Between the screen densely packed.

There are real people, there are comic book characters, there are game characters, and there are ...... Condom?

What the hell is this?

I saw that in the real person, who is this?

There are stars, Liu Shi, Wu Long, and a handsome one I don't know.

But what is the situation with Rebus? And Wang Cong, who has just been exposed?

What are the comic book heroes of Weiman?

And the most numerous are a set of game characters.

Lin Qingyi was stunned, what does this mean?

As soon as the slides switched, it finally became a little clearer.

Xiaomi mobile phone, Wanda Plaza, Durex, League of Legends, Viman, and a TV series brand co-marketing?

Upgraded their set of last year's Double 11?

Yu Qiu didn't talk nonsense, and directly began to say: "This year's plan, the theme is that I speak for myself, and the gameplay is the co-branding between brands, the interaction between netizens and mortals, and finally it will be specific to a batch of special customized products." The core of this promotional material will be video. ”

So he showed the main copy.

Lin Qingyi looked at this large piece of copywriting, and finally knew why he was looking for Rebus and Wang Cong.

The theme is even higher, although it is a declaration of success, but if it is filmed in the form of video, it is particularly passionate and impactful.

This is another set of copywriting that is very suitable for adaptation and dissemination, regardless of whether ordinary people use it to inspire or use it for self-deprecation.

In terms of connotation, it is more stable than the vague concept of Generation Y and the image of young people playing around and spreading.

Because the unified tone is: there are dreams, and the struggle is extraordinary. You say I can't, I speak for myself.

After all, there are such positive things as dreams and struggles.

Lin Qingyi listened and listened, and finally had the feeling that the whole person was refreshed last year.

Brand co-branded marketing, which is a win-win situation for enterprises in different fields, is a win-win situation.

The linkage between online and offline, the idea of a pop-up store is amazing.

There are also new ways to play on social platforms, and this time the focus is on hot topics.

Moreover, there are several waves of hot topics that can be operated. After all, if the plan is successful, so many brands will interact with each other to contribute something to the topic.

Ordinary people can write their own personal endorsement copy through Weibo activities, and then be selected for that batch of selected custom T-shirts?

And other brands...... If it forms a momentum like last year's Double 11, will it also customize a set of its own peripherals?

Compared with his own set of communication strategies, this plan is obviously more ambitious. Coupled with the fact that the copy is better, if the promotional materials such as the video are of high quality, it will inevitably become a marketing event.

Lin Qingyi's expression was a little complicated, this is a difference in pattern.

He is only thinking about recruiting around mortal Eslite, but Feiye Culture is playing on a larger scale on the cross-border.

It seems that mortals put this year's big move before Singles' Day, awakening their memories of operating last year's Durex marketing campaign on Singles' Day.

Yu Qiu said: "This plan needs to contact and cooperate with more brands. On my side, I am in charge of Xiaomi, Durex and the League of Legends and "Heartbreak" TV series teams, and Brother Shu, you are responsible for contacting Weiman and Wanda. These two are big customers, if they recognize your strength, there should be a lot of cooperation in the future. ”

Yu Qiu said that it would be a very long time, but he spoke very quickly.

Speaking of which, the dissemination of the entire plan is over.

The launch of the spokesperson is wave after wave, and the first to come out is the mortal investor Rebus.

followed by Wang Cong of Wanda, and at the same time opened a wave of pop-up store marketing during the offline eleventh period, as well as online netizen selection copywriting collection.

Then there is the sale of brand co-branded customized models and netizen copywriting customized models during the Double 11 period. In this most critical period, it is the star team of the TV series that comes out to cooperate with the heat.

Of course, at this time, Durex's intrusion was indispensable.

Originally, it was already the norm for Durex to steal the spotlight with the help of various hot spots.

Then into winter, it is the continued promotion of League of Legends before the official open beta.

This wave of themed marketing will even continue until next spring. Before the release of Weiman's blockbuster movie, there was another continuous joint promotion.

On the surface, it seems that Eslite successfully created a wave of popularity before Double 11, and then other brands followed up and cooperated.

In fact, it has been planned for a long time.

Each brand has its own user fan base, and Eslite is taking advantage of this opportunity to enhance its visibility and recognition among these groups.

Brother Shu smelled a hint of taste: "You said that you want to talk to them about market and product issues, that is, you suggest that mortals can take other brands' clothing customization services?"

Yu Qiu smiled: "That's what it means." And...... When it comes to e-commerce, it doesn't mean that it can only be done online. In the future, mortals are not unable to do offline flagship stores. ”

Brother Shu was silent.

Yu Qiu thought too much. Brother Shu chatted a lot with He Wei, and mortal's current strategy is to seize the market share of e-commerce, especially in the clothing category.

He knew that mortals were now trying to turn into a platform, not a product.

There is an essential difference between the two.

To be a platform, what you need to do is traffic and market share.

When it comes to making products, e-commerce is just a sales channel, and their core is to focus on products and suppliers.

The two are not well balanced.

Yu Qiu glanced at Brother Shu, who was frowning and thinking over there, and glanced at Fei Ye.

"Joint bidding, he should also have an opinion on the plan. If you feel that this plan is too big and difficult to implement, it is understandable. Fei Ye said lazily.

Sure enough, Brother Shu said: "I'm worried that this plan, mortals will feel that their attention is too distracted, and there are more other brands that steal the spotlight." ”

Yu Qiu and Fei Ye had already discussed this issue, and replied confidently: "Before the big rhythm of Double Eleven, it was all about mortals. Rebus is just out of him, Wanda is the home of the pop-up store, and the three celebrity spokespersons are also helping mortals to promote. The brand co-branding behind will only sit on the brand height of mortals. ”

Lin Qingyi keenly asked Yu Qiu's previous question: "I have also heard of the game League of Legends, which is said to be a blockbuster product that Penguin is about to launch. The penguins have their own Weibo, will they be part of this campaign?"

Fei Ye curled the corners of his mouth, and Yu Qiu smiled: "So the big rhythm was completed before Double Eleven." Before and after, it can be divided into two phases. In the later stage, the game League of Legends, we made a special plan around it. ”

After speaking, Yu Qiu changed a PPT, only to see that it was written: [League of Legends First World Championship Title Sponsorship Marketing Plan]