Li Yanan was also a stomach full of grievances, she took injections for a long time, remembered her husband's safety, rushed back with a blank eye, and was so tired that she didn't have the strength to walk, but she couldn't even hear a word of comfort, only constant complaints!

Outside, he was polite and polite to everyone, and he did his best to save face, but he couldn't give tenderness and sweetness to his wife who should be loved the most.

Everyone said that he was a good leader and a bold person, but in her eyes, he was a dictator and an indifferent killer!

She leaned weakly on the chair, her hand propped up her chin, her head hung weakly, and tears of grievance flowed down.

When there was a knock on the door, she thought it was Wang Yongping who had gone and returned, got up and opened the door, but saw Su Yingying standing outside the door.

"Sister Li," Su Yingying held up the thermos food box, and smiled sweetly, "The boss asked me to bring the food over, and he said that you are both very busy, so don't open a gang at home these days, and ask me to be responsible for delivering it." ”

She walked in, placed the insulated box on the table, opened it, and brought out the meal in the same way.

Li Yanan saw that they were all light and nourishing soups and dishes, smelling the fragrant fragrance, her stomach growled, she sat down, picked up the bowl to eat, and asked, "What is Yang Fei doing?"

"The boss went to the factory for a meeting and heard that there was an accident in sales. ”

"Is it serious?"

"I don't care about the factory now, so I don't know exactly what happened. ”

"Well, thank you, Yingying. ”

"You're welcome, Sister Li, then I'll go first, the food box will be placed here for you, and when I deliver food in the evening, just change it back." ”

Li Yanan ate the hot meal, and suddenly smiled for no reason.

At this moment, Yang Fei is holding a conference call in the conference room of the beautiful daily chemical plant.

If we want to understand the content of this meeting, we have to first analyze the domestic daily chemical pattern.

In the five years since the establishment of the beautiful group, Yang Fei's focus has been on the expansion of the daily chemical industry, and the 666 shopping plaza, Huayi, and mobile phone business are, in his opinion, "other businesses".

The domestic daily chemical market can be described as a three-legged stand.

Procter & Gamble, Unilever, and Beauty Group each occupy a certain market share.

Unilever and our country as early as the beginning of the 20th century, as early as 1923, the British Lihua Brothers, on the bank of the Huangpu River in Shanghai established Shanghai Lihua Brothers Company, their production of Lux soap, umbrella brand soap, because of the excellent quality, became the best-selling goods at that time.

At that time, the film star Hu Die was the image spokesperson of Lux in China, and the factory on the bank of the Huangpu River was the largest soap factory of Lihua Brothers in the Far East.

Like many foreign investors, Unilever withdrew from the Chinese market on the eve of 1949.

At the beginning of China, Shanghai Soap Factory took over all the equipment and technical personnel of Lihua Company, and this factory became one of the production bases of China's light industry.

In the late 70s, Unilever began to do some import trade through Hong Kong and sell a small number of products in our country.

It was not until 1986 that Unilever returned to China.

After a series of investigations, they still chose Shanghai as their base in the Far East.

According to the joint venture law at that time, Unilever and Shanghai Soap Factory established Shanghai Lihua Co., Ltd., which is mainly engaged in Lux soap, shower gel, shampoo, facial cleanser and gold textile fabric softener.

In the following ten years, Unilever has established 14 joint ventures, selling nearly 20 daily chemical and food brands such as Pond, Lux, Xia Shilian, Aomiao, Jienuo, Heluxue, Jinghua and Lao Cai.

Of course, there was originally a China, which was cut off by Yang Fei, and now it has become the toothpaste brand of the Beauty Group.

However, Unilever has so many brands and businesses that it does not bring them much economy of scale, nor does it create an economy of scope advantage.

According to the data, it was not until after 2001 that Unilever began to turn losses into wins in China.

That is to say, from 86 years to the current 98 years, Unilever has been losing money for more than ten years.

Procter & Gamble, which came later, is far ahead of Unilever in terms of operating income and net profit in China.

At its peak, Procter & Gamble's sales in China reached 45.5 billion, while Unilever only had 20 billion.

Unilever's pioneering journey in the Far East has not been smooth.

In the market competition with strong competitors such as Procter & Gamble, Unilever has always shown everyone's demeanor, always able to accurately capture the market situation, turn passive into active, and guide the industry trend at the same time, but also relatively free.

Unilever entered the country very early, but because of the joint venture, they have not been able to hold a controlling stake, and the enterprises in our country are basically scattered.

In 93, Unilever has not yet made efforts, and Procter & Gamble has not paid enough attention to China's market.

It was during this golden age that the Beauty Group was born.

No one could have imagined that in just a few years, this small enterprise in central China could develop into a large enterprise competing with Procter & Gamble and Unilever!

The current daily chemical pattern is basically a three-legged tripod.

After several years of struggle, the three major enterprises each occupy a major territory.

Procter & Gamble is based in the South China market.

Unilever occupies the East China market.

The beauty group carved up most of the markets in central and northern China and spread to the western region.

After rounds of price wars, the three major daily chemical companies have also reached a tacit understanding, and their respective products have maintained similar prices.

The three parties generally do not make much action against each other's bases.

"Romance of the Three Kingdoms" has clouds: the general trend of the world, together for a long time, must be divided, and divided for a long time.

After a brief lull, someone finally couldn't sit still.

As we said earlier, Unilever has been in the red, and their headquarters will not let that continue.

The domestic economic pattern is changing faster and faster, and the general trend of consumer demand is also constantly changing, and local brands such as Diaopai, Qiqiang, and Liby are rising rapidly, encroaching on the washing market.

Under the pressure of survival, Unilever took the lead and lowered the price of Aomiao laundry detergent to 3.5 yuan!

In addition, they also gave up the tacit understanding of the original market segmentation, and also set off a boom in sales promotion in the South China market.

Unilever's Wonderful Laundry Detergent could only be ranked fifth.

After the price war started, the sales volume of Aomiao laundry detergent rose to the third place, and P&G's ranking in laundry detergent was brushed down.

This war seems to be a battle between two major international companies, and it has not had a positive impact on the white laundry detergent that ranks first.

However, Yang Fei keenly feels that this new price war may be a harbinger of a new round of reshuffle in the daily chemical industry!

The East China and South China markets have started a war, can Beauty Group still stand idly by?

Once the price war starts, all laundry detergent companies will be involved!

No one is immune!

After Yang Fei learned the news, he didn't take a break, held a tense meeting, and the high-level executives who were not present participated by phone.