The movie "Nightclub" was originally a low-cost movie, and the cost was also very low, less than 3 million in the previous life, and the cost of this time and space was not high, only 5.3 million, when Lin Yang talked to "Little Ocean Waves", he made it clear that if this movie wants to succeed, it is not in the cost of production at all, but in the cost of publicity and distribution. Pen, fun, and www.biquge.info

Nowadays, there are many publicity and distribution costs, which not only account for 50% of the cost of the movie, but may even be higher than the cost of the movie, otherwise Lin Yang would not be able to cooperate with 'Little Ocean Waves'!

Since you want to cooperate and share interests, then you must naturally show sincerity!

So the publicity cost of up to 5 million naturally needs to be 'small waves running'!

In other words, don't look at "Nightclub", there is only an investment of 5.3 million, but with the cost of publicity and distribution, the cost investment of this movie will definitely exceed 10 million!

13 million!

For other films, this movie is still a low-budget movie, and Dong Bin very much needs the movie to be able to play their reputation as 'Little Waves Run', so when he negotiated with Lin Yang before, he also made it clear that if the box office of this movie can reach 40 million, they can maintain a balance of payments.

For 'Little Ocean Wave Run', they don't care how much money "Nightclub" can make, as long as "Nightclub" doesn't lose money, then it's a victory!

Therefore, the main discussion of "Little Ocean Wave Run" today is about the publicity and distribution of "Nightclub"!

Originally, Lin Yang didn't need to come, but the public relations department and publicity department of "Little Ocean Waves" all suggested that Lin Yang could come to discuss one or two, after all, from "The First Close Contact" to "Love Apartment", the publicity of Lin Yang's two film dramas can be called a stroke of genius, so the low-cost movie "Nightclub" naturally needs Lin Yang to give advice.

Now that 'Little Wave Run' and Lin Yang are tied to the same chariot, and it is also Lin Yang who chooses to fight with "The Martian", they both want to see Lin Yang's suggestion.

As a result, in today's conference room, Lin Yang only expressed one word, that is, 'rubbing heat'!

Du Ming, the boss of the propaganda department, was a little puzzled: "Lin Yang, do you mean that we belittle ourselves and elevate "The Martian"?"

"That's right, the pure production cost of this "Nightclub" is only 5 million, but the investment in "The Martian" is as high as 100 million, even if we add the publicity and distribution costs of more than 10 million, then "The Martian" is also 10 times the production cost of "Nightclub", so they must keep it above 300 million to not lose money. ”

Lin Yang smiled: "So, we don't need to tear our faces with them at all, in the early stage, we publicized that they were blockbusters with more than 100 million yuan, and we are a small-budget grassroots movie, do you think it is comparable?"

"Raise the audience's sense of anticipation. ”

Everyone in the conference room suddenly clapped their hands and said: "That's right, that's it, the director of "The Martian" is Li Jing, and the starring Fan Qi and Bao Shi'an are also full of topicality, so you can blow them hard." ”

"Yes, I've played this way in TV dramas before, and it can be said that I have tried and tested it repeatedly. ”

Lin Yang looked at everyone and said with a smile: "So, "Nightclub" can release the first trailer next, and then detonate everyone's discussion, so that "Nightclub" really appears in front of everyone, and then what? ”

"Yes, you can. ”

In the end, "Little Ocean Wave Run" gave the announcement of "Nightclub"!

Online!

Song Hailin's Weibo has become the focus of everyone's discussion!

Of course, "The Martian" won, after all, "The Martian" was directed by Li Jing and then Fan Qi and Bao Shi'an starred?"

"I also think 'The Martian' is going to win, because there's no comparison. ”

"But Lin Yang is really awesome, not only did he not stop abusing this Huayi record in the music world, but on the contrary, he wanted to continue to abuse it in the film industry, do you want to be so sassy?"

"Tear your face, starting from the grudge between Lin Yang and Huayi Records, this matter is that Lin Yang no longer hides his ambitions. ”

"Who says it's not, the problem is that Lin Yang still has his own advantages in the music world, but how can Lin Yang fight in the film industry?"

"I don't know, but no matter what, I still believe that "The Martian" will crush Lin Yang with no scum left. ”

……

Obviously, many people are not optimistic about Lin Yang's fight this time, not only that, but 'Little Ocean Wave Run' has also been used as an example of negative news again!

After all, since Dong Xiaohai's death, 'Little Sea Waves' has always been criticized and questioned!

For example, Dong Bin can't afford the development of this 'Little Wave Run' at all, and Dong Bin is too young to make this 'Little Wave Run' create brilliance again!

Even many people who read the jokes think that Dong Bin and Lin Yang teaming up is really very funny.

That's right, it's funny in everyone's eyes!

'Little Waves Run' has gradually lost its competitiveness in recent years, and Lin Yang has almost no competitiveness in the film industry, but the two of them actually shot a low-budget movie together, and they also have to carry it hard with "The Martian", which is not funny.

When the discussion on the Internet was non-stop, many people were also waiting for Lin Yang's response, because in everyone's opinion, with Lin Yang's character, how could Lin Yang endure this time?

As a result, everyone was waiting for the first trailer of "Nightclub"!

This trailer also made everyone understand that this 'nightclub' is not the other 'nightclub', and everyone thinks that Zhao Yingjie's appearance of singing there is quite funny, especially when he sings with Zhang Jun.

This trailer has made a lot of people discuss.

"This, this, is this Zhang Jun still going to participate?"

"What kind of song is this? I haven't heard it at all. ”

"Haha, it's still quite good for Zhao Yingjie to sing on his knees, but what's going on with the dead fat man next to him?"

"It means I'm drunk, damn, is this a Chinese-style song? Can anyone tell me what the name of this song is?"

"The first time I found out that Zhao Yingjie was really obscene. ”

"To be precise, Lin Yang should be really awesome, it's obviously a super night convenience store, but it turned out to be called "Nightclub" to create heat. ”

"Isn't this normal, now you can see that it's a comedy, otherwise I thought it was at first, but what kind of plot can this supermarket have?"

……

Obviously, the first trailer of "Nightclub" "Thousands of Miles Away" received reviews can also be described as polarization, this polarization does not mean that the other pole has a good reception for "Nightclub", on the contrary, everyone is only for this praise because of the song "A Thousand Miles Away"!

In another time and space, this song "Thousands of Miles Away" can be described as a bold innovation of Dong Chou, and even many people joke that this song has successfully conquered the middle-aged and elderly audience, after all, this song uses Dong Chou's R&B style with Fei Yuqing's bel canto singing, presenting a strong contrast and creating a contrast conflict.

At that time, Lin Yang also felt extremely surprised and shocked when he heard this song for the first time, because this Zhou Dong was too bold, if it were someone else, I was afraid that he would be taken thousands of miles away by Fei Yuqing.

Therefore, this time, Lin Yang also took out "Thousands of Miles Away", and then used it to preview the promotional video, in addition, Lin Yang also asked Zhang Jun to sing the song "Thousands of Miles Away" with Yue Bai, the idol of the middle-aged and elderly audience on Treasure Island, Zhang Jun naturally likes this song very much, he has always wanted to innovate, this song is just right.

Obviously, the song "A Thousand Miles Away" has received good reviews!

"I just tried it, I just want to say that I was directly taken away by Yue Bai in minutes. ”

"That's right, I guess Zhang Jun can't be distracted when he sings this song, otherwise he will run away thousands of miles away. ”

"This song is still written and composed by Lin Yang, and I really think that Lin Yang should go over to the song. ”

"Yes, "A Thousand Miles Away" is really good, but the trailer for "Nightclub" really looks pretty scummy. ”

……

""Nightclub" originally I thought it was a bar and a nightclub or something, but I didn't expect it to be a supermarket, I was really drunk. ”

"yes, I don't understand what to say about such a supermarket?"

"Don't tell me that all this is going to be played out in the supermarket, and if it does, it will be really boring. ”

"Are you brain-dead upstairs, how is this possible? How can a supermarket play out all the plots?"

"yes!"

……

On the Internet, there are all criticisms of "Nightclub", and this polarization also makes both Huayi Records and Jingren Film and Television breathe a sigh of relief, after all, there is "Love Apartment" in front of them, so they are strategically despised, or even disdainful of "Nightclub", but they still need to target some tactically.

As a result, today "Nightclub" finally revealed its true face, but I didn't expect that the so-called "nightclub" is nothing more than a 24-hour convenience store!

In this regard, Jiao Jun also breathed a long sigh of relief: "Hehe, this Lin Yang really wants to rely on a supermarket store to snipe us? It seems that this time Lin Yang should just be thinking about disrupting the situation." ”

The publicity director also nodded lightly: "That's right, I think so, not to mention anything else, this "Nightclub" has no contrast with us at all." ”

"Today's National Day file is almost the best time, originally because "The Last Soldier" was scheduled to be released on the National Day, so many movies chose to avoid it, but I didn't expect "The Last Soldier" to be postponed, and in this way, there are no Hollywood movies in the National Day file, and domestic movies are not made big, so this is also a once-in-a-lifetime opportunity for us. ”

"That's right, I think we can increase the cost of "The Martian" publicity, this time, the time, the place, and life are almost all accounted for, so we have no reason not to go further?"

"Jingren Film and Television has said that the film schedule of "The Martian" will exceed 45% by then, so we must do the publicity in place. ”

"45% of the scheduled films will be all of our films, if there are more announcements on our side, wouldn't the box office be higher?"

……

In the end, Zhang Hao made the decision to increase the investment of 10 million yuan again for publicity, no matter what, "The Martian" must become an unstoppable white horse for the National Day.

According to the current investment, "The Martian" can return to its cost when it reaches a box office of 400 million, and if you add the overseas box office, etc., it is enough for Huayi Records and Jingren Film and Television to focus on publicity.

Among them, Huayi Records also urgently needs this movie to make a beautiful turnaround!

And they have enough self-confidence, director Li Jing's box office has never been lower than 200 million, it can be said that just one 'Li Jing' label can represent the box office, not to mention that Bao Shi'an and Fan Qi's box office appeal are among them.

Lin Yang Studio!

"Lin Yang, as you expected, Huayi Records has really increased its publicity. ”

Gou Dajun looked at Lin Yang and said, "Lin Yang, how can you be sure that this Huayi Record will definitely increase investment?"

"Because Zhang Hao can't afford to lose anymore. ”

Lin Yang said with a smile: "He is mainly responsible for the failure of Tian Liangchun's album, if he doesn't seize the opportunity in the second half of the year, then what will he give to shareholders at this year's shareholders' meeting?"

"This is also true, after all, the internal instability of Huayi Records is inherently, especially after last year's financing. ”

Gou Dajun nodded lightly: "But what if "The Martian" is good at the box office?"

"Not bad, not bad. ”

Lin Yang said nonchalantly: "Brother dog, "The Martian" is directed by Li Jing, and is starring Bao Shi'an and Fan Qi, how do you think this movie can be scum to the bottom?"

"What about you?"

Gou Dajun was a little puzzled: "Why do we still have to fight him?"

"Brother dog, because our movies are cheap. ”

Lin Yang said with a smile: "Now the cost of "The Martian" is almost 11 times that of our movie, so I can believe that "The Martian" can break 100 million, but I don't believe that it can break 400 million, so what if he breaks 400 million? ”

"Hehe, that's right, then I'll go and promote it as I said before. ”

Gou Dajun also laughed.

Next, the two movies "The Martian" and "Nightclub" have completely different promotional styles, and everyone is a little disappointed when they want to watch the excitement.

What about the fight?

What about the tearing that is good?

What about the sniper?

How did this all taste bad!