Ma Zhixia is still talking about his views on the development of laundry detergent.

I don't know where he got poisoned, and he is bent on carrying forward the ultra-concentrated laundry detergent.

The decay of the vitality factory came too suddenly, almost overnight, from a national factory to a cooperative enterprise controlled by the island country, and the brand of vitality 28 suddenly disappeared!

In this case, many people feel that the vitality factory has collapsed, but the market for ultra-concentrated laundry detergent is still there.

Because from beginning to end, ultra-concentrated laundry detergent has not experienced a market recession, and this kind of illusion and appearance can deceive people the most.

However, Yang Fei has analyzed and pointed out at the meeting more than once that the future development direction of laundry detergent will definitely no longer stay in the category of super-concentration.

Ma Zhixia, as the vice president of R&D of the beautiful daily chemical plant, did he listen to it at all?

Yang Fei coughed lightly and said: "Super concentrated laundry detergent is indeed a good product, its advantages are very significant, it can save packaging and fillers, environmental friendliness, low energy consumption, in line with energy conservation and emission reduction, strong detergency, less dosage, reduce the cost of use of consumers, improve the quality of life of consumers, reduce storage and transportation and production costs, and the economic benefits are significant." The promotion of concentrated laundry detergent is conducive to promoting the adjustment of industrial structure and is in line with the development trend of the detergent industry. ”

He said a lot of words to fit Ma Zhixia, just to attract everyone's attention.

Next, Yang Fei changed his words and said in a deep voice: "However, the point is, how to promote? Don't you think that the existence of this product is actually very embarrassing? Compared with ordinary powder, concentrated laundry detergent has no price advantage at all, and the price of buying a pack of concentrated laundry detergent can buy three or four packs of ordinary powder, and the choice of ordinary families is obvious. ”

After a pause, he continued: "In terms of effect, it is obviously inferior to natural soap powder, and the advantage of soap powder is stronger than that of concentrated powder. So, I've always said that super-concentrated powder is not bad, but it's hard to promote. Our beautiful daily chemical factory also has a production line of ultra-concentrated powder, and there are also such products on the market, but the sales volume has represented everything. ”

In the final analysis, it was the natural soap powder launched by Yang Fei that defeated the former king of ultra-concentrated laundry detergent.

Ma Zhixia still didn't understand Yang Fei's words, and stubbornly walked on the road he identified: "That's because our main product is natural soap powder, and we didn't put advertising resources on super-concentrated laundry detergent." I think that if we want to stabilize the market, defeat our opponents, and make the next move, we must make a fuss about super-concentrated laundry detergent. ”

Yang Fei couldn't help but feel helpless when he heard his stubborn words.

Ma Zhixia used to be his teacher, and now he is his vice president, how he hopes that the two can work together to do a good job!

Next, we will continue to discuss the international situation of the laundry detergent industry and how we should deal with it. ”

Ma Zhixia said: "Boss, super-concentrated laundry detergent is the international situation, and it is the means we can come up with!"

The people at the scene, only Ma Zhixia, dared to interrupt Yang Fei's words by relying on the old and selling the old like this.

Yang Fei said with a smile: "We will discuss the problem of products later, and we will talk about the management of the workshop first." This time, I went to the island country and visited a lot of production workshops in the same industry, which made me benefit a lot. ”

"First, standardization, all the operating processes, work procedures, are clearly written, posted, which position, which type of work, what work should be done, all people are in order, there are rules to follow. ”

"The second is institutionalized and militarized management, with one level being responsible for the other. Everything has formed a system, and everyone lives under this system, and the workers who have truly achieved the flow of the workshop are iron-clad. ”

"The ultimate goal of a business is to reduce costs and make profits. Yang Fei's hearty and calm voice echoed in the conference room, "But there is another premise, that is, quality control! Quality control is the life of the product." ”

"I would like to give you an example, the production workshop often encounters problems of one kind or another, which is inevitable in the normal production process. When I visited a daily chemical plant in the island country, there happened to be a failure of a production line, and the workers on duty immediately sounded the alarm, and their squad leader ran over and commanded the whole line to stop, and then in less than three minutes, the workshop supervisor, engineer, maintenance personnel, and managers all came to the scene, analyzed and solved the problem at the production site, and in less than ten minutes, the production line started normally and restarted production. ”

"If such a thing happens in our workshop, how will it be solved?" Yang Fei looked around at everyone and asked slowly, "I want to ask everyone, who can answer me?"

On this occasion, the average employee will not compete to be the first bird, and although he can get the opportunity to appear on the camera, he is also easy to become the primary target of the attack.

Wei Xinyuan saw that no one answered, so he said: "Boss, the way we deal with it here is also to hold a meeting to decide, find out the problem first, and then find a way to solve it." ”

Yang Fei said: "Where is the meeting? How long can I figure out the problem, and how long will it take to solve it?"

Wei Xinyuan scratched his forehead and said: "Normally, it is a meeting in the conference room, how long it will take to solve the problem, this is not easy to say, it has to be analyzed on a case-by-case basis." ”

Yang Fei said: "I'll finish what you didn't say for you, our grassroots managers prefer to hide and bully their subordinates than exposing problems." And it's only when there's a very serious problem in the field that the leader and the rest of the team show up, and the place where they get together to discuss and analyze is never on the job site, it's in the conference room!

Everyone nodded awkwardly.

Yang Fei said: "I don't want to investigate anyone's fault today, and I don't want to deal with anyone. Now that we have recognized our shortcomings, the most important thing we should do is to correct them! Here, I would like to make a few demands. ”

"The first point, since the production process, the problem is inevitable, then we face the problem, I can use the way of all employees to find fault to completely expose the problem, and then use the collective wisdom and strength to analyze and solve. It's not that you don't know the problems that exist in the factory, it's just that you don't want to talk about it. The habit of our people is not to say it to the face, but to talk behind our backs, not to say it at the meeting, but to talk about it later. ”

When everyone heard this, they couldn't help but smile.

Yang Fei said: "This habit is very bad, today, I will give you a chance to let everyone speak freely, no matter which management has a problem, or a machine has a problem, or which rules and regulations are unreasonable, you can bring it up in front of me." You don't have to say it now, I'll give you five minutes to think about it, and then you can make comments when I'm done. ”

Everyone was stunned!

This kind of ballast finding is never a good thing!

.。 m.