Chapter 160: The Guide to the Purple Mountain
(Thanks for the tip of the children's shoes)
After all, Sister Beibei still remembered the difficulties of her second uncle Li Mu, and after asking for Su Bei's consent, she called him and told Li Mu that there were two options to help Chen Jinpeng, one was North Shore Korean beef, and the other was Purple Mountain Beef.
Of course, Sister Bei Bei only said that Purple Mountain Beef is a beef raised in the family's own ranch in northern Jiangsu, and now it is only slightly famous in Hunan Province, but the quality of beef will not be worse than that top beef in Australia.
As for which of the two choices, it is up to them to discuss.
Chen Jinpeng was convening a high-level meeting in the company, and after receiving a call from Li Mu, he told the company executives present about the matter.
"Chairman, I have heard of this purple mountain beef, I believe everyone has heard of a magazine called "Purple Mountain Guide" in the industry recently, this purple mountain beef and this magazine come from the same source, although this magazine imitates Michelin, many people in the industry are looking at jokes, I do not express an opinion on the magazine, but, Purple Mountain beef has been tasted specifically, the meat quality is indeed very good, as for how good it is, well, how to say it, personal feeling, it seems that it is really not worse than BM's top black hair Wagyu. Said the director in charge of market research.
The "Purple Mountain Guide" has been released for two issues, and it has caused little stir in the industry, although it has its own unique things, but no matter how you look at it, everyone thinks that it is an imitation of the "Michelin Guide" and the creation of Asians' own unique restaurant grade system. In the eyes of many people, it is whimsical, so there are not a few people who are waiting to see the jokes of "Guide to the Purple Mountain".
"Then how can Purple Mountain beef be comparable to BM's top beef. Director Peng, don't be kidding, this BM's top beef is also the best in the world, and the cattle raised by the countryman are comparable? Hehe, when did such good beef appear in China? Why didn't I Chen Shuai know?" Chen Shuai saw that his father answered the phone, and actually mentioned the person named Subei at the company meeting. And the director of the market research department actually said that the purple mountain beef is not worse than BM's top beef, Chen Shuai, who couldn't look at the countryman, couldn't help but sneer on the spot.
Chen Shuai's words came out. The director of the market research department immediately turned ugly.
Chen Jinpeng glared at his son: "Let you come to the company to study, you haven't had to speak yet, just listen to me honestly!" and then said to the director of the marketing department: "Xiao Peng, don't forget this kid to talk nonsense." Is this Purple Mountain beef really that good? How much does your research department know about the situation of Hanwoo on the North Shore?"
Chen Jinpeng has been wandering in the shopping mall for many years, and he is naturally much more delicate, but it is not comparable to a young man like Chen Shuai, he knows that since Li Beibei, the daughter of a young and promising diplomat and vice governor, can say it, it is obviously not nonsense, and naturally she has a reason. Obviously, Li Mu also thought like this, so she would relay her niece's words to herself.
"It's okay chairman. Chen Shao is also worried about the company's development. The marketing director knew that he was just a part-time worker, and the company would still be a domineering young man in front of him in the future, and he didn't need to offend the young owner, so he sorted out his mood and continued: "You know, the reason for work, every time I go on a business trip, I will go to the local famous restaurants to eat and investigate, the last time I went to the star market in Hunan Province on a business trip, I went to a hotel listed as seven products in the first issue of the "Purple Mountain Guide", and tasted the various dishes of this hotel, according to the "Purple Mountain Guide" According to the name of the restaurant, I guess this restaurant should be opened by the people of this Purple Mountain Village, and the few dishes I have tasted are indeed very good, and the beef used in one of the beef and potato soup is Purple Mountain Beef...... To be honest, although they are a Chinese restaurant, and the cooking method is different from our Western restaurant, as an experienced diner, I can still taste that the beef they use is much better than the beef in our restaurant! ”
When Chen Jinpeng heard this, his brows furrowed a little: "The restaurant you went to is only seven grades? I also flipped through the magazine "Purple Mountain Guide", as if there are a total of nine grades in the hotel grade system they launched, and the same as the ancient official ranks, the ingredients used in a seven-grade restaurant are better than those in our restaurant?
Director Peng recalled for a moment and replied: "The service level is still very high, the hygiene is also good, the decoration grade is also very good, the retro pastoral style, the door feels very distinctive, I heard the local diners say that the restaurant has not been open for a long time, but the business is excellent, and it is ready to open a chain." ”
Hearing this, Chen Jinpeng pondered for a while and asked, "Xiao Peng, in your opinion, if you use this kind of purple mountain beef, can it meet the standards of Michelin?"
Director Peng hesitated for a moment, but still said: "Chairman, whether it is Japan's top Wagyu beef or Australia's top beef, I have eaten a lot, just from the quality of the beef, Zishan beef should be very close to the top beef, but the fame is completely incomparable, everyone knows that Westerners have a good understanding of our Huaguo in many aspects, whether it can pass Michelin's requirements, I really can't say." ”
The meaning of Director Peng's words is obvious, that is, from his perspective as an old diner, the quality of Purple Mountain Beef is extremely high, but it is not famous, and he does not dare to guarantee that it will be in the eyes of the examiners sent by Michelin.
"Then talk about North Shore Korean cattle, how much does your research department know?" Chen Jinpeng changed the subject.
When it came to North Shore Korean Beef, Director Peng was shocked, motioned to Chen Jinpeng and others to wait a while, walked out of the conference room, and then came back quickly, took a piece of information in his hand, sat down and said: "The chairman just mentioned North Shore Korean beef, I have the impression that when the research department was screening beef brands, I remember that I seemed to have seen this kind of beef, and sure enough, I just found it in the beef brand information we eliminated." I just flipped it on the way back, the reason why we eliminated this information, is not that this beef brand is bad, on the contrary, this North Shore beef, now the most famous beef in the whole of South Korea, the price is extremely expensive, comparable to the top Kobe beef, according to the information we got, North Shore beef, although it is an emerging beef brand, but in the high-end beef market in South Korea, has accounted for 41% of the market share, in addition, this kind of beef, or one of the few in South Korea, can be exported to Europe of the top beef. ”
Speaking of this, Director Peng paused. (To be continued......)