Chapter Seventy-Four: Within Half a Year, Be the First
Arriving in Jingzhou, Yang Fei, as a dealer, visited the Vitality 28th Chemical Plant.
In this era, anyone who has watched TV has an advertising slogan that is almost familiar to everyone: "Vitality 28, Shashi Daily Chemical." ”
Vitality 28 is a brand set up in imitation of the "Weijie 33" of the British Royal Society, and made a fortune with ultra-concentrated foam-free chemical laundry detergent.
The development of laundry detergent has gone through a long process.
Broadly speaking, the first generation of products is oil ballast resin black soap. The second generation products are chemical soaps and chemical laundry detergents. The third generation is an ultra-concentrated non-foaming chemical laundry detergent, which is characterized by easy rinsing and washing without any side effects.
With this new generation of laundry detergent, Vitality 28 has occupied 80% of the domestic market!
Once glorious national brand, because of blind expansion, dead accounts as high as nearly 100 million yuan, two years later, to accept German investment, the result of foreign backdoor entry into the market, the brand was eventually weakened, and then although it made a comeback, it is difficult to return to the past heroic, which makes people sigh.
However, the vitality of 93 years 28 is still a proud brand.
The workers working in this factory are the happiest group of workers in China.
When it was still more than 80 years, when other workers received 50 yuan in wages, the workers of this factory received 300 yuan in wages, and during the Chinese New Year, the workers could receive "ten fives", that is, "five catties of oil, five catties of meat, and five catties of fish......
At the beginning of the 90s, other enterprises were cutting wages and laying off workers, but the workers of the dynamic factory were paid much higher wages than others, and they could also get generous benefits and bonuses during the New Year's holidays.
After visiting this large daily chemical plant with an annual output of 90,000 tons, Yang Fei felt a lot of emotion.
That evening, Yang Fei invited Wei Xinyuan, vice president of the vitality factory, to dinner.
This year's vice president Wei is complacent, and in front of Yang Fei, he has an incomparable sense of superiority.
After three rounds of drinking, Yang Fei said his true intention and asked him to serve as the boss of the beautiful daily chemical factory.
"Beautiful daily chemical factory? Please forgive me for being lonely and unheard of this factory. Excuse me, where is this factory?" Wei Xinyuan took out a puff of cigarette and asked in a mocking tone, seemingly polite, but in fact disdainful.
"In the Southern Province. ”
"I've been to your provincial capital, but I only know that there is a state-owned daily chemical factory over there, and it doesn't seem to be called beautiful daily chemical, so it has changed its name?"
"Beautiful Daily Chemical Plant, not the Southern Daily Chemical Plant, is in the provincial capital, but its factory is in Taohua Village, Liulin Town, Yilin County, Jiangzhou. Although the village is in the county, it is very close to the urban area of Jiangzhou. ”
"Hahaha, I beg your pardon, I laughed unkindly. Wei Xinyuan knocked on the ashes, "A small village that I haven't heard of, a township enterprise that I haven't heard of, a small daily chemical factory, do you want to ask me to do something?" Mr. Yang, I'm full, but I haven't eaten yet, so you don't have to make this kind of joke." ”
"Beautiful daily chemicals, within half a year, will become the largest daily chemical company in China. Yang Fei's face was still calm.
"Half a year, is it just a township enterprise?" Wei Xinyuan couldn't laugh anymore, he felt that participating in today's dinner was the most wrong decision in his life.
For the vitality factory, looking at today's rivers and lakes, in the detergent product market, who else is it?
In this era, not to mention the unknown factories in China, it is a large factory like Procter & Gamble and Unilever, and they dare not compare sales with vitality factories in terms of washing products!
Yang Fei's face was calm and he smiled slightly, the other party's reaction was expected by him.
It's like a few years later, after graduating from high school, a penguin empire Ma ran up to the penguin empire and said, I want to build a bigger replication kingdom, better than yours, you can help me do things.
Such arrogance can only be exchanged for ridicule and ignorance.
However, Yang Feixu's is not a blank check.
Don't underestimate township enterprises!
In the next few years, it will be a take-off year for township enterprises!
Township enterprises can get more help from the government, and they can better control the cost of manpower and production.
Beginning in the next year, a large number of township enterprises represented by distilleries will gradually embark on the big stage of history.
Liquor companies, VCD companies, and home appliance manufacturing companies will all rise like mushrooms after a rain.
And most of these enterprises that are about to become famous all over the world are developed by small factories in towns and villages.
"Mr. Yang, if there is nothing else, I'll go first. Wei Xinyuan didn't want to waste any more time, wiped his hands with a tissue, and prepared to leave.
Yang Fei took out a document and put it in front of Wei Xinyuan: "Mr. Wei, you are a very thoughtful person, even in the dynamic company, your ability and talent are the most outstanding. I'm sure you will understand this plan. Even if it's a joke, why don't you spend a few minutes?"
Wei Xinyuan was deeply curious, he was the vice president of Dachang, and he had read countless people, Yang Fei's attitude, and what he said, although it was a little illogical and unrealistic, but it attracted him tightly.
He hesitated for a moment, then reached out and opened the plan in front of him.
It is better to say that it is a plan, but it is better to say that it is the dream of Yang Fei, a careerist, to annex the world.
Yes, only the word careerist can describe the person who wrote this plan!
After reading it, Wei Xinyuan didn't speak for a long time.
When Qin Shi Huang was still a proton, if he told people that one day, he would unify the United States, and those who heard it would naturally think he was laughing.
However, if he comes up with a set of reasonable and feasible plans of action, and sets up a sand table, which is like a river, and demonstrates the corresponding strength of the army, the country's financial resources, and the entire offensive plan, do you want to take a high look?
What if, behind him, there is still strong financial support?
Do you want to take a look at it again?
When he gathered the world's famous people and assembled an invincible army, who would dare to laugh at him?
This plan is like this offensive plan.
In the plain and unremarkable planning text, Wei Xinyuan simply read the sound of Jin Ge Iron Horse.
Yang Fei knows very well that small favors and exaggerated talk can only fool villagers with little culture.
If you want to impress a great talent like Wei Xinyuan, you must come up with a real guy.
This is like back then, Uncle Liu Huang could easily worship the second brother Guan and the third brother Zhang, but he had to look at the thatched house three times before he could invite Zhuge Kongming.
"Do you have 100 million?" Wei Xinyuan closed the document and asked slowly.
"More than 100 million. Yang Fei took out the passbook and put it in front of him, "This can't be faked, and there is no need to fake." ”
Wei Xinyuan was shocked.
More than 140 million!
How much can you do in the daily chemical industry?
He knows better than anyone!
Of course, Yang Fei also knew what this money meant.
For a maximum of three years, Vitality 28 will be sold to foreign investors at a price of about 70 million yuan with the brand and production equipment.
Yang Fei's money is equivalent to the assets of two vitality factories.
"Mr. Yang, then you can invest in our factory!" Wei Xinyuan put forward a positive idea, "Procter & Gamble and Unilever and other international companies have been in contact with us. ”
Yang Fei shook his head, thinking that if a year later, there might be a possibility of negotiation, but even if they were willing, Yang Fei would not inject capital into the shareholders.
"In your eyes, it's a proud factory, but in my eyes, it's a lot of faults. Yang Fei unceremoniously criticized.
"Hehe, Mr. Yang, you said that our factory is bad, then I'm really unhappy!" Wei Xinyuan said unhappily, "If you can say one, two, three, I will believe you, otherwise, there is no need to talk about it between us!"
He has the capital of pride.
The current vitality factory, after all, can be called the domestic NO.1.
Yang Fei took out a cigarette, put it on the table, and said slowly: "Let me first talk about the first shortcoming of your factory, that is, the single market layout!"
Do you know how much of the market our super-concentrated laundry detergent occupies?" Wei Xinyuan sneered.
Yang Fei talked eloquently: "In the urban market, your company's ultra-concentrated laundry detergent accounts for two-thirds of the world. But it only occupies the cities, and 80% of the country is the rural market, and your company does not have much share. Speaking of general powder, your company's Horse brand laundry detergent is only in one province and has a certain market. The market layout is too simple, once there is an economic contraction, consumers turn to cheap powder, your factory will have a devastating blow. ”
Wei Xinyuan was stunned.
He couldn't accept Yang Fei's words, but he couldn't refute them.