Thomas smiled slightly: "Mr. Yang, I promise you." Watermark Advertising Test Watermark Advertising Testing"

What is a shareholder compared to the future of the company?

Yang Fei said: "Very good, Mr. Thomas agreed to my two conditions, which shows that you are very sincere." We can talk about the specific cooperation projects and contents. ”

Thomas said: "Mr. Yang, SASS Company, like the Beauty Group, belongs to the second echelon of the global daily chemical industry, and above us, there are also first-echelon companies such as Procter & Gamble and Unilever. ”

Yang Fei said: "These are just production enterprises, as well as raw material enterprises. In this way, in the big pool of daily chemicals, our two companies are nothing. ”

"Yes, I forgot, Beauty Group is also a very important supplier of daily chemical raw materials. ”

Yang Fei smiled: "I think this is also where we can cooperate. ”

Thomas said: "As long as the negotiation is completed, our raw materials can also be purchased from your company." ”

For the layout of the raw material industry, this is also one of the important reasons why Yang Fei is willing to negotiate peace with SAS.

Yang Fei and Thomas both share the same idea.

Their opponents should not be each other, but those predators in the first echelon.

Companies such as Procter & Gamble and Unilever have taken decades or even centuries to reach this scale.

Yang Fei's beautiful group has not even crossed every decade, and it is definitely far from being comparable with the first echelon.

However, this is one of Yang Fei's goals!

Aim high!

Since ancient times, it has been the weak joining forces against the strong.

In the daily chemical industry, Beauty Group and SARS Company belong to the middle and upper ranks, in the eyes of ordinary people, they belong to large enterprises, but compared with companies such as Procter & Gamble, they are the weaker side.

If the beautiful group can cooperate with SARS, it will at least be able to compete with Procter & Gamble and Unilever on a global scale.

The conversation between the two gradually deepened.

Thomas said: "Mr. Yang, I came to negotiate with sincerity. If our talks today are successful, we will formalize the memorandum and hold formal talks another day. At that time, the chairman of our SARS company will also come to participate in the cooperation signing ceremony in person. ”

Yang Fei said: "I like to talk to people with sincerity. ”

"In the past, there have been conflicts and competition between SARS and Beauty Group, but I think these are normal business practices and will not affect our long-term cooperation in the future," Thomas said. ”

Yang Fei smiled: "Please rest assured at this point, I, Yang Fei, have clear grievances." The past is the past, and everything goes with the wind. ”

Thomas gave a thumbs up and said, "Mr. Yang is worthy of being a person who does great things, and there are a lot of them. As a sign of good faith, our headquarters has decided to remove the president of the Greater China Division. The new president is already on his way to his appointment, and he will come to visit Mr. Yang then. ”

Yang Fei thought to himself, it seems that the senior management of SASS is extremely dissatisfied with the operation of Greater China, not only the strategy has changed greatly, but even the personnel has also undergone major changes!

Whether to remove the president or not, Yang Fei doesn't mind.

However, it would be better if someone else could talk.

Thomas said: "Mr. Yang, I still think that the two of us can carry out a comprehensive cooperation in the cosmeceutical market. Cosmeceuticals are our strengths, but they are the weaknesses of Procter & Gamble and Unilever. To use an old saying, this is called playing to your strengths and avoiding your weaknesses. ”

He has always spoken English, and the four-character idiom behind is actually speaking Chinese, although it is blunt and ugly, but it is not easy.

Yang Fei smiled and said, "Mr. Thomas, you are very interested in our Han culture?"

"Yes, I am studying Chinese. Thomas said, "If you want to progress, you need to keep learning." You Chinese are very powerful, your country is developing very fast, it is because you are good at learning, your children, since childhood, have been learning English, studying abroad can talk fluently with foreigners in English. Now we have to deal with the Chinese, we have to do business with you, and I think we have to learn Chinese as well. ”

Yang Fei said with a smile: "Mr. Thomas, in order to show the sincerity of cooperation, I am willing to give you a free guidance." My next remarks are priceless, and it's hard to buy!"

"Oh?" Thomas said solemnly, "please." ”

He said to the secretary again, "You record it." ”

The secretary nodded, took out a pen and paper, and prepared a shorthand.

Yang Fei said: "Since you are interested in my country's culture, then you must understand that in my country, the concept of cosmeceuticals cannot be a great success. The word cosmeceutical, in the hearts of the island people, is an almost medicinal skin care product, indicating that this product is very high-end. But in the minds of our people, medicine is medicine, medicine is used to cure diseases, and skin care products and cosmetics are not used to cure diseases. Because people do not admit that they are not whitening enough and their skin is not delicate enough, this is a disease, but a dispensable, icing on the cake product. ”

Thomas rested his chin in his hand and fell into deep thought.

"It's not a disease, it's not a medicine?" Thomas was obviously stunned by Yang Fei's words.

Why is cosmeceutical not medicine?

It's medicine!

Otherwise, how can it be called a cosmeceutical?

Since it is a cosmeceutical, of course it is used to cure diseases.

If you have a skin problem, it's a skin disease!

Isn't it true that cosmeceuticals can improve and treat ailments on the skin?

There is one thing that is very different from our thinking.

Our thinking can turn a corner, even like the Yellow River to nine bends.

But the thinking of foreigners is linear.

What he believes, that's right.

Yang Fei told him that cosmeceuticals are not cosmeceuticals, and skin diseases are not diseases, which makes Thomas completely incomprehensible and unacceptable.

This is also the reason why Yang Fei is reluctant to cooperate with them in the cosmeceutical industry.

Because there is too much difference between Chinese and Western cultures!

You have to get them to get rid of the concept of cosmeceuticals and replace them with herbal names, they won't be able to accept it.

In addition, many foreign enterprises are a management model.

In other words, no matter which country he opens a branch in the world, he is copying the management method of the headquarters.

They are very straight, but if they are too straight, they will appear dull and inflexible.

For example, for the same product, Yang Fei can be called herbal skin care in China, but in the island country, he can change his name, and it will be called cosmeceuticals.

But not Sas.

Cosmeceuticals are cosmeceuticals.

It is called this name in Europe, it is also called in the United States, and it is still called this name in our country.

If you want to change it, then change it all over the world!

And this, it is impossible.

How can a name be changed so easily after it has been used for so long?

It's easy for you to change, but it's hard for others to accept!

It's like an adult, whose name has been shouted for decades, and you suddenly say that the name is not good, and it is easy to change the name, but it is difficult to change the name of others.

Although SARS attaches great importance to the Chinese market, it is impossible to change the pattern of the global market for the sake of the Chinese market.

This does not happen!

Therefore, even if Yang Fei told the other party the secret of the failure of the Shas Company, the other party would not be able to change it at all!

THOMAS SHOOK HIS HAND: "NONO, I DON'T UNDERSTAND, WHY CAN'T COSMECEUTICALS BE COSMECEUTICALS, CAN'T SKIN DISEASES BE DISEASES?"

Yang Fei's expression on his face was "......"