Recently, the movie "The Martian" has always been based on the news hype of Bao Shi'an and Fan Qi, and at the same time, Li Jing also took a group of leading actors to promote it everywhere, and several trailers about "The Martian" have also received good reviews from everyone. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

It is precisely like this, in this atmosphere, in the case of Huayi Records' increased publicity funds, the frequency of hot searches on "The Martian" is a little fast, and this movie has also gained a good sense of expectation, among which the fans of Bao Shi'an and Fan Qi shouted the most quickly.

Of course, no matter what, "The Martian" has successfully raised everyone's sense of anticipation!

In comparison, the promotion of "Nightclub" is a little surprising!

At the beginning, it was Lin Yang who wrote on Weibo: "This "Nightclub" is just a small-budget movie with an investment of less than 6 million, as everyone expected, all the stories start in the supermarket, but if you can guess what happens in the next second, you win!"

Lin Yang's studio forwarded Lin Yang's Weibo and said: "Mr. Lin said that our movie can't be compared with "The Martian", our movie is just a small fight!"

Later, "Little Ocean Wave Run" also published a Weibo blog for "Nightclub": "So, I hope everyone can support "Nightclub" and support this low-budget movie!"

......

On Weibo, everyone originally wanted to watch the confrontation between the two movies "Nightclub" and "The Martian", although many people think that the two movies are not comparable, but everyone still wants to watch Lin Yang tear up in line with the principle of watching the excitement and not worrying about it.

But what no one expected was that Lin Yang would be so frank and say that this is a small-budget movie!

This makes many people think that Lin Yang is transgender?

Cute film and television!

Zhang Xing, Mai Xiaoyu, and Gao Yue were also very puzzled, especially Zhang Xing shouted: "How can this movie that is finally going to be put on the big screen, how can it be so cowardly? ”

Gao Yue was also puzzled: "Yes, Lin Yang, look at the previous album sniper battle, and then look at the incident this time, why is it so so, so tactful?"

"Okay, Lao Gao, if you have something to say, just say it, what is euphemism? I feel that Lin Yang has no fighting spirit at all this time. ”

Mai Xiaoyu looked at Lin Yang and said, "But Lin Yang, you don't have any confidence in "Nightclub", right?"

Lin Yang looked at the three of them and was a little helpless, the movie "Nightclub" in another time and space is indeed good, but after all, the pattern is smaller, and the final box office of this movie is less than 13 million, but in terms of his production, this movie is already a dark horse of the year.

Therefore, don't look at this time and space, the investment in "Nightclub" has doubled, and the publicity and distribution costs have also doubled, but Lin Yang does not have much expectation for the final box office of "Nightclub", and may even be crushed by "The Martian".

However, "Nightclub" really wanted to snipe or say that Lin Yang filmed "Nightclub" to test the waters, so now his purpose is to disrupt the situation.

"Spoiler?"

Zhang Xing and the others looked at Lin Yang a little puzzled: "How do you mess up?"

"Of course, the "Martian" has been touted as much as possible, not to mention anything else, if the final total investment of "The Martian" reaches 1, 500 million, then how much do you think he will be able to return to this movie?"

Lin Yang chuckled: "I didn't plan to really fight him from the beginning, how stupid do you think a small movie with a cost of less than 10 million can fight with a big-budget movie with an investment of 100 million and a well-known director to check it?"

", how do you curse?"

Zhang Xing originally wanted to think that what Lin Yang said was right, but then he thought about it, didn't he say anything about himself?

You must know that when I watched Lin Yang and let "Nightclub" choose to be released on October 1st, Zhang Xing at that time also felt that this was a fight, and even when chatting in private, Zhang Xing felt that this must be endless, after all, Lin Yang's temper is hot, and Zhang Xing also thinks that Lin Yang will definitely carry it.

Who would have predicted that this would be the case?

Zhang Xing suddenly felt that he was a fool in Lin Yang's eyes!

But Gao Yue admired the five-body casting: "Yes, it is indeed such a reason, not to mention anything else, with the lineup of "The Martian" and the appeal of director Li Jing, it is certain that the box office of this movie will exceed 100 million, but if it only exceeds 100 million, then Huayi Records and Jingren Film and Television may have to lose money." ”

"Or Lao Gao understands, now that you understand, the promotion of your cute film and television will also begin. ”

Lin Yang said with a smile: "But don't let Huayi Records and Jingren Film and Television understand, they can swell at this time, and they must swell." ”

Speaking of this, Lin Yang paused and continued: "And there is another point, the more inflated, the better, didn't you forget to mix it up if you didn't look at Song Hailin?"

......

Lin Yang doesn't know whether Song Hailin is too idle, or if he is full and has nothing to do, anyway, Song Hailin is almost as excited as he is doing something, and this time "The Martian" Tsunami Media also has an investment, so it is reasonable for Song Hailin to jump out.

learned from Dong Bin that the schedule of "Nightclub" is only 8%, which is good compared to some films below 5, but in Lin Yang's opinion, this schedule is still too low.

The film schedule of "The Martian" is as high as 45%, which is normal, whether it is the gimmick of producing more than 100 million yuan, Li Jing's name, the distribution channels of Jingren Film and Television behind it, and even the investment of Tsunami Media, etc., it is enough for him to get this film schedule, but the film schedule of "Nightclub" is a little low, not even 10.

In this regard, Dong Bin said that he also tried his best, because the theaters of "Nightclub" are really not optimistic, and Lin Yang is helpless about this, but "Nightclub" has a show at 8 o'clock in the evening, which also makes Lin Yang feel a little satisfied.

Not to mention anything else, if all "Nightclubs" are ranked in non-prime fields, then it is a big pit!

Next is the promotional premiere of the Eight Immortals!

Compared with the fact that "The Martian" has been premiering vigorously for a long time, Lin Yang, the premiere of "Nightclub", ran with Xiao Hailang, and just held a viewing party in his alma mater, Yenching Conservatory of Music.

At the same time, Lin Yang is ready to screen first to get a word-of-mouth counterattack!

Otherwise, no matter how well "Nightclub" is promoted, I am afraid that it will not get a very good box office, and even Lin Yang thinks that it may not be able to explode, in that case, then let's screen it first.

The so-called screening is explained in layman's terms, that is, it is selected in individual local theaters to pre-screen movies that have not yet been officially released. It is different from the old movie theaters that show old movies to the audience.

Of course, it is often low-cost movies or those who have blind confidence in the movie will choose this path, and then they can adjust the distribution channels and later fermentation, etc., but because today's screenings are all invited to some media and film critics, it is not good to invite some big names to cheer up, and then brag about it.

Such screenings are obviously based on public relations and publicity, and it is impossible for any negative news to break out, and in recent years, some movies will no longer engage in any screenings to attract any attention, because there is no need.

As for low-cost films, they are often scolded for screening, and it is precisely because of this that the strategy of screening is very popular in Hollywood, because there is a set of professional people doing it, and they will conduct a one-by-one investigation before release to determine the investment of funds for distribution.

But in China, this link was directly canceled, and their screening is a principle, that is, they can only brag, brag about how the movie is, and praise how the movie is.

Other than that, any criticism is not heard.

In such a circle in the entertainment industry, everyone is inextricably linked, and the sedan chair is carried by everyone, just like the directors of some bad movies are very well-connected, according to the unspoken rules, being invited to watch the movie is to give you face, do you still tell the truth that the movie is not good?

Therefore, the previous screenings actually have no reference value!

And this time, Lin Yang's choice of screening is to invite the media and film critics on the one hand, and on the other hand, to simply invite the audience to watch this movie, and at the same time let everyone give their most authentic views on this movie.

"What time are you going to screen it?"

Dong Bin frowned at Lin Yang and asked, "You are so confident in "Nightclub"?"

"September 15th. ”

Lin Yang thought for a while and said: "In this way, there is still a 15-day publicity period, which is enough for "Nightclub" to get further publicity, if the managers of other theaters think that this movie is not bad, then maybe they can increase the schedule for us?"

"No, Lin Yang, you didn't understand what I meant. ”

Dong Bin shook his head slightly and said: "I mean we can invite some music critics, movie stars or some of our own people to participate in the screening, so that everything is within the controllable range, if the audience is invited to watch it is really maliciously smeared, our movie will really be finished." ”

"Rest assured. ”

Lin Yang said with a smile: "On the one hand, we must be fair and just to promote this screening, on the other hand, it doesn't matter if you are really scolded, haven't you seen some bad movies and even opened up a channel for everyone to be scolded? ”

"But I still think it's too dangerous to be screened like this, and if the audience doesn't buy it at that time, then it's really over if it gets a rhythm again. ”

Dong Bin still doesn't like to take risks in his bones, so he wants to continue to persuade Lin Yang: "So Lin Yang, I still think that this matter should be thought about again." ”

"Mr. Dong, do you know why 'Little Ocean Waves' has lost its competitiveness in the past two years?"

Lin Yang sighed and said: "Where is there a stable thing in the entertainment industry, not to mention anything else, hasn't Chinese film and television also failed a lot in investment?

Lin Yang had talked to Zhao Yingjie and others about Dong Bin before, and to be honest, Dong Bin's wrist was also very strong, otherwise he would not have been able to take advantage of the situation to take power under the double encirclement and suppression of his uncle and aunt, but being in power is one thing, whether he can make 'Little Hailang Ben' bigger and stronger, and continuing the glory of Dong Xiaohai is another thing.

Since taking over 'Little Ocean Waves', Dong Bin has been gradually trying to reform, but it is obvious that the ratings of the three TV series invested in have not broken 1, not to mention, and there is no more outstanding movie to be taken, otherwise "Nightclub" would not be released so scum.

In the past, although Dong Xiaohai liked to play with women, I have to say that his vision is very good, and the cooperation of several movie theaters is also very pleasant, so in this way, the distribution channel of 'Little Ocean Wave Run' is naturally the most powerful.

"If you have money, everyone will make it!"

This sentence is what Dong Xiaohai often says, and it is precisely because of Dong Xiaohai's words that 'Little Ocean Wave Ben' has reached its peak from nothing at the beginning, and some people have even said that if the chairman of 'Little Sea Wave Ben' has not died, then it is not impossible to challenge Chinese film and television.

Dong Bin can be said to be too conservative, because of conservatism, Dong Bin has always invested in movies and TV series in the general direction of steady and steady, and even thinks that he can get 100% returns, but how is it possible?

This time, "Nightclub" is still like this, thinking that it will be okay to break 40 million as long as it is steady.

But Lin Yang wanted to cruelly tell Dong Bin that if "Nightclub" didn't take risks, it would be even more difficult to break 40 million, so he wanted to reach 40 million at the box office with 8% of the scheduled films, how could this be possible?

In another time and space, the box office of "Nightclub" reached 8 million in the first week and became a dark horse, but how much was the final box office?

At this time, Dong Bin was also silent, because he remembered that his father had said that he was too stable when he was alive.

Sometimes being too stable isn't necessarily a good thing!

"Okay, since that's the case, then Lin Yang, you said the specific publicity strategy of the screening. ”

Dong Bin was also out of the way at this time: "We are doing our best to make music!"

"Good!"

Lin Yang also smiled when he heard Dong Bin agree.

Next, Lin Yang began to discuss the specific plan for the screening with 'Little Ocean Wave Run'.

It's very simple, 'Little Waves Run' will find a movie theater in Yanjing to end the screening, and at the same time invite some stars, media people, and film critics to participate in the screening.

In the end, I chose Hall 12 of Yanjing Cinema, which is a hall that can accommodate just 430 people!

On September 1st, the news was also revealed in many ways!