After the agreement is signed, the two parties are officially signed and jointly complete the order.

Then it was time to really talk about the plan, and the two sides moved to the conference room.

Yu Qiu first said: "Brother Shu, you also have a plan, right?

Although it is more reliable to know that there is a high probability or a cultural idea, Lin Qingyi is not willing to show timidity, but also wants to show off his ideas.

Even if you can't compare, you can listen to your opinions.

And what if your own idea is better? Then the agreement just now will have to be renegotiated.

Yu Qiu's heart moved, and he went out again and called Wang Peng and Zhang Longyu in and asked them to study.

Wang Peng and Zhang Longyu were sitting precariously, holding pens and small notebooks.

Lin Qingyi took out the notebook from his backpack, He Fang helped connect the wire, and then pulled down the curtain and turned off the light.

On the projection screen, Lin Qingyi's plan appeared.

[Generation Y, extraordinary inside and out!]

Fei Ye raised his eyebrows, this is a bit of a coincidence, he also wants to upgrade from last year's main mortal personality to the concept of extraordinary.

Generation Y is an entry point that not only targets young people, the main consumer group of electricity bills, but also is more likely to cause discussion than "born in 1984".

After all, this imported concept was transmitted from Europe and the United States, and it has a meaning of relying on the international standard.

Think about it, Mortal Eslite has suddenly become a more vibrant Generation Y label for young people, which is still very much in line with the advanced needs of brand building.

Fei Ye looked at Lin Qingyi, who was sitting there observing everyone's expressions, and there was still a trace of smugness in his eyes.

His pride actually comes from the puzzled expressions of the four people on the Feiye Culture side.

Again, this is interesting and superficial. What is there to be proud of when you take a concept that others don't know about?

If you don't look at the most knowledgeable culture, Lao Tzu is despising you!

Although Yu Qiu and the others were puzzled, they were still there.

Don't ask, he'll definitely talk anyway.

Sure enough, Lin Qingyi cleared his throat and began to say: "This year's strategy is to establish a clearer brand identity on the basis of the popularity that has been gained last year." Y era is a foreign term that generally refers to the two generations of the post-80s and post-90s, basically covering the most important e-commerce groups now......"

He spoke eloquently, and then it revolved around this theme.

The first is the market plan, which is in terms of competition analysis and crowd analysis, product positioning, and price.

Fei Ye found that their data was still more in-depth, and I don't know if it was from the cooperation of Mortal Eslite last year that accumulated a lot of first-hand information.

Then comes the branding program.

This piece is the soul of the whole case, and it needs to accumulate this wave of communication and promotion into a brand value with connotation and recognition in the minds of fans.

The wave of slogans given by Lin Qingyi is extraordinary inside and out.

When it comes to the product, the inside refers to the quality, and the outside refers to the design.

When it comes to the value proposition delivered to users, the inner is the vision, pattern, and innovation of Generation Y, and the outer is that Generation Y is more tasteful, stylish, and energetic in terms of image and behavioral habits.

Hearing this, Wang Peng and Zhang Longyu were already very impressed.

The logic is clear, the organization is clear, and the answers given are also very eye-catching.

The extraordinary, inside and outside, really makes young people have a sense of identity.

Lin Qingyi was very impressed by the spirits of these two people, and even their President He had a straight face as if he was shocked.

Only Mr. Yu was still calm and light, and he didn't seem to be impressed.

He collected his mind and moved on to the bigger point that followed, which was the communication plan.

For mature enterprises, the full advertising plan required does not require the other party to do more ink in the market plan and brand plan.

Where the market is and who the competitors are, the company itself is very clear.

In the brand plan, VI is also perfect, and the required brand plan is more to cooperate with a reinterpretation of this communication activity.

The communication programme is a top priority.

They are not small start-up companies, they need some top-level design in terms of brand positioning and market positioning, and all they need is how to spread the brand, how to acquire customers, and how to monetize.

What Fei Ye wants to see is whether they have specific and eye-catching ideas in the communication plan.

As a result, listening to him, it is still similar to last year.

Create events through social platforms, and then combine them with traditional all-media exposure coverage.

It's just that it's bigger.

For example, the spokesperson team can be called a heavenly group, gathering well-known Generation Y stars in the entertainment industry, sports circle, and art circle, such as Liu Mi.

The main copy is also lacking in some flavor and the impact is not strong.

In this part, even Wang Peng and Zhang Longyu were indifferent.

They have been fed by Feiye for a long time, and their taste has become more diar.

"Bright on the outside, even more extraordinary on the inside. I am Gen Y and I choose my future. ”

The taste can be obtained, and there is no inner taste.

It's a bit of a traditional slogan.

At least it doesn't have the impact of Hu Buge's mortal body last year.

Lin Qingyi talked about the last page, and Yu Qiu took the lead in applauding: "Very rewarding!"

Wang Peng and Zhang Longyu felt that the opening was quite amazing, and they also applauded heartily.

On the contrary, He Fang slapped a little lightly and slowly, and then looked at Yu Qiu.

Yu Qiu first said to Wang Peng and Zhang Longyu: "You guys go get busy first." ”

The two were a little confused. Why can't we listen? I'm looking forward to you shaking them off! We don't know what your plan is!

However, the boss spoke, and the two went out obediently.

Brother Shu smiled strangely and asked, "Why don't you let them listen?"

Yu Qiu only said: "It's a bit long, and they still have a lot of work on their hands." ”

Lin Qingyi was silent. What's the matter, you conclude I'm short?

After connecting the notebook, Yu Qiu said: "I have thought more about this plan this time, not just focusing on communication. But for now, it would be better to take out the part related to communication separately. In other words, if they feel that their marketing and product strategy is okay, we will only do it as an activity. ”

Brother Shu was a little stunned: "You...... Think there's something wrong with their marketing and product strategy?"

Mortal Eslite is clearly flying forward! You think there's something wrong with them.

Yu Qiu said with a smile: "When I go to Yanjing to make a proposal, I have the opportunity to talk to Mr. He and even their boss." ”

Brother Shu was a little stunned, do you really want to put forward such an opinion?

Lin Qingyi was already looking at the words on the screen.

[I speak for myself]

He already smells something different, does he want to play grassroots?

Yu Qiu smiled at him and said, "There is one thing we thought of going together, and we are going to play an extraordinary concept this year." But since I want to make a communication plan, I want to choose a different spokesperson in terms of creating events. ”

After saying that, it's a direct communication strategy.

The first is the spokesperson.

Lin Qingyi opened his mouth wide, what is the situation?