Wang Peng is very strange, why did the boss go out halfway, and then brought Fei Ye over.

Because he and Zhang Longyu both received the arrangement of the boss, they gave their own plans for this year's cooperation with Mortal Eslite.

It's almost a final test, and whoever has the better plan has a much better chance of being the director of operations.

So he was just surprised, and continued to record his thoughts on the mind map to find inspiration.

Yu Qiu hurriedly walked into the office with Feiye in his arms, closed the door, and put him on the desk.

Then he opened the request sent by Brother Shu and showed it to Fei Ye.

Sure enough, it is a huge plan, hoping to sprint 10 billion from last year's turnover of 2 billion.

Fei Ye clearly remembered that at the end of last year, they only said that it had only doubled to 4 billion.

He couldn't help but shake his head, it was really inflated.

Of course, if the goal swells, the input will swell.

The reason is very simple, after last year's marketing boom, they immediately talked about the financing of 50 million meters of knife, and by the end of the year, another 100 million meters of knife were raised.

Last year, it can be said that it was the peak of the e-commerce financing bubble.

I saw that in the planning needs of mortal Eslite, it was clear that the idea of more spokespersons appeared.

Among them, including the celebrities who were spoofed a lot in the human marketing center last year, I feel that he can stand up to reflect his personality, strength and optimism.

Moreover, in order to cooperate with the goal of 10 billion, at the same time, we hope that the popularization of the target audience will be more clear.

The matching marketing expenses reached a budget of 100 million.

Fei Ye was emotional, damn it, he was really panicked with a lot of money.

Also, last year, I sold 2 billion and raised another 1 billion, so I have a lot of money in hand.

Although it is actually still losing money.

But it's understandable to grab the market.

Fei Ye became more and more determined in his mind: this matter must be fought for.

After all, make money.

What he said was to fight, because the circle is all open, and Brother Shu won it last year, but he may not be able to win it this year.

The major advertising agencies are staring at it.

Last year, it was a breakthrough opened by social marketing, but their advertising was actually three-dimensional and all-round.

This year, everyone knows that Eslite must have a big move, and many people must be ready.

Fei Ye suddenly had some enthusiasm: with his 9-year-ahead knowledge, he fought with these top bigwigs in the advertising industry!

Then he said: "You call Brother Shu first and ask about the competition situation this year." ”

Yu Qiu said: "I asked. Brother Shu said that mortals are not in a hurry this year, but they also plan to launch this whole set of marketing strategies before Double 11 to rub off on the popularity of Double 11. Therefore, in order to hit the goal of 10 billion, they actually invited well-known 4A advertising companies in the industry to come up with strategies. ”

He added solemnly: "Moreover, this year's execution will be done by themselves. Of course, if the plan wins the bid, the plan is counted as money, the material design is counted as money, and if the promotion resources we give have a cost-effective advantage, they will also give priority to that part to us to do. ”

Fei Ye nodded quietly.

With the sudden expansion, it is understandable that the vice president in charge of marketing of Eslite also needs to grasp more resources and influence.

He asked: "If it is now a bidding for the planning project, then how can we cooperate with Brother Shu's company?"

Brother Shu said that because it is a three-dimensional all-media marketing plan, it accepts the consortium bid. ”

Fei Ye touched his chin: "In other words...... In fact, we can also bid together with other 4A companies? It may even appear that two other 4A advertising companies will jointly bid?"

“...... Probably not, everyone is a 4A company, wouldn't it be a price drop when they join forces?"

"Or secretly surround us, after all, we have the basis for last year's cooperation, and ......," Fei Ye analyzed, "maybe we are also afraid of our creative ability." ”

Yu Qiu nodded violently: "That's why I'm in a hurry to find you." ”

Fei Ye waved his paws: "Don't worry, there is plenty of time, I have to think about it." ”

"Well, I have already asked Wang Peng and Zhang Longyu to start thinking. ”

Fei Ye was stunned and said, "What are you arranging for them, just let them concentrate on doing the things at hand." If you make such an arrangement, do they still have the heart to do the current work? They must think that this is a test for you. ”

"It's a test, yes!" Yu Qiu squeezed his eyes slyly, "The work at hand can't be delayed, this is an additional question." ”

"Do you understand distraction?" Fei Ye said disdainfully, "If you have one important thing in mind, other things will take a back seat." I could have done 90 points, but now I look at it and it's almost 80 points, which is enough. Is this called not putting down the work at hand?"

Yu Qiuleng was there.

Fei Ye frowned: "I can only have more snacks during this period of time and take care of their daily work." You go back and emphasize to them that the important daily work should be sent here at least 2 hours before the time point for me to see, leaving some time room for improvement. ”

“...... Good. "Yu Qiu thinks about what Fei Ye said, and it does make sense.

It's not that Fei Ye looks down on the creative abilities of the two, and sometimes they may be able to burst out with some inspiration.

However, the level of this battle is a bit high, and their vision pattern is there after all, and it is difficult to play a substantive role, but it will take a lot of time and energy.

Yu Qiu saw that Fei Ye began to think, so he could only go out first and pull Wang Peng and Zhang Longyu to advise.

In the office, Fei Ye sat in front of the floor-to-ceiling window and looked out to think.

A grand brand marketing plan also needs a clear theme and clues.

All other copywriting, promotional materials, and marketing activities should be carried out around this theme.

Last year's theme was mortal, but it was all about personality and success.

The big star says that he is a mortal, but he has some personalities that ordinary people will have. This gives the audience a feeling that I also have this personality, so in fact, my future is also very optimistic and bright.

Then, there is a social communication event set off by this highly engaged creative copy, which forms a coverage in terms of popularity.

As it stands, the popularity of mortals is already very high.

The reason why they gradually collapsed after this year is actually that their reputation has collapsed.

The steps are too big, and the products, quality and service provided by the supplier cannot keep up.

This is a problem that cannot be solved, this is their company's strategy and execution.

But they obviously don't feel like they're having a big problem with their strategy and execution right now, so their marketing strategy is going to take a big step forward.

To put it bluntly, if the plan is not responsible, it is enough to cater to their ideas.

Publicity efforts with greater coverage and topicality.

is worthy of the scene of their current status in the rivers and lakes.

But Fei Ye can't stop there.

Because any other company can describe this picture in the plan.

Fei Ye also has to be able to give things that they can't put down.

This thing, not only looking at market growth this year, but also looking at their future ambitions.

Countless ideas that became popular later flowed through Fei Ye's mind, and they were killed by him one by one.

The mobile Internet has just emerged, and many cultural trends and consumption trends have not yet evolved to that point.

But there are some, and now there are some signs.

For example, explosive thinking.

For example, brand crossover.

Fei Ye got into his office, turned on the computer and started to get busy.