Yang Fei said: "Ji Shaokang Ji is always on a business trip, shallow, you have a short meeting instead of him." Go back and report the content of the meeting to Mr. Ji. ”

Gu Qianqian bowed slightly and said, "Okay, boss." ”

Yang Fei said: "Mr. Wei, our group is still blank in the area of cosmeceuticals, what do you think about this?"

Wei Xinyuan said: "Boss, I don't know much about cosmeceuticals, but I know that the concept of cosmeceuticals is very popular abroad. ”

Yang Fei said: "Carefully speaking, the earliest cosmeceuticals should have appeared in my country. In ancient China, there have long been records of cosmeceuticals, and the "Shennong Materia Medica" recorded in the "Red Jade Film, Duckweed Cream, Face Black Lingbai Fang, Sanhua Wrinkle Removal Liquid", etc., have quite good beauty effects. The oracle bone inscriptions of the Xia, Shang and Zhou dynasties also recorded scabies, ringworm and other aesthetically degrading skin diseases. These are the earliest cosmeceutical products. ”

Wei Xinyuan was surprised: "Boss, you are really well-read." ”

Gu Qianqian looked at Yang Fei with admiration.

Yang Fei smiled and said: "The accumulation of medicine in China is very profound, and the development and utilization of plants in traditional Chinese medicine is far ahead in the world. ”

Wei Xinyuan said: "However, the state is also relatively strict in supervising this aspect. Cosmetics cannot have medical and medicinal effects, otherwise they will involve false and exaggerated publicity. ”

Yang Fei said: "In the 1938 law in the United States, the definition of cosmetics is that after the use of cosmetics, there should be no effect on the skin structure. Based on this point of view, all products used on the skin must not contain drugs that affect people. However, in modern times, Americans have also begun to promote the concept of cosmeceuticals. Raymond Kliman, founder of the American Society of Cosmetic Chemistry, spared no effort to promote the concept of cosmeceuticals in the 80s. ”

Wei Xinyuan said: "Then we must try to comply with the provisions of relevant laws in China in terms of formula and technology, otherwise the product will be supervised when it is launched." ”

Yang Fei said: "Regarding the formula of cosmeceutical products, I would like to put forward three requirements, one is that the formula must be completely disclosed. Second, the formula is streamlined, without pigments, flavors, preservatives, and surfactants. Third, the content of active ingredients is higher, more targeted, and more effective than general skin care products. ”

Gu Qianqian was afraid that he would not be able to remember, so he quickly picked up the paper and pen, and recorded while listening to Yang Fei's speech.

Wei Xinyuan said: "What kind of cosmeceutical products do we mainly produce?"

Yang Fei said: "We don't use the concept of cosmeceuticals. ”

Wei Xinyuan said: "Don't use cosmeceuticals?"

Yang Fei said: "You are right just now, the state's supervision of cosmeceutical products is very strong, and it will become more and more large, the concept of cosmeceuticals is already vague, is it medicine, cosmetics, or skin care products? If it is sold as a skin care product, but it is advertised, people will think that we are exaggerating. ”

Wei Xinyuan said: "What should I do then?"

Yang Fei said: "In the final analysis, cosmeceuticals are actually skin care products, but the improvement is more powerful, the ingredients used are more natural, and they contain Chinese herbal ingredients. So, we came up with a whole new concept called Herbal!"

"Herbs?"

"Herbs?"

Wei Xinyuan and Gu Qianqian raised their heads at the same time and asked rhetorically.

Yang Fei said: "Yes, herbs! Our group will add a new department, which will be called the Herb Business Division. Internally, we know that this is the cosmeceutical department, but externally, we use the term herb. ”

Wei Xinyuan said: "This is really a stroke of genius, the word herb is very good! It sounds like it is related to Chinese herbal medicine, but it does not directly talk about medicinal properties." ”

Yang Fei said: "The effects of cosmeceuticals are nothing more than four kinds. First, it is functionally activated, containing high concentrations of vitamin C, fruit acids, antioxidants, antiseptic and anti-inflammatory ingredients. ”

"The second is auxiliary medical treatment, which can be anti-sebum, inhibiting acne, sterilization, anti-bacteria, etc. ”

"The third is repair and maintenance, which is suitable for patients with poorly tolerated skin types or skin problems. ”

"The fourth is post-operative care, such as dermabrasion, laser surgery, or repair, sunscreen, whitening or concealer skin care products used after skin resurfacing. ”

Wei Xinyuan really didn't know much about this part, and he listened to Yang Fei's story, which was equivalent to being in class.

Yang Fei talked eloquently and said:

"Cosmeceuticals are still makeup brands, so we can't get too involved in these concepts, but should focus on beauty and skin care. Therefore, we can develop five types of products in a targeted manner. ”

"The first category, for sensitive skin. The ingredients are mild, reduce irritation to the skin and soothe allergies. ”

"The second category is for pimples, pits, and scars. It exfoliates the surface layer and controls oil secretion to achieve a therapeutic effect. ”

"The third category, for enlarged pores and acne-prone skin, effectively controls oil on the skin and improves the skin. ”

"The fourth category, which targets skin types with dullness, blemishes and wrinkles, can achieve a whitening, firming and radiant effect. ”

"The fifth category, based on pure natural plant extracts, is safe and mild, and has a miraculous effect on hydration and anti-aging. ”

"These five types of products belong to the application of cosmetics and skin care products, and we only use the medicinal ingredients in herbal extracts to achieve the purpose of skin care. Therefore, our products do not involve too specialized medical fields. ”

"In terms of publicity, we don't need to use pharmaceutical terms, that's absolutely forbidden! Remember, cosmetics are cosmetics, not medicine!"

Wei Xinyuan suddenly realized, he finally understood that Yang Fei had been laying out the cultivation of Chinese herbal medicine many years ago, and he was waiting here!

The establishment of Beauty Pharmaceutical Group has established a positive image for the company, and in the hearts of consumers, a recognition has been planted: Beauty Group is engaged in medicine, so the cosmeceutical products they produce must be trusted!

This is more recognized and trusted by consumers than the cosmeceutical products produced by ordinary daily chemical factories!

Wei Xinyuan asked: "Is that to establish a new brand and carry out separate operations?"

Yang Fei said: "Of course. However, the establishment of a new brand is a bit slow, and publicity and promotion also need to be time-consuming and labor-intensive. It's not as quick as an acquisition. ”

Wei Xinyuan smiled: "Boss, which brand do you fancy again?"

Yang Fei glanced at Gu Qianqian and said, "Little nurse!"

Wei Xinyuan and Gu Qianqian's eyes lit up at the same time.

"Little nurse?"

Little Nurse was founded in 1992.

According to AC Nielsen's survey statistics, the brand recognition of Little Nurse is as high as 99%.

With a market share of 5% in China, it is the fifth largest skincare brand in China, second only to Cardamom, Olay, Dabao and Avon.

Wei Xinyuan said: "The brand of Little Nurse is really good, and the brand image is also very consistent with our herbal products, but we want to buy it, is its owner willing to sell it?"

Yang Fei said lightly: "There is nothing difficult in the world, as long as you are willing to work hard!"