Chapter 851: Yang Fei on Corporate Social Responsibility

Yang Fei contacted the management of Huacheng and Shencheng branches to inquire about the situation in the South China market.

"Boss, Unilever's mystery, has dropped to 3.5 yuan, but Procter & Gamble's Tide laundry detergent is still selling for 5.9 yuan, and it seems that they haven't responded yet. ”

Each branch will monitor the retail price of each brand of laundry detergent on a daily basis, and will report to the headquarters as soon as there is a large fluctuation.

Therefore, when Yang Fei asked, they could answer calmly.

Yang Fei groaned: "Isn't Procter & Gamble going to fight?"

Wei Xinyuan said: "Boss, Procter & Gamble has tried the price war, and I estimate that they will not respond easily." ”

Yang Fei snorted coldly and said: "Their laundry detergent sells for 5.9 yuan, which is really profitable! Even if it is only sold for 1.9 yuan, it does not touch their cost price!"

Wei Xinyuan said: "Yes, the pricing of our laundry detergent is very common, and no matter how low they fall, it is not as low as our selling price, so, for the time being, they still can't shake our leading position in laundry detergent." ”

Yang Fei said: "Don't underestimate this price reduction. Unilever's price cut this time is a test, which is not only a test of the market, but also a test of the reaction of peers. ”

Wei Xinyuan and the others nodded frequently.

Yang Fei said: "Now, Unilever has tasted the sweetness after the price cut, and their laundry detergent sales have risen to the third place, squeezing P&G's tide down." I have reason to believe that there will be even bigger moves to come. ”

Wei Xinyuan said: "Unilever is still a good acquaintance, and it has not come to our Central China base to carry out promotion. ”

"Hahaha!" everyone laughed.

Yang Fei smiled slightly: "Do you think they don't dare? Perhaps, people just don't take us seriously." In their eyes, Procter & Gamble is their opponent. ”

Wei Xinyuan said: "Sales speak for themselves. Whether it is laundry detergent or shampoo market, our white laundry detergent and beauty shampoo have a market share ahead of Unilever. ”

Yang Fei said: "In the laundry detergent market, we occupy the first place. But in the shampoo market, our Maxim is still lagging behind Head & Shoulders. Statistics for the first half of this year, P&G's shampoo, accounted for 52% of the market, and we only accounted for 26% of the market. ”

Wei Xinyuan said: "Before the launch of Max, the share of Procter & Gamble shampoo was once as high as more than 60%. We're taking it for granted. Rose was launched on the market, but in just two years, we occupied a quarter of the market, which can be regarded as a miracle in the history of business. ”

Yang Fei also learned about the market price trend of other divisions, and found that only Unilever reduced the price, and other companies did not respond for the time being.

This is a very peculiar phenomenon.

According to common sense, if someone takes the initiative to provoke a price war, other manufacturers should respond as soon as possible.

It seems that everyone is still waiting and watching.

After all, price reduction is really not a good way out.

After learning about the price trends in various places, Yang Fei immediately made a decision:

"First, each division pays close attention to the next price adjustment of Unilever and Procter & Gamble, and if there is any change, it must be reported to the headquarters immediately. ”

"Second, the vision is not limited to the washing market, the entire daily chemical industry must always pay attention to the wind and grass. ”

At the end of the meeting, Yang Fei made new relief instructions for the current floods.

"Within the scope of our ability, we will do everything possible to provide necessary assistance to the local people affected by the disaster. ”

These are Yang Fei's exact words.

He always believes that an enterprise should not only be a bloodsucker and act as a sweatshop, but should properly feed the society and fulfill its corporate social responsibility in public events.

Wei Xinyuan objected: "Boss, the biggest responsibility of an enterprise is to create profits. Of course, we should also assume appropriate social responsibilities. But I think it's great that we can be responsible for the surrounding communities and the environment. In the face of a catastrophe like this year, we can make appropriate donations, and we cannot shake the foundation of the enterprise. ”

What he meant was that Yang Fei had donated too much.

Yang Fei smiled slightly: "Mr. Wei, you have been a leader in a state-owned enterprise, don't you know the theory of yin and yang?"

Wei Xinyuan was stunned: "Yin and Yang?"

Yang Fei stretched out his right hand, first with the back of his hand facing up, and then turning it over, with his palm facing up, but he didn't speak.

Wei Xinyuan was confused, and after thinking about it, he didn't understand the intention of Yang Fei's move.

Yang Fei got up and said, "Adjournment!"

After the meeting, Wei Xinyuan found Su Tong and asked her what Yang Fei's repeated palms meant?

Su Tong was too tired and had been sleeping, Yang Fei told her not to wake her up, so she didn't participate in the meeting that day, she first asked Wei Xinyuan about the content of the meeting, then thought about it, shook her head and said, "I don't understand either." ”

Wei Xinyuan said: "The boss won't give me this hint for no reason, there must be some deep meaning, if I can't figure it out, I won't be able to sleep." ”

Su Tong said: "Mr. Wei, then you can ask Yang Fei." ”

Wei Xinyuan shook his head and said: "If the boss is willing to say it, then he will say it a long time ago, if he doesn't say it, there must be his reason." I've been following him for so many years, but I still can't understand it, which shows that my level is still far from him!"

In the past, Wei Xinyuan always had one advantage, that is, his academic qualifications from Qing University.

Now, Yang Fei is also a graduate of Tsinghua University and is about to go to Harvard University in the United States for further study!

In front of this young boss, Wei Xinyuan's only proud capital was suddenly gone.

Wei Xinyuan couldn't ask Su Tong for an answer, so he took his leave.

The water in the village has receded a bit, and the road leading to Meili Primary School has been exposed, and the villagers are cleaning up the garbage and dirt on the road.

Wei Xinyuan walked over.

"Mr. Wei. A crisp voice rang out.

"Oh, Teacher Li," Wei Xinyuan smiled slightly when he saw that it was Li Yanan, and stopped to greet her, "I heard that you are sick, are you better?"

"Much better. Li Yanan asked, "Have you finished your meeting?"

"Yes," Wei Xinyuan thought to himself, how did you know we had a meeting?

"Is it serious?" Li Yanan somehow was particularly concerned about Yang Fei's matter.

Wei Xinyuan shrugged: "It's nothing, someone is engaged in a price war, and it's not yet time to fight." The boss held a meeting, which was just a warning. ”

Li Yanan snorted and sighed: "It's okay." ”

Wei Xinyuan's heart moved, and asked, "Teacher Li, you are a cultural person, let me ask you something." ”

Li Yanan hurriedly said: "Don't dare to be, Mr. Wei, you are a top student of Qingda, how dare I get an axe in front of you?"

Wei Xinyuan stretched out his right hand, first with the back of his hand facing up, and then with his palm facing up, and asked, "Does this gesture have any meaning?"

Li Yanan was stunned: "The palm of the hand and the back of the hand, isn't this the way of yin and yang? What's wrong?"

When Wei Xinyuan heard this, he seemed to have grabbed a life-saving straw, and asked: "Yes, it is yin and yang, what does it mean?"

Li Yanan said: "It depends on what Mr. Wei is asking." ”

Wei Xinyuan said: "It's a matter of work. How do you explain this?"