Chapter 39: Fangs Exposed: It's a Conspiracy
The owners of several second-hand car dealers, you look at me, I look at you, and they all accept Chen Geng's statement in their hearts.
That's right, after Fernandez took the lead in offering the banner of warranty and maintenance, other second-hand car practitioners either chose to keep up, or follow Fernandez to eat some leftovers, no one likes to eat leftovers, in the face of Fernandez to break the tacit understanding and take the lead in the competition, everyone's only choice is to keep up.
But......
How easy is it to keep up?
Do you have the ability to accurately determine where the fault is by driving the car in one circle?
Can you repair faults and repair vehicles at the lowest cost?
Well, even if you have all of these, do you dare to give a commitment to a six-month warranty and a limited free maintenance that only charges the cost of spare parts within two years?
Counting on their fingers, all the used car practitioners in Detroit are sad to find that for now, there is only one Fernandez company that can do this, so they have eaten the fattest piece of meat: a company's monthly transaction accounts for more than 10% of the entire Detroit used car monthly transaction volume.
Of course, everyone also knows that Fernandez's move is a reshuffle of the second-hand car market, and the companies that can win in the end are certainly not one or two, the second-hand car market in the United States is too big, but the problem is that in this process, it is not one or two that close the door, and no one wants to be the unlucky person who closes the door.
Defy?
It's normal to be dissatisfied, but how can you fight with this damn Chinese kid? As early as the establishment of the Fernandez Company, it was not that no one was worried about the black hand, but dozens of Vietnam War veterans were waiting for you, and in the face of such a group of ruthless veterans, no force in the whole of Detroit was willing to provoke.
As for playing legal, it's even more boring, almost $10 million in business turnover in two months, unless there is enough evidence, do you think the city of Detroit will have trouble with its own big taxpayers?
If you can't play literature, you can't play martial arts, so what else can you do? Of course, you can play according to the rules of the game given by Fernandez.
And......
Those who have a quick brain reaction have quickly woken up: even if you play according to the rules given by Fernandez, it doesn't seem to be a bad thing, first of all, the same car, you can earn more now, and secondly, not to mention 30% more transactions in a month, even if it is 2% more, you can earn at least 3,000 dollars more than before in a month.
However, it would be nice to find a way to convince Fernandez to reduce the proportion of the "repair fund" a little.
But before they could speak, Chen Geng spoke first: "Next, I will talk about the second cooperation plan, the second plan, which I call the 'partner' plan." ”
Partner Scheme?
When they heard this, everyone immediately realized that something was wrong.
They guessed right, it's not good......
"This 'partner' program, simply put, is that Fernandez takes our brand influence, excellent management system, strong after-sales service capabilities and strong marketing as resources to invest in companies that are willing to cooperate with us.
Companies that are willing to partner with Fernandez will provide a unified store identity design, brand signage, management plan, service and marketing training, and all vehicle inspection and after-sales will be handled by Fernandez......
In a word, you can simply sit at home and collect money, and we promise that we will never seek more than 50% of the shares in our partners' businesses. ”
Molson licked his lips, subconsciously wanting to refuse.
What kind of partner, when everyone is stupid, can't hear that your so-called "partner plan" is actually that you want to take a stake in Lao Tzu's ......company? Fuck off, why would I want to give you half of the company that I have worked so hard to get to where I am now?!
Not only did Molson think so, but several other second-hand car dealers also agreed, and they instinctively intended to refuse.
But Chen Geng spoke in front of them: "Become a partner of Fernandez Company, the vehicle is free of inspection fees, and the maintenance fund is only 5%, and you can share Fernandez's market influence, brand awareness and after-sales service." But that's not the point, the point is that we only have 2 partners and 3 partners in Detroit. ”
As soon as Chen Geng's words were finished, the guy who was about to lift the table and leave suddenly quieted down:
Two partners and three partners?
That is, they only develop five partner units in the whole of Detroit?
Counting Fernandez himself, there are only six in total?
This...... Hasn't it become a small league specializing in high-end used car business?
There is no doubt that it will be very profitable to be a part of this small league.
The room suddenly fell silent, and several guys were thinking about whether to join, whether the benefits outweighed the disadvantages for themselves, or whether the disadvantages outweighed the advantages......
Morson was the first to hold back, and he opened his mouth to ask Chen Geng: "Why only develop five? Isn't it better to have more?"
Chen Geng didn't answer, but asked rhetorically: "Everyone is making second-hand cars, how much money has we made in Runhua Industry during this time, I believe everyone has some bottom in their hearts, right?"
Morson nodded subconsciously: Nonsense!
If it weren't for the fact that Fernandez made so much money, if it weren't for the customers who came to us to buy cars, they came up and asked, "How long is the warranty for your car??How long does it provide free maintenance?", once you dare to say that there is no warranty, people turn around and leave, and don't forget to leave a sentence "How does Fernandez company ......?"
If it weren't for you messing around like this, everyone's business would not be able to do at all, and after weighing it, I felt that I couldn't beat you, how could everyone pull down their faces and come to you to cooperate? I really think your face is so big.
"Very good," Chen Geng was very satisfied with the reaction of these guys, as for the dissatisfaction in their eyes, Chen Geng should not be able to see it: "Then have you ever thought about a question: If all the used car dealers in Detroit give the same promise as us, can our Fernandez company's business still be so good?"
"Of course not. Molson subconsciously said, nonsense, the warranty conditions given by the used car dealers in Detroit are the same, why should those who come to buy used cars take care of you.
"Isn't this over?" Chen Geng spread his hands out, with an expression of "Since you all know, why do you still ask such a stupid question?": "The reason why my company is so profitable now is because I am high-end, and the reason why you are willing to cooperate with me is also because you want to make more money, since it is high-end, of course, it is impossible to allow too many people to come in." ”
The faces of several second-hand car dealers changed instantly.
No one is stupid, Chen Geng's words have already come to this point, how can everyone still not understand what he means: the original second-hand car market is almost the same, but since the rise of Fernandez Company and the reformulation of the rules of the second-hand car market, he has opened up a high-end market in this market.
Although the average price of their home is 15% to 20% higher than everyone, but because they have better service and warranty and maintenance system, customers who are ready to buy cars also recognize their sales model, because of the cost-effective advantages of second-hand cars, and even a considerable number of people who are ready to buy a new car have also chosen to buy a second-hand car in good condition from Fernandez.
Now Detroit has become a market pattern in which Fernandez does high-end and other second-hand car dealers do low-end, but for capitalists, no one thinks that there is more money, and seeking more and higher profits is engraved in their bones, so they also want to be high-end, but at this moment, Fernandez's words told them a bloody fact: from then on, Detroit's second-hand car market can only be a high-end market pattern with Fernandez as the high-end, and everyone else can only do low-end.
If everyone becomes high-end, what is the difference between it and before Fernandez appeared?
The truth is this truth, but expect them to bow their heads so easily, it is impossible, Morson gritted his teeth and said to Chen Geng: "Mr. Fernandez, you are too much to take for granted, we can build our own after-sales service system, give customers the same commitment, you dare to provide customers with half a year of warranty, we dare to give customers a one-year warranty, you dare to provide customers with two years of limited free maintenance services, we dare to give three years!
In addition to Todd, several other used car dealers nodded their heads in agreement.
"That's right, you can indeed make such a promise," Chen Geng nodded, and then asked rhetorically, "But what do you use to ensure that your promise can be fulfilled and implemented?"
"Huh?"
Chen Geng stood up and walked to the window, pointed to the construction site outside the window, and said loudly to a few people: "My Fernandez company has its own huge maintenance workshop, has its own modification workshop, can provide vehicle inspection and maintenance services for dozens of customers at the same time, we have the most powerful maintenance team in the entire Detroit used car industry, these things are placed there, customers who come to buy cars can see at a glance, these are real things, is the guarantee of our commitment!
What about your confidence?
It's okay to make any promises to your customers, but you can't be fools to your customers, so why do you let customers do what they promise you? What do you use to fulfill your promises to customers?
A bunch of guys were completely speechless.
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PS: Brothers, this chapter is very painful to write, and it took a lot of effort to finish it, so I'll change it today, and I'll think about how to write the next chapter...... Well, if you say I want to be lazy, in fact, it will be, from the opening of a new book to the present, there has been no rest for a thousand years, this is too rare for a thousand years, and brothers who are familiar with the millennium know that this is the truth, right?