After Yang Fei returned to China, the first high-level meeting of the company was held to discuss the sustainable development of the company.

At the meeting, Yang Fei mentioned that one of the secrets of the longevity of island enterprises is not to go public.

In later generations, many enterprises also insisted on not going public, such as Liby in the daily chemical industry and Huawei in the communication industry, which also developed very well and achieved remarkable results.

To quote a famous entrepreneur, the company goes public just to raise money, my company is not short of money, I don't need to go public.

That's a good thing to say!

Yang Fei also wants to be able to say such bullish words one day in the future.

However, whether it is listed or not is not a criterion for judging the quality of a company, and many listed companies are still doing well.

However, Yang Fei has more than one company under his name.

The beauty group is not listed for the time being, but Yang Fei can take other industries to list.

After thinking twice, Yang Fei said with a smile: "Leader, the time is not yet ripe for the listing of the beautiful group, but the 666 shopping plaza can be listed." ”

The leader said: "666 Shopping Plaza?"

Yang Fei said: "We have opened more than 20 shopping malls, almost all of the major first- and second-tier cities in China, and our assets range from 300 million to billions for each shopping mall. This industry has a certain reputation in China, and the profitability is also very considerable, and I think it can be listed. In order to coincide with the listing, we will also do some high-profile activities and further expansion. ”

The leader was shocked.

He had heard of the 666 Shopping Plaza, and had also taken his family to the 666 Shopping Plaza in the provincial capital to buy things, and once he went to feel the difference of this store.

However, the leaders did not count the size of the 666 shopping mall.

Dozens of stores, each with assets of 300 million to billions!

What scale is this?

What is this concept?

Even in terms of minimum assets, more than 20 666 shopping malls are also billions of planned industries.

If you count those with more assets, wouldn't it reach tens of billions of assets?

Such a large company, if it goes public and raises funds, will definitely be a big success.

"Does 666 Shopping Plaza also belong to the Beauty Group?" the leader asked, "Is the company's registered place in our province?"

"Our first 666 Shopping Plaza was in Huacheng, but when the Southern Province Beautiful Building was completed, I had already gone through the procedures for changing the address of the 666 Shopping Plaza. Shopping malls in other provinces belong to the division. ”

"Great!" the leader smiled happily, "You can go public!" Mr. Yang, after the 666 Shopping Plaza is listed, your total assets will at least increase by more than 10 billion!"

Yang Fei said with a smile: "If you can raise 10 billion yuan, then the expansion of the 666 shopping plaza can speed up the pace." ”

The leader said: "Are you planning to expand abroad?"

Yang Fei said: "First based on our own country, occupy all the first- and second-tier cities." ”

The leader said: "Mr. Yang, you can consider opening a few more in the province." ”

Yang Fei said: "Yes, as long as it is an economically developed city, there will be our 666 shopping plaza." ”

The listing of a company is not an overnight success.

There's a lot more to be done before going public.

In China, only joint-stock companies that have been in operation for more than three years are eligible for listing.

Therefore, before the company is listed, it must first complete the share restructuring, which is generally 2 to 3 months, the promoter, the divestiture and reorganization, the three-year performance, the capital verification registration, and the asset evaluation.

Then there is the second stage, which is the listing coaching, which generally lasts for one year. The process includes a three-meeting system, a business structure, a four-period report, a teaching tutorial, and a counseling acceptance.

After that, there is the production of issuance materials, which must take one to three months, and it is necessary to prepare prospectuses, brokerage recommendation reports, securities issuance recommendations, securities listing recommendations, project feasibility study reports, pricing analysis reports, audit reports, and legal opinions.

After preparation, conduct a one- to two-week brokerage kernel, that is, on-site research, problems and rectification, kernel checklist, and kernel opinions.

After the recommendation of the sponsor, pre-trial communication, feedback and rectification, meeting arrangement, and issuance of approval documents.

There is also a issuance review committee. It is necessary to communicate at the meeting, review the materials, discuss at the meeting, and vote on it.

After doing this, we will enter the preparation for the issuance, pre-roadshow, valuation analysis report, and promotion material planning.

After everything is ready, the issuance will be implemented, and the prospectus, roadshow promotion, inquiry and pricing, and stock offering will be published.

Finally, it can be listed and circulated, transfer capital verification, change registration, recommend listing, and listing on the first day.

This set of processes has come down, even if there is the support of the province and the door is wide open, it will take a year and a half to go on the market.

The leader lay back on the sofa and asked, "I heard that there is a garment factory under your name, why do you rarely see you publicizing?"

Yang Fei said: "The garment factory mainly produces and operates tooling, school uniforms and other professional clothing, and has carried out several rounds of publicity before, but now the performance is stable and rising, and the production capacity is limited, so there is no need to over-publicize." ”

The leader muttered: "Then why not expand? I have heard a saying that those who can do anything can do anything. With Mr. Yang's business IQ and ability, even if there is one more garment industry, you can still develop. Our province has a large population, but there is no international clothing brand that can get its hands on it, which is sad to think about!"

Yang Fei said with a smile: "Leader, I also want to develop the clothing industry, but the clothing business is not as easy as I imagined." ”

The leader said: "Clothing, food, housing, and transportation, this clothing is still in the first place, bigger than the food, real estate, and automobile industries!"

Yang Fei heard him explain this, but he was reasonable.

The current Eight Horses Garment Factory, which is mainly engaged in professional clothing, has not formed a strong brand advantage.

According to Yang Fei's logic, second-rate enterprises sell products, first-class enterprises sell brands, and the Eight Horses Garment Factory is undoubtedly a second-rate enterprise.

In fact, Yang Fei rarely put effort into the management of this company, and after cooperating with Jin Dabao, Yang Fei only made a few suggestions, and the specific affairs were handled by Jin Dabao.

Later, Yang Fei reused Jin Dabao and asked him to help him manage the affairs of daily chemical raw materials.

Jin Dabao seems to have found a new vitality, glowing with a second spring, in the daily raw material industry, like a fish in water, doing better and better, but the business of the eight-horse garment factory is thrown to the professional managers.

Listening to the leader's reminder, Yang Fei thought that he had recently acquired two clothing factories, and couldn't help but think, can he create another industry brand?

The leader said: "Our province has superior human resources, and garment factories do not have to worry about not being able to recruit workers. Our province also has Lusong Garment City, which was established in the 80s, which is the largest garment market group in the central and southern regions. In terms of clothing brands, there are also well-known domestic brands such as Can't Forget. But the only regret is that there is no well-known clothing brand that can be called in the world! Mr. Yang, can our province create a clothing brand with international influence, I have high hopes for you!"