Chapter 40: Showing Fangs: Can't Help You Not Be Impressed
If you think about it, Fernandez is right, you can make any kind of promise to your customers, how simple it is to give promises, but the question is whether the promises made can be fulfilled?
Just like Fernández said, the hardware facilities that they can provide corresponding services are here, such a large maintenance workshop, so many equipment in the workshop, you can see at a glance, anyone who buys a car will believe that they can fulfill the promise they give.
If you don't have a comparison with Fernandez, why should people trust you and not go to Fernandez?
But Molson is obviously not so easy to succumb, even in order to fight for better cooperation conditions for himself, he has to stiffen his neck to refute Chen Geng's words: "That's right, but we can do these things ourselves." ”
"Of course you can do it yourself," Chen Geng did not refute: "But I'm a little curious, I don't know if you have calculated how much investment is required to build such a maintenance base? And how long will it take to pay back the cost? Even if you share this resource and share the cost equally, what is the cost-benefit ratio?"
Morson looked at Chen Geng dumbfounded: "......"
Todd looked at Chen Geng dumbfounded: "......"
The others had similar expressions: That's what we said, who did the math.
Chen Geng continued to hit them: "I dare to guarantee that in the end, the cost you calculated will definitely not be as cost-effective as cooperating with me, you may not believe it, but the maintenance workshop I am building now, the site, plant, equipment and personnel, the total investment is more than 300,000 US dollars, this figure may be for your reference, oh, in addition, you also have to consider the monthly operating costs." ”
Molson continued to be dumbfounded......
Todd continued to be dumbfounded......
Other used car dealers continue to be stunned......
They hadn't calculated how much money they needed, but even if they did, they could figure out how much 10 lifts would cost, and how many other general-purpose and specialized tools would be about the same as the $300,000 investment Fernandez had said.
And just like Fernandez said, the investment of 300,000 US dollars, the fixed expenses of labor, utilities, spare parts procurement and so on every month......
A few people hesitated, to put it mildly, they were just a group of second-hand car dealers who made tens of thousands of dollars a year, no more than 50,000 US dollars at most, and they spent money lavishly on weekdays, but they didn't actually have much money in their hands.
In the face of these second-hand car dealers who fell silent, Chen Geng continued: "In addition, you may be surprised to say it, but according to my calculations, after becoming a partner of Fernandez, you actually earn more than the first plan. ”
Todd looked up in surprise: "Earn more? Why? Just because you don't charge a fee for testing, only 5% of the repair fund? This is absolutely impossible." ”
"Because the partners will be shunting each other. ”
In-house shunting?
Todd and Morson suddenly realized.
When Fernandez Company just implemented the four commitments, it coordinated with various second-hand car dealers to transfer cars, perhaps because Fernandez Company's business was so prosperous, or perhaps simply because of Fernandez's displeasure, the same car, the price transferred to Fernandez Company is much higher than the price transferred to other second-hand car dealers: Isn't the price of your car sold high, then I will make a lot of money from you.
Everyone's idea is good, but Fernandez company is more ruthless, after realizing that they were tacitly targeted by Detroit's second-hand car dealers, they first persuaded customers to buy cars to choose other cars, most users do not have a strong insistence on the car, if Fernandez company recommends them a car that meets their requirements, basically they will buy, if a customer insists on buying a certain car...... Fernandez did a great job, and they would rather not do this business than give Detroit's used car dealers a chance to extort themselves!
After going back and forth, the second-hand car dealers in Detroit also knew about Fernandez's attitude that although they didn't say it, everyone knew it in their hearts: Do you want to cheat Lao Tzu?
But with Fernández's current daily trading volume, if they can move vehicles between several partners...... It's really exciting to think about, not to mention all the other benefits for the time being, just this alone, at least you can increase your monthly trading volume by at least 10%, right?
It's all money!
It was with this in mind that several second-hand car dealers stopped talking, and began to calculate in their hearts one by one: if becoming a partner of Fernandez can make more money than it is now, then it does not seem impossible to give up some of the shares.
Only Morson looked aggrieved: "You didn't say this just now." ”
Chen Geng's face was surprised: "Didn't I say it?"
Morson nodded heavily: "You didn't say it." ”
Chen Geng: "Then when I didn't say it, I guess I forgot." ”
After speaking, Chen Geng had an expression of "I'll finish talking to you anyway, where to go, think about it yourself", and sat there drinking tea like a big man.
Molson suddenly wanted to cry.
Not only Molson wanted to cry, but several other used car dealers actually wanted to cry too.
By this time, they had completely understood that Chen Geng was playing a trick: if you agree to my conditions, you will be able to make more money, and if you don't agree to my conditions, just wait to eat some leftovers from Lao Tzu!
Fernandez has firmly occupied 10% of Detroit's used car sales, and is the most profitable 10%, once Fernandez's high-end used car alliance is established, they will be able to capture the fattest piece of the entire Detroit used car market, and it is not a problem to occupy 20% to 25% of used car transactions, in addition, it is estimated that it can also affect 5% to 10% of customers who were originally ready to buy a new car, so that they can turn around and buy used cars in their alliance.
In this way, the six companies account for almost 20% of the total monthly new and used car transactions in the entire Detroit, which is a desperate number!
After understanding, the question arises: should he make a lot of money with Fernandez, or should he keep his own mess?
If you keep your own mess, you can't actually lose money, it's just a little less than before, you used to make $30,000 a year, but now you can earn about 25,000 a year, but with Fernandez company, you may be able to earn 40,000 or 50,000 dollars a year......
Whether you cooperate or not, there are gains and losses, and it is a really difficult decision to make...... Is it?
Of course not!
You are not the boss of a big business, just a group of second-hand car dealers, and there is actually no difference between the small boss of the roadside convenience store, how big the pattern, how much pursuit? can make money, can make more money is the king, as long as you can make more money, the rest is easy to say.
Todd was the first to raise his head: "Fernandez, if we cooperate with you, how can you guarantee that no one will invade our territory in the future?"
This is going to bow to Fernandez.
With Todd in front, the others had no longer hesitated, and James, who had not spoken much, followed: "That's right, Fernandez, if someone follows us and unites to form an alliance, what are you going to do?"
Immediately after James, the other second-hand car dealers immediately asked:
"yes, yes, what are you going to do if someone does that?"
"Can you guarantee everyone's interests?"
............
Chen Geng does not deny this: "This question is a good question, seeing that we use this method to make money, there will definitely be people to learn, this may not only exist, but also very likely to become a reality soon, this is completely expected, once someone learns from us, what should we do?"
I don't think it's pessimistic at all, first of all, we are the first to make a name for ourselves, and the people recognize us more, we are the boss of this market, as long as we ensure the quality of service and the quality of the car in the future, it is absolutely no problem to keep our basic plate, right?"
"That's right. Chen Geng's statement, everyone agrees, who let Fernandez Company be the first to raise this banner? The boss always has his own unique advantages.
Chen Geng: "Second, the only company that can provide so many services at such a low price at such a low price is Fernandez, and I don't think anyone else can do it better than us;
And the third and most important point is, can we just watch them against us, and our side is indifferent and has no reaction at all? That is obviously impossible......"
Speaking of which, the last sentence is the point.
Todd's eyes lit up, "Really, what are you going to do?"
Before Chen Geng could speak, Morson slapped him on the back: "Idiot, are you mentally retarded?
Todd also realized that he had lost his words, and he laughed twice, and stopped talking: Also, as long as this high-end alliance in the second-hand car industry is established, in the face of latecomers, there are more ways that everyone can take, and there can be more than ten if you think about it with your toes - not all companies are Fernandez companies like hedgehogs, soft and hard will not work, so you have nowhere to put your mouth.
The question is, however, which cooperation programme to choose? The first option has the benefits of the first option, and the second option has the benefits of the second option......
it!
Calculated by Fernández!