Jiang Yue set the product launch conference on June 18, and there were four products in total.

One pound of 52-degree liquor, and one pound of 42-degree liquor. There are also 52 degrees and half catties at 42 degrees.

He believes that his products cannot compete with those first-tier brands and second-tier brands, and they are not of an order of magnitude in any respect.

Compared with them, there is no competitive advantage in the products, and Jiang Yue will not do anything that costs the people and money. Therefore, he can only take the route of characteristics, and characteristic positioning is his only competitiveness, otherwise he will not be able to open the market at all.

Although June is the off-season for liquor, the reason why we went to do the product launch conference is to pave the way for the Mid-Autumn Festival and build momentum for the Spring Festival. It is conceivable how difficult it is to promote a new brand when it is launched, and it will not be as simple as imagined.

Jiang Yue decided to stop expanding for the time being after completing this project, and would not invest in other fields.

No matter in terms of energy, manpower, and financial resources, they do not have the conditions for expansion. People can't be too greedy, otherwise they will drag the enterprise to death and exhaust to death.

From the Chinese New Year to the present, the planning department has almost been in a continuous rotation, because the company has a big plan in August, and they are very busy.

For more than three months, Jiang Yue gave each of them a bonus of 100,000 yuan, and everyone was very happy.

Although she also needs to do copywriting, Jiang Yue doesn't want to trouble them, almost all of them are done by herself, Sun Xiaomiao and Mei Yuting, and she works overtime almost every day to make plans.

There are still ten days before the product launch, and some idle advertising spaces in Dengzhou City are marked with "strange wine" advertisements.

Jiang Yue made the advertising slogan very simple, and at first glance it sounded rather earthy: "Drink strange wine, and be strong." ”

Because the product was originally designed to go to the low-end market, it could not compete with the domestic first-line liquor market. Jiang Yue's purpose is first to make it an Internet celebrity wine, because the investment in advertising will be very low.

If you go high and noble, not to mention the amount of money invested, and the market risk is also very large, and the probability of opening the market is also very low.

Surprise moves are Jiang Yue's consistent purpose, but he also has to do what he can, and he can't overestimate his strength.

In the evening, Jiang Yue gathered shareholders together to discuss the specific matters of the product launch conference.

"This conference can only succeed and not fail, if it fails, we tens of millions of dollars will be tantamount to a waste, and it is almost impossible to start again. Therefore, we must cooperate in all aspects, and all the details and operation processes must be in place. Everyone has a strong contribution, and if there are resources, they must dig out their own resources. Everyone chatted while eating, and Jiang Yue told everyone what she thought.

"I'm busy enough to do in the supermarket, and I really can't spare the energy here. I've vacated the counter, the products are on the shelves, and I'll start the promotion tomorrow. Tao Juan explained the situation on her side.

"Don't ask me, I don't understand anything, I will try to cooperate with what you need me to do. Ji Teng chewed the meat in his mouth and said vaguely.

"You're just a rice bucket, what do you think you're going to do besides eating?" Zhaozi began to taunt Ji Teng.

"I don't know anything about you, I'm only familiar with the bar, don't expect me to do much from it. Shi Xiaoran also shook his head.

"I can do business, you let me manage the business, it's a cow playing the piano, and I don't have to bother with that brain, you can only watch it yourself. Xiaoxiao said more directly.

Jiang Yue was a little speechless when she heard this, it seemed that she could only take Xu Na to do this work by herself. Although Xu Na used to work in sales, after all, she was only a part-time worker, and she was not a person who could stand alone.

"Okay, then tomorrow will officially launch the all-round publicity, and we must succeed in one hit. Jiang Yue knew that she couldn't count on them in this job, so she started doing what she wanted.

Overnight, the entire city of Dengzhou was full of strange wine advertisements, and it is not an exaggeration to describe it as overwhelming. Dozens of salesmen began to sweep the streets, and major supermarkets, convenience stores, hotels, restaurants, and liquor wholesale departments all had the shadow of strange wine salesmen.

In just three days, as long as you walk on the street of Dengzhou, there are always strange wine advertisements full of your eyeballs, you can't hide, you can't look at it or not.

The brand, which no one had ever heard of, began to rot on the street, but because of the exquisite packaging and unique design of the strange wine, it went to the low-end market, which quickly aroused everyone's interest.

The product launch conference was held on time at the Regent International Hotel, and Wu Xiaofan personally came to the platform for Jiangyue. Wu Xiaofan's star effect attracted a large number of media to report, none of which were invited by Jiang Yue.

This is an excellent publicity opportunity, Jiang Yue began public relations with the media, not only providing them with free food and lodging, but also giving them a certain amount of transportation and horse expenses as a subsidy.

If you treat people with courtesy, others will greet you with a smile, and these media people have put a wave of advertisements on Qijiu in disguise.

Several directly-operated stores on the Internet began to take orders, and the click-through rate on the official website of Qijiu exceeded 30 million a day.

Jiang Yue not only had a product launch conference today, but also held a wine tasting meeting at noon.

Ji Chaoran and Shen Chengjun delivered speeches at the press conference as special guests. They also brought the chairmen or presidents of more than 30 listed companies to stand for Jiang Yue.

Mr. Tang of Daming Real Estate and Mr. Xu of Zhongqi Animal Husbandry also attended the press conference on behalf of the company.

The press conference, which can accommodate five or six hundred people, was full, and many people came without seats.

At the press conference, some company CEOs placed orders on the spot, and Jiang Yue ordered 15 million liquor on the spot.

Many people were invited to the conference through relationships, and because there were many chairmen of listed companies who attended the press conference, those people were grateful to Jiang Yue for giving them the opportunity to participate, and soon the venue changed from passive to active.

At noon, 800 people participated in the wine tasting, and Wu Xiaofan's wine tasting video was sent to the hot search, and everyone had never heard of strange wine, and many people began to order from the Internet out of curiosity.

The Qijiu press conference won everyone's attention, and everyone's attention to Qijiu became higher and higher.

At the wine tasting meeting, some business owners were satisfied with the texture of the strange wine, and the on-site orders were as high as 30 million at the end of the wine party. Although the press conference has ended, Qijiu is still popular on the Internet in Dengzhou, with sales as high as 120 million in just seven days.

Due to the failure to estimate this sales volume in advance, coupled with production capacity problems, Qijiu was unexpectedly out of stock.

This is not Jiang Yue's hunger marketing, because the quality of the product is good, it is indeed in short supply.

Jiang Yue only took seven days to recover all the advertising costs put in, but Jiang Yue was not stopped, he began to bombard the Internet, completely turning the strange wine into an Internet celebrity wine.

Especially in Dengzhou, whether it is the bosses of those enterprises, executives, or ordinary citizens, everyone has begun to drink strange wine.

In just one month, Jiang Yue invested 80 million in advertising and received 300 million orders.

Jiang Yue was not the kind of person who was carried away by victory, and he did not think about expanding to the whole country for the time being. He took steady steps and began to lay out with a radius of 200 kilometers from Dengzhou.

Mainly to recruit agents to join the model, the company to give certain preferential policies and advertising support.

The results of Qijiu are gratifying, which makes all investors feel high. They admired Jiang Yue's ability even more.

In the evening, Ji Teng invited everyone to eat together, and Xiaoxiao and Tong Rou also participated together.

"Jiang Yue, when your plan came out, I felt that my five million was completely lost. But considering that you made more than 10 million with me, I thought in my heart that I should not have earned the 5 million, so I gritted my teeth and didn't say anything. In fact, I regretted it at the time, but I felt that I shouldn't have invested in the five million. ”

Xiaoxiao's personality is relatively straight, and she half-jokingly said her thoughts, which caused everyone to laugh.

"Xiaoxiao, sell me your five million shares, and I'll give you one million more. Shi Xiaoran said to her half-truthfully.

"The beauty you want, you won't sell it if you give it no amount of money, this is the original stock. Xiaoxiao immediately gave him a blank look.

"Jiang Yue, the supermarket is now very stable, with a daily turnover of more than 300,000, and a distribution of more than 100,000 a day. I think I could consider opening another supermarket and some small convenience stores by the way. If you feel that you don't have enough manpower, you can also consider the franchise model. Tao Juan gave Jiang Yue a suggestion.

"I've thought about this for a long time, you can choose to open a few small convenience stores first, and if the funds allow, you can also expand and then open a supermarket. ”

"Okay, let's come up with a plan in the next few days and see how we get back to this thing. Tao Juan and Zhaozi nodded.

"In principle, supermarkets will no longer absorb shareholders, and we should not expand rapidly, and do what we can according to our existing funds, and we must not blindly expand. Jiang Yue reminded.

"Even if you expand, don't do it one by one, you must do it continuously, so that no matter how many stores can make a scale effect, you can save a lot of money in advertising. Jiang Yue then said.

"Hmm. I understand what you mean, and I will choose carefully in this regard, and I will never deviate from your dominant idea. Tao Juan hurriedly said.

"Don't worry, as long as you don't say expansion, no one will do this, because you are the only one who is so bold. Zhaozi didn't forget to tease Jiang Yue.

"Any of you have any spare money to lend me. After dinner, Jiang Yue asked Xiaoxiao and Tong Rou.

"How much, I don't think it's enough for you. Tong Rou asked.

"I have fifteen million is enough, and you can prepare some for yourself, and buy the stock of Lijing Garment in the next two days. ”

"That's fine, I'll give you fifteen million, and I'll buy another fifteen million myself. Tong Rou thought for a while and said.

"I'll give you five million, and I'll buy ten million myself. Xiaoxiao also immediately expressed her position.

For Jiang Yue, they will support them unconditionally, and they also have a deep friendship with each other. As long as Jiang Yue opened her mouth to ask for help, everyone would not refuse.

"Okay, you get the money tomorrow, and start buying one after another, and then you will leave it there, and then you will sell it again in a month or so when the opportunity is right. Jiang Yue reminded them.

"Jiang Yue, the market value of Lijing Garment's stock has exceeded 10 billion, how much can it rise?"

"Xiaoxiao, believe me, it will be at least 13 billion after September. Jiang Yue said with a smile.

"No, can it be so high?" Xiaoxiao was a little unconvinced.

"This is still a conservative estimate, and the market capitalization is likely to be even higher. Jiang Yue is full of confidence in the future of Regent Garment.

When she returned home in the evening, Jiang Yue told Ji Teng and Shi Xiaoran about it separately, and suggested that they raise funds to buy some more stocks.

Shi Xiaoran and Ji Teng don't have much money in their hands, after all, they also invest a part, and they will not easily ask their parents for money.

The next morning, Tong Rou and Xiaoxiao transferred the money to Jiang Yue, and after the money arrived, Jiang Yue quickly snapped up Regent Garment stocks, and he put all the money into it.