042. Manage a fan base, eat melons and watch dramas
The big reshuffle of the live broadcast industry is coming!
Wang Xiaomei's heart throbbed.
There was a sudden sense of crisis in my heart.
After all, he is not a big anchor who has been famous for a long time, he has already made a lot of money, and he can live a nourishing life if he retires immediately.
He hasn't even received the first month's gift, and he still owes a lot of debt.
This live broadcast industry is not a serious job, it seems to be more turbulent, and it is relatively unaccepted by the mainstream consciousness of society, what if the entire industry is blocked one day?
If the live broadcast industry is banned, what will happen to those anchors who have been doing live broadcasts for several years and can't do anything except play games and tell jokes and sing?
Although it seems impossible to be blocked, Wang Xiao has such a sense of crisis.
The main thing, of course, is that you are poor and insecure.
Seeing such a big title as the industry reshuffle, Wang Xiao quickly clicked into it and watched it.
"Shenbing Live failed to raise funds last month, and the capital chain has been broken, and it has defaulted on a large scale in arrears of salaries and gift dividends for its anchors. Brother Shenbing has publicly been owed tens of millions of gifts on Weibo, and several other first-line anchors, Little Mushroom, Tuanzi, Head Warlock, etc., have all said that they are owed wages and gift shares, and these big anchors alone are in arrears of more than 30 million wages. ”
At present, the official of Shenbing Live has only issued a brief statement, claiming that it is solving the problem of shortage of funds, but it is not possible to solve the problem of funds in a few days. ”
"Shenbing Live is a live broadcast platform invested and established by Wan Dongyang three years ago, and Wan Dongyang, as the only heir of the fifth richest man in China, is known as the national husband. In the past two years, Wan Dongyang has burned 1.5 billion funds on the Shenbing live broadcast platform, and he has continued to lose money so far, and after the financing failed, he may have been abandoned by Wan Dongyang. ”
"If Shenbing Live can't solve the financial problem, it may collapse within a month, and the anchor resources of the platform will also be divided up by the other two major live broadcast platforms, Shark and Fire Dragon......"
When Wang Xiao saw this, he already understood what was happening, and there was a trace of shock in his eyes.
Shenbing Live, one of the three major live broadcast platforms, is going to go out of business like this?
That Wan Shao, who started to spend money and poach people two years ago, doesn't continue to spend money to play?
Wang Xiao also started watching live broadcasts a year ago, although he doesn't know much about the insiders of the industry.
But he also knows one thing that all the big anchors should be grateful to Wan Dongyang, the young owner of the real estate predator.
Before the gods threw money to poach people, the first-line big anchors of the shark platform could only get a signing fee of one million a year, and Pi Zhikai was only two million a year at that time, and other small and medium-sized anchors were very happy to get a signing fee of 100,000 a year.
However, Wan Dongyang's entry became different and changed the entire pattern.
As soon as the gods entered, they directly began to throw money and burn money, setting off a money-burning war on the three major live broadcast platforms.
The first sister of the gods, Little Mushroom, was directly dug up from the shark platform by Wan Dongyang for five years and 80 million, and this contract was the largest contract in the live broadcast industry at that time, shocking the entire live broadcast field.
All the big anchors can't imagine that they can be so valuable!
With such a big contract, the shark didn't dare to match it at that time, so he could only watch as the popular anchor Little Mushroom, who was comparable to Sifeifei, being poached.
Then, the gods are rich and wealthy, and they continue to dig sharks and fire dragons.
With the support of Wan Dongyang, Shenbing often throws out five million a year, tens of millions of signing fees, and some little-known anchors can get an annual salary of one million.
The famous anchors of many platforms dreamed of being poached by the Divine Soldier at that time, because the offer of the Divine Soldier could scare people to death.
In order to survive, Shark and Fire Dragon had to keep up with the contract amount and officially start the money-burning war, otherwise the top-ranked anchors would really be poached.
At that time, the shark gave Pi Zhikai a renewal contract of only 10 million a year, and then Shenbing directly offered 35 million a year, and the shark simply gave a contract of 40 million a year to leave Pi Zhikai.
Therefore, Pi Zhikai has publicly expressed his support for Wan Dongyang more than once.
The money burning war, now it seems to be coming to an end?
Once the gods leave the field and don't burn money, then the shark and the fire dragon will inevitably have a tacit understanding to stop burning money and competing.
This is not good news for all streamers.
Because, the current live broadcast platforms are actually working for those big anchors to make money.
In the past two years, the three major live broadcast platforms have continued to lose money.
However, big anchors such as Pi Zhikai and Old Snake, Sifeifei and Little Mushroom all earn hundreds of millions of dollars a year.
The huge income gap between the platform and the anchor has made the CEO of the live broadcast platform and the shareholders behind it unhappy for a long time.
If the big platforms stop burning money to compete, the next contract amount of most anchors may be sharply reduced.
Wang Xiao thought quickly in her heart, and immediately understood why she was left out in the cold.
"They're definitely busy digging into the corners of the gods right now. ”
Wang Xiao said in a low voice and conclusively.
So, there is simply no time or energy to negotiate a contract with him.
After all, how can he, a rookie anchor with an unknown future, compare with those big streamers who have already succeeded?
Wang Xiao is still self-aware.
However, he still won't sign the shark's contract for the time being, and will wait and see.
Drip, drip!
A dense number of message prompts sounded.
A lot of strangers add friends.
Wang Xiao didn't agree with all of them, and after a careful look, most of them were fans. The number of his friends is limited, and he definitely can't add enough fans, so he simply doesn't add them, just looking for someone to talk to.
Crescent moon?
Makusaiko?
Seeing the friend application of the two people, Wang Xiao still agreed.
These two are his brainless fans.
The two immediately sent a message to Wang Xiao.
Crescent Yue'er: "Brother Xiao, I didn't expect to really add you, Xizi and I helped you build five fan groups, and now they are all full." Would you like to join the group and say hello to everyone?"
Makusaiko: "Brother Xiao, hello. Sister Crescent Moon and I have added more than 2,000 followers for you. ”
Wang Xiao thought about it, agreed with the two of them, pulled him into the five fan groups, and hung up the title of administrator, but he didn't have time for the time being, so he simply didn't speak.
"Thank you for doing so much for me. ”
Wang Xiao sincerely thanked the two.
He really doesn't know much about these, he only knows live singing, how to manage fans, Weibo, video websites, etc., he doesn't know much.
And the crescent moon almost did it for him.
Yue'er sent a smiling face to Wang Xiao: "Hehe, Brother Xiao, you are my idol, I am willing to do everything for you." There are too many fans I want to join, and a few groups are simply not enough, so I discussed with Xizi to run these fan groups first, and then select a few reliable familiar fans from these fan groups, and then build more groups and let them help manage them. ”
"Building too many fan bases at once, Xizi and I can't manage it at all, and it may not be good at that time. ”
Xizi sent Wang Xiao a very proud expression: "Brother Xiao, we all support you and help you manage your fans." ”
Wang Xiao was moved in her heart, but she was not good at expressing it, so she could only say: "Thank you, thank you, I will invite you to dinner in two days." ”
He wanted to say that if I don't give you a salary, but when I think about it, these two beautiful girls should be the masters of the money, and they definitely don't care about this.
Crescent Moon sent an expectant expression: "Then I'll wait for Brother Xiao to treat you, but it's a pity that Xizi can't eat it." ”
Mu Xizi: "Woo woo, when I have summer vacation, I'll go to Rongcheng to play with Brother Xiao." ”
Wang Xiao thought that she was going to Li Tianzhi to record a song in the past two days, and said: "Tomorrow, when I record a new song, I will engrave ten CDs, give one to the two of you, and the remaining eight places will draw lucky fans in the fan group." ”
Mu Xizi immediately sent a smile excitedly: "Great, thank you Brother Xiao, I will definitely treasure it." ”
Yue'er also said happily: "Thank you, Brother Xiao, I will go to the group to release this good news immediately." ”
Wang Xiao thought about typing and said, "I'm sorry for you." ”
Crescent Moon: "I'm very happy to be able to do something for Brother Xiao." ”
Muxiko: "That's right, Brother Xiao, you are also my idol." What kind of little white face are those brain-dead star chasers, there is nothing but a face, but Brother Xiao, you are so talented, you sing so well, you are much better than them. ”
Wang Xiao smiled, and a trace of pride and confidence appeared on her face: "I'm a little busy beforehand, I'm very happy to have you." ”
Yue'er and Mu Xizi also said goodbye happily and said goodbye to Wang Xiao.
Only then did Wang Xiao look at the information of the friend application, and the remarks were in the information of the live broadcast platform.
"Hello Brother Xiao, I'm from the Fire Dragon Live Platform, and I have something to discuss with you!"
Pass!
"Hello Brother Xiao, I'm from the chili platform. ”
Well, let's talk about it for now.
"Hello Brother Xiao, I'm from Station C. ”
Pass!
"Hello Brother Xiao, I'm on Douyue live broadcast. ”
Pass!
Wang Xiao has passed five or six various live broadcast platforms in a row.
However, he found that the divine soldier, one of the three major platforms, had not come to find it.
This shows that the problem of the divine soldiers may be really big, and there is no money to poach people.
After the staff of several live broadcast platforms added Wang Xiao, they all quickly went straight to the topic, began to poach people, and issued contracts to Wang Xiao.
Small platforms such as Chili Live and Douyue Live almost want to empty the gloves of the white wolf, and only give 50,000 yuan a year signing money, but the gift is divided into eighty percent!
With such a contract, the live broadcast platform is sure to make a profit, even if it is given to Wang Xiao eighty percent, the remaining two percent is not a lot, mainly because the signing fee is less, and the platform has less upfront costs.
Wang Xiao passed directly!
Huolong Live was more sincere, and issued a contract of five million for three years, and the gift was divided into five or five points.
The contract of Station C is almost the same as that of the Fire Dragon, which is also five million for three years and five cents for gifts.
However, the traffic of Huolong's live broadcast is one grade higher than that of station C, and the gifts received by Huolong in Huolong are definitely more than those at station C.
Wang Xiao is more inclined to join the fire dragon live broadcast.
At this time, the news jumps out of the pop-up window again, and this is the temporary pop-up window that only appears when there is major news.
"Heavy, the first brother of Shenbing Live announced that he unilaterally canceled the contract because of Shenbing's default on wages. A new contract is being negotiated with the Sharks executives, and a big contract is coming soon!"
"At the same time, the first sister of the Shenbing, Xiao Mushroom, also announced that because of the arrears of wages of the Shenbing, the contract was cancelled, and the next family was undecided......"
Wang Xiao knew that the next contract of these two people might be hundreds of millions, and he had no way to compare.
He typed into the person on Fire Dragon's live broadcast and said, "Let me discuss your contract with the agent's lawyer, and then give you a reply." ”
The other party responded: "Okay, Brother Xiao, your song is very good, we are looking forward to you coming to our platform, and we will give you resources to promote it in the early stage." ”
Wang Xiao casually dealt with the people of the fire dragon, and also gave a reply to Station C to consider it first, but they all dragged it for the time being, and no one agreed.
Now that the live broadcast industry is in turmoil, he wants to eat melons and watch the show first.
What kind of opportunities are there?