In the past two years, the domestic film industry can be said to be developing rapidly, but there are some things that domestic filmmakers have not thought about now, such as the promotion of movies!

It can't be said that there is no publicity for domestic films, for example, there will be film magazines for interviews when the movie is filmed, and after the later stage is done, some publicity methods will also be made, such as publicity in TV stations, magazines, and newspapers.

But a propaganda method like Wu Jianye is the first time in the domestic film industry.

"We are already a lot behind the court culture!" Li Xiangbei sighed.

Although Wang Tao also saw this, he didn't have the same doubts as Li Xiangbei, and asked a little incomprehensibly: "How can it be, the core of the movie is still his story, if his story is not good-looking, even if his publicity is good, it is useless." ”

Li Xiangbei smiled bitterly and said: "Taozi, I admit that your ability to make movies is good, but it's not the same as before, and now everything pays attention to publicity, let's just say that you and Wu Jianye are two people's movies......"

"By the way, Taozi, I didn't say that you had bad thoughts here. Li Xiangbei explained and continued: "Even if it is a movie between the two of you, the stories told are very interesting, and the audience likes them, and now there are 100 movie lovers, who do you say the audience will watch if you two compete fairly?"

Wang Tao said: "It is estimated that there are only 10 people who will watch my movie, right?"

"That's right, but now this kind of propaganda method of Tangting Culture is actually breaking the circle, and now Tangting Culture is doing this kind of advertising, in fact, it is to remove these 100 movie lovers, and add 100 who want to watch movies, and by the way, grab your 10 too. ”

"You have to know that people are conformists, if everyone goes to watch Wu Jianye's movie, whether his movie is good or bad, everyone will definitely discuss it with each other, what will happen to those who haven't watched this movie at that time?"

"Will they also go to see Director Wu's movies?" Wang Tao said after a moment's thought.

Li Xiangbei continued to smile bitterly: "Yes, that's the truth, and you must not underestimate such propaganda methods now, you know the historical giants of the hundred islands, right?"

Wang Tao smiled: "Of course I know." ”

In June of this year, Shi Giant's career reached the peak of his life and became the idol of all young people in this era.

In 1989, the history giant came to Pengcheng with a borrowed 4,000 yuan and the M-6401 desktop typesetting and printing system software that he spent 9 months developing!

At that time, Shi Juan made a bold decision, he called "Computer World" and offered to publish an 8,400 yuan advertisement "M-6401: A Historic Breakthrough", the only requirement was to advertise first and pay later.

Afterwards, Shi Juju recalled: "If the advertising was not effective, I would only pay half of the advertising fee at most, and then I had to run away." ”

Thirteen days later, he received three remittances totaling 15,820 yuan in his bank account.

Two months later, he earned $100,000.

This is the "first pot of gold" in his business career.

He put all the money into advertising, and four months later, he became a young millionaire who quietly made a fortune.

In January 1990, Shi Juju plunged into two student apartments at Pengcheng University, and spent 150 days and nights in front of the computer, except for buying instant noodles once a week.

This time, he took out the M-6402 word processing software series products.

When he walked out of the messy student apartment in the dark, he found that all the furniture in the house was gone, and his wife, whom he hadn't seen in months, was gone.

However, he stood at a new starting point in his career.

He went from Pengcheng to Baidao City, a slender young man with a height of 1.80 meters and a weight of less than 120 pounds, who gave his new technology company a very loud name - "giant".

He announced that the giant was going to become the IBM of China, the giant of the East.

Shortly after the birth of the Giant, his gambling nature once again led him to make a decision that all his subordinates opposed: computer sellers from all over the country could come to Zhuhai for free to participate in the Giant's sales as long as they ordered 10 Giant Han cards.

For a time, more than 200 dealers from Tiannan and Haibei gathered in Zhuhai, and Shi Juju weaved the largest chain sales network in the Chinese computer industry at the cost of hundreds of thousands of yuan.

In the second year, the sales volume of Giant's Hanka jumped to the second place of similar products in the country, second only to Jinshan Technology linked to Tunan Technology, and the company obtained a net profit of more than 10 million yuan.

In another year, Giant has developed into a high-tech group company with a capital of more than 100 million yuan.

The company's annual sales volume is growing at a geometric rate, and Giant's annual distributor conference has become one of the largest computer events in the country.

Shi Giant has also continuously developed Chinese handwriting computers, Chinese laptops, Giant fax cards, Giant Chinese electronic cash registers, Giant financial software, Giant antivirus cards and other products.

Since 1992, Giant has become the leader of China's computer industry, and Shi Giant has also become a model figure of China's new round of reform and opening up and the most promising intellectual representative of modern business.

He was named "Top Ten Reform Figures in China", "Top Ten Outstanding Science and Technology Entrepreneurs in Guangdong Province", won the second Special Contribution Award for Scientific and Technological Progress in Baidao City, and received a bonus of 63,620 yuan, an Audi car and a 100-square-meter house.

The big leaders also came to visit the giant one after another, which is why it was just said that the giant will become the idol of young people across the country today.

Although Wang Tao is a bit wooden, his experience as a choreographer and director in CCTV naturally makes him understand these things very well.

Li Xiangbei said: "The reason why Shi Juju can be so successful is because he has done a good job in publicity, and I also know that CCTV plans to hold an advertising competition this year, which indicates the importance of advertising!"

Wang Tao nodded and said, "I also heard from my former colleagues about this matter. ”

Li Xiangbei said: "It seems that we still have a lot to learn!"

At this time, Wang Tao was not as confident as before, and said, "Then what should we do?"

Li Xiangbei said: "I'll think of a way again, although we haven't thought about competing with Director Wu, but now that everyone has met, we can't admit it, I used to grab land with others in Qiong Province....... Ahem, when you are on the ground, you know that people can not cause trouble, but you can't be afraid of things when you encounter them, because the more afraid you are, the less likely you are to succeed!"

Speaking of this, Li Xiangbei patted Wang Tao on the shoulder and said, "And I am also very confident in your ability." ”

Having said that at this time, they have opened to the bath, the former Sijiu City bath culture is a place for neighbors to chat and chat, but with the reform and opening up, the bath culture has also undergone some changes.

The Tianfeng Bath they came to was very luxuriously decorated, it had just opened in the middle of this year, and it was rumored that the owner was a southerner.

A lot of men are willing to come here to bathe.......

Li Xiangbei and Wang Tao are also men.

Took the cards, changed the shoes, entered the men's bath, changed clothes, and the two of them came to the bath with towels.

The bath was full of people, saying everything, some where to take a shower, some were taking a bath, and there was a set of tea sets next to the bath, and there were also drinks.

There were even a few who had already washed and changed their clothes, and immediately a male waiter came over and asked: Is the boss going upstairs?

Everyone showed an expression that they all understood: lead the way!

"Damn, what are these people in a hurry!" Li Xiangbei and Wang Tao sat in the bath, running to take a bath, while Li Xiangbei looked at those who walked into the door of the mysterious small staircase under the leadership of the waiter, and scolded dissatisfiedly.

"Waiter, two bottles of Very Coke!" Wang Tao was a little hot in the pool, and shouted to the waiter to ask for two bottles of Very Coke.

He prefers to drink Coke to tea, and the same is true for Li Xiangbei.

When the waiter came up with two bottles of Very Coke, Li Xiangbei didn't think much about it, directly unscrewed the cap, and took a sip of it.

"Cool!" Li Xiangbei burped at this time and said with a smile.

However, when he saw the packaging of Very Coke, the smile on his face disappeared, because he found that the packaging of Very Coke had been changed, and there was a phoenix flying Suzaku flying high on the package, and there was an extra line of words on it: "Eternal Night" will be released on December 30, and Very Coke is looking forward to it with you!

"This kind of propaganda method is too frustrating, isn't it?" Li Xiangbei's good mood just after taking a bath disappeared in an instant, "With such a propaganda method, how much does this movie cost in terms of publicity costs alone?"

Now after the joint venture with the Arctic Ocean soda, the cold water beverage with the help of the original Arctic Ocean soda sales channels, completely occupied the Yanjing soda market, of course, the cold water beverage did not directly seal the domestic brand like Pepsi and Coca-Cola, but developed at the same time, of course, this also made the cost of the joint venture go up.

After Wang Tao knew the importance of publicity, his mood was also a little depressed, and he shouted: "The waiter changes a bottle of soda!"

The waiter came over and bent over and asked, "Boss, what soda do you want?"

"Let's have two bottles of the Arctic Ocean!" Li Xiangbei said in a deep voice.

"Okay!"

After a while, the waiter brought two plastic bottles of the Arctic Ocean again, and the result was .......

"Cao, how did you change the green dragon this time?" Li Xiangbei said helplessly.

The packaging on the Arctic Ocean soda has also changed, becoming the shape of the green dragon, and it also has the same words as the very cola just now: "Eternal Night" will be released on December 30, and the Arctic Ocean soda is looking forward to it with you!

"Waiter, change another bottle of drink!" This time there was no need for Wang Tao to shout, Li Xiangbei shouted directly.

Although the waiter didn't understand why they were like this, he still asked seriously, "Boss, what drink do you want?"

"Here's a bottle...... Forget it, bring every drink in your house and I'll take a look!" Li Xiangbei said.

"Okay!" the waiter left with a confused expression.

After a while, the waiter came in with various types of drinks, in addition to the very cola and Arctic Ocean soda that I brought before, as well as Nongfu Spring, Nongfu Spring Black Tea, Jianlibao.......

"You don't have any other drinks at home, Pepsi, Coca-Cola will do!" Li Xiangbei was more shocked than depressed at this time.

The waiter smiled: "Sorry boss, we only have these drinks in the store!"

"Okay, I know, you guys go down!" Li Xiangbei waved his hand to let the waiter go down.

After the waiter left, another waiter came over and asked curiously, "What's going on?"

"I don't know, I guess the salesman of the beverage company came to do market research!"

Li Xiangbei and Wang Tao glanced at each other, showing a helpless expression.

Originally, Li Xiangbei wanted to take Wang Tao to the second floor, but where was he still in the mood at this time, the two hurriedly soaked for a while and left.

"Okay, let's not think about these things today, and when we arrive at the company tomorrow, let's find a way to go to dinner first!" Li Xiangbei was through the wind and waves after all, and quickly adjusted his mood and smiled again.

Wang Tao nodded.

The two drove to Dai's Restaurant, Li Xiangbei said with a smile: "I have long heard that people in the Yanjing circle are willing to come here to eat, let's try it here today!"

Wang Tao nodded.

As a result, the two of them had just parked their cars at Dai's Restaurant, and they saw that a promotional poster of "Eternal Night" was also set up at the door of Dai's Restaurant!

is different from the poster at the entrance of Wangfujing Fengge Cinema, this poster is a single poster of the old drunkard played by Mr. You Benchang, and Mr. Benchang is holding a wine gourd in his hand and is drinking happily.

"This ......."

"Mr. Li, are we still going in?" Wang Tao asked in a low voice.

"Come in, why don't you go in, I'll see what other moths they can come out of today. ”

After speaking, Li Xiangbei took the lead in walking into Dai's Restaurant.

What makes Li Xiangbei happier is that after coming in, he finally didn't have those propaganda methods about "Eternal Night".

The waiter serves the food, the wine, and the tissues.......

"Let's wipe our hands, eat, and when we finish eating, my brother will take you to the song hall to relax and relax, and tomorrow we will also come up with some propaganda methods!" Li Xiangbei opened the tissue......

Dai's Restaurant is the first hotel in Sijiu City to launch this kind of independent napkin packaging, which alone makes Dai's Restaurant look much more advanced.

However, when Li Xiangbei opened the tissue, he saw that it was a black jade unicorn nestled on the top of the mountain, which also had a paragraph.

"Eternal Night" will celebrate New Year's Day with you, and on December 30th, Fengge Cinema will be there!

I can't eat this meal.

Later, Li Xiangbei and Wang Tao drank stuffy wine, and vaguely remembered that they went to the song hall, but the two of them forgot about the rest of the matter, anyway, when they woke up the next day, the money in Li Xiangbei's wallet lost weight quickly!

You must know that when Li Xiangbei went out, he had to bring at least 10,000 yuan in cash......

But this time is not the time to feel sorry for money, Li Xiangbei rubbed his head, walked out of the bedroom, and saw Wang Tao crawling on the sofa and snoring.

Li Xiangbei thought for a while and called his secretary.......