "Frankly speaking, I won't, first, the things on the Internet can't be seen or touched, who knows if there are any liars? ”

"Well, that makes sense, and a few others mean the same thing?"

Lu Chen looked at the others again.

Chubby and Four Eyes glanced at each other and nodded their heads.

"In fact, I can say responsibly that online shopping is definitely a big trend in the future. ”

Lu Chen said with a smile: "But online shopping is a new industry, and it is normal for everyone to be skeptical or wait-and-see, so we must first solve the problem of trust, and how to solve it depends on everyone's foreshadowing in the early stage." ”

"But... But the data is not real, huh?"

Zhang Hu asked again.

"It's okay, no one cares whether it's real or not, there is a follow-up effect in the world, some people do it naturally, some people follow, the data can be combined with the real and the virtual, and the product is not fake. ”

Lu Chen said confidently: "And my data is not for consumers, but for suppliers, the purpose is to obtain agency, and the data is to prove that we have strength." ”

Everyone is still confused, you look at me, I look at you.

"Okay, don't worry about it, in short, I won't make a loss-making deal, you wait to get rich with me. ”

Lu Chen didn't bother to explain, and waved his hand to let everyone leave to rest.

He understands that they lack experience, even if the theory is good, it is better to let them see a successful case with their own eyes.

Seeing that it was still early, Lu Chen called home and Shen Xuening again to report his safety.

"Tomorrow we can officially go out to talk about agency, only success and failure. ”

Lu Chen looked at the vast starry sky outside the window, took a deep breath, and cheered himself up.

……

"...... No. 106 Shennan East Road"

The next day, Lu Chen took Zhang Hu and looked left and right along the street signs, facing the address on the notebook.

This was transcribed by Lu Chen according to the address on the advertising list of Yunhai University's recruitment agent.

Shennan East Road is about two intersections away from Yunhai University, and is characterized by belonging to the old city, with most shops and warehouses, and no CBD and high-rise buildings in the city center.

Following the street signs, Lu Chen quickly found his destination.

As far as the eye can see, No. 106 is a simple shop, not even a faΓ§ade, a large iron door is open, and there are various daily chemical products scattered inside, which is a little messy.

There are people coming and going in the shop, some counting goods, some transporting them outside, and there are several small trucks parked at the door.

"Tatsuko, this is the agent's company?"

Zhang Hu's face was full of doubts, and he stared inside in disbelief.

"I guess so. ”

Lu Chen shrugged his shoulders and smiled and said, "Isn't it a little disappointed?

Zhang Hu smiled and said nothing, but the expression on his face clearly proved that what Lu Chen said was right.

"Let's go, let's go in and see. ”

Lu Chen pulled Zhang Hu and led the way by himself.