223. Violating the laws of the market?

In an hour, it suddenly soared by more than 20,000 sales?

Wang Xiao himself couldn't believe it.

Although he is confident in the quality of his albums.

However, the general environment of the industry and the big market are like this.

It's a fact that physical albums don't sell well.

Not to mention that all the songs of his album have already been released on the Internet, and the number of downloads is also very high.

There is no such thing as being buried on the network.

So.

The pre-order volume of nearly 100,000 may have consumed most of the purchasing power, and perhaps most of the subsequent annual sales will be in these few days.

Wang Xiao is ready to do the possibility of failure.

Unexpectedly.

It's only been an hour, and it's skyrocketed by more than 20,000?

Wang Xiao was pleasantly surprised, and refreshed it again to determine whether the data was wrong.

And a refresh.

The sales figure rose again by more than 500 in an instant.

Refresh again!

More than three hundred more......

Wang Xiao pointed his finger again.

Three hundred more......

The rate of ascension is amazing.

Wang Xiao didn't understand why.

Can your album go against the market?

Wang Xiao shouted to Zhu Ziqi, who was brushing his teeth: "Ziqi, come and see!"

Zhu Ziqi walked over suspiciously, brushing his teeth slowly, his eyes were puzzled, looking at the sales data on the computer screen, he was also stunned, the brushing action stopped, his eyes widened a lot, and he muttered: "Is this data real?"

Wang Xiao picked up the phone and called Zhou Yu.

The call was quickly connected.

Zhou Yu said excitedly: "Wang Xiao, our sales are on fire, more than 20,000 sales in an hour, hahaha......"

Zhou Yu laughed excitedly.

Wang Xiao also asked with a smile: "Is there no problem with the background data?"

Zhou Yu: "No problem, I went to the technical department to ask." All purchased by real users, no problem. We have even sent the courier order to the warehouse and printed it out. Wang Xiao, I really didn't expect that this album of yours would be so popular. In such a short time, you sold more than 20,000 yuan, and you can't sell hundreds of thousands of yuan in a day?

This is the first time that Zhou Yu has directly said words of praise to Wang Xiao.

Wang Xiao was reassured: "Thank you, thank you for your hard work, rest early, don't stay up late." ”

Zhou Yu: "It's okay, Yanzi and I, Chen Yue are staring at it, and they will sleep after a while, they can't sleep, they all want to stare at it for a while." Wang Xiao, come on, we are all waiting for your new album. ”

Wang Xiao: "Okay, I'll work hard." ”

Put down the phone.

Wang Xiao looked at Zhu Ziqi and grinned: "Hahaha, the sales data is no problem, the sales of this album may exceed Lao Li and He Hua's expectations." ”

He Hua and Li Tianzhi are both old men in the record field, and they have witnessed the glory and almost death of the record industry, so they are very pessimistic about the market of physical albums.

Wang Xiao and Zhu Ziqi were also influenced by them.

Find out now!

Probably, his album will not be affected by the big market.

Zhu Ziqi also laughed: "That's great, if only we could sell another 100,000 copies a day." ”

100,000 a day?

Wang Xiao said in her heart, you really dare to think about it.

Even more than 20 years ago, during the most glorious heyday of the record industry on Treasure Island and Hong Kong Island, the albums that could sell 100,000 copies on the first day were all super hits, and they probably only added up to a few.

Now in the Shenzhou record market, except for those top traffic small fresh meat, no one can achieve this sales figure.

And the data of those traffic Xiao Xianrou has never been recognized by the industry, and even two years ago, the album sales of a certain Xiao Xianrou were not recognized by the North American People's Identification Agency, and publicly declared that its data was fraudulent, and then it was almost removed from the shelves of the North American mobile phone sales end, and the public relations of the little fresh meat then said that this was the spontaneous behavior of fans and had nothing to do with him......

The little fresh meat who claimed to have broken the sales record of Chinese albums once rushed to the second place in the North American sales chart, but was counterfeited the next day, and then fell to outside the top 100.

In fact, the album sales data of the Shenzhou market has not been recognized by the world's authoritative certification bodies.

Ten or twenty years ago, because piracy was rampant, the world's authoritative institutions did not recognize pirated data.

Now the piracy is gone, because some so-called singer data fraud is too obvious, and those world organizations do not admit it.

Therefore, now the Shenzhou record market is almost a blank for the world, and the world certification bodies have not sent people to collect statistics, and they will not be included in the world ranking.

Only Hong Kong Island and Treasure Island still have the offices left by the world certification body, but now they are also extremely withered.

What is the so-called world-famous music of those little fresh meats, few people in China know except their fans.

Therefore, it is good that the album of the Eight Classics is on the market, and it can sell thousands of copies a day.

100,000 a day?

I can't even dream of it.

Wang Xiao pushed Zhu Ziqi: "Hurry up and wash up." ”

Zhu Ziqi glanced at Wang Xiao and happily went to continue washing.

Wang Xiao used the mouse again, refreshed it, and found that the sales of more than 500 copies had increased again.

He was very puzzled, why did his album sell so well?

He clicked on his Weibo and saw that a lot of people below were leaving messages that they had purchased the album, at least tens of thousands.

Wang Xiao posted a Weibo message at the moment: "Thank you for your support to me, the zero sales of this album exceeded my expectations, thank you very much." I will continue to work hard to make the next new album and will surprise everyone. ”

It's past one o'clock in the morning, there are still many night owls, and Wang Xiao's Weibo message instantly has thousands of forwards and likes!

At this point in time, almost all of the fans who are very supportive of him are still there.

"Support Brother Xiao!"

"I learned that we can't buy it in our physical store in Beijing for the time being, so I can only buy it in the online store first. ”

"That's right, I want to wait for a physical store, but Brother Xiao said that for the time being, physical stores are only sold in Rongcheng, and I just placed an order in the online store. ”

"I bought three, support Brother Xiao, one collection, one for myself, one for giving away, looking forward to Brother Xiao's new album. ”

"I have to support Brother Xiao, this album is so conscientious, all of them are good songs, it will never be wrong to buy them for collection or listen to them yourself. ”

"The highest quality album in the past ten years, even if it was placed more than ten years ago when the Chinese record market was on fire, there is no one that can compare with the quality of the songs, right, if you don't buy it now, when will you wait?"

"Buy, buy, buy, buy two, support Brother Xiao!"

"Brother Xiao, ask for autographed albums and concert tickets. ”

............

Seeing so many fans who support themselves.

Wang Xiao said in her heart that it was false not to be moved.

However, he did not continue to interact with everyone, but strengthened his determination to become a professional singer in his heart.

Only after becoming a professional singer and upgrading his singing skills to the full level and digesting and accepting them, can he be called the top in the field of singing, can he give full play to all his musical talents, and can he sing better for everyone.

So.

Wang Xiao was full of motivation in her heart, and got up and went to wash.

Zhu Ziqi sat down after washing up and continued to look at Wang Xiao's computer, looked at the Weibo page, collected the reactions of fans, and looked at the data of the nameless shop.

A refresh!

A few hundred more sales.

Zhu Ziqi couldn't wait to sit here and keep refreshing the data all night.

However, that is naturally impossible.

She chatted with Crescent Moon on Q: "Little Crescent, have you slept?"

Yue'er immediately replied: "Not yet, Ziqi's sister-in-law, you didn't sleep so late?"

Zhu Ziqi: "No, Wang Xiao and I just came back and were about to wash up and rest." We chatted with Lao Li and Lao He for a while, and they were not very optimistic about the follow-up sales of the album. I'd like to ask you to take some of your fans to some of the big video stores tomorrow morning to buy albums, you know?"

Crescent Moon is not in the dormitory at the moment, living in an off-campus apartment.

This apartment was bought by her father for her to go to school, so that she would not live on campus.

But in order to experience school life, she never went to live in an apartment, she lived in a dormitory when she went to school, and occasionally lived in an apartment for a day or two during holidays.

Now that the summer vacation is over, her roommates are gone, and she is bored alone, so she can only come to live in the apartment, and she also pulled Huang Yingying.

Yueya hugged the computer, touched her chin, and tapped the keyboard to reply to Zhu Ziqi: "I understand, I understand, I will take someone with Sister Yingying to buy Brother Xiao's album early tomorrow morning." Sister-in-law, does Brother Xiao know about this?"

She guessed that Wang Xiao should disdain to do this kind of method.

Zhu Ziqi replied: "He didn't know, I mentioned it and he refused." That's what I told you quietly, and don't tell her. ”

Yue'er showed a smile on her face, and said in her heart, this is my brother Xiao, but she also hopes that Wang Xiao's album can sell more, so that he can at least be happier, right, and replied affirmatively at the moment: "Sister-in-law, leave this matter to me, and promise to complete the task." ”

Zhu Ziqi: "Okay, I'll rest assured that I'll leave it to you." By the way, you have to grasp the matter of fan management, and the fan base would rather be lacking than excessive, otherwise it will be troublesome in the future. ”

Crescent: "That's for sure, I've already controlled the size of my fan base, otherwise I would have to build hundreds of groups." Sister-in-law, why don't I find a chance to draw a few tickets for the concert in the fan base tomorrow night? ”

Zhu Ziqi: "Okay, let's draw five pieces tomorrow!"

Crescent Moon: "Well, I'll announce this news in the group now, and everyone will definitely be very excited." ”

Zhu Ziqi: "I also announced the news on Weibo, and I also selected five fans who bought the album in offline physical stores on Weibo. ”

Crescent moon: "Then we will combine our swords and be invincible!"

Zhu Ziqi said speechlessly: "Thank you for your hard work, rest early." ”

Crescent moon: "Sister-in-law and Brother Xiao also rest early." ”

The two stopped chatting.

Yue'er said to Huang Yingying next to her: "Sister Yingying, let's call hundreds of the most trusted fans and fans, and tomorrow we will buy Brother Xiao's album in a few video stores in Rongcheng." ”

Huang Yingying thought about it and knew that this was the current routine method, so she nodded and agreed: "Okay, I'll call some local fans in Rongcheng in a few fan groups." ”

In fact, most of the fan base they manage are locals in Chengdu, especially students.

Therefore, it is not difficult to call hundreds of local die-hard fans in Chengdu to buy albums.

Huang Yingying shouted in the group, and there were hundreds of responses immediately.

Everyone is a night owl, and around one o'clock is the most energetic time, and the students who have nightlife are just beginning to have a wonderful moment.

Huang Yingying: "Tomorrow there are free classmates in Rongcheng, come with me to buy Brother Xiao's album." We'll be drawing the first lucky fans from the fan base tomorrow night to give away five tickets to the concert, but only those who have purchased the album will be lucky enough to participate in the lottery. Tomorrow, I will take hundreds of people with the crescent moon to buy, investigate the market, and sign up for the students who want to go!"

Moment!

Hundreds of people signed up.

"I'm going to go, take me. ”

"I've made an appointment with two classmates, but it's naturally great to be able to follow the Crescent Alliance Leader and Yingying together, count me in. ”

"And me, and me, looking forward to me winning a concert ticket. ”

"I'm going to buy it at the Xinhua bookstore in the city center, where am I waiting for you?"

"Where is the meeting place? There is a store selling albums at the entrance of our community, I originally wanted to buy it at the door, but the alliance leader called, I must follow the alliance leader. ”

............

This group of fans responded enthusiastically!

And everyone is ready to buy it, and if they can follow Yue'er and Huang Yingying, then they must choose to be together.

Young people of their age are more fun when they like to be lively and crowded.

Yueya and Huang Yingying immediately took screenshots and counted them, and the number of people who signed up directly exceeded 1,000, they chose 500 people to lead themselves, and the other 500 people were handed over to two other trustworthy senior management leaders, and they were divided into four teams to go to the four largest video stores in Chengdu to buy Wang Xiao's albums, creating a phenomenon of album sales.

Early the next morning.

Wang Xiao was almost awakened.

Because, he dreams about album sales.

I dreamed that the album was a big hit, and it sold a million copies in one day.

I dreamed that the album hit the street again, and the online sales of 130,000 were the final data, and less than 1,000 copies were sold in the following year......

So.

It was just getting dark.

Wang Xiao woke up.

As soon as she opened her eyes, Wang Xiao looked at Zhu Ziqi, who was still sleeping next to her, got up lightly, put on a T-shirt casually, and quickly turned on the computer and mobile phone.

As soon as the computer was turned on, Wang Xiao immediately clicked on the browser, clicked on the name of the nameless shop on the collection shortcut, and immediately jumped to the page of the nameless store.

He saw the barrage of numbers right away!

The only product, the total sales volume for the time being has reached more than 157,000!

In one night, about 30,000 sales were added, although it was not as fast as the increase of more than 20,000 sales in the first hour, but it was enough to satisfy and surprise Wang Xiao.

He didn't wake up the sleeping Zhu Ziqi to share his joy with her, let her rest and sleep more, and continued to browse Weibo to see the reaction of fans.

Weibo still has a lot of comments from fans.

"Brother Xiao, it's hot again, awesome!"

"Brother Xiao, some people call you the savior of physical albums, what do you think about this?"

"Brother Xiao, the album is a big hit, awesome. ”

"More than 50,000 sales in one night, which is amazing. ”

............

Wang Xiao skipped everyone's support and some praise, and saw that someone said that he was on the hot spot again, and then looked at the hot spot ranking and found that the ninth place was related to him.

Physical album savior - Wang Xiao!

The number of participants in the discussion reached more than a million.

Wang Xiao clicked to enter and found that it was a long article posted by a well-known big V music critic in the middle of the night last night.

"The physical album is dead, which is a fact that has become more and more evident in recent years. ”

"Domestic electronic music is very popular, and physical albums are almost impossible to sell. Even in Europe and the United States, where the record market is hot, the sales of physical albums are extremely sluggish, and it is remarkable to be able to sell millions of physical albums a year, while the sales of electronic albums are often millions or tens of millions!"

As a result, artists and record labels are also paying more and more attention to digital albums, ignoring physical albums, which are more expensive and risky. ”

In this big market, the collector's edition album of a domestic Internet celebrity anchor was quietly listed. There was no lot of publicity and variety show hype, and he didn't spend money on the list, he just notified him on his Weibo! In the eyes of insiders, this is almost equivalent to no publicity. ”

Moreover, all the songs included in his album are works that have been released on the Internet and become popular, so it is called a collector's edition album. ”

"I talked to a couple of industry insiders about the album a few days ago, and they dismissed it and thought it was a joke......"

"However, the truth is that anyone who jokes about this album becomes a joke. ”

"When the pre-sale results came out, all the people in the industry I knew didn't dare to say anything negative about the album. Everyone was silent, few people had spoken publicly about the album, and no one had discussed it. ”

"Today, I have to step up and give my praise to this album, and I ordered it, but I haven't got it yet. However, in my personal opinion, this album contains so many classic and good songs, it is indeed worth my purchase, it is worth my collection, and it is worth taking out my CD player that I have already dusted!"

"I didn't think there were many people who thought the way I did. As a matter of fact, I was wrong, the pre-sale was more than 90,000, and the official sale was sold again within an hour of more than 20,000, which shows that there are very, very many people who think the same way as me, at least tens of thousands! ”

"This kind of sales is already incredible. I will give you a statistic, last year, the first domestic physical album sales was a certain small fresh meat album, which sold 1.2 million copies, of which 1.185 million copies were sold in the first month, and a total of 15,000 copies were sold in the next 11 months! I won't evaluate this data, everyone who understands it understands, and those who don't understand it I say it in vain. ”

Excluding this little fresh meat's album, the second-ranked annual sales are only 230,000 copies, which is a new album that a top first-line singer spent two years carefully producing, with offline physical sales of 230,000 and online electronic album sales of more than 7 million. His physical album sales of 230,000 copies have shocked us all. ”

"This year, remove those little fresh meat. So far, the highest sales of physical albums is the new album of a first-line singer on Hong Kong Island, which was launched in January, and has sold 130,000 physical albums so far, yes, 130,000, and online electronic album sales have reached more than 6 million. ”

"The Internet celebrity anchor Brother Xiao's collector's album directly exceeded the physical sales of the first-line singer on Hong Kong Island on the first day of its release. I expect that the sales of Brother Xiao's physical album will be amazing, at least 300,000 copies are very stable, and this year's physical album sales champion will almost be able to get it. Of course, not counting those little fresh meats!"

"And what I'm looking forward to even more is his new album. It is said that he produced two albums at the same time, the collector's edition album was released first, and the new album is in production and will be released within half a month. If his new album can maintain his previous reputation, then I am even more looking forward to the sales of his new album. ”

......

The music critic's long post on Weibo in the middle of the night has been discussed by millions of people.

A significant number of people expressed shock.

Because, many people don't know that the physical album of the record industry has been depressed to this point!

However, when they think about it, it seems that many people realize that they have never bought a physical album.

And Wang Xiao's collector's version of the album, the quality of the songs is really not to say.

"I bought two. ”

"I bought ten tickets for the concert, and if I could win the ticket, I would have earned it. ”

"I'm waiting for the physical store at my door to be listed, but Brother Xiao said that it will only be listed in Rongcheng for the time being, so I'll continue to wait, anyway, I can listen to it online, this album is bought and collected. ”

"My God, is Brother Xiao's data so awesome? 100,000 is the first in the country? Should I be happy or sad?"

"I haven't heard a single song of those little fresh meats, and no one around me has heard them, so Mao can have such awesome sales?"

"Shocked ......"

"I'm also looking forward to Brother Xiao's new album. ”

"Our family Kun Kun is this year's champion, okay? Last month, Kun Kun's new album was launched, and the sales of the physical album exceeded 1 million, what kind of garbage Internet celebrity anchor is this, why is it compared with our family Kun Kun? The sales volume is not even a fraction of our family Kun Kun, shame is not ashamed!"

"Who is Kun Kun?"

"Please go listen to Brother Xiao's music and then speak, I see that you still have the face to say garbage after listening to Brother Xiao's music. ”

"Our family Hanhan's new album has sold more than one million copies this year, okay, what is Wang Xiao, just an Internet celebrity anchor......"

............

The fight has begun under the message area of the long article Weibo.

Wang Xiao didn't care about this.

He thinks that there are very few brainless fans among his fans.

He has always advised his fans to keep their senses, just like their music, and don't chase stars!

However, seeing that the music critic gave such a high evaluation of his album, Wang Xiao was still very satisfied.

After all, he is more or less a professional in the industry......

However, he didn't reply to the other party and interact with the other party.

Because, now the whole music circle has not accepted itself.

Look at the pre-sale results of this album in the past few days, and there are few singers and musicians who interact with him.

If it was another singer who had such an achievement, it might have been an interaction of various congratulations.

They are still waiting for Wang Xiao!

Wang Xiao has no enthusiasm for those people in his heart.

It doesn't matter what kind of Internet celebrity or anchor, or singer.

He thinks that the first thing to do is to make his own music.

You look down on me.

I won't play with you either!

............

At this time, Yueya and Huang Yingying also got up early, washed up in a hurry, and went out almost without makeup, taking breakfast while walking, and going to the nearest meeting place.

"Bookmark for easy reading"