Chapter 732: The Benefits of Surviving the Crisis
Speaking of this, Chen Ping's voice was also a little louder, and then he continued to speak in a deep voice: "All walks of life in the entire Linhai Province, all the cores are in the old city of Linhai City, and it is not so simple to easily transfer such a core, let alone simply build a new area of Linhai City. ”
"To take the simplest example, take the entertainment industry under the Su Group. ”
"The entertainment industry under the Su Group is fundamentally different from the entertainment industry under our Pingyu Group, which are two completely different industries. ”
"The entertainment industry under the Su Group is actually just some entertainment venues, among which there are hundreds of large and small entertainment venues, involving KTV, bars, dance halls, etc., all kinds of entertainment venues. ”
And these entertainment venues are also part of the lives of the majority of ordinary people in various cities in the entire Linhai province. ”
"To put it simply, take some residents of the old city of Linhai City as an example, when these residents relax on weekdays, they will habitually choose the entertainment places they have been to, because in these entertainment places, they can adjust themselves more comfortably, which is not an indispensable part of ordinary people, but it is also an important part of their lives. ”
"They wouldn't give up such a part of their lives if they didn't have to. ”
In the same way, all walks of life in the old city of Linhai City, for these ordinary people, are all integrated, and their complete life is their own. ”
"It's not so easy to make them suddenly give up this kind of life, move to a new environment, and start their lives all over again. ”
"Not to mention anything else, after the completion of the construction of the Linhai New District, if all the residents in the old city of Linhai City are really moved to the new area of Linhai City, it will cause those residents in the old town of Linhai City to be extremely uncomfortable with their own lives. ”
"For example, for a most ordinary family of three, the children go to school, which was originally in the key school in the old town of Linhai City, but after moving to the new district of Linhai City, the schools that the children can enter are probably just some ordinary schools. ”
This is contrary to the life plan they have planned for most of their lives, and it also violates the fundamental choice of their lives, which has a huge conflict with human nature, and all aspects involved in it are too complicated, and I can't say it clearly for a while, but presumably, Chairman Su should be able to understand. ”
"For ordinary people, to fundamentally change their lives in a very short period of time is by no means as simple as words. ”
"If nothing else, just letting the residents of the old town of Linhai City relocate to the new area of Linhai City is by no means something that can be done overnight. ”
"However, after the completion of the construction of the Linhai New District, if it is not possible to set off a boom in buying houses in a short period of time, then the housing prices of the Linhai New District will naturally decline. ”
"And most ordinary people, after all, will be extremely cautious in things like buying a house, and this kind of caution will definitely make most people choose to wait and see. ”
"And once most people choose to wait and see, then even after the construction of the Linhai New District is completed, it is not so easy to sell real estate. ”
In this way, the heat of Linhai New District will also cool down quickly at a very fast speed. ”
"Once such a cooling situation begins, it is almost impossible to stop, and those ordinary people who were originally in a cautious wait-and-see attitude will have more hesitation in their hearts after seeing such a cooling situation. ”
"At this time, the real estate industry in the new area of Linhai City is even likely to suffer a huge crisis, which is a chain reaction!"
"I'm not 100% sure that this is happening, but it's not impossible. ”
What's more, after decades or hundreds of years of development, it is impossible to completely give up. ”
"Although the housing prices in the old town of Linhai City will definitely fall for a period of time when the construction of the new area of Linhai City has just been completed, in any case, as long as the old town of Linhai City does not give up, then the house prices will definitely rise. ”
"Even if the new area of Linhai City can develop very well, it is not all beneficial to the old city, the reason is very simple, as a member of the real estate industry, I think Chairman Su should see it more clearly than me. ”
"The new area of Linhai City, even if it becomes the real core of the entire Linhai City in the future, but on the side of the old city, Linhai City will not give up completely, and in the end, there will be an almost inevitable situation. ”
"That is, a large piece of land in the old city of Linhai City will be replanned and developed, and once it is re-planned and developed, then all the industries in the old town of Linhai City are likely to become demolition zones. ”
"Not to mention anything else, just the demolition compensation, for a real estate company, how much profit can be obtained from it, I guess I don't need to say more, right?"
Hearing this, Su Guanfeng also nodded slightly, he naturally understood the meaning of Chen Ping's words.
The so-called demolition compensation is not the compensation for the demolition of those ordinary people, but the policy compensation for these real estate companies, which means that in the process of demolition and relocation, and even in the process of subsequent redevelopment, real estate companies can really obtain huge profits.
Accurately grasping the scale and timing is a truly crucial opportunity for a real estate company.
As the chairman of Su's Group, Su Guanfeng also has a lot of understanding of the real estate industry, so he already understood what Chen Ping meant at the first time.
Chen Ping's meaning is actually very simple, that is, as long as the Su Group can persist in getting through this crisis, then in the future, the development prospects of the Su Group will also be a broad road.
At that time, it is even very likely that the Su Group will take advantage of this crisis to achieve greater development prospects.
Even if there is no way to become a leading enterprise in the real estate industry of the entire Linhai Province Business Alliance, at least, it can directly become one of the large real estate companies.
In this way, coupled with the other two pillar industries of the Su Group, the entire Su Group can even completely surpass Qingyun Real Estate Company, even in the entire Linhai Province Business Alliance, it is estimated that no group company can compete with the Su Group head-on.
This is also of vital significance to the Su Group.
However, after thinking about it carefully at this moment, Su Guanfeng smiled softly, then slowly shook his head, and after taking a deep look at Chen Ping in front of him, he said softly helplessly: "Chairman Chen, I actually understand the truth you said, not only me, I am afraid that the CEO of any real estate company in the entire Linhai Provincial Business Alliance can understand the truth, but the truth is the truth, and the reality is the reality." ”
"The difficulties faced by the Su Group today are not only solved by simple truths, but the most important thing is that the development of the Su Group in the three pillar industries is close to saturation, and the hotel industry and the entertainment industry cannot spare extra strength to help the real estate industry tide over the difficulties. ”
In this way, it is simply unrealistic to consider the benefits that the Su Group can obtain after surviving the difficulties. ”
"Because now, the most important thing for our Su Group is not to focus on those benefits, but how to survive this difficult time unharmed, and only after this difficult time can we consider the follow-up problems. ”
"I believe that Chairman Chen should also understand what I mean, right?"
Chen Ping smiled and nodded, he naturally understood what Su Guanfeng meant.
The reason is very simple, if it can't get through this difficulty, the Su Group is likely to be greatly damaged, not to mention those follow-up benefits, it is difficult to say whether it can continue to exist.
Therefore, thinking about it in the long run, it is of no use to Su Guanfeng and even the entire Su Group.
So Su Guanfeng said so much, in fact, the purpose is very simple, he just wants to know if Chen Ping has a way to let the Su Group tide over this difficulty.
It is precisely because of this that Su Guanfeng will show the look of anticipation just now.
Seeing Su Guanfeng's eagerness, Chen Ping also smiled slightly, and then said softly without hesitation: "If you want the Su Group to tide over this difficulty, there are actually two ways, as for which one the Su Group will choose, it depends on how Chairman Su chooses." ”
Hearing Chen Ping's words, several shocks suddenly appeared in Su Guanfeng's eyes.
For such a long time, Su Guanfeng has been thinking, how should Su Group survive this difficulty?
But after thinking about it for so long, I never had a clue.
Since the announcement of the development plan for the new area of Linhai City, Su Guanfeng has almost never had a day to spare, thinking about how to let the Su Group tide over this difficulty.
Until now, it has been nearly half a year.
After all, as early as half a year ago, the Linhai Provincial Business Alliance had confirmed the development plan of the Linhai New District.
But this huge problem that made Su Guanfeng helpless, here in Chen Ping, there are actually these two solutions?
This really made Su Guanfeng feel a little incredulous.
For a moment, Su Guanfeng's gaze at Chen Ping was a little suspicious.
However, Chen Ping didn't care, just casually chuckled and said: "Chairman Su doesn't have to be too nervous, I said that if the Su Group can get through this difficulty, then the Su Group in the future is likely to go further, which is also a vital benefit for the future development of the Su Group." ”
"It's just that it's not easy to get through this difficult time. ”
"However, in my opinion, for the Su Group, the conditions required to survive this difficulty are actually not too troublesome, but they just need a lot of liquidity. ”
Hearing Chen Ping's words, Su Guanfeng also nodded lightly, and also agreed with what Chen Ping said.
That's right, liquidity!