222. Live broadcast time, offline distribution.

Wan Dongyang, Zhao Jianhua, and Yang Xueshu are also gathered in an office at the moment, staring at the sales page of the nameless store.

Yang Xueshu said with a little excitement: "The total sales have exceeded 100,000, and the sales of Brother Xiao's album may exceed our expectations." ”

Zhao Jianhua also knows more about the record industry, and exclaimed: "Indeed, who would have thought that a collector's album without a new song would have nearly 100,000 just pre-orders." ”

Wan Gongzi sat in a chair, staring at the computer screen motionless.

He was worried that Wang Xiao's development in the field of singers would be prosperous in the future, so he would stop doing live broadcasts.

Then his live broadcast platform will be cool again!

In the current situation that the pyramid of the live broadcast industry has been gradually fixed, without the support of strong popularity, it is impossible for a new platform to become bigger, and at most it can only make a little money by rubbing the edges.

That's not what he wants.

What he wants is to be the first, and then go to the United States to ring the bell and go public, reap several times the return on investment, and find an opportunity to cash out and leave.

Zhao Jianhua saw that Wan Gongzi's expression was very calm, and he thought of Wan Gongzi's general thoughts, because this was also what he was worried about, and he and Yang Xueshu's money was also tied to Wang Xiao.

He said in a low voice: "Wan Gongzi, our live broadcast platform should be able to be launched a few days in advance, can we also promote a wave of this in the past two days?" Brother Xiao is now on the album and is booming, we can promote him and Arc Yue, as well as the news that your team has joined our platform. ”

"I think this must be able to detonate everyone's expectations in advance. ”

Wan Gongzi touched his chin and thought about it, and said, "Let's discuss it with Wang Xiao, are you ready to go online?"

He knew very well that this time he was starting a business in the field of live broadcast again, Wang Xiao was the weight of his success, and he was more important than himself, so he couldn't easily offend Wang Xiao, and discussed everything with Wang Xiao first, and lowered his posture.

When he goes public and cashes out in the future, he won't be like this.

Yang Xueshu nodded: "It's still a little close, but I will communicate with the technical department for a long time every day, and they promise that they can get ready for the launch within a week." ”

Wan Gongzi stood up and continued to ask, "What about the anchor who signed the contract?"

Yang Xueshu: "In the past few days, we have poached a few middle-level anchors from Shenbing who we knew before, and their contracts are about to expire, and now the merger of Shenbing and Shenteng Entertainment's live broadcast platform is a turbulent period that gives us opportunities." also recruited more than a dozen small and medium-sized anchors from other small platforms. ”

Wan Gongzi frowned and asked, "What about the big anchors?

Yang Xueshu smiled bitterly: "Wan Gongzi, you should also know very well that every big anchor has a big contract now, and the liquidated damages start at two or three hundred million, we can't afford to pay liquidated damages, and these small and medium-sized anchors are also expiring contracts." At present, there are three pillars on our platform, namely Brother Xiao, Arc Moon, and your team. Arc Moon has continued to broadcast live in the past few days, and although its popularity has dropped by more than half compared to the peak of one million people online, it has also stabilized at about four or five hundred thousand online people, which is definitely a big anchor. ”

Wan Gongzi nodded, knowing that the key to the new platform was still on Wang Xiao, so he immediately picked up the phone and called Wang Xiao.

The phone rang twice and was immediately connected.

This time it was Wang Xiao who answered the phone in person: "Lao Wan?"

Lao Wan?

Wan Gongzi frowned, and then skipped the title.

After all, he is in his Chinese New Year's Eve this year, and Wang Xiao is only in his early twenties, so it is normal to call him Lao Wan.

Moreover, when it is called so, it also seems to be close, like an old friend who has known each other for many years.

Wan Gongzi laughed: "Wang Xiao, congratulations." I didn't expect that your album could sell 100,000 copies on the Internet, so with the offline physical store, the national sales will run to one million, right?"

Wang Xiao also replied with a smile: "Hahaha, thank you." Not so much, though. Reservations almost consume a lot of purchasing power, and subsequent sales will be trickled down the drain. It's impossible to sell millions in a year, but it's only possible if you sell it for decades. Moreover, the offline distribution is very slow, after all, the preparation time is too short, and it is only sold in Rongcheng and the surrounding areas for the time being. ”

Wan Gongzi: "Selling more than 300,000 yuan a year is a great achievement." Now the physical album can sell more than 100,000 a year, which is a big hit. You've booked 100,000 yuan, which is already remarkable. The next new album is sure to explode, don't forget that the new album is made, let me hear it first. ”

Wang Xiao smiled and said: "Then it must be! When I finish making it, I invite you to come and try it out and give me advice." ”

Wan Gongzi's eyes lit up: "Okay, I will definitely go." By the way, our platform should be live in another week or so, don't forget when the time comes. Also, you communicate with Brother Hua to see if you can start a live broadcast at the concert, which will definitely attract popularity. Our platform has just been launched, and it must break out at the beginning, otherwise it will definitely be suppressed by other platforms later, and it is impossible to develop slowly. ”

In recent days, more than a dozen large, medium and small platforms such as Shark and Fire Dragon have held a series of various activities to stimulate and attract audiences, and many anchors have worked hard to participate in the activities, hoping to enhance their popularity and obtain better promotion resources.

Wan Gongzi has already guessed that these platforms may be new platforms for himself and Wang Xiao.

These platforms may already know the rumors and want to unite to suppress themselves, create momentum in advance, attract viewers watching live broadcasts, further stabilize their popularity and attract new audiences, so that they can also squeeze the living space of new platforms!

Thanks to Wang Xiao's live broadcast a while ago, all platforms have received some benefits because of this, and their popularity has increased to a greater or lesser extent.

If there is no trump card of Wang Xiao, Wan Gongzi knows that it is impossible for him to build a new big platform.

This is the case in any industry, the more mature the development, the more fixed the pattern, the spoiler may be able to cause a temporary shock, but it can not really change the industry pattern, unless there is a technology that can change the general trend and change the life of the public, subverting the previous pyramid, but that kind of thing can be dreamed of, and it is impossible to meet in reality.

Therefore, Wan Gongzi is more and more sure that if he wants to succeed in his business this time, he must win over Wang Xiao, and he can only rely on Wang Xiao's popularity.

Once it fails, Wang Xiao will not lose much, his popularity is still there, but he has lost an investment, but his salary will not be less.

And he was miserable, he lost all the assets he had accumulated, so he could only put down his dignity and go home to inherit hundreds of billions of family property, which was too miserable.

Wang Xiao thought about it in silence for a while, and then said: "No problem! I will be notified when the online broadcast starts, and I will tell you in advance on Weibo." ”

Wan Gongzi said happily: "Okay, I will personally inform you when the specific time is confirmed, and I wish you a great sale of this album again." ”

Wang Xiao: "Thank you, I wish our new platform can be popular!"

Wan Gongzi: "Haha, that's for sure, I won't bother you." ”

Wang Xiao: "Okay, goodbye." ”

After saying that, the two hung up the phone at the same time!

Wan Gongzi leaned back in his chair, and his confidence gradually became full.

To be honest, in the past few days, he thought of this partnership investment with Wang Xiao, and the more he thought about it, the more he regretted it, and felt that he was too impulsive.

Later, when he thought about it, he regretted that putting his eggs in one basket would not end well.

And his and Wang Xiao's new platform is to pin all their hopes on Wang Xiao alone.

Arc Moon and the champion team, as well as other small and medium-sized anchors poached, etc., are icing on the cake and cannot play a pillar role.

However, once he did it, he would not give up because of a little regret, he could only continue to work hard to achieve success, and try his best to win Wang Xiao first.

Wan Gongzi turned around and discussed some company matters with Yang Xueshu and Zhao Jianhua again, and he was working overtime so late, as if he was taking the lead.

……

Wang Xiao put down the phone and looked at Zhu Ziqi, Li Tianzhi, He Hua, Liu Yue, and Chen Xiaoyue.

"The new platform that I have cooperated with Wan Gongzi will be launched in another week, and I will take the time to go live when the time comes. ”

Wang Xiao talked about it first.

Li Tianzhi thought for a while and said, "Don't delay the progress of the album production, right?"

Wang Xiao shook his head: "There will be no delay." ”

Li Tianzhi said indifferently: "That's good! Let's continue to talk about the distribution of this album." It's good news that online sales are so hot now, but it will also consume a lot of purchasing power, which may affect offline sales. Therefore, we first distribute the goods in Rongcheng and the surrounding areas, if the sales are better, we will slowly radiate the distribution to farther areas, if it goes well, it will be listed in the country within half a month to a month. ”

Zhu Ziqi said solemnly: "What if it doesn't go well?"

Li Tianzhi also replied solemnly: "If it doesn't go well, the sales volume of Rongcheng will not meet expectations, and we can only distribute the goods in our province at most, consume the inventory as much as possible, and will not add new orders, sell as much as we want." Shipping to other provinces will increase the cost of freight, and if the sales volume is not good, the risk will be higher. ”

It was quiet in the room.

After recording the song this afternoon, everyone didn't leave, and Wang Xiao didn't go to practice, they were all discussing the release of the collector's album.

Of course, He Hua, Chen Xiaoyue, and Liu Yue are all watching the excitement, just curious and looking forward to it.

Wang Xiao, Zhu Ziqi, and Li Tianzhi are the decision-makers of the record company.

He Hua, as a person who came over, opened his mouth and said, "Let me say a word." Physical albums have been dying in recent years, and last year, singers on Hong Kong Island who could sell more than 30,000 physical albums a year could not be found, and a celebration party was held after selling 10,000 copies. The electronic album sold about 500,000 copies at most, which cannot be compared with the peak. ”

"On the side of Treasure Island, last year's album sales champion was only 80,000 physical albums, which cannot be compared with the millions in the 90s, even if you add electronic sales, there are only more than 800,000 copies in total, and the market is very depressed. Lao Li wants to be safe, it's no problem. Otherwise, it will be difficult to press the inventory when the time comes!"

"In the past few years, a large domestic company was too optimistic about the album sales expectations of a certain first-line singer, and produced millions of physical albums in advance, but only sold more than 100,000 copies in a year, and the remaining inventory was all destroyed, with a loss of tens of millions, and the entire company almost went bankrupt. The current market is even worse, making physical albums, everyone is selling as much as they want, and you can't press the inventory, you have two or three hundred thousand inventory, it's already very risky, and I also recommend not making new ones, sell these first. ”

Wang Xiao and Zhu Ziqi glanced at each other, nodded at the same time, and approved He Hua's words.

Wang Xiao asked, "Rongcheng will be on sale tomorrow morning?"

Li Tianzhi nodded: "Yes, early tomorrow morning, there will be more than 130 stores of all kinds in Rongcheng, and the amount of goods in the stores is relatively small, the most is the Xinhua Bookstore in the city center, there are only 100 copies, and the others are more than a dozen, and there are single-digit ones, everyone thinks that physical albums are not easy to sell......

In the past two days, the company began to distribute goods, and Li Tianzhi felt a huge pressure, and regretted that he had promised Zhu Ziqi to produce two or three hundred thousand albums at once.

Too much pressure on inventory!

If Rongcheng is not easy to sell here, then the remaining ten or two hundred thousand copies will all be smashed in his hands, and the loss will be at least millions.

Although this amount of money is a small amount for both parties, the blow to their partnership company is fatal, and if the door is not opened smoothly, it will be even more difficult to deal with it in the future.

Zhu Ziqi asked, "What about promotion?"

Li Tianzhi: "We spent more than one million yuan to advertise at several relatively large intersections in Rongcheng, and the stores that took the goods would also put more eye-catching posters on the doors. ”

Chen Xiaoyue and Liu Yue both just listened, but they also felt the solemnity of the atmosphere and the huge pressure.

This is still when the online sales have exceeded 100,000, Li Tianzhi and He Hua still have huge pressure, and offline physical stores dare not take more!

It can be seen how difficult it is to make physical albums now.

Chen Xiaoyue was even more determined to not sign an album first, so she mixed in Wang Xiao and Li Tianzhi's company first, recharging while studying, and waiting for the opportunity.

In the past few days of making music with Wang Xiao, Chen Xiaoyue feels that she has learned a lot!

She doesn't know if Wang Xiao's new album will be recognized when it is released, but she herself has already recognized it, even surprised, and even shocked.

So.

Chen Xiaoyue couldn't help but say: "I think it's okay! Wang Xiao's music, every piece is a classic." There are not so many classic songs that have appeared in the past few years, I think everyone will support it, and it is good to buy it back and collect it, so I ordered two online. ”

Wang Xiao looked at Chen Xiaoyue and smiled, "Thank you, Xiaoyue." ”

Chen Xiaoyue laughed and said nothing.

The atmosphere is relaxed.

Li Tianzhi also said in a relaxed tone: "I also think there is no problem, the sales thing is left to them to do, and the worst plan is to do long-term sales, and it is not a big problem." We're still concentrating on this new album. By the way, Wang Xiao, you said you created an English song as the title song?"

He Hua, Chen Xiaoyue, and Liu Yue all looked at Wang Xiao, looking forward to whether Wang Xiao would give him more surprises.

Among the songs that have been recorded in the past two days, there are Chinese rock, as well as several high-quality urban love songs, which they like very much, so they are more committed to the production of the new album and more enthusiastic!

Wang Xiao glanced at a few people with confident eyes and said, "Yes, I tried to create an English title song, and it's also rock!"

Several people's eyes lit up.

He Hua immediately asked, "English rock?"

Li Tianzhi, Liu Yue, and Chen Xiaoyue all looked at Wang Xiao with a hint of surprise, looking forward to the answer.

There is no one who really makes music that doesn't like rock and roll!

Rock is the most personal music style.

It's a pity that more than ten years have passed since the era of rock and roll hits.

In recent years, there have been only a handful of classic rock songs at home and abroad.

Unlike the sixties, sevenths, eighties and nineties, those twenty or thirty years can be called the golden age of rock and roll, with a large number of palace-level rock bands and singers emerging around the world, and classic rock music emerging in endlessly.

Because that era was a period of rapid development and social change in all countries in the world, the world was changing too fast, and people were uneasy!

Therefore, people's hearts need to find some sustenance and venting.

And there were very few forms of entertainment in that era, and music was one of the main forms of entertainment!

As a result, rock music with an extremely strong personal style came out, which was recognized and loved by countless people, and hit albums that often sold 20 or 30 million copies a year abounded.

And one of the reasons why Liu Yue, Chen Xiaoyue, He Hua, and Li Tianzhi are willing to give Wang Xiao a hand is because Wang Xiao's Chinese rock and roll song last time really shocked them.

Although the new song Norwegian Forest recorded this time is also rock, it is not as shocking as Wudi's self-embarrassment, it can only be said to be a little surprise, and the style of the ronin love song is the same.

Now, Wang Xiao actually said that he had created an English hard rock song!

How can they not get excited?

The rock songs that have appeared in recent years are mixed with other elements, jazz, opera, soul music, etc., although they are also good, and they seem to be more upscale, but they feel less flavorful, not as impactful and shocking as the previous hard rock!

Wang Xiao nodded definitely: "Well, moreover, it's hard rock." We'll record this song at the end, and I feel like we need to keep improving. ”

Li Tianzhi quickly said: "Then you must continue to improve, and when you feel that you can really take it out, let's record it again, and we must work slowly and carefully!"

He Hua also hurriedly said: "Yes, yes, create well, when you feel perfect, let's record again, don't worry, it doesn't matter if the new album is released later." ”

Chen Xiaoyue and Liu Yue also agreed with their eyes shining.

They all have a lot of trust in Wang Xiao's creative ability.

The more they worked together, the more they felt that Wang Xiao's talent was bottomless.

They believe that when Wang Xiao feels good, then it will be really good, and it will shock and surprise them.

They can enjoy and participate in making a good hard rock song.

Li Tianzhi and He Hua became excited when they thought about it.

It's late.

Wang Xiao and Zhu Ziqi chatted with them about the album for a while, and then went back to rest.

On the way back, Zhu Ziqi said comfortingly to Wang Xiao: "Wang Xiao, don't worry, this collection album of yours will definitely sell well." I asked Yue'er to organize a group of people to go to several big video stores in Rongcheng tomorrow to queue up to buy ......"

Zhu Ziqi plans to let Yue'er take people to line up to buy and pretend to be very hot, so as to attract more people's attention.

Wang Xiao smiled bitterly: "Don't, we don't need it, even if it's really hard to sell offline, it doesn't matter, just sell it slowly, and you can sell out the inventory within a year." ”

This crossover mission requires 400,000 copies sold.

When Wang Xiao saw that the online booking was 80,000 or 90,000 before, he was also very optimistic and estimated that the sales volume of 400,000 might not be a big problem, and the task could be completed.

However, He Hua and Li Tianzhi's words let him and Zhu Ziqi know that it is really difficult to make physical albums now!

It is possible that the current sales on the Internet are the majority of annual sales.

This is a reality that has happened many times.

In recent years, after many singers' physical albums were released, the sales in the previous week accounted for more than seventy or eighty percent of the annual sales.

Because in the case of genuine electronic music dominating the mainstream, those who want to buy physical albums are loyal fans who support the singer a lot, so they will also buy it as soon as possible.

This law, even those little fresh meat singers are no exception, and the proportion may be even larger, and the sales in the first month are also seventy or eighty percent of their annual sales, or even more than ninety percent.

Wang Xiao saw that Zhu Ziqi was under a lot of pressure, and in turn comforted her: "It's okay, don't worry." This collector's edition album is just to test the waters, and in fact we have already won, selling 100,000 albums in a few days, and not many people can do it now. Our hope is on the new album. ”

It's a big deal that the mission fails, and that infinite imagination talent drops one level and becomes an A-level talent, anyway, Wang Xiao estimates that he may not be able to use this S-level talent.

However, the sales of the new album are related to his singer's job change.

So, it has to be successful.

Zhu Ziqi nodded and held Wang Xiao's hand tightly: "I know." ”

The two chatted and returned to the rental house.

The small room was neatly cleaned up by Zhu Ziqi, as if the two of them were home, and it was slightly warm.

Zhu Ziqi looked around and suggested: "Wang Xiao, you will start a live broadcast next week, it may not be suitable here, it is too small, and there are too many people around." Why don't we change to a bigger place, a more remote and quiet place, and it won't affect others!"

After Wang Xiao sings live, his voice is relatively loud, which will affect the people around him, so he usually goes off the air at about ten or eleven o'clock, otherwise it will affect others to sleep later.

Go live in a new place!

Wang Xiao thought about it, nodded and agreed: "Okay, you can look and find a place." ”

Zhu Ziqi smiled: "Well, I'll do it!"

Wang Xiao turned on the computer, quickly boarded Weibo, posted information about the collector's edition album, and continued to work hard to complete the task: "Early tomorrow morning, more than 100 stores in Rongcheng will be able to buy my collector's album zero. ”

Wang Xiao thought for a while, turned around and asked Zhu Ziqi: "Ziqi, if the sales meet expectations, how about we hold a signing meeting in Rongcheng?"

Zhu Ziqi thought about it, this is a good thing, it can stimulate sales, and nodded: "If you want, then of course it's no problem." ”

This is what almost all singers are doing, and the release of albums, holding book signings, and face-to-face interaction with fans will further stimulate album sales, and can also increase fan loyalty and stabilize their popularity.

However, she felt that Wang Xiao might not like to show up, so she didn't mention it all the time.

Now that Wang Xiao proposed it herself, Zhu Ziqi was surprised and agreed at the same time.

Wang Xiao thought about it carefully, but still shook his head: "Forget it, I'm too tired." ”

Zhu Ziqi smiled speechlessly, and sure enough, he continued to wash up and let Wang Xiao play online by himself.

Wang Xiao still released a simple message: "Early tomorrow morning, my collection album zero will be listed in hundreds of stores in Chengdu first, if you like this album and want to collect it, you can buy it." ”

Click send!

It's already one o'clock in the morning.

However, when Wang Xiao's information was released, it still received thousands of likes and forwards.

"Wow, Brother Xiao hasn't rested yet? Are you worried about the album? Anyway, when will Donghai City be listed? I went to Xinhua Bookstore yesterday to ask, and they said I don't know, I didn't book online, I want to buy it offline, I can get it directly, but it seems that Donghai is out of stock?"

"Is it only in Rongcheng to store goods?

"How long does it take to ship an online purchase?"

"I've already shopped online, sit and wait!"

"Brother Xiao, it's been a long time since I've seen you sing live, sit and wait. ”

"Wow, the physical store in Rongcheng will be listed first? ”

"It's also from Rongcheng, team up to buy ......"

…………

Wang Xiao saw that everyone was discussing more enthusiastically, and there were still many expectations in her heart.

What if, the album can sell?

Wang Xiao saw that there were still quite a few fans asking when he would broadcast live, and he responded publicly: "The matter of the live broadcast has been decided, and in a week, I will start the live broadcast on the new platform, which platform it is, everyone will know when the time comes, I will notify you in advance, thank you for your support to me." ”

There are many people who want to know about live streaming.

After all, Wang Xiao's current profession is still an Internet celebrity anchor, and his popularity has also accumulated from live broadcasts, and most of the many fans now like to watch him sing live the most, and it is also a pleasure to see him singing live every day.

"Another week? I can't wait. ”

"A week later? Which platform can't say in advance? Is it a shark?"

"On the days when there is no Brother Xiao, I am watching Sister Fei and Sister Xue, except for Brother Xiao, I think they sing the best among the anchors, but Sister Xue said that she is just singing and playing temporarily in Sister Fei's live broadcast room, and she will not be an anchor in the future, which is a pity. ”

"Brother Xiao, how big a contract does the new platform give you?

"Brother Xiao, please hurry up and broadcast live......"

…………

Wang Xiao didn't interact with everyone anymore, just looked at everyone's speeches, browsed Weibo, and looked at other gossip......

He has no interest in gossiping, and the private lives of those first-line stars have nothing to do with him, which is why he didn't like to go to Weibo very much before, except for some gossip here, it is difficult to find other useful information.

Just as he was about to go to wash up and go to bed, he clicked on the link to the nameless store and looked at the sales figures.

Twenty-three thousand nine hundred seventy-five?

Wang Xiao was surprised!

Didn't it just pass 100,000 more than half an hour ago?

Now in less than an hour, more than 20,000 sales have been added again?

Wang Xiao was shocked.