Yu Qiu returned to the office, glanced around and didn't see the non-master, and knocked on the door of the inner room.

Fei Ye's voice was very lazy: "I'm very busy. ”

Yu Qiu shrugged his eyebrows and sat down in his seat.

The division of labor is clear, and if you want to be creative, even if you really open his Tianling cover with tiles, you can't scoop up anything good.

So he just needs to take care of the daily work of the company now.

The company's real creative engine is right and wrong, which Yu Qiu knows very well.

Without Fei Ye's creativity and planning, this company will definitely collapse slowly, and in the end, it can only be similar to Gu Gugu, who can find a guy like a wedding documentary to support himself and He Fang.

At most, feed those two people, and then slowly develop to a level that meets the level of ability of himself and He Fang.

Fei Ye is right, if you can keep up with the current rhythm, even if you improve quickly.

So let's do a good job of the things that are already familiar in front of you, and achieve 90 points that are not what the master said.

If he can achieve 90 points without his involvement, he will be able to hold the current plate.

If you can achieve 100 points, you can further develop it.

Fei Ye is doing 120 points now.

He has to win this bid with a better plan under the competition of a large number of top 4A companies at home and abroad.

Yu Qiu made a phone call to He Shi and said that he had an important job today and would not eat together in the evening.

Last night, because I felt that something was wrong with my grandfather, I told He Shi that I had lost two days of work, and I also felt that she had recovered well, so I asked her to accompany her mother to dinner.

I'm going to eat at her house tonight.

He Shi's voice couldn't hear any loss, but told him not to be tired, pay attention to rest, and his injuries were not healed.

Yu Qiu obediently agreed, hung up the phone and started to get busy.

Outside and inside, there is the crackling sound of the keyboard.

When it was time to get off work, the boss hadn't left today, and everyone else was walking a little slower.

However, the time is getting late and late, and the work at hand for today is finished, and people are starting to leave one after another.

In addition to Wang Peng and Zhang Longyu, there is an additional task.

Both of them were left until the end, still there frowning and busy for a while.

Probably once in a while, I had some ideas.

It was almost ten o'clock, and Yu Qiu came out to see them, and asked in surprise, "Haven't left yet?"

Zhang Longyu said: "Anyway, I don't have a girlfriend, and it's okay to go back." ”

Wang Peng nodded: "That's right." ”

Yu Qiu walked behind Wang Peng and looked at the things on the computer, and asked Zhang Longyu again: "Are you also thinking about mortal things?"

"yes! I have some ideas, would you like to discuss them?"

Wang Peng's eyes lit up: "Me too!"

"Just a little time, what are you discussing?" Yu Qiu said with a smile, "Don't worry, I'm not asking you to be inspired, you must have the ability to do a complete plan independently." Whatever your thoughts are now, I just need the final plan. It's just a job, not a major job. It's almost ten o'clock, go back first, what should I do if I don't have a good rest today and my business is delayed tomorrow?"

The boss spoke, and the two began to save the documents and shut down the computer.

Seeing that the boss was back in the office, Wang Peng asked, "Hungry, go to the skewers?"

Zhang Longyu nodded: "Let's go!"

The huge office was quiet again.

Yu Qiu knocked on the door of the inner room again: "Fei Ye, let's get it tomorrow, it's time to go back." ”

"Go back, I'll stay here tonight. ”

"There's no need to be in such a hurry, right?"

"Don't say it in a hurry, civilized you, me and him. Fei Ye's voice was very tired, but there was also a little excitement, "I'm inspired now, don't interrupt me!"

“…… Then I'll pour you cat food and water. ”

"Alright, kneel down!"

Yu Qiu shook his head and added some rations to him.

In short, in the past two days, the changes of Fei Ye are indeed visible to the naked eye.

For a while, I read the daily newspaper in detail, and for a while, I didn't even bother to visit the river beach with the company, and now I am obsessed with work and can't extricate myself.

Yu Qiu couldn't figure it out, but he couldn't stop what he wanted to do.

This guy can sleep in the arms of the company girl during the day, but Yu Qiu can't.

He, the boss on the surface, had to take the town, so he went back to rest first.

Tomorrow bring some of his favorite snacks from home.

Just like the night before, Fei Ye was the only one left in the company.

But the difference is that there is electricity tonight.

Moreover, Fei Ye's state is different tonight.

Blood boil.

After all, last year was a copy of the core idea of the year, but there were some differences in the small details.

But this year has been a challenge.

Because of the theme of this year's propaganda of mortals in memory, it was very pounced in the end.

made a "born in 1984", which made many people completely confused.

It's too tactful and subtle, and the two spokespeople chosen are not successful.

One is too troublesome, and one is a spring brother.

Of course, Fei Ye needs to come up with a better plan than this.

Of course, it is impossible to make Fei Ye completely original.

After all, he was not a professional advertising person in his previous life, but he went from doing sales to entering an Internet company to do sales, and later entered the planning department of a travel website.

Later, he came out by himself to start with a tourism online store, and finally made a niche platform combined with self-media, and helped scenic spot companies to do marketing and promotion by the way.

I made a little money and raised a team of about the same size as I do now.

But after all, it is a person who has been mixed in the Internet circle for a long time, and the accumulation in the era of information explosion is not abundant.

Now, it's time to find an impressive theme for this year's marketing, and then use this line to string together a dazzling promotion.

What Fei Ye thought of was "I speak for myself", which will only explode next year.

But the mortal boss is not the young and handsome Mr. Chen.

This lacks a bit of power and penetration.

But it doesn't matter, mortals still have a famous investor: Rebus.

And this year, there is another explosive event: the release of the first generation of Xiaomi.

In fact, since the beginning of this year, Rebus has bravely stood in the foreground and endorsed Xiaomi with his personal image.

Fei Ye is sure, and Rebus is also willing to step up and take advantage of another opportunity to promote his personal image.

But this is only a small means.

The real grand strategy is a cooperative idea planned by Fei Ye for mortals.

In the later stage of mortals, it is because the positioning is becoming less and less clear.

On the one hand, it is making its own clothing brand, and on the other hand, it is making a platform for other brands to settle in.

Very messy.

And he is a clothing brand, and he wants to make a brand with a very fast fashion consumption tonality. However, the price strategy he set at the beginning made it difficult for him to raise the brand premium later.

So this grand strategy is to let mortals stand in a higher position through the endorsement of other brands.

To put it bluntly, just like an ordinary person, he often stands with big coffee, and others will look up to him first.

If he still performs well, the image will stand firm from then on.

In this strategy, mortals should not lose their individuality and youthful label towards the obscure public, but strengthen this label.

Who are the people who buy clothes through e-commerce platforms?

What are the most obvious consumption characteristics of the post-80s, post-90s and even post-00s in the future?

If you can't play anymore, why love you?

The best way to become a brand is to be trendy.

Therefore, this year's plan is to make mortal products a trend.

Fei Ye looked at the copy prepared for Rebus on the screen:

You only hear my accent, but you don't see my persistence. 】

[You have your taste, I have my pursuit. 】

You worship my past, and I decide my future. 】

[You said that I have achieved fame and do not need to fight anymore, but I still want to give it a go.] 】

[You can despise our present, and we will prove whose time it is. 】

[Dreams are destined to be lonely trips, and doubts and ridicule are indispensable on the way. 】

[But so what!Even if the road ahead is bumpy, you must live brightly!]

[I'm Rebus, this time, I'm born for a fever, and I speak for myself!]

Fei Ye thinks that if he shoots a cool advertisement for Rebus, coupled with the popularity of Xiaomi and the legendary story of the first half of his life, it will first set off a wave of heat in the Internet circle.

But that's not all, mortals' "cool brand" strategy this time, of course, will not be the only one Xiaomi.

Among the brands that Feiye Culture is cooperating with now, there is Durex, which has its own popularity.

In addition to the non-African culture, there is also a women's federation that is slowly becoming popular.

and the upcoming open beta, the League of Legends!

The corners of Fei Ye's mouth curled.

The final promotion array will point to a number of cross-border cooperation theme T-shirts to form the tonality of the product.

Offline, it will cooperate with various brands to carry out offline promotion of shopping mall pop-up stores in first-tier cities.

As for the partner of the offline shopping mall, it is naturally the Wanda of the "national husband" Principal Wang's family who will be pulled out of his identity this year because of a scolding war on Weibo.

Xiaomi, Durex, Viman, League of Legends, Wanda.

Fei Ye felt that the skeleton of this plan had risen.

With the current momentum of mortals, the status of Rebus, and the attention that this plan may detonate, under the control of the current hot social marketing star Feiye Culture, are several others willing to participate?

Through such a huge promotion, Mortal Eslite has a new way to become a cross-border partner around well-known brand clothing, and on this basis, it has completely stabilized its image as a clothing brand.

After all, it is a brand that has been chosen by well-known brands, will the quality and design tone of the clothing be poor?