Winston Churchill famously said that there are no permanent friends and no permanent enemies, only eternal interests.

This sentence has its scope of application.

As far as individuals are concerned, the enemy is the enemy, and it is likely that they will not be reconciled for the rest of their lives, and some people will even be willing to die.

But for countries, of course, it is adaptable.

In today's world, it is difficult for one country to completely conquer or destroy another, so a flexible foreign policy is particularly important.

Between enterprises, if you can't eliminate the opponent, then the best way is to coexist, or even cooperate.

After the SARS company entered our country, it was menacing, showing people with the face of a European bigwig, and despised China's local brands, thinking that local brands were all soil buns and paper tigers, and they would fall when they poked.

Therefore, when formulating relevant operational strategies, SARS did not hesitate to take the hawkish route.

As soon as you enter the market, you will challenge my country's largest private daily chemical brand - Beautiful Group!

After a few rounds of fighting, the SAS company was defeated again and suffered a lot.

Developing a new overseas market is the most painful thing for every company, but it is also a hurdle that cannot be bypassed on the road of enterprise expansion and globalization.

Especially in a huge emerging economy like China, it is where the global business entities are eyeing up.

Just like the Eight-Nation Coalition a hundred years ago, now capitalists from all countries also want to come to China to carve up market share and make money.

Of course, the economy is a partnership, it is mutually beneficial, and if they make money, we can make money. This is completely different from the catastrophe of a hundred years ago.

But who earns more in this collaborative process?

It depends on their means and abilities.

Foreign capital is certainly not here to do charity, nor is it to help China carry out socialist construction, and their argument is similar to the so-called "co-prosperity of Greater Central Asia" scam in the past.

The essence of capital is to suck blood.

SARS is no exception.

They suppressed the beautiful group with only one purpose, to suppress the development of China's national brand and seize market share.

It's a pity that they underestimated the American bloc.

They even underestimated Yang Fei, the young and handsome head of the beauty group!

In the struggle with Yang Fei, he was repeatedly frustrated and failed.

The SARS company continued to invest heavily in it, but it did not reap the rewards.

Their top management finally realized that the beauty group is not so easy to defeat!

If you can't beat the opponent, you can only change your strategy and adopt the attitude of cooperating with the beauty group.

In this case, it is not surprising that the senior management of the SASS company directly dispatched to contact Yang Fei.

Yang Fei and Procter & Gamble and Unilever have been fighting and making trouble along the way, and there have been divisions in the middle, but there have also been cooperation.

People, when it is time to bow their heads, must learn to bow their heads.

Regression, but also to move forward!

From this point of view, Yang Fei feels that Thomas in front of him is still an opponent worthy of respect.

Thomas must also know that the relationship between Yang Fei and the president of SARS in Greater China is not friendly, so he came this time and directly skipped the Greater China region and came to negotiate with Yang Fei in person.

For Yang Fei, what he wants is also interests, not endless battles and fights.

The fierce battle in the business war is as cruel and ruthless as the real war.

If there is a truce, why not?

In the face of the olive branch delivered by Thomas, Yang Fei was acceptable.

But Yang Fei couldn't accept it easily.

You say war is war, you say peace is peace?

The defeated countries still have to sign unequal treaties!

This world, after all, is the world of the strong, and the winner is king!

It is clear that in this negotiation, Yang Fei has seized the initiative.

After understanding the other party's intentions, Yang Fei smiled and said, "Of course you can cooperate." SARS is one of the greatest daily chemical companies in Europe, and the beautiful group is exploring the market in Europe, and I believe that if we can get the help of SARS, then we will be able to achieve more impressive results. ”

The meaning of his words is clear.

What you put forward is to cooperate in our country.

And the condition I put forward is that you provide you with access and help in Europe.

Thomas heard the song and said, "Mr. Yang, I think the field in which we should and are most likely to cooperate should be cosmeceutical technology. It's not that I'm boasting, but our company's cosmeceutical products are among the best in the world. None of the other cosmeceutical brands can compare to ours. The cosmeceuticals of the island country are so powerful, but on a global scale, they can't sell us. ”

He didn't mention the herbs of the beauty group, and it seems that he still doesn't pay attention to herbal skin care.

Yang Fei said: "I believe that what Mr. Thomas said is true. However, we at Beauty Group do not want to make cosmeceutical products. ”

Thomas was stunned for a moment and said, "But, as far as I know, your group already has a few cosmeceutical products! Why do you say that you don't want to do this business?"

Yang Fei affirmatively denied: "No." Our group does not have a range of cosmeceutical products. ”

Thomas's secretary saw that there was a problem with their communication, and quickly said: "Mr. Yang, the cosmeceutical mentioned by Mr. Thomas refers to your group's herbal skin care brand. ”

Yang Fei sighed: "That's herbal skin care products, not cosmeceuticals." ”

Thomas shrugged: "Same meaning, except that you have a different name." ”

Yang Fei said: "I'm not interested in cosmeceuticals. If Mr. Thomas is really sincere in cooperating with us, then I will put forward two conditions, you can agree, we will talk about specific things, if you can't agree, then continue to talk, it will be a waste of your time. ”

Thomas asked, "On what terms?"

Yang Fei said: "The first condition is that you want to help us develop the European market. We are mutually beneficial. As much as I help you develop the market in our country, you will help me to develop as many European markets as you want. ”

Thomas was silent for a while and said, "Mr. Yang's words are very fair, and I have no objection. ”

Yang Fei said: "But you didn't say yes. ”

Thomas said, "OK, I agree." ”

Yang Fei nodded and said, "The second condition." I know that Wang Lei has shares in your company. ”

At this point, he pauses and waits for the other party to digest.

Thomas said: "Who is Wang Lei?"

His secretary replied: "Wang Lei bought the shares of the former Gao Group in Shas, which are limited to the branch in Greater China. ”

Thomas said: "OK! Mr. Yang, did you mention Wang Lei?"

Yang Fei said proudly: "Enterprises with Wang Lei are all my enemies!"

Thomas was stunned for a moment before he understood the meaning of Yang Fei's words, and said: "You mean, if we want to cooperate with you, we can't cooperate with Wang Lei?

"Yes. Yang Fei said in a deep voice, "The company can be reconciled, but personal grievances cannot be reconciled! I and Wang Lei have a long-standing grievance, and they are incompatible! There is him without me!"