The audience was silent.

Yang Fei said casually: "I'll say a great thing first, I believe everyone has heard of it, this time I went to the island country, negotiated a big business, beautiful daily chemical and the island country's cherry blossom Co., Ltd., reached an in-depth cooperation, our products, production and sales in the island country, and achieved remarkable results." ”

The audience applauded thunderously.

Ma Zhixia appeared at the door, just when he saw this scene, he smiled and said, "Boss, I'm late, I'm sorry." ”

Although he said he was embarrassed, his expression was extremely calm, and he didn't see the slightest apology.

Yang Fei pointed to his seat and motioned for him to take a seat.

"But don't be carried away by this temporary victory, just because we can succeed in the island doesn't mean we can succeed in the rest of the world, it's a huge market, and we're only taking the first step now. Yang Fei continued, "I am pleased that in the past two months, the total sales volume of our white laundry detergent and white natural soap powder has continued to lead other domestic peers. ”

The audience applauded.

Yang Fei pressed his hand and said to Wei Xinyuan: "Mr. Wei, I guess you still remember what kind of words I said when I went to Shashi Vitality Factory to look for you last year, right?"

Wei Xinyuan nodded and said: "I remember, boss, you told me that within half a year, you will be the first in the country." ”

Yang Fei smiled: "I will never break my word!" I think, at that time, you must have thought that I was fooling you, but because I gave you a high salary, you resigned to help me, right?"

Wei Xinyuan's rare old face was slightly red, and he said, "This is the truth. I really didn't think about the beautiful daily chemical factory at that time, because the boss was too young, so I didn't believe everything I said to you. If you really want to say that you like money, it's not wrong, but I still have to say that in addition to fancy money, I was really moved by the boss's bold words. At my age, if I don't come out to do a Ph.D., I won't have a chance in the future. As it turns out, I got it right this time!"

"Good!" everyone applauded.

Yang Fei said proudly: "Within half a year, we have achieved the first place in the country in the production and sales of white laundry detergent. However, don't be too complacent, we have to sit firmly in the first place, and we can't let people catch up!

Everyone's boiling blood cooled down instantly, and the frizzy mentality was also down-to-earth, and after carefully recalling Yang Fei's words, they all understood a truth, that is, it is difficult to start a business, and it is even more difficult to keep a business.

Yang Fei said: "The real fierce battle of the daily chemical industry has not yet come, and our real enemy is still in the incubation period. Their general offensive before dawn may be launched at the end of this year, or next year, but who knows? What we have to do is to improve our own strength and ensure that we will fight our way out and become the real victors in the next battle. ”

Zhao Haibo couldn't help but ask: "Boss, looking at the country, who else can we fight?"

Yang Fei said: "You only see the vitality factory that has sunset, but you have forgotten that there are brands such as Qiqiang, White Cat, Panda, and Langqi on the market, right? However, in addition to these brands, you may ignore that there are two daily chemical giants in the world, and they are the real aircraft carrier-level existence!"

Zhao Haibo's eyes lit up and said, "Boss, you're talking about Procter & Gamble and Unilever!"

Yang Fei said: "Yes, these are these two big companies in the field of international daily chemicals!"

Zhao Haibo said: "Unilever's wonderful laundry detergent has officially entered my country since last year, but I don't want to be afraid of their sales results!"

He is the vice president of sales, and he is naturally familiar with the trends of similar products in the market.

Yang Fei said in a deep voice: "As the first international laundry detergent brand to enter the Chinese market, Ao Miao has not yet clearly understood the national conditions of our country, and they are still in the exploration stage. However, we should not underestimate their strength. With a global R&D center and strong scientific and technological strength, they have always been at the forefront of the world in removing stubborn stains, and have also been recognized by the majority of consumers. This is one of our fierce rivals. ”

Zhao Haibo said: "What about Procter & Gamble? They make cleaning and care products, although they also have a laundry detergent brand, but they have no plans to enter the Chinese market!"

Yang Fei said: "Compared with Unilever, Procter & Gamble is even more terrifying! If Unilever is a lion, then Procter & Gamble is an ancient giant beast! It is still waiting and waiting for an opportunity to move, but once it decides to enter the Chinese market, it will announce the beginning of an era of all-out war for daily chemical products!"

Everyone looked stunned, and suddenly felt a heavy crisis.

Yang Fei glanced at the audience and said: "In addition to these two international giants, we also have to deal with emerging domestic brands. It is a natural law that talented people come out from generation to generation, and a new generation replaces old people. Just like the sudden rise of the white brand, which has seized half of the country, maybe next year or the year after that, there will be another laundry detergent company that will emerge and compete with us for market share. ”

Zhao Haibo said: "Years ago, I accompanied the boss to go to Huacheng, where I met a lot of business owners in the same industry, including a company called Libai, although now it is only in Guandong Province, but I think that this company can not be underestimated, their boss Chen Kaixuan, has an enterprising heart, but also has the ambition to open up the national market, they are also sparing no effort in product management and brand building, this is one of our potential competitive companies!"

Yang Fei nodded slowly, thinking that Zhao Haibo's analysis of the market was still quite pertinent.

At the beginning of the meeting, Yang Fei raised and suppressed, first talked about the achievements, and then put the predicament, put his factory in a large environment to position, analyze the situation, weigh the pros and cons, so that everyone has a general and clear understanding of the situation in the daily chemical industry.

Don't be presumptuous, and don't be blindly confident!

Such a start will help everyone understand Yang Fei's next speech.

Yang Fei glanced at the audience, fixed his eyes on Ma Zhixia, vice president of R&D, and said: "In the next few years, whether our beautiful daily chemical plant can stand out and survive the cruel competition depends on the strength of the R&D part!

Unlike Wei Xinyuan and others who wore navy blue suits, Ma Zhixia wore a plaid striped suit, which looked younger and more energetic.

Ma Zhixia said: "The R&D department has been working hard, and the key task this year is to improve the decontamination ability of laundry detergent. I think the company's R&D focus can be tilted towards ultra-concentrated laundry detergent, think about the previous vitality factory, with a single super-concentrated laundry detergent, it once occupied 80% of the national market! It can be seen that there is still a lot to be done in this field!"

When Yang Fei heard this, he didn't think so, he felt that Ma Zhixia's analysis and judgment were too one-sided and narrow-minded, he carefully thought about what to say, so that Ma Zhixia could reflect.