Jiang Yue bought 20 million shares today, and the stocks he bought earlier are now worth more than 40 million.

He doesn't want to sell stocks compared to others, mainly because he doesn't have much money, and he has to pay back the money he borrowed from friends.

Jiang Yue is a person who pays great attention to credibility, and has a strong sense of time, and has never overdue the money when she promises to repay the money.

As soon as Jiang Yue finished buying stocks, Ji Teng called: "Jiang Yue, Xiao Ran and I have just bought 10 million by ourselves, and we have only so many friends now." ”

"It's okay, don't sell in the short term, put the money in the stock market to raise it, and then sell it after fattening, you should be able to make a lot of money. ”

"I will lend you auspicious words and invite you to dinner when I make money. Ji Teng laughed on the phone.

"You mean you won't invite me to dinner if you don't make money, when did Ji Shao become so stingy?" Jiang Yue joked with him.

"You are now a landlord and an old man, you are not short of money to eat, you don't need me to invite you, and besides, everyone who wants to invite you to dinner has to queue up. ”

"Stop, I feel like you don't have any good intentions, I don't have time to talk to you about my business, goodbye. Jiang Yue hung up the phone directly.

Then Jiang Yue came to Yang Jingyi's office, and Lu Li happened to be there.

"Two bosses, do you have nothing to do so idle?" Jiang Yue said with a hippie smile as she entered the room.

"This is not your style of speaking, listening to your words seems to say that we are lazy?" Lu Li glanced at him.

"Haha. Mr. Lu, don't make a mistake, I'm your subordinate, I can't control you even if you're lazy. ”

"Don't be poor, just say what you have to say. Lu Li said with a smile.

"It's not important, if you're okay, we'll talk about the supermarket. ”

"Jiang Yue, is there something wrong with the supermarket?" Yang Jingyi was a little puzzled, thinking that something was wrong.

"Tao Juan told me that the overall benefits during this period of business are okay, and now I can earn more than one million a month. I mean you can follow us to cover the blind spots and extend to the periphery, and then open a few small supermarkets. The first is to increase the popularity of the piece, and the second is to reduce the purchase cost and management cost by having more stores. ”

"You can do this yourself, and if you need money, you can say that we will make up some more. Yang Jingyi said immediately.

"There is no need for money, and we have discussed no longer absorbing shareholders and using profits to roll development. ”

"I can make that little money after more than three months of opening, how can I roll development, and how many stores can I open with that money?" Yang Jingyi was a little puzzled.

"I mean open two small supermarkets in the east and west, three to four kilometers away from here, and the radius is just right to cover it. There is still some time from site selection to decoration, and we only need to have rent and decoration money. Don't think about liquidity now. ”

"Is there any money for the renovation and rent?"

"Mr. Yang, it should be enough to build a store of two or three hundred square meters, I have already asked. The Mid-Autumn Festival is coming soon, and it is still too late to decorate. ”

"Hmm. If you can, you can continue to develop, we are small shareholders and have no right to speak, and we don't have the energy to ask these questions, so let's do it ourselves. ”

"Oh, Mr. Yang, what you said was the same as your little daughter-in-law, as if you were very aggrieved. ”

"Jiang Yue, don't frame people, I'm telling the truth, why does it taste bad when I get to your mouth?" Yang Jingyi said with a smile.

Then Jiang Yue chatted with them for a while, and then went to Tao Juan's office on the second floor, where Zhaozi and Xu Na were also there.

Jiang Yue told the three of them about her thoughts and suggestions, and they all said that the idea was very good.

"Jiang Yue, we are already looking for a house, but you said that the money is not enough at all, and it is impossible to pretend to be two stores without a few million. Tao Juan said what she thought.

"You do it first, isn't there still time? Besides, investing in supermarkets is relatively stable now, and you can spend money in the future. If you don't have enough money, you can take out a loan, how can you borrow millions?"

"We're already in contact with us about loans, and we can't just borrow money from friends. The bank also came to investigate, and we gave a credit line of 10 million, as long as you want to use it, you can borrow at any time, and you can get it within two days. Tao Juan told Jiang Yue about the situation.

"Then hurry up and find a house, decorate the house as soon as it is found, and it must be opened before the Mid-Autumn Festival. Jiang Yue immediately made a decision.

"Okay, if you think about it, then do as you say, since you take out a loan, then take out a loan of 1,000, and see if you can go directly to three stores." "Tao Juan is full of energy and courage now.

"I'll see it's okay, you can start preparing it right away. "Everyone is on the same page, and it's basically fine.

"Jiang Yue, how many general managers will be in place for you to recruit?" Xu Na asked on the side.

Xu Na can't take this piece of Qijiu at all, her ability is not enough to control such a large enterprise, and she usually struggles to do things.

"I was just about to tell you about this, I'll meet with him tonight to talk about it, and we'll see how it goes. Jiang Yue said with a smile.

Jiang Yue found a senior manager who had been engaged in the wine industry for a long time, and he asked Yin Tian to find this person.

"Well, it's a bit unbearable to contact me as soon as possible, I still overestimate my ability, and it will be much easier for me to find a helper. ”

Xu Na has been tired enough recently, mainly because of her ability. She is also very anxious about the decline in performance in the past ten days, so she hopes to recruit a capable person to help her.

In the evening, Jiang Yue invited Yin Tian to dinner. Soon after arriving at the hotel, Yin Tian brought a young man in his thirties with him, who should be the professional manager introduced by Yin Tian.

"Haha. Mr. Jiang, I've kept you waiting. Yin Tian smiled and shook hands with Jiang Yue.

"Mr. Yin, I haven't been here for long. Let me introduce to you, Xu Na, the general manager of Qijiu, this is Tao Juan, and this is Yingzhao. Jiang Yue introduced the three of them to Yin Tian.

"My name is Yin Tian, it's a pleasure to meet you, this is Dai Shangfei. Then they shook hands one by one, which was a formal acquaintance.

"Mr. Jiang, Dai Shangfei has been engaged in liquor sales for ten years and has been the general manager of regional sales, and you have to talk about some things yourself. After drinking a few glasses of wine, Yin Tian told Jiang Yue.

"Mr. Dai, I think you must have studied our company before you came, and I want to hear your opinion first. ”

"Mr. Jiang, I have been studying your company since Mr. Yin told me about this. I'm not really interested in this kind of liquor brand, compared to the liquor industry, the brand is very important. Your Qijiu has been established for a short time, and the performance in the past two months has been amazing, but I think this is just an illusion, and the stamina must be insufficient. Relying on novelty, the hype will not continue to have good results, and perhaps the performance will decline seriously in a few months. ”

"What Mr. Dai said is not bad at all, our sales have fallen off a cliff in the past ten days, so we urgently need to come up with a solution to the current problem. Jiang Yue did not hide the actual situation now, since the cooperation must be sincere.

"There are many kinds of companies like you in China, and OEM is also a big trend. It is easy to register a company and make an OEM, but the difficulty is how to develop sustainably. I also read your early publicity, and the advertising cost of domestic liquor is amazing. The proportion of your advertising investment is basically the same as that of the giants in the industry. From this point of view, it shows that Mr. Jiang still understands this industry. ”

Everyone didn't speak, so they listened to Dai Shangfei alone, and he said it very professionally and professionally.

"The problem is that if the advertising investment is not sustainable, it will quickly lose popularity, but if the advertising investment is continuous, it must be supported by your performance. A strong loan or financing to spend money on advertising, this is tantamount to suicide. Enterprises must have sustained profitability, and if they want to expand by speculation without sustained profitability, they will definitely reap the consequences in the end. Dai Shangfei continued.

"Yes, Mr. Dai, what you said is very reasonable, now I will discuss a question with Mr. Dai, if you are the boss of Qijiu, what will you do?"

"Mr. Jiang, I can't answer this question to you. First of all, the first question is that I don't know what the reason for your cliff-like decline is, if there is a problem with the direction and means of marketing, these are all better to adjust. If there is a problem with the quality of the product, this is a big problem. ”

"Mr. Dai, I really can't say this now, and I need to find out the real reason as soon as possible. ”

"OEM products have their own drawbacks, because you have no control over these links, from raw material procurement to production and processing. The production enterprise of OEM processing is to make some hard money, and some people will inevitably do tricks on product quality, anyway, the brand is not his. Some people are lucky to cut corners in batches, and shoddy just want to make more money. Some companies don't care about the life or death of the downstream, and directly do things that have no bottom line. This is a real problem that is difficult for everyone to avoid now, so the follow-up trouble will be even greater. Dai Shangfei continued to analyze Jiang Yue.

"Mr. Dai is right, this situation will indeed occur. Everyone agrees with him.

"Now Qijiu has no brand value, if Qijiu goes out of business tomorrow, you can sell a trademark for tens of thousands of yuan, and it is possible to say hundreds of thousands more. It doesn't have any added value, and the trademark will only be valuable if it really creates a brand effect. If you want to do it well, you must first find out the cause, and then solve the problem according to the current situation. Fortunately, Qijiu has no market share now, and even if there is a problem, it will not cause too bad an impact, and it is not too late to make amends. ”

"Let's not talk about any factors now, if you come over and take over Qijiu, what will you do?" Jiang Yue asked Dai Shangfei.

"First of all, it depends on how much power you give me, considering that the depth of the problem is related to my own power, and seeking his own government in his position. ”

"You are the general manager, and you will operate the wine independently. ”

"Then I will vigorously reform, find out the crux of the problem and solve it in time, and at the same time increase advertising investment and publicity. ”

"Aside from quality issues, what else do you think Qijiu should do?"

"In the absence of brand effect, circulation is the first element. Qijiu must go through the channel of offline agents, so that it can continue on the route of Internet celebrity wine. If you take out tens of millions of advertising dollars to fry its popularity, your direction and thinking are right, that is, the execution and courage are a little worse. Dai Shangfei's words made Jiang Yue feel deeply.

"We have already invested 80 million in advertising, and we will continue to invest?" Xu Na hurriedly asked.

"If you don't continue to invest, then 80 million is basically equivalent to a vain investment. Now you may not lose money and even have a small surplus. But what you lose is not this brand, a project, but the tenacity to do things and the recognition and perception of the people around you, and more importantly, this determines your attitude towards doing things in the future. ”

"That's right, Mr. Dai's words are very incisive. Jiang Yue took the lead in applauding him.

"Mr. Dai, if I hire you as the general manager of Qijiu, how much treatment do you think is more appropriate?"

"Ten thousand dollars a month, that's the starting point. ”

Jiang Yue was stunned when she heard him offer this condition, why did he ask for this treatment?

Everyone else was also stunned, Dai Shangfei's appeal was too low, right? But Yin Tian was very calm, and he still had a smile on his face.