The third point that Yang Fei wants to talk about, and it is also the most important point of brand development, is to win awards and certifications.

"Toothpaste is different from other daily chemical products, it directly acts on the inside of the human mouth, and ordinary people will not pay too much attention to things that come into contact with the skin, but the requirements for products that enter the mouth will increase. ”

"If our products can be recognized by the World Professional Dental Technology Association, it can improve the credibility and reputation of the brand, and consumers, especially foreign consumers, will be more willing to pay for it. ”

"The more well-known dental associations in the world, such as FDI, are the World Dental Federation, which is the world's oldest and most participating member countries. There is also an ICD, the International College of Dentists, headquartered in the United States, which is one of the internationally renowned dental organizations, committed to promoting the development of dental care, teaching, scientific research, management and other undertakings. In addition, there is the International Association of Dentists, the International College of Dentistry. Being able to obtain one or more of these certifications is extremely beneficial to the development of toothpaste products, and it is easier to be recognized and purchased by foreign consumers. ”

"In addition, there are trophies such as gold medals at international fairs, which can be won a lot of points, and consumers can only determine the quality of toothpaste through these certifications and trophies without understanding the ingredients and formulas of toothpaste. ”

"In addition, we cannot relax our propaganda at home. We must establish a responsible and technical corporate image. This requires some public welfare activities to be carried out in the country. ”

"Public welfare activities seem to be free, but in fact they are also a means of publicity, free advertising effect, huge word-of-mouth feedback, can raise the awareness of our brand, so that more people know our brand, recognize our brand. ”

"For this kind of activity, we can take the initiative to contact the Department of Disease Control of the Ministry of Health and cooperate with it to carry out activities with oral health education as the main content in major provinces and municipalities across the country, and we can take a lofty name, such as the 'China Oral Health Promotion Program'......"

Yang Fei talked eloquently, and had in-depth communication and discussion with Ma Xiangyang on how to develop the brand of Chinese toothpaste.

Ma Xiangyang was excited to hear it, and Yang Fei's words seemed to open a window in front of him, allowing him to see a completely different brand operation and operation. He was like a rookie who had obtained the secret of martial arts, rejoicing, and had a feeling that he would die at the end of the day.

"No wonder you can be so successful, in just a few months, you have built the white brand into a leading brand in sales! Others say that you are a local tyrant with great luck, but I know that you rely on strength and brains!" Ma Xiangyang rubbed his hands, respectfully like a primary school student.

Yang Fei said with a smile: "Mr. Ma is modest, several brands of your white cat company are operating very well, and they are textbooks worthy of our younger generations." ”

Ma Xiangyang said: "I don't dare to be, we are old, our thinking is outdated, and we can't keep up with the development needs of the times." ”

Yang Fei said: "Innovation and development are closely linked, development is inseparable from innovation, and innovation can drive development." Before winning awards and certifications, we must first do a good job in upgrading brand content, that is, innovation. With the current scientific research strength of China Toothpaste Factory, it is not enough to support this kind of innovation. Therefore, we need to look for more powerful scientific research institutions to cooperate. ”

Ma Xiangyang said: "The medical school of Fuda is good, and their clinical medicine discipline is at the top level in China, formerly known as the clinical medicine major of Shanghai Medical University. Stomatology of Jiaotong University is a national key secondary discipline and a national characteristic specialty, ranking among the top in the country. These two universities are both in the city, which is convenient for exchanges. ”

Yang Fei groaned: "The scientific research of toothpaste is a complex system engineering, and the internationally famous brand will have more than a dozen or even dozens of scientific research institutes under it, I mean, to carry out strategic cooperation with Fuda and Jiaotong University at the same time." ”

Ma Xiangyang said: "Boss Yang, you are really an atmospheric person, you speak and act, all of which reveal a grand world view and a global view, you always stand at the height of the overall situation to examine the problem, this alone makes me sigh to myself." ”

Yang Fei had to rush back to the southern province on March 15 to attend the commendation conference for outstanding entrepreneurs, and after signing the contract in Shanghai, he went to Fuda and Jiaotong University the next day to contact the cooperation matters.

At No. 220 Handan Road, near Wujiaochang, Yangpu District, Yang Fei walked into the main campus of Fudan.

The word Fudan is selected from the famous sentence "the sun and the moon are glorious, and Fudan is beautiful" in "The Great Biography of Shangshu and the Biography of Yu Xia", which means "unremitting self-improvement and rejuvenation of China", which entrusts the desire of intellectuals at that time to run their own schools and make the country strong through education.

There are majestic teaching buildings, green lawns, surrounded by trees, and garden landscapes with Jiangnan characteristics such as Yan Garden and Xi Garden, which are more like a beautiful park.

The weather was fine, groups of students were comfortably basking in the sun, playing guitars and singing, as well as Fudan students hurrying to the teaching building to attend classes, and couples meeting under the trees, which were full of youthful and romantic atmosphere.

The world-famous Guanghua Building in later generations has not yet been built at the moment, and the strange wind tunnel wonder will not be appreciated.

Yang Fei walked towards the office building.

Sao Asami followed him and said, "Boss, I have already contacted the vice president of Fuda and spoken to him first, he is looking forward to cooperating with us." ”

Yang Fei nodded, he has always been stable and cautious in doing things, the process and formula of laundry detergent, he cooperated with three schools at the same time, and dispersed the relevant technologies to them for research and development, which is not only conducive to the confidentiality of formula and process technology, but also conducive to the improvement of process and formula technology.

The so-called one person is short-minded, two people are long-witted, and three stinkers are Zhuge Liang.

In addition to Fuda and Jiaotong University, he has already contacted Ning Guoqing and Peking University School of Medicine, and will also cooperate with it.

In his hands, Yang Fei now holds three toothpaste brands, one is Chinese toothpaste, one is white toothpaste, and one is Baixue toothpaste, which will cover all the markets of high, medium and low.

Toothpaste has become Yang Fei's pioneer in the field of personal care, and he must take down this position!

Yang Fei was thinking to himself, and suddenly saw a girl with long hair fluttering on the bench under the tree in front of her, she was holding a book, reading carefully, and from time to time she stroked her hair that was blown by the east wind, and a leaf slowly fell and fell on her hair.

The scene is so beautiful and moving.

Yang Fei walked over, gently picked up the leaves on her black hair, and said with a smile: "The red leaves of the sparse forest, the hibiscus will thank you, and the natural makeup of the autumn screen column." ”

Sao Asami looked at him in surprise, thinking that the boss was really familiar, and when he saw a beautiful girl, he rushed forward and flirted directly!